• Journal of Industrial Convergence
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• v.21 no.2
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• pp.61-71
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• 2023

This is a descriptive research study to explore factors related to the perception of digital sex crimes among university students of the MZ generation in Korea. Data were collected by conducting a survey of 150 university students in Korea. As a result, the variable that showed the highest relevance to the recognition of digital sex crimes among MZ generation university students was sexual perception (β=-0.390, p<.001). Total explanatory power was 25.2% after adding gender (β=0.207, p=.018) and sexual attitude (β=0.157, p=.045). Our results suggest that customized education in consideration of factors related to digital sex crime perception is needed to form and improve a correct perception of digital sex crimes among MZ generation university students.

• Journal of the Korean Society for Library and Information Science
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• v.56 no.1
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• pp.47-65
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• 2022

This study investigated college students' demand for academic information portals and conducted an improvement plan to help ScienceON become an eco-friendly portal for college students. To this end, an academic information portal similar to ScienceON was investigated and analyzed, and FGI interviews were conducted with college students to derive improvements based on the problems ScienceON felt by college students. The improvement measures proposed based on the research results are as follows. First, it is necessary to strengthen the integrated search function and instill confidence that college students can obtain all the information they want from ScienceON. Second, it is necessary to have UIs such as Google and Naver, which are preferred by college students, and improve the current hard design. Third, it is necessary to make ScienceON familiar by promoting it targeting lower grades of the university. Currently, college students belong to the MZ generation, and the MZ generation is expected to become a generation that forms a social core in the future, and related research on the MZ generation is increasing. Therefore, this study can be used as basic data for research on MZ generation, and in particular, it seems that it can be used as a reference for the demand for information search and services of MZ generation.

• Knowledge Management Research
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• v.23 no.4
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• pp.295-314
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• 2022

Effectiveness of corporate promotion using SNS will be meaningful from theoretical and practical perspectives. This study attempts to explore the implications of running corporate ambassador programs composed of university students, different from previous studies focused mainly on celebrity influencers. To this end, the research model was generated and the hypotheses were tested by the responses of 287 subjects who received promotional messages from university student ambassadors of a public corporation. Research findings confirmed that ambassador characteristics (intimacy, expertise) had a significant influence on corporate promotion by mediating SNS information characteristics (information provision, information playfulness, and information reliability). Furthermore, it is found that MZ generation perceived the higher intimacy, the higher information playfulness, while the older generation perceived the higher expertise, the higher information reliability. In order to generalize these research findings, further research considering more diverse demographic characteristics is necessary.

• The Journal of the Convergence on Culture Technology
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• v.10 no.2
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• pp.11-16
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• 2024

Recently, the health-pleasure trend, which means enjoying health care through exercise or diet and certifying it on SNS is spreading to the MZ generation. This study examined the effect of personality traits on SNS upload behavior and subjective well-being related to health care. As a result, 1) parallel comparison and narcissism had a positive effect on the SNS upload attitude and intention, and the downward comparison had a negative effect on both SNS upload variable. Self-esteem had a positive effect only on the attitude of uploading SNS. Next, 2) self-esteem had a positive effect on both subjective well-being, while narcissism had a negative effect on stress, and parallel comparisons had a positive effect on life satisfaction. In other words, it was confirmed that comparisons with similar people had a positive effect on SNS upload behavior and their subjective well-being, while health care for self-show or recognition of others had a negative effect on their subjective well-being. The results of this study should be actively reflected not only for the marketing market but also for a media and cultural environment in which the MZ generation can lead a healthy life.

• Journal of Industrial Convergence
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• v.22 no.5
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• pp.89-96
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• 2024

This is a descriptive research study to confirm the mediating effect of empathy in the relationship between communication skills and interpersonal relationship of MZ generation nursing students. The subjects of this study were 129 nursing students born in 1981 to 2006, corresponding to the MZ generation, and the data collection period was from May 20 to July 30, 2023. The collected data were analyzed using the SPSS 25.0 program, and the mediating effect of empathy was tested by Baron and Kenny's three-step mediating effect verification procedure, and Sobel test was conducted to test the statistical significance of the mediating effect. As a result of the analysis, communication skills (β=.45, p<.001) and empathy (β=.18, p=.008) had a significant effect on interpersonal relationship. These variables were found to have 48.4% explanatory power for interpersonal relationship. Empathy had a partial mediating effect (z=2.39, p=.016) in the relationship between communication skills and interpersonal relationship. Based on the results of this study, it is necessary to understand the characteristics of the MZ generation familiar with the non-face-to-face culture that will be in charge of future nursing and to develop effective programs to improve their interpersonal relationship.

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.198-210
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• 2022

Recently, research on environmental sustainable fashion design has been conducted, but various studies on preference and purchase intention for environmental sustainable fashion products have not yet been conducted. Therefore, this paper studied the effect of the characteristics of environmental sustainable fashion products on purchase intention with preference as a mediating effect. This study focused on Generation MZ attending universities in Hubei Province, China, and a total of 350 online surveys were conducted from August 15, 2021 to August 20, 2021. Among them, 335 copies were used for the final analysis, excluding invalid questionnaires. SPSS26 and AMOS26 were used for analysis. First, the results of the analysis showed that environmental protection characteristics among the characteristics of environmental sustainable fashion products had a positive effect on preference. At the same time, environmental sustainability had a positive effect on purchase intention. Second, environmental protection and sustainability have a significant positive effect on preference. At the same time, environmental sustainability has a significant positive effect on purchase intention. Third, preference plays a significant mediating role in the relationship between the purchase intention of environmental protection.

• Journal of Industrial Convergence
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• v.21 no.2
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• pp.33-42
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• 2023

This study was conducted to investigate the relationship between political interest, economic interest, sociocultural interest and intention of maintaining the nursing job against 291 nursing students from a university in C city from August to September 2022. The collected data were analyzed by t-test, ANOVA, and Pearson's correlations. The study showed political interest 3.35(maximum 5 points), economic interest 3.76(maximum 5 points), sociocultural interest 4.15(maximum 5 points), and intention of maintaining the nursing job were 3.40(maximum 5 points). In the correlation between variables, the correlation coefficient between political interest and sociocultural skill(r=.385, p<.01) was high, and economic interest and overall sociocultural interest were the most correlated(r=.534, p<.01). For the correlation with intention of maintaining the nursing job, sociocultural behavioral intention(r=.158, p<.01) and attitude(r=.131, p<.01) were statistically significant. Based on the results, repeated studies including political, economic, and sociocultural interest as variables influencing intention of maintaining the nursing job and future research on systematic and diverse educational programs including sociocultural attitudes and behavioral intention are suggested so the nursing job can be maintained for longer time as a profession.

• Journal of the Korea Society of Computer and Information
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• v.27 no.3
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• pp.53-61
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• 2022

Recent years have drawn a great attention to generation MZ and Metaverse, due to 4th industrial revolution and the development of digital environment that blurs the boundary between reality and virtual reality. Generation MZ approaches the information very differently from the existing generations and uses distinguished communication methods. In terms of learning, they have different motivations, types, skills and build relationships differently. Meanwhile, Metaverse is drawing a great attention as a teaching method that fits traits of gen MZ. Thus, the current research aimed to investigate how to increase the use of Metaverse in Educational Technology. Specifically, this research examined the antecedents of popularity of Gather Town, a platform of Metaverse. Big data of news articles have been collected and analyzed using the Bigkinds system provided by Korea Press Foundation. The analysis revealed, first, a rapid increasing trend of media exposure of Gather Town since July 2021. This suggests a greater utilization of Gather Town in the field of education after the COVID-19 pandemic. Second, Word Association Analysis and Word Cloud Analysis showed high weights on education related words such as 'remote', 'university', and 'freshman', while words like 'Metaverse', 'Metaverse platform', 'Covid19', and 'Avatar' were also emphasized. Third, Network Analysis extracted 'COVID19', 'Avatar', 'University student', 'career', 'YouTube' as keywords. The findings also suggest potential value of Gather Town as an educational tool under COVID19 pandemic. Therefore, this research will contribute to the application and utilization of Gather Town in the field of education.

• Journal of the Korean Applied Science and Technology
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• v.40 no.6
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• pp.1521-1532
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• 2023

This study was done to identify the face-to-face and non-face-to-face student counseling experiences of nursing students during the COVID-19 period. Data were collected through interviews with 10 students at S Women's University in Gyeonggi-do from December 2022 to April 2023. All recorded data were analyzed using an inductive content analysis method. As a result of the study, two themes, four categories, and eight subcategories were found. Themes were 'factors promoting counseling' and 'Non-facilitating factors in counseling'. The first theme category was 'adaptation to new counseling methods' and 'pursuing convenience as the MZ generation', and the second theme category was 'resistance to counselling' and 'discrepancy from the desire for mutual relationships'. Through this study, it was helpful to understand that student counseling is essential for nursing students and what the most appropriate and useful counseling method is. Additionally, this study provided important evidence to lay the foundation for comparative research on face-to-face and non-face-to-face counseling among research participants according to gender and major. Further suggests research to develop a student counseling program for nursing students and confirm its effectiveness.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.436-447
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• 2021

The boycott of Japanese products triggered by Japan's economic retaliation has heated up the Republic of Korea. This study examined the factors affecting the boycott participation intention in 217 college students and ordinary people in their 20s and 30s. The results of the study showed that perceived egregiousness, self-efficacy, and subjective norm had a positive effect on boycott participation intention, and perceived egregiousness had an indirect effect on boycott participation intention through anger. In addition, these overall impacts were moderated by online and SNS news usage. This study is significant in providing academic and practical implications for understanding boycott phenomena by verifying various influencing factors on consumer boycott intentions and comprehensively reviewing the mediating effect of anger and the moderating effect of online and SNS news usage.