• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.5 s.153
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• pp.800-806
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• 2006

The purpose of this study was to investigate the differences in the make-up behavior influenced by make-up preference images, and the order of importance in the make-up behaviors. The questionnaires were given to female residents in the ages between $20\sim45$ in Seoul and Kyung-gi province during October 2004. 322 questionnaires were used for data analysis. The collected data were analyzed by using SPSS 10.0 software with various techniques such as ANOVA test, Duncan test and Paired t-test. The make-up behaviors were divided into three main categories: facial make-up behavior, color make-up behavior, and additional make-up behavior. The results showed that the skin care behavior was considered the most important among other make-up behaviors. Generally facial make-up was thought to be most important and color make-up, and additional make-up were followed orderly. The results of the make-up behavior differences by make-up preference image. The natural make-up preference image group considered all the make-up behavior less important than other make-up preference image groups. The modern make-up preference image group considered additional make-up behavior more important.

• Journal of Fashion Business
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• v.2 no.4
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• pp.56-68
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• 1998

The purpose of this study is to examine the relationship between women's make-up behaviors and their motives. Two hundreds and nineteen adult women in Seoul, Suwon and Incheon were selected for this research. The data were analyzed by using Factor analysis, ANOVA. and Cronbach's $\alpha$. The goals of this study are 1) To identify the make-up motives based on the theoretical framework of the concept. 2) To describe the differences of motives of women depending on their age, job, education, and marital statues. 3) To Identify the psychological aspects of behaviors based on the theoretical clothing behaviors of the concept. 4 To describe the differences of behaviors of women depending on their motives. The findings are as follows: 1) The motives are to conformed others, to express oneself, to protect oneself from others, to protect skin from damages, and to express feminity. 2) There are significant differences of make-up motives of women depending on their age, job, marital statues. 3) The psychological make-up behaviors are oriented for fashion trend, ostentation, personality, and conformity. 4) There are significant differences in women's make-up behaviors depending on their motives.

• Korean Journal of Human Ecology
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• v.12 no.4
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• pp.519-528
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• 2003

The purpose of this study was to make a comparative factor analysis of relations between college girls' make-up and clothing behaviors. The results of the study were as follows : 1. Make-up behavior showed the significant differences in accordance with whether doing make-up or not, motives of initiating make-up, sources of make-up information and references and expenses for cosmetics purchase. 2. There were negative correlations between all sub-factors of make-up behavior and the sense of comfort. In clothing behavior, a positive correlation existed between aesthetic sense and fashionableness. In make-up behavior, however, those college students who were more aware of others and considered make-up more important as a means of skin care and self-change regarded aesthetic sense, one of the sub-factors of clothing behavior, as most important.

• Korean Journal of Human Ecology
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• v.22 no.4
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• pp.677-691
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• 2013

The purpose of this study was to examine the influence of make-up attitude and body-related value on clothing behavior. The subjects were 315 female college students in Gyeongsang provinces. The obtained data were analyzed by reliability analysis, factor analysis, cluster analysis, one-way ANOVA, Duncan's multiple range test, correlation analysis, multiple regression analysis and t-test. The major results of this study were as follows: First, four factors of make-up attitude were identified: pursuit of confidence, sociality, self-satisfaction, and positive image. Second, the subjects were categorized into three different types of groups according to make-up attitude and body-related value, respectively: high involvement type, low involvement type, and middle involvement type. Third, there was significant difference among three groups which were segmented by each make-up attitude and body-related value on clothing behaviors (sexual attractiveness, showing off, body-enhancement). Fourth, a significant positive correlation was found among four factors of make-up attitude and body operatability with clothing behaviors. Fifth, the important variables that affected the clothing behaviors were pursuit of confidence, self-satisfaction, and positive image of make-up attitude. Sixth, body-inclination significantly influenced sexual attractiveness of clothing behavior, whereas body-related value, unlike make-up attitude, only had marginal influence.

• Journal of Korean Home Economics Education Association
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• v.24 no.3
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• pp.175-189
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• 2012

This paper examines the effect of star-entertainer imitation on female high school students in terms of their appearance management activities such as school uniform modification behaviors, hair style care behaviors, and make-up behaviors. For this research, data of 379 female high school students living in Jeollabuk-do was analyzed through reliability analysis, factorial analysis, cluster analysis, one-way analysis of variance, and cross-tabulation analysis. In the research, based on the type of star-entertainer imitation, the female high school students were divided into three categories: active followers, psychological followers, and passive followers. The research showed that active followers, who exhibited imitation behavior most frequently and had the highest imitation desire, were most frequently involved in school uniform modification. Inclined to imitate the school uniform styles of star-entertainers in soap operas, they modified their school uniforms. The active followers were also enthusiastic about hair care, were well aware of trendy hair styles, and demonstrated a fondness for star-entertainer hair styles. In addition, they were actively involved in make-up activities. They put on basic make-up everyday and exhibited a desire to learn about make-up styles. However, passive followers, who showed the least frequent imitation behavior and the lowest imitation desire, were not as keenly involved in school uniform modification behaviors, hair style care behaviors, or make-up behaviors. The study concludes that by providing teenagers with systematic education on desirable mass media and educating them on proper behavior, an effective educational tool for guidance on clothing habits can be derived.

• Korean Journal of Human Ecology
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• v.16 no.2
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• pp.395-405
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• 2007

The women selected by random sampling were classified into four groups by their body cathexis and Make-up attitude in order to investigate differences in Clothing Value and Make-up behavior. The result are as follows. Cluster was classified into four groups: positive congruity(G1), positive incongruity(G2), negative congruity(G3), negative incongruity(G4). Four groups showed meaningful difference each other between the peculiarity of Clothing value and Make-up behavior. Make-up behaviors were different at the peculiarity of minutely divided groups under the standard of physical satisfaction and Make-up attitude, and they showed difference in the influence of value affected to each behavior. So it was testified that Make-up behavior can be different depending on the value of respective persons.

• Korean Journal of Human Ecology
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• v.16 no.4
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• pp.885-897
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• 2007

The women selected by random sampling were classified into four groups according to their body cathexis and make-up attitude in order to investigate influences in psychological expecter effects of make-up. For the study, a questionnaire survey was conducted of 436 women in between their twenties to fifties residing in the Kyeongnam region. Obtained data were analyzed pearson's correlation coefficient and multiple regression analysis. The result are as follows. Cluster was classified into four groups: positive congruity(G1), positive incongruity(G2), negative congruity(G3), negative incongruity(G4). The make-up behaviors were found to be very influential factors, and so were desires and clothing values in some degree. But, the psychological expecter effects of make-up according to body cathexis and make-up attitude of adult women showed a difference in subordinate factors of desire, clothing value, and make-up behavior in view of their peculiarities classified in detail.

• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.2
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• pp.121-135
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• 2005

From a social psychological perspective, Make-up is an tool for run a lot smoother and perform communication efficiently. Many people give a turn to hair color through dyeing form due to yearning to change individual image through the image which the color is having. This paper study how make-up behavior, hair color and self-consciousness will affect the Level of Expected social-psychological effect of College Girl Students. In the sense of make-up behavior, according to result, a group of make-up behavior of self-satisfaction-oriented the level of expected social-psychological effect higher than a group of make-up behavior of tradition-oriented. Hair colors doesn't seem to be having much effect on the level of expected social- psychological effect, but have been shown to influence make-up behavior and self-consciousness. On the self-consciousness, a group of high self-consciousness the level of expected social-psychological effect higher than a group of low or fair self-consciousness. They doesn't have much effect passive expected effect as 'complement of self insufficiency' or 'a person consciousness' But they are affect active expected effect as 'the pleasure of change' and 'positive ascent'.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.4
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• pp.59-73
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• 2017

This study examined the effects of media exposure and involvement on objectified body consciousness and appearance management behaviors. The subjects were 325 female university students in Daejeon and Chungnam Province. The research method was a survey, and the questionnaire was composed of media exposure and involvement, objectified body consciousness, appearance management behaviors, and subjects' demographic characteristics. The data were analyzed by descriptive statistics, Cronbach's ${\alpha}$, factor analysis, and regression analysis using SPSS program. The results were as follows. First, female university students used mass media for about 3.76 hours a day and showed a high level of media involvement. Second, three factors (body surveillance, body shame, and appearance control belief) emerged regarding objectified body consciousness with female university students showing a high level of objectified body consciousness. Third, six factors (make-up, plastic surgery, weight control, fashion, hair, and skin care) emerged regarding appearance management behaviors with female university students showing high intention to perform various appearance management behaviors. Fourth, media exposure and involvement had important effects on objectified body consciousness and appearance management behaviors, and media involvement was a more important variable than media exposure. Fifth, objectified body consciousness had important effects on appearance management behaviors. Body shame had more important effects on skin care, weight control, and plastic surgery behaviors, while body surveillance had more important effects on fashion, make-up, and hair management behaviors than other objectified consciousness factors. The implication of this study was that media involvement is a more important variable affecting objectified body consciousness and appearance management behaviors than media exposure, and among objectified body consciousness dimensions, body shame has important effects on more active appearance management behaviors like weight control and plastic surgery behaviors.

• The Research Journal of the Costume Culture
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• v.14 no.3 s.62
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• pp.497-513
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• 2006

The women selected by random sampling were classified into four groups by their body cathexis and Make-up attitude in order to investigate differences in Maslow Need and Make-up behavior. Cluster was classified into four groups: positive congruity(G1), positive incongruity(G2), negative congruity(G3), negative incongruity(G4). The result are as follows: Four groups showed meaningful difference each other between the peculiarity of need. That is, this thesis examined the strength of seven needs and found out that G1 group had the strongest needs in seven ones, comparing with four groups. Next, this thesis found out that G2 had the strongest ones in belonging need, self-respect need, and aesthetic need, and that G4 had the strongest ones in physiology need, self-realization need, and recognition need. So it showed somewhat a little difference among groups. G1>G2>G3>G4, in order, emphasized fashion, alignment, ostentation, and tool in Make-up behaviors, and customs, and G1>G2>G4>G3, in order, emphasized respective peculiarity.