• The Journal of Information Systems
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• v.19 no.3
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• pp.13-34
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• 2010

As consumers participate in sharing their experiences, they become a powerful information source in online shopping malls. Previous studies have investigated information service in the company-created information perspective and trust in the company perspective. This study extends the perspective of company-consumers to consumers-consumer perspective in information satisfaction and trust. Also, this study suggests loyalty as voluntary behaviors and adds helping behavior to the loyalty. Our results show that information satisfactions influence trust in the information sources such as company and consumers. Moreover, trust in company and trust in consumers influence loyalty differently. While trust in company influences recommending stronger than trust in consumers, trust in consumers influence helping and repurchasing stronger than trust in company.

• Journal of Information Technology Applications and Management
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• v.10 no.3
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• pp.93-108
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• 2003

As Electronic Commerce is popularized, crimes related to Electronic Commerce are also increasing, Electronic shopping malls and payment gateways focus their attention on network security of payment information or the sizes of encryption keys, In real world, however, the payment-related crimes in electronic shopping malls are not based on the security hole of encryption mechanism of the payment systems, but on the customers carelessness or the insecurity of server systems of merchants or financial institutes. So, this research analyzes the structure of current electronic payment systems, investigates the payment-related crimes, addresses the structural problems of the Korean electronic payment systems, and suggests an alternative general architecture for secure payment systems by incorporating the concept of separation of order information and payment information.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.690-698
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• 2007

By investigating Internet shopping malls from a viewpoint ofenvironmental psychology, this study tries to expand the subject of servicescape into the Internet rather than to confine it to physical space. This study empirically validates the effect of e-servicescape (hereinafter e-scape) on customers' cognitive and emotional responses which subsequently can lead to customers' behaviors. An analysis of 490 questionnaires found that e-scape influences the emotional and cognitive responses, ultimately triggering customers' behaviors. We also found that the effects of e-scape on customers' behavior may be mediated by customers' internal responses. Based on the analysis result, servicescape management is important on the Internet just as it is in physical space. Concepts such as e-scape management can be one of the effective strategies to make an Internet shopping mall distinguishable from other Internet shopping malls.

• Korean Management Science Review
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• v.17 no.3
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• pp.131-145
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• 2000

With the explosion of internet users, there are many enterprises and organizations that regard the internet as the great marketing superhighway. Although fascination and speculation surrounds the impact of the cyber shopping mall on consumer shopping behavior, there is little empirical evidence underlying all this speculation. This article reports on the critical issues that consumers found salient as they browsed through cyber shopping malls. We gathered consumers’reactions via open-ended survey. We relate the reactions to the factors of tangibility, assurance, responsibility, empathy, and reliability which we had identified from the existing literature on service quality. Two additional questionnaires were administered to translate these factors to the cyber shopping mall context and to explore their relative salience. We also evaluated SERVQUAL and SERVPERF as service quality measures for cyber shopping malls. The results show that SERVPERF seems more promising than SERVQUAL. The results also suggest that cyber shopping mall merchants need to think more about how they perform on the issues known to affect customers’decision making for purchasing. We offer advice for enhancing the design of cyber shopping mall.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2003.11a
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• pp.280-284
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• 2003

Most of Online Shopping Mall takes Business-Customer interaction through E-mails and bulletin boards. Especially bulletin boards provide Business-Customer interaction and also Customer-Customer interaction. This paper, by experiment, aims to identify how to deal negative messages in Online Shopping Malls to increase customer trust and loyalty when negative messages show up the bulletin board. Types of dealing negative message were classified (1)Leaving, (2)Deleting, (3)Proper Responding, and the experiment resulted in (1)Leaving decrease customer trust and loyalty, (2)Deleting and (3)Proper Responding increase customer trust and loyalty. But (2)Deleting appeared to have more influence on customer trust and loyalty than (3)Proper Responding. Based on this result, to increase customer trust and loyalty, Online Shopping Mall should correspond to negative messages immediately. And it is necessary that control of negative messages adequately, because effects of negative information appear bigger than effects of interactions.

• Korean Institute of Interior Design Journal
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• no.19
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• pp.20-29
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• 1999

We live now in information society. High-tech communication technique of information came up to our daily life thoroughly. Then, what will happen to change the field of architecture in information society\ulcorner This study realized architecture in virtual reality by choosing technique in virtual reality that was able to alternate architecture in reality. The result of this study: 1. We promoted some shopping malls by making use of 'an active world' that is one of the virtual reality programs. As a result, we could know that we were able to find out goods faster than reality economically and purchase them in virtual reality. 2. There are many fields that we can adapt the architecture in virtual reality beside the shopping malls. For example, they can be a museum, an art gallery, and educational facility, a movie theater, a government and public office, and a recreation facility. 3. The architecture in virtual reality will cause to change our lifestyles and environments and to coexist architecture in reality.

• Korean Management Science Review
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• v.23 no.3
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• pp.95-118
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• 2006

This study developed the traceability information for tracing fishery products from the production step to the consumption step in the distribution channel of fishery products. Based on it, we further presented the theoretical linkage between traceability information and perceived qualities of internet shopping malls, and then investigated how traceability information affected trust and perceived usefulness in the internet shopping mall to find the key success factors of internet shopping malls of fishery products. We collected 194 responses from internet consumers who had prior experience on purchasing fishery products. This survey data was used to empirically test the ten research model hypotheses by using PLS. The PLS results indicated that traceability information had significant impact on trust and perceived usefulness. Finally, trust, perceived usefulness and perceived ease of use were found to be related to online consumers' intention to purchase fishery products.

• Journal of the Korea Computer Industry Society
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• v.4 no.12
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• pp.919-936
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• 2003

Nowadays Electronic Commerce shopping mall is welcomed more and more on the Internet. It is expected that Shopping mall systems come to be various and adaptable to complex requirements according to customers who have these various needs, but just show products list, instead. This thesis suggests various structures of shopping malls showing interface agent model using Case-Based Reasoning one of reasoning method of Artificial Intelligence instead of the method of prior EC shopping mall. 1 constructed case base by making index with shopping mall members and customers' private informations, and pursued difference from prior EC shopping malls by proposing to customers cases of other users' selection of products who have similar private informations with them.

• Proceedings of the CALSEC Conference
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• 2001.08a
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• pp.625-629
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• 2001

A cyber shopping mall is a place where consumers acquire product information, and make purchase decisions in the cyber space. Even though it offers many advantages over traditional malls, there are still several limitations to do shopping in an existing cyber mall. One of these limitations is the absence of an efficient shopping aid to compare multiple items from multiple malls. Existing search systems usually support a keyword search with limited conditions. Consumers spend lots of their time to compare multiple alternatives from search results. In this paper, we propose an intelligent product search system. There are two main features in our system. The first one is a full support of comparison shopping with multiple perspectives based on commercial search engines. The second one is an enhancement to the shopping aid based on a new concept of Shopping AssistanT. Our system is implemented in Visual Basic and PERL, and experimental results show a satisfactory performance.

• Proceedings of the CALSEC Conference
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• 2004.02a
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• pp.229-238
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• 2004

Customer value is the source for competitive advantage of online businesses such as Internet shopping malls and portal service. It is important to analyze the relationship between customer value and repurchase in order to provide a guideline of successful online business. The purpose of this paper is to get answers for the following questions. First, what are key components of customer value in online business？ Second, What difference exists in the importance or expectance of customer value and its current service level of online business？ Finally, what influence relationships exist in customer value and repurchase intentions？ Data collected from 615 respondents who experienced purchase on the Internet shopping malls were used to test a research model.