• Proceedings of the Korean Society of Computer Information Conference
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• 2021.07a
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• pp.613-615
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• 2021

다양한 문화 콘텐츠가 MZ 세대를 위주로 발전된 만큼, 게임 또한 새로운 방향성들을 제시하고 있다. 그중 하나가 바로 '대체 현실 게임(ARG)'이다. ARG는 그 자체가 게임이 될 수도 있고, 세부적인 요인으로 작용될 수 있는 매력적인 장르이다. 하지만 리얼 타임과 배경을 고려한 만큼 게임의 주제가 시대적 혹은 트렌드에 뒤쳐졌을 경우 지속적으로 운영을 할 수 없게 되는 딜레마에 빠지게 된다. 본 논문에서는 '현실'과 '가상'의 상황이 적절하게 타협하여 지속성을 강화할 방법을 모색한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.05a
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• pp.663-664
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• 2023

코로나 19 이후 트렌드에 민감한 MZ 세대가 패션을 선도하면서 다양한 패션이 출현하여 사람들의 선택지를 확장하고 있으며 패션에 관심을 갖고 의상을 구매하는 사례가 증가함에 따라 사람들은 자신을 돋보이게 해주는 의상을 선택하는데 많은 시간을 할애한다. 본 논문에서 개인의 피부 톤, 눈색, 머리색을 분석하여 추출한 퍼스널 컬러를 기반으로 염색된 개인 맞춤 의상을 제공하는 시스템을 제안한다. 기존에 염색공정 시스템의 한계점을 해결하기 위해 딥러닝 모델을 기반으로 원단 염색을 고도화하고 개인 맞춤형 의상 제작의 새로운 제안으로 의류산업에 변화를 주고자 한다. 향후 제안한 시스템의 현실적인 검증과 성능 평가가 필요하다.

• Journal of the Korea Convergence Society
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• v.13 no.2
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• pp.167-176
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• 2022

In this paper, the metaverse is viewed as a future space for the living environment of Homo Culturalis. Although the metaverse is perceived as a digital 'virtual' space, it should be understood as an extension of the real space. A human dreams of a reincarnation in the digital space, but a human has a body that cannot be completely separated from the physical environment. This means that human activities are not disconnected from reality and more specifically the human existence ought to be found in the socio-cultural context of reality. If the way of life in Metaverse becomes increasingly common, humans should be able to access this metaverse as a reality. Therefore, in this paper, the metaverse that creates the world of creation, play, and empathy, becomes considered as the world of human life of Homo Culturalis, where the realization of human desires and desires in that world are made.

• Knowledge Management Research
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• v.23 no.2
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• pp.99-122
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• 2022

Due to the social distancing in the Corona era, people are looking for an alternative online. As 'eXtended Reality' including various technologies, AR, VR and so on, is also on the rise, and the 'MZ' generation is growing to a new consumer group, the Meta-Verse is again in the spotlight. However, existing studies related to the Meta-Verse were mostly listing fragments of definition and classification or focused on eXtended Reality technologies and a subordinate concept. Hence, this study wold like to conduct an empirical analysis to verify influences of Metaverse's characteristic factors over word-of-mouth intention through flow and satisfaction.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.347-353
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• 2023

Currently, soldiers enlisted in the military (Army) are receiving measurements (automatic, manual) of body parts and trying on sample clothing at boot training centers, and then receiving clothing in the desired size. Due to the low accuracy of the measured size during the measurement process, in the military, which uses a relatively more detailed sizing system than civilian casual clothes, the supplied clothes do not fit properly, so the frequency of changing the clothes is very frequent. In addition, there is a problem in that inventory is managed inefficiently by applying the measurement system based on the old generation body shape data collected more than a decade ago without reflecting the western-changed body type change of the MZ generation. That is, military uniforms of the necessary size are insufficient, and many unnecessary-sized military uniforms are in stock. Therefore, in order to reduce the frequency of clothing replacement and improve the efficiency of stock management, deep learning-based automatic measurement of body size, big data analysis, and machine learning-based "Personalized Combat Uniform Automatic Recommendation System for Enlisted Soldiers" is proposed.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.45-51
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• 2023

As COVID-19 made it difficult to travel abroad and attract domestic tourists to foreigners, the phenomenon of MZ generations flocking to Jeju through consumption patterns occurred. In this study, if Jeju Island uses Jeju's rural tourism and smart glasses to study how to attract and cope with domestic tourists after the pandemic and build a mobile application or smart glass to tour based on village maps, the docent guide service through smart glasses will help tourists. Furthermore, it would be very beneficial to introduce a location-based service to provide the necessary information at the location according to the movement path of tourists. In fact, we conclude that it can be implemented through the development of the Hansung Baekje Museum, and hope that the actual media can be applied to free tourist courses such as Jeju Olle Trail, as it provides various contents in selective development such as AR and VR.

• Journal of the Korean Applied Science and Technology
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• v.41 no.2
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• pp.208-218
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• 2024

Domestic cosmetics companies are striving to protect the environment and solve environmental problems through ESG management. This study analyzed the relationship and influence between the perceived consumption value and purchasing behavior of upcycling cosmetics according to environmental values for MZ generation women in Seoul and Gyeonggi Province. In addition, based on the research results, it was intended to provide basic data for product development and marketing strategies related to upcycling cosmetics. First, all variables were found to be positive (+) correlation. Second, it was found that the higher the environmental value, the higher the perceived consumption value of upcycling cosmetics. Third, it was found that the higher the environmental values, the higher the purchasing behavior. Therefore, it is hoped that it will induce a positive consumption value for upcycling cosmetics, and that the cosmetics industry will be helpful as basic data for the development of related products and the establishment of differentiated marketing strategies.

• The Journal of the Convergence on Culture Technology
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• v.8 no.2
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• pp.281-289
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• 2022

Our society is rapidly changing with the core technology of the 4th industrial revolution, the emergence of a generation with new characteristics, and the untact era following the With Corona policy. Although the transition to untact is accelerating in the field of performing arts, in the case of opera, face-to-face performances are mainly conducted by experts and enthusiasts through on-site performances. Therefore, it is necessary to consider the uncertainty of creating opportunities through the influx of new customers such as the MZ generation and the departure of existing experts and enthusiasts. In this study, in order to examine these existing problems, we conducted literature review and case analysis, compared the opera face-to-face/non-face-to-face performance characteristics, derived an activation plan, and conducted expert interviews to secure the coherence and validity of the plan. In conclusion, we thought that it was difficult to improve the sound and sound quality, impairing the sense of presence and emotion due to many shortcomings when operating non-face-to-face as a music genre with the characteristics of opera. Therefore, we established the direction of activating the opera mainly face-to-face, but making good use of the advantages of non-face-to-face, which is not limited by region and time, and promoting the direction of activating face-to-face and non-face-to-face performances complementary to each other through the concept of cultural enjoyment.

• Journal of Service Research and Studies
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• v.14 no.2
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• pp.117-137
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• 2024

ESG has become a necessity for all companies, and major Korean banks are actively practicing ESG management. Banks are playing a role in providing ESG finance as intermediaries in the supply of funds. Recently, they have launched ESG digital banking products that offer preferential interest rates for eco-friendly activities in combination with digital technologies. However, indiscriminate provision of preferential interest rates can adversely affect profitability of banks, and they may face the problem of 'Greenwashing' if they do not contribute to improving environmental awareness. Therefore, this study selected ESG digital savings products linked to electricity savings as the subject of the study, and empirically analyzed consumers' environmental awareness and savings behavior through actual data of consumers (N=2,478). The main findings of this study are as follows First, the analysis of the consumer status of ESG digital banking products shows that the 30-50s are the main consumer base, and the MZ generation shows relatively high performance in achieving preferential interest rates through electricity saving practices. Second, consumers' environmental awareness has a significant impact on achieving the goals of ESG banking products. ESG banking products can contribute to environmental awareness while fulfilling the basic function of saving. Third, environmental awareness did not drive consumers' savings contribution behavior, suggesting the need for continued consumer engagement. Based on environmental awareness and the theory of saving behavior, this study provides a theoretical explanation in ESG financial products. The results suggest that the appropriateness of the preferential interest rate design of ESG financial products is important.

• Human Ecology Research
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• v.60 no.3
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• pp.377-390
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• 2022

This study identified and compared family values within and across different generations concerning gender roles, attitudes toward diverse families, children, and parental roles. Data were obtained from the 2020 Seoul Family Report Survey. There were 1,949 study subjects, including first- and second-generation baby boomers and individuals in generations X, Y, and Z in Korea. Latent profile analyses were conducted using M-plus. Perceptions and views concerning family values were classified into different types. The main findings were as follows. Two types were identified among first baby boomers, and three were identified among second baby boomers. Most of the first and second baby boomers belonged to the "moderate" type. Two types were detected among those in Generation X. Regarding gender roles, most views of Generation X were slightly progressive, while their other family values were more moderate. Three types were identified among those in Generation Y: "progressive," "moderate," and "very liberal." Generation Z was identified as a "progressive" group. This study provides basic data to explore the direction of the coexistence of generations by identifying and comparing diverse family values within and across generations.