• 제목/요약/키워드: Management Strategy Types

검색결과 603건 처리시간 0.025초

직무분석을 통한 국립중앙도서관사서의 핵심업무 및 전문사서 유형 개발에 관한 연구 (A Study on Analyzing out the Key Tasks and Developing the Professional Type of National Librarians through Job Analysis)

  • 안인자;황금숙;노영희
    • 정보관리학회지
    • /
    • 제25권1호
    • /
    • pp.129-148
    • /
    • 2008
  • 능력중심의 사회가 도래함에 따라 사서직이 고숙련의 전문직으로 전문성강화를 하기 위하여 직무분석을 통하여 국립중앙도서관사서의 핵심직무를 도출하고, 전문사서의 유형을 개발하였다. 직무분석 결과 국립중앙도서관사서의 업무는 22개의 책무와 216개의 작업이며, 96개의 핵심업무로 구성되었다. 이를 체계적 교육과정개발을 위한 교육과정 우선순위 결정도구에 의하여 분석하고, 현장의 수요를 반영한 결과 기능별 10종, 이용대상별 2종을 제안하였다. 제안된 유형은 다음과 같다:장서개발전문사서, 분류 목록전문사서, 정보조사제공전문사서, 독서전문사서, 국제표준(ISO/TC, ISBN, ISSN, CIP)연구전문사서, DB전문가 및 시스템전문사서, 국내협력지원전문사서, 국제교류전문사서, 도서관마케팅전문사서, 교육설계전문사서, 어린이 전문사서, 장애인서비스 전문사서.

일부 다빈도 질환에서 의료기관 유형별 의약품 사용의 변이 (Variations on Drug Utilization between the Types of Hospital in Some Frequent Diseases)

  • 박실비아
    • 보건행정학회지
    • /
    • 제9권2호
    • /
    • pp.118-138
    • /
    • 1999
  • This study presents the variations on drug utilization for outpatients' URI, gastritis. and hypertension by the type of hospital- tertiary hospital. general hospital. hospital. clinic. It investigated drug expenses. daily drug expenses. days of medication. the highest price of the drugs used. and the number of the different drugs used for each disease and type of hospital. This study also performed analysis to see how much the variations of variables related to drug use affect the variations of drug expenses. The dependent variable was drug expenses and the independent variables were days of medication. the average price of the drugs used. and the number of the different drugs used. Analysis of the drug utilization was performed on NFMI(National Federation of Medical Insurance) 1994 medical expense claim data. Patients with secondary diseases were excluded. In this study. 379 patients with URI, 386 patients with gastritis. 1.257 patients with hypertension were included. It was founded that there were large variation on drug utilization between the types of hospital for same diseases. Days of medication were longest in tertiary hospitals and shortest in hospitals or clinics. Clinics showed the lowest daily drug expenses in all of the diseases investigated. Daily drug expenses were highest in general hospitals or hospitals. which also tended to use drugs of higher price than other types of hospital. General hospitals and hospitals had larger variations in daily drug expenses and the highest price of drugs. It suggested that drug might be utilized overly in general hospitals and hospitals and some other factors might influence on drug utilization in these hospitals. It was found that the variations of drug expenses were affected by the variations of drug price and days of medication rather than the number of the different drugs. Then the strategy to reduce the variations of drug utilization and to improve the quality of drug utilization should focus on the drug price and days of medication. Further study is needed to assess the quality as well as the variation of drug utilization and to show the factors which affect them.

  • PDF

비교광고의 메시지 유형에 따른 광고효과 분석 (The Influence of Message Types of Comparative Advertising on Advertising Effect)

  • 문재학
    • 경영과정보연구
    • /
    • 제31권4호
    • /
    • pp.639-661
    • /
    • 2012
  • 본 연구는 비교광고의 메시지 유형이 광고태도와 메시지 수용의도에 미치는 영향을 분석하고 나아가 소비자 정서와 제품유형의 조절효과를 분석하고자 실시되어졌다. 제품유형을 실용재와 쾌락재로 분류하고, 비교광고 메시지는 일면과 양면 메시지로 분류하여 총 4가지 유형의 광고물을 배포하였다. 소비자 정서를 조작하기 위해 절반의 응답자들에게 실험 전 즐겨 마시는 음료수를 제공하여 자연스러운 상황을 연출하였으며, 나머지 절반의 응답자들에게는 아무것도 제공하지 않고 실험을 진행하였다. 실증분석 결과, 비교광고의 메시지유형은 광고태도와 메시지 수용의도에 유의한 영향을 미치는 것으로 나타났다. 나아가 소비자 정서와 제품유형의 조절효과도 모두 유의한 것으로 조사되었다. 본 연구 결과는 광고메시지의 측면성 효과를 비교광고에 접목시켜 분석했다는 점에서 이론적 시사점을 제공하고 있다. 뿐만 아니라 소비자 정서와 제품유형의 조절효과를 검증함으로써 해당분야의 실무자들에게 시사점을 제공할 수 있을 것으로 생각된다.

  • PDF

녹색경영평가지수 개발을 통한 우리나라 녹색경영 현황 및 변화 추이 분석 (The Analysis of Status and Trends on Green Management in Korea by the Development and Application of the Evaluation Index)

  • 이시형;이윤정;이찬우;최광림
    • 한국기후변화학회지
    • /
    • 제5권3호
    • /
    • pp.231-248
    • /
    • 2014
  • The goal of this research is to develop an evaluation method applying 'Green Management Index' introduced by Korean government to assess overall Green management level of the industrial sector. The method can help to grasp the present condition of Green management in Korea and analyze changes in trend. For this research, business types are classified into 8 categories and each evaluation method is developed according to each category. Green management evaluation was conducted in 2013, targeting 513 enterprises and the result was analyzed comparing that of 2011 to understand changes in trend. The evaluation shows that 1) 'strategy and system' section is tentatively vulnerable than other sections, 2) industry with higher sensitivity towards regulations has higher score, 3) there is a significant gap conducting green management between conglomerates and SMEs especially in 'system' section. The total score was elevated by 3 points compared to 2011. It is considered that the elevation of score was attributed to tightened regulations such as Target Management Scheme. Controlled Entities scored 4 points higher and 'GHG and environmental pollution' section increased by 10 points. Also, there is a wide disparity in green management evaluation between controlled entities and non-controlled entities from 5 points in 2011 to 10 points in 2013.

A Strategy for Homogeneous Current Distribution in Direct Methanol Fuel Cells through Spatial Variation of Catalyst Loading

  • Park, Sang-Min;Kim, Sang-Kyung;Peck, Dong-Hyun;Jung, Doo-Hwan
    • Journal of Electrochemical Science and Technology
    • /
    • 제8권4호
    • /
    • pp.331-337
    • /
    • 2017
  • A simple strategy is proposed herein for attaining uniform current distribution in direct methanol fuel cells by varying the catalyst loading over the electrode. In order to use the same total catalyst amount for a serpentine flow field, three spatial variation types of catalyst loading were selected: enhancing the cathode catalyst loading (i) near the cathode outlet, (ii) near the cathode inlet, and (iii) near the lateral areas. These variations in catalyst loading are shown to improve the homogeneity of the current distribution, particularly at lower currents and lower air-flow rates. Among these three variations, increased loading near the lateral areas was shown to contribute most to achieving a homogenous current distribution. The mechanism underlying each catalyst loading variation method is different; very high catalyst-loading is shown to decrease the homogeneity of the distribution, which may be caused by water management in the thick catalyst layer thereof.

Dynamics of Global Distribution after Initial Entry

  • Park, Young-Eun
    • 유통과학연구
    • /
    • 제15권12호
    • /
    • pp.5-19
    • /
    • 2017
  • Purpose - This study involves the following questions: "Does internalization theory fully explain reality?" and "Which additional factors may add extra value to the theory?" To answer these, this study divides market entry mode into two steps, initial and subsequent and then, focuses on the subsequent distribution step; that is, the post-entry strategy after initial entry. In addition, this study relies on finding strategic orientations that affect the decision of post-entry into foreign markets. Research design, data, and methodology - To investigate this, this study examines 252 cases of Korean online games for each foreign market and the distribution mode at the product-team level. Results - The result shows that companies use different distribution strategies as a post-entry mode, like licensing, or joint distribution rather than exclusive distribution, through subsidiaries even if they already have wholly owned local subsidiaries which have enough experience and resources to select the entry modes among various types and then provide full commitment and control. Additionally, it finds that strategic orientation affects post-entry strategies differently. Conclusions - Therefore, this study is noteworthy and significant, as it practically extends the existing theories such as an internalization and distribution for decision making regarding the overseas expansion of entertainment businesses.

An Empirical Study on the Trust-Building Strategy of Internet Automobile Insurance : Comparison of Male and Female Customers

  • Lim, Se-Hun;Lee, Suk-Ho;Park, Young-Tae
    • Journal of Information Technology Applications and Management
    • /
    • 제15권3호
    • /
    • pp.91-110
    • /
    • 2008
  • Trust is emphasized as one of the most important factors in various e-commerce related studies. It is no exaggeration to say that in the area of e-commerce, trust-building with customers determines a company's success or failure. That is why most e-commerce based companies spare no time and effort in building trust with customers. Without exception, trust is one of the most critical factors influencing a customer's decision making process of whether to purchase Internet automobile insurance. This study attempts to provide useful guidelines for the sales-enhancing strategies of Internet automobile insurers, by delving into research questions concerning 1) gender differences in Internet automobile insurance customers' recognition of trust, and 2) gender differences in the effective trust factors influencing one's intention to purchase of Internet automobile insurance. The study finds that while the shape of trust-recognition toward three types of trust factors is very similar for both gender groups, the intensity of trust for each gender group in overall is pretty different. The results indicate that there exist gender differences in the trust factors influencing one’s intent to purchase Internet automobile insurance. The results of this study will provide useful guidelines for Internet automobile insurers in establishing effective and differentiated marketing strategies.

  • PDF

글로벌화 전략 제안을 위한 국내 패션 브랜드의 분류체계에 관한 연구 (A Classifying Model of Korean Fashion Brands for Global Strategy Development)

  • 추호정;최미영
    • 한국의류산업학회지
    • /
    • 제9권5호
    • /
    • pp.516-527
    • /
    • 2007
  • This study was designed to make a proposal of a classifying model of Korean fashion brands as the first step in a long-term research plan developing a globalization roadmap for Korean fashion industry. On the basis of ownership advantages of a brand which included firm level attributes and brand level characteristics, fashion brands were classified into eight types. The proposed model was expected to provide an efficient and meaningful framework in developing global strategies both for academic and practical purposes. The model proposed four major categories of fashion brands including manufacturer brands, designer brands, retailer brands, and non-brands. Manufacturer brands were further classified into three groups of conglomerate fashion brands, fashion brands, and sports-specialized brands. Non-brands included small/very small-sized manufacturer non-brands, small/very small-sized non-brands, and OEM/ODM exporters. The classifying dimensions, brand type characteristics, and the globalization approach were discussed. Methods to test the reliability and validity of classifying were also discussed in the text.

공공건설사업 입찰 및 계약제도측면의 투명성 확보 전략에 관한 연구 (A Study on a Strategy to Enhance the Transparency of the Bidding and Contract System for Public Construction Projects)

  • 조영준;김종욱
    • 한국건축시공학회지
    • /
    • 제10권6호
    • /
    • pp.109-116
    • /
    • 2010
  • 찰자를 선정하는 과정에서 치열한 경쟁이 벌어지게 되며 이때 다양한 부패가 발생될 가능성이 있다. 계약체결후에도 공사금액의 결정과정에서 다양한 부패가 발생되기도 한다. 이러한 건설부패는 건전한 산업의 발전을 저해하기도 하고 그로 인해 다양한 피해를 유발시키기도 한다. 그러므로 건설공사의 투명성을 강화하여 부패를 방지하기 위한 전략을 수립할 필요성이 있다. 따라서 본 연구에서는 입찰계약제도 측면에서 건설부패를 최소화하기 위해 전문가에 의한 낙찰자 선정서비스 도입방안을 제시하고, 다양한 발주방식의 도입, 대체분쟁해결방법의 활성화 등을 제시하였다.

A Study on Changes in China's Distribution Market and Firms' Response Strategies

  • KIM, Byoung-Goo
    • 동아시아경상학회지
    • /
    • 제9권4호
    • /
    • pp.69-80
    • /
    • 2021
  • Purpose - This study investigated the development process of the Chinese distribution industry and analyzed the current status of China's offline and online distribution industries under the development process of the Chinese distribution industry. In addition, the current status of offline distributors in China and representative companies were analyzed as case studies. Research design, data, and methodology - This study analyzed the overall environment of the Chinese distribution industry by using literature data. Then, this study conducted a case analysis using RT Mart and Jingdong, major companies in the distribution industry. Result -The main research results of this study show that the Chinese distribution market has already matured, and retailers are fiercely competing to secure sales and operating profits through various methods such as finding new management methods, improving awareness and customer loyalty by expanding the number of stores. Conclusion -Recently, the characteristic of China's distribution industry is that the boundaries of distribution are breaking down. Chinese retailers are taking strategies to expand the scope of services by erasing the boundaries of distribution. In other words, distribution companies are promoting a borderless distribution strategy in which consumers purchase products online and offline without restrictions on time and space. In addition, small stores in residential areas are on the rise compared to large-scale stores in the city center. The existing distribution industry operates various types of distribution stores to prepare for the post-COVID-19 crisis.