• Title/Summary/Keyword: Managerial Analysis

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An Empirical Study on the Performance of ITBI's Tenant (대학 정보통신창업지원센터 입주기업의 성과에 영향을 미치는 요인에 관한 실증연구)

  • Lee, Hong-Jae;Kim, Soo-Hyun;Ji, Hyun-Soo
    • Journal of Korea Technology Innovation Society
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    • v.10 no.4
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    • pp.727-754
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    • 2007
  • The purpose of this empirical study is to investigate the impact of the performance of ITBI's tenant. The study also aims to find out the relation between tenant's output and variables such as service usage, service quality, customer satisfaction. To achieve this aim, we carried out both a review of the literature and an empirical research. To verify the relation of each variable, structural equation model analysis using AMOS4.0 is performed. The results are as follows. First, service usage of ITBI's have significant positive effects on customer satisfaction of business incubation center. On the other hand, service quality of ITBI's doesn't have direct effects on customer satisfaction of business incubation center. Second, customer satisfaction of business incubation center have significant positive effects on technology development. Third, managerial improvement of tenant have significant positive effects on the total sales. On the other hand, technology development doesn't have direct effects on the total sales. According to those results, the business incubation center should improve the service quality and customer satisfaction. Also, the center make every effort to connect the perforated line in structural equation model. The implications of these findings and possibilities of further research are discussed.

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Consumers'′ Evaluation toward Retail Salespeople Attributes : Scale Development, Validation, and Some Related Variables (소비자가 지각하는 백화점 의류판매원의 평가속성 : 측정도구 개발 및 관련변인)

  • 진병호;홍병숙
    • Journal of Distribution Research
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    • v.4 no.3
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    • pp.65-86
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    • 2000
  • From the perspective of relationship marketing, salespeople acts important role by creating values and developing, establishing long-term relationship with customers. This study is designed to suggest validated measure of evaluating retail salespeople in department store setting in an effort to facilitate active future studies. For this purpose, this study investigated attributes of retail salespeople based on series of personal interviews and literature reviews, and validated its measurement via exploratory and confirmatory factor analysis. In addition, this study explored consumers' rating of the importance of attributes related to some selected consumer variables (consumer knowledge, product involvement, and demographic variables). The findings of this study revealed five dimensions of retail salespeople attributes: Service Mind, Sales Efforts, Product Knowledge, Comfortable Impression and Sale Inducing Skill. Customers of department stores put importance of salespeople attributes in this order. Some dimensions of consumer knowledge and product involvement do affect consumers' rating of retail salespeople attributes. Theoretical and managerial implications were suggested based on empirical results.

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Effects of Pride, Object Relevance and Message Type on Brand Attitude (메시지 유형의 브랜드태도효과에서 자긍심을 느낀 소비자의 객체관련성의 역할)

  • Choi, Nak-Hwan
    • Journal of Distribution Science
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    • v.15 no.6
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    • pp.57-64
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    • 2017
  • Purpose - The purpose of this study is to investigate the effect of brand message type on the object relevance between consumers and brands and to identify the mediation role of the object relevance in the effect of the message type on brand attitude. Research design, data, and methodology - Types of pride are classified into hubristic pride and authentic pride, and brand message types are divided into ability message and warmth message. Restaurant brand was selected by empirical study, and the experiment was performed with 2 (pride type: hubristic versus authentic) × 2 (message type: ability message versus warmth message) between-subjects design. The subjects of the experiment consisted of the undergraduates taking courses related to marketing. A preliminary step was taken to explore the difference in the perceived level of object relevance induced from each type of message between the consumer group that felt hubristic pride and the other group that felt authentic pride. This study analyzed the mediating role of the object relevance in the effects of the message type on brand attitude by means of Bootstrap method for each of the pride groups. Results - The results from the empirical analysis are summed up as follows. Regardless of pride types they felt in advance, consumers perceived their object relevance to be higher in the warmth information message than in the ability information message, and object relevance was analyzed to have a positive effect on brand attitude. It was analyzed that, regardless of pride types, object relevance played full mediation roles in the effect of warmth information versus ability information message on brand attitude. Conclusions - Based on the results, it may be suggested that marketers of a brand should endeavor to develop a warmth information message rather than a ability information message to prompt consumers to perceive the object relevance between their own brands and consumers, regardless of pride types, as long as a consumer feels pride in advance. In order to increase the consumers' attitude toward their brand, the brand marketers are solicited to check the object relevance between their brand and consumers, then, seek for the managerial ways to promote such object relevance.

An Assessment of Records Management Practice in Selected Local Government Councils in Ogun State, Nigeria

  • Bakare, Abdullahi A.;Abioye, Abiola A.;Issa, Abdulwahab Olanrewaju
    • Journal of Information Science Theory and Practice
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    • v.4 no.1
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    • pp.49-64
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    • 2016
  • What government does/fails to do is conveyed to the public largely by records and information of various types in the public service, without which there will be no government. When records are poorly managed, much time is involved in sorting and locating needed information from large volumes of records. The rate of records misplaced or lost from which useful information for decision making is usually obtained makes it difficult to provide concise and up-to-date records of both past and present operations, raising the challenge of effective record-keeping. Thus this study examined records management practices in selected local government councils in Ogun State, Nigeria, adopting the descriptive survey research method using questionnaires for data collection. Its population comprised 415 records of personnel in the selected councils, of which 208 were sampled using simple random technique. From the 208 copies of the questionnaire administered on the registry personnel, 150 copies were useable, with a 72.12% response rate. Descriptive statistics were used for the analysis. The results indicated a prevalence of paper as the dominant medium for recording/conveying information in the councils with most of these being either in active state, semi-active, and vital and were kept and maintained in the registry, while in-active records were kept in the records store. Storage facilities for record-keeping were insufficient. Security measures against unauthorized access to records were by restrictions and subject users to managerial clearance. The study concluded that council records were in chaos and recommended the formulation of coherent records management policy, adequate budgetary provision, and adequate finance.

An Effect of Procedural Justice on Organizational Commitment : The Mediating Effect of Pay Satisfaction (절차공정성이 조직몰입에 미치는 영향 : 임금만족 매개효과)

  • Jang, Eun-Hye;Lee, Kwang-Hee;Jang, Eun-Young;Yoon, Byung-Hyun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.41 no.3
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    • pp.97-107
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    • 2018
  • The purpose of this study is to verify the mediating effect of pay satisfaction on the relation between procedural justice and organizational commitment. A survey was conducted to examine the mediating effect of pay satisfaction on the responses of 529 employees. The study chose sex, age, education, position, job type and career as control variable, and the regression model which treated procedural justice as independent variable and organizational commitment as criterion variables were set. A pay satisfaction was supposed as mediating variable of these relationships. The data analysis was conducted by SAS 9.4ver and LISREL 8.80. The results of this study confirm underneath the followings. First, the relation of procedural justice and organizational commitment are significantly unique. Second, procedural justice are positively related to pay satisfaction. Third, pay satisfaction is significantly positively related to organizational commitment. Fourth, the pay satisfaction is partially mediated on the relationship between procedural justice and organizational commitment. This means that the pay satisfaction mediates the relation of procedural justice and organizational commitment. These results are different from the prior researches which had treated pay satisfaction as mediating variable of procedural justice and organizational commitment. Based on the findings of the study, this study presented managerial implications and suggestions for future studies.

Effects of Consumption Value on Consumer Attitude in Purchasing HMR Products through Subscription Service (구독서비스를 통한 HMR 제품 구매에 있어 소비가치가 소비자태도에 미치는 영향)

  • Lee, Hang;Kim, Joon-Hwan
    • Journal of Digital Convergence
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    • v.18 no.9
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    • pp.71-79
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    • 2020
  • In recent years, Korean consumption trends have undergone rapid changes. Also, subscription economy has emerged and is growing as a new shopping method. The purpose of this study was to verify the relationship between consumer attitude and intention to continue to use of the consumption value of subscription service based on subscription economy. To this end, we analyzed the structural equation modeling for 300 consumers who used HMR products through subscription services. The analysis results are as follows. First, consumption value (functional, emotional, social and monetary) of HMR products perceived by subscribers had a significantly positive effect on consumer attitude except for monetary value. Second, consumer attitude was found to have a positive effect on consumers' intention to continue to use. This study contributes to the development of academic theories related to the subscription service in the early stages and provides managerial implications for HMR-related companies that want to utilize subscription service.

Approximate Calculation of Order Fill Rate under Purchase Dependence (구매종속성을 고려한 주문충족률의 근사적 계산)

  • Park, Changkyu
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.40 no.4
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    • pp.137-146
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    • 2017
  • For the competitive business environment under purchase dependence, this paper proposes a new approximate calculation of order fill rate which is a probability of satisfying a customer order immediately using the existing inventory. Purchase dependence is different to demand dependence. Purchase dependence treats the purchase behavior of customers, while demand dependence considers demand correlation between items, between regions, or over time. Purchase dependence can be observed in such areas as marketing, manufacturing systems, and distribution systems. Traditional computational methods have a difficulty of the curse of dimensionality for the large cases, when deriving the stationary joint distribution which is utilized to calculate the order fill rate. In order to escape the curse of dimensionality and protect the solution from diverging for the large cases, we develop a greedy iterative search algorithm based on the Gauss-Seidel method. We show that the greedy iterative search algorithm is a dependable algorithm to derive the stationary joint distribution of on-hand inventories in the retailer system by conducting a comparison analysis of a greedy iterative search algorithm with the simulation. In addition, we present some managerial insights such as : (1) The upper bound of order fill rate can be calculated by the one-item pure system, while the lower bound can be provided by the pure system that consists of all items; (2) As the degree of purchase dependence declines while other conditions remain same, it is observed that the difference between the lower and upper bounds reduces, the order fill rate increases, and the order fill rate gets closer to the upper bound.

Evaluation of the Present Management Conditions for the Facilities in Moodeung-san Provincial Park (무등산(無等山) 도립공원(道立公園) 시설물(施設物)의 관리상태(管理狀態) 평가(評價)와 개선방안(改善方案))

  • Kim, Sang-Oh;Oh, Kwang-In
    • Journal of Korean Society of Forest Science
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    • v.87 no.4
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    • pp.590-600
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    • 1998
  • This study applied the normative approach to establish evaluative standards for the facilities in Moodeung-san Provincial Park. Based on the established evaluative standards, this study examined the present facility managerial conditions of the park, and suggested some management alternatives to solve the identified problems. Data were collected by on-site survey and a mail-back questionnaire during August of 1996 in Moodeung-san Provincial Park. Out of 1,173, 519 respondents (44.2%) were used for the analysis. According to the results, three indicators out of five established indicators except 'adequacy of garbage cans' and 'adequacy of trail-guidance facilities' were in worse conditions than the established evaluative standards. The three indicators were 1) adequacy of toilets, 2) cleanness of toilets, 3) waiting time for using public transportations. The present condition for 'adequacy of trail-guidance facilities' was the same with the evaluative standard. This study suggested some management strategies to improve these problematic conditions, and introduced how managers may use these information for the facility management of the park.

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An Empirical Study of Customer's Repeat Visit Frequency on the Internet (인터넷 이용자들의 웹사이트 재방문 빈도에 관한 실증적 연구)

  • Lee, Suke-Kyu
    • Journal of Global Scholars of Marketing Science
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    • v.11
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    • pp.129-146
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    • 2003
  • This study explores whether a NBD type of model can be applied to characterize the underlying frequency distribution of online consumer's visit behavior. In this study, the following two research questions are addressed: (1) How can we characterize the underlying distribution pattern(s) of the number of repeat i i visits to a site? (2) How can consumer's Internet usages and his/her demographics affect the average number of visits to the site? Through the empirical investigation, this study found that NBD models are directly applicable to characterize the underlying distribution of visit frequency on the Internet. Furthermore, this study addresses some managerial implications for understanding how site visits are determined. Especially this study highlights the relationship between repeated visits and the visitors' Internet Usages and demographics. The proposed models are estimated and validated by online panel data that covers more than 1000 different sites and has 800,000 observations.

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The Role of Perceived Cost toward on Continuance Intention of Mobile TV: Focused on Chinese users (지각된 비용이 모바일 TV 지속사용의도에 미치는 영향: 중국 사용자를 중심으로)

  • Fu, Bin;Jung, Chul-Ho;Chung, Young-Soo
    • Journal of Digital Convergence
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    • v.11 no.10
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    • pp.295-303
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    • 2013
  • This study highlight the role of perceived cost on user's continuance intention to use mobile TV service in china. We proposed research model based on the expectation-confirmation model(ECM) and reclaim 243 questionnaires from experienced users in china. Above all, the analysis results support significant relationship perceived variables, satisfaction, and continuance intention of mobile TV. First, while expectation confirmation has positive influence on perceived playfulness and satisfaction, the effect on perceived usefulness is not significant. Second, perceived cost can significantly predict perceived usefulness and satisfaction, however, we found no evidence of a statistically significant influence on perceived playfulness. Third, perceived usefulness and perceived playfulness have a positive influence on satisfaction, and perceived usefulness, satisfaction, and perceived playfulness have a positive influence on continuance intention. This results provide implications from both theoretical and managerial perspectives and the limitations have been discussed for future research.