• Journal of the Korea Computer Industry Society
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• v.2 no.7
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• pp.945-952
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• 2001

In consequence of expansion of internet users, electronic commerce is becoming a new prototype for marketing and sales, arid most of electronic commerce sites or internet shopping malls provide a rich source of information and convenient user interfaces about the organizations customers to maintain their patrons. One of the convenient interfaces for users is service to recommend products. To do this, they must exploit methods to extract and analysis specific patterns from purchasing information, behavior and market basket about customers. The methods are association rules and sequential patterns, which are widely used to extract correlation among products, and in most of on-line electronic commerce sites are executed with users information and purchased history by category-oriented. But these can't represent the diverse correlation among products and also hardly reflect users' buying patterns precisely, since the results are simple set of relations for single purchased pattern. In this paper, we propose an efficient mining technique, which allows for multiple purchased patterns that are category-independent and have relationship among items in the linked structure of single pattern items.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.481-494
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• 2015

The objective of this study is to verify the correlations among design quality of domestic internet fashion shopping mall and relations to specific shopping malls, and shopping mall users' intention to continue the relations. The main results were withdrawn as follows. First, it was found that some factors of internet fashion shopping mall design quality had significant positive influences on the qualities of relationship to users such as reliability, satisfaction and devotion. Second, it was found that all components of quality of customer relationship to internet fashion shopping mall such as reliability, satisfaction and devotion had significant positive influence on their intention to continue relations to the internet shopping mall. Third, graphic and multimedia quality of internet fashion shopping mall design components had significant positive influences on internet fashion shopping mall users' intention to continue relationship to the shopping mall. Empirical study of qualities on the relationship between internet fashion shopping mall design quality and its users, their intention to repurchase or recommend goods from the mall would be very valuable in a management point of view of small internet fashion shopping mall.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.117-124
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• 2021

This study attempted to analyze the influence of mobile shopping motivation on the attributes and selection of beauty applications among consumers in their 20s, and the results found the following: First, mobile shopping motivation was classified into the categories of playfulness, convenience, and impulsiveness while beauty application attributes were divided into contents, community, and continuous management. Second, mobile shopping motivation was found to have a significant influence on selection of mobile beauty applications. Specifically, playfulness affected professional brands and beauty shopping mall apps, while impulsiveness revealed an effect on online shopping malls and beauty community apps. In addition, convenience showed an influence on TV home shopping apps. Third, mobile shopping motivation had a statistically significant effect on beauty application attributes. Specifically, playfulness, convenience, and impulsiveness revealed a statistically significant influence on contents, while playfulness also affected beauty communities. In addition, impulsiveness affected continuous management.

• Journal of Fashion Business
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• v.25 no.2
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• pp.63-79
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• 2021

In order to expand the overseas market of the Korean fashion industry, it is necessary to investigate the fashion-related purchases and fashion consciousness of Muslim women, who are increasingly attracting attention as global fashion consumers. Therefore a survey was conducted to identify the fashion design preferences and fashion consciousness of Malaysian Muslim women. A total of 245 responses were collected and analyzed. The survey included questions on demographic characteristics, fashion product purchases, design preferences and environmental awareness. The data were analyzed through frequency, average and standard deviation. The analysis showed that the majority of respondents were young Malaysian Muslim women in their 20s and 30s. They preferred a modern, Sophisticated, and sporty image, and their preference for unpatterned fabrics was high. When choosing fashion products, these women seek to both pursue fashion trends and comply with Islamic laws. When the women buy clothes, they consider practicality and design elements. The women also collected fashion trend information through SNS and the Internet, and ues this information to purchase fashion products through the Internet and shopping malls. This study was based on a practical survey of local consumers. Therefore, it is expected that the results can be used as data for fashion-related studies and to expand overseas markets to reach Muslim women in Southeast Asia.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.4
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• pp.57-71
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• 2018

Since consumers have become more comfortable with providing and receiving information online, 'online word of mouth' has been gaining consideration as one of the major information sources. Also, the shopping orientation of consumers has been proven to be an important determinant of consumer behavior. Therefore, the study investigated the differences in online WOM behavior based on shopping orientation. Hedonic, loyal, and syntonic styles were the types of shopping orientation considered, and the study focused on information retrieval tendencies, the motivation of online WOM search, searching online WOM sources, and the contents for the online WOM behavior. The research conducted an off-line survey targeting females in their twenties. The total number of data sets used in the empirical study was 125, and these were analyzed by SPSS 20.0: factors analysis, Cronbach's ${\alpha}$, k-means cluster, ANOVA, Duncan's multiple range test, Kruskal-Wallis, Mann-Whitney, and Bonferroni correction. The participants were divided into 3 kinds of shopping orientation groups named 'trend-pursuit', 'passive', and 'loyal'. As a result, there were significant differences in online WOM behavior discovered between the groups. Firstly, the 'trend-pursuit' group had the highest number of ongoing searches while the 'loyal' group had the highest number of pre-purchase search. Secondly, the 'trend-pursuit' and 'loyal' groups both had the motivations of online WOM search, hedonic and utility, whereas the 'passive' group had the lowest motivations for both motivations. Thirdly, the 'loyal' group frequently referred to reviews on shopping malls as online WOM sources. The research provided a better understanding of the online WOM behavior of present consumers and suggests that fashion related corporations map out marketing strategies with the understanding of these behaviors.

• Fashion & Textile Research Journal
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• v.21 no.4
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• pp.452-458
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• 2019

This study provides basic research for developing dress forms of women's wear making. This study compared the average body size of Korean women by investigating the shape, composition and size of 417 dress forms for pattern making, sold at Korean and international online malls. The results showed that Korean brands produced torso-type and torso-crotch-type (94.13%), torso-type was the most dominant type made by Japanese Ki and French St (${\geq}80%$), and all US Al products were whole-body-type. The most common used internal filler of the dress forms was urethane for South Korean companies and paper for Japanese Ki and French St. In most cases, cotton was used for outer materials. Alternatively, linen and rayon were used as outer materials. Al did not indicate the materials used for filler and outer layers. Additionally, the sizing system of dress forms was commonly presented as a Numeric type. In addition to Numeric type, Ki presented body type + usage and Al used character type. When the dress form size for the average bust size of each age group was evaluated, waist measurements were smaller than the corresponding bust measurements. Dress form was presented in the KS interval and was compared with the $mean{\pm}1{\sigma}$ interval of each age group. The majority of the dress forms produced in South Korea were for body shapes in their 20s.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.3
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• pp.37-53
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• 2019

The purposes of this study were to investigate Chinese female consumers' shopping orientation and clothing shopping behaviors on the internet and to find the differences in internet shopping behaviors of consumer groups segmented by clothing shopping orientation. The subjects were 417 women in their 20s and 30s from the Gillim Province, China. The research method was a survey, and the questionnaire consisted of a clothing shopping orientation subscale, clothing, their shopping behaviors via the internet, and the subjects' demographic characteristics. For data analysis, a frequency analysis, a cross-tab analysis, a factor analysis, a cluster analysis, ANOVA, and Duncan's multiple range test were performed. The results of this study were as follows. The clothing shopping orientation was derived using five factors (trend pursuit, pleasure pursuit, brand pursuit, economic pursuit, and convenience pursuit). Chinese female consumers were classified into three groups (hedonic group, ambivalent group, and practical group) by clothing shopping orientation. These three groups showed many significant differences in their clothing shopping behaviors on the internet. The hedonic group preferred the specialty and cross-border shopping malls, and considered product quality and trend as their main purchase motives. The ambivalent group considered the convenience of the purchase and trend as important motives as compared to the other groups, and they use more various product selection criteria. The practical group considered low price and convenience and the search simplicity of various products as major purchase motives. In addition, the hedonic and ambivalent groups had a higher purchase satisfaction and purchase intention from internet shopping than the practical group. This study suggested that clothing shopping orientation is one of the useful segmentation variables and fashion marketers needed to establish differentiated marketing strategies for each consumer group that is segmented by clothing shopping orientation.

• The Journal of Society for e-Business Studies
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• v.23 no.3
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• pp.145-157
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• 2018

The social curation service that selectively provides information generated by individuals or groups with the same interests can have a synergistic effect when combined with the recently used SNS-based chatting function. If these kinds of chatting-based curation technologies are applied to the Internet shopping malls, particularly, buyers can obtain more reliable information in real time basis, and sellers can provide them with more differentiated and rich information in a continuous manner. This research suggests a chatting-based commerce platform that provides the social curation service based on chats among sellers, existing buyers, and potential buyers. The proposed commerce platform can organize a chat channel for each store and product not only to immediately respond to new and existing customer inquiries about stores, brands, and detailed products, but also to continuously activate differentiated sales strategies to customers subscribed to the channel. In particular, MongoDB is used to permanently save and archive the information and chatting history of each channel, so that the buyer can search and refer to them recorded in the corresponding channel at any time.

• Journal of Convergence for Information Technology
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• v.9 no.4
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• pp.146-151
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• 2019

In this paper, we developed a multi-view video content based on real-world technology and a pilot using the production technology, and provided realistic contents production technology that can select a desired direction at a user 's view point by providing users with various viewpoint images. We also created multi-view video contents that can indirectly experience local cultural tourism resources and produced cyber tour contents based on multi-view video (realistic technology). This technology development can be used to create 3D interactive real-world contents that are used in all public education fields such as libraries, kindergartens, elementary schools, middle schools, elderly universities, housewives classrooms, lifelong education centers, The domestic VR market is still in it's infancy, and it's expected to develop in combination with the 3D market related to games and shopping malls. As the domestic educational trend and the demand for social public education system are growing, it is expected to increase gradually.

• The Research Journal of the Costume Culture
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• v.26 no.6
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• pp.1015-1027
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• 2018

In the retail environment where online-shopping malls are growing, offline store are find it difficult to survive simply by selling their products. As a result, offline retailers are trying to find unique services that are appealing to their customers. In such a market environment, marketing strategies that stimulate the five senses other than the sight can be an alternative. Therefore, this research is aimed at observing the effect of the senses on emotion and purchase intention in a fashion retail context. A two by two experimental design (existence vs non-existence of scent x existence vs. nonexistence of eating chocolate) between subjects was used. A total of 120 participants were randomly assigned to the four situations, and they were asked to complete the questionnaires about emotion and purchase intention. The survey data were statistically analyzed using SPSS 23.0, and results are as follows. After a two-way ANOVA, we observed a statistically significant effect of the scent service on pleasure and purchase intention the sweet offering service on purchase intention. Moreover, when scents service and sweet offering service were provided at the same time, the highest purchase intention was obtained among other services. In addition, we studied the effects of emotions on purchase intentions, and the pleasant emotions resulting from the services have a positive effect of on purchase intentions.