• Asia-Pacific Journal of Business
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• v.6 no.2
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• pp.19-33
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• 2015

Studies focusing on the constantly changing buying behavior and product preferences of a booming teen market are rare and this is particularly true in the Philippines. To address this gap in the literature, this study focused on the supermarket brands of cologne preferred by teens in the Philippines such as Lewis & Pearl (L&P), Johnson's Baby Cologne, Juicy, Bench, Ellips, Fiona, Bambini and Baby Flo which are manufactured by various competing companies. Essentially, this study presented and described the profile and buying behavior of cologne users and non-cologne users and determined whether preferential differences existed between these brands. The respondents consisted of 473 teens all over the Philippines stratified in terms of general location via the three major groups of islands in the Philippines: Luzon, Visayas and Mindanao. Respondents came from selected schools in Quezon City in Metro Manila, Sariaya in Quezon Province, Cebu City, and Digos City to represent the Greater Metro Manila Area, Luzon, Visayas and Mindanao, respectively. Findings showed that almost all of the respondents used cologne at varying degrees. In general, teens use several scents and brands of cologne and continually shift from one scent/brand to another scent/brand. This made it difficult for any company to capture loyal consumers. The most popular brands used by teenagers were Bench (61.7%), Lewis and Pearl (59%), Juicy (42%), Afficionado (32%), Fiona (19.3%), Penshoppe (18%), Bambini (12.6%), Ellips (11.3%) and Zen Zest (7.5%). Fragrance or scent is the top priority of teenagers in choosing a cologne brand, followed by brand name, affordability, bottle design and endorser. The spray bottle type of colognes is preferred even if cologne spray bottles are priced higher than the splash cologne bottle type. Managerial implications of these findings for market players, marketing scholars and prospective investors are presented.

• The Journal of Fisheries Business Administration
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• v.34 no.2
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• pp.165-183
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• 2003

The effect of red tide on the marine ecological system is so severe that many researches on the diverse subjects related to it have been conducted. Notwithstanding the enormous efforts and inputs the results of the past researches show no clear ways to deal with the HAB problems. As many researches are being conducted, the efficient and appropriate research project management systems as one of the critical factors for successful research are also needed as well as the fund and the capabilities of the researchers. It is assumed that the development of the evaluation and management systems for red tide research projects is so important and critical to enhance the researches and to utilize efficiently the physical and human resources for research. In this respect this study aims to present the evaluation and management scheme for the red tide researches that can not only decide the priority of the research subjects and tell the desirable research directions, but also support to develop the useful managerial policies and guidelines for the policy maker. The main subjects dealt with in this study are as follows : the characteristics of the HAB researches, the basic attributes and criterion of the research evaluation systems, the structure and design of the evaluation systems, and the development of the managerial policies by the type of the evaluation system. The conceptual scheme developed in this study is expected to be applied to the related areas and can suggest to the policy makers so many implications for identifying and setting the proper policy objects and management techniques. This study has a couple of weak points. It suggests only the conceptual scheme but not the applications so that the researches focusing on the applications in practical perspectives are needed to follow.

• Asia Marketing Journal
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• v.14 no.4
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• pp.117-142
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• 2013

Brand orientation is a relatively new paradigm in marketing which was first introduced in the 1990s. Since then, an accumulating body of research has addressed the strategic importance of brand orientation. Although there is a growing body of literature on brand orientation, there have been no empirical studies examining the mediation effect of brand orientation on market orientation-performance relationship to date. Moreover, most studies on brand orientation have been carried out in the context of large enterprises. Hence, the aim of this research is to extend the literature and address market orientation, brand orientation, and firm performance against the backdrop of Korean SMEs. The authors empirically investigate the impact of market/brand orientation on organizational performance and the mediating role of brand orientation. They utilize 178 usable responses to test the four research hypotheses. The hypothesized model predicts that there is a positive association among market orientation, brand orientation, and firm performance. It is also expected that brand orientation mediates the relationship between market orientation and organizational performance. The statistical results based on PLS analysis confirm our prediction among the constructs in the research model. The empirical evidence provides significant theoretical and managerial implications for brand orientation among SMEs. The first theoretical implication is that we provide empirical evidence regarding the important role of brand orientation in explaining the multi-trait perspectives of strategic orientation. The second theoretical implication is that the concept of brand orientation can be empirically validated in the context of SMEs. In terms of managerial implications, managers of SMEs should attempt to build a brand-oriented corporate culture or mindset that places brand values and brand norms as the top priority among their company's tasks. In addition, managers should recognize that brand orientation is critical for SMEs as well as large enterprises. In the last section, the authors address limitations of the study and provide directions for further research.

• Information Systems Review
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• v.9 no.3
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• pp.157-181
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• 2007

Main concerns of IT project managements are concentrated on the output control and process management. IT project, however, is difficult to measure the quality of achievement, because it produces invisible and intangible outputs. Many studies have been carried on to quantify the intangible aspects of process management. However, most of them have been focused on the technological aspects. This study measures the priority of factors to manage IT project by applying the IT-BSC and PMBOK method. Established indexes include the factors of managerial, social and future-oriented perspectives to check the different aspects of project management over the technical factors. This study uses AHP method for quantitative measurement. This study can be meaningful because of following reasons. First, this study re-arranges IT project management evaluation indexes by balanced scorecard. Second, this model includes human factors of developers and users who are directly related to the project development and operation. Third, important items of each stakeholder have been separated, and the weights of each item have been quantified to have fixed values.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.43 no.3
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• pp.216-227
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• 2020

The purpose of this paper is to identify a relative importance and priority of the factors of Competencies of project team member. It aims to present the differential competency factors from a differentiated perspective by applying the Leadership Development Questionnaire, which is the competency dimension required for manager, to team member. (1) Background: The diverse needs of customers and companies, and the uncertainty, complexity, ambiguity, and volatility of the environment surrounding the company in the era of the Fourth Industrial Revolution threaten the survival of company. In this respect, companies should implement the project management approach and strive to increase the capabilities of each team member. (2) Methods: AHP method was used to prioritize which factors were considered more importance level and the gap of relative importance level between project manager group and team members group. (3) Results: In the analysis of the relative importance of the upper class, weights were derived in the order of managerial competence, intellectual competence, and emotional competence. The sub-factor that respondents prioritize was communication as the 1st priority, and it was analyzed in the order of strategic perspective, achieving, critical analysis and judgement, and vision and imagination. There were some differences in the ranking of the relative importance of achieving and vision and imagination attributes between the PM group and TM group, it was analyzed that there was no significant difference overall. (4) Implications: The results of this study confirmed the recognition that team members are required to have the same competencies as the project manager. And based on the priorities of the competencies required of team members, companies are expected to cultivate professional and competent team members, and expand the roles and authority of team members so that they can actively carry out projects.

• International Commerce and Information Review
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• v.11 no.4
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• pp.215-228
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• 2009

This research considers to analyze the importance and priority order of outsourcing partner selecting factors on plant exporters. This research deals with case study on the outsourcing in the "A" plants exporter. To obtain the goal this research, firstly, based on reviewing previous literature and taking professional advice, the selecting factors were identified and conceptualized, and we made the hierarchy model and utilized AHP in analysis method. Secondly, AHP model constructed 3 higher factors, and 9 lower factors. Thirdly, the data used for the weight values for the outsourcing partner factors were collected from outsourcing experts and officers in "A" company. The 3 higher factors were 'Firm's Competence', 'Customer/User Factor', and 'Systemic Factor', and the 9 lower factors were 'experience of outsourcing', 'competency based HR', 'market share', 'reliability', and 'communication', etc. As the results of the analysis, this research evaluated with an importance highest among selecting factors of outsourcing partner of "A" company were 'Customer/User Factor(46.5%)', 'Systemic Factor(27.8%)' and 'Firm's Competence(25.7%)'. And importance highest among lower selecting factors of outsourcing partner of "A" company were 'reliability(31.4%)', 'competency based HR(14.4%)' and 'communication(13.7%)'. The developed model and selecting factors of outsourcing partner are expected to contribute on effective decisions on plants exporters. Managerial implications and future research directions are suggested based on findings.

• The Korean Journal of Community Living Science
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• v.17 no.3
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• pp.133-142
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• 2006

As theme park farms, which attract noticeably low interest from the government have gained their own managerial skills for a long time, we can now and many successful cases, This study showed there were four types of tourism villages; those that were experienced in the harvesting and sale of agricultural products, farm sleeping, recreational and leisure, and food. 1 also suggested the successful management model according to each type. The results show the recreational and leisure type had the highest annual income out of all four groups. The total income of recreational and leisure type villages were 260,000 thousand won which is more when compared to 110,000 thousand won for sleeping, 60,000 thousand won (or food, and 40,000 thousand won for harvesting agricultural products. The ratios of capital productivity (net income/invest) were 12.4 for recreation and leisure, 7.7 for food, 6.9 for farm stay, and 2.89 for harvesting. 1 suggest that farm managers should be satisfied with farm management and the priority of improving farm management should focus on the development of specific products within each farm.

• Korean Management Science Review
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• v.13 no.1
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• pp.135-156
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• 1996

The purpose of this paper is to study the links between manufacturing strategy and change programs of manufacturing firms in Korea. The nature of our analysis is more descriptive than normative or confirmative. First, we investigate the linkage between manufacturing strategy, manufacturing capability, change programs and performance measurement systems. Secondly, we intend to explore an empirical typology of manufacturing strategy and change programs. The initial findings of the study are as follows: Linkage between manufacturing strategy and change programs of manufacturing firms was not apparent. Flexibility as a strategic priority is positively related to the innovative change programs. There are two distinctive strategies of manufacturing firms in Korea, namely, quality strategy and balanced strategy. We identified three types of change programs, which are incremental change, administrative innovation, and process innovation. Incremental change group has represented low factor score in the change program dimensions. The firms in administrative innovation group mainly depend on information systems and business reengineering. Korean manufacturing firms seem to pursue process improvement by trying simultaneously incremental change in the process, managerial process improvement, and a little bit of innovative change. Performance variable utilization of the firms are not significantly different along with manufacturing strategies and change programs. We found, however, learning and improvement performance dimension is significantly related to flexibility variables. Process innovation group marked high score in usage of learning and improvement indices. The findings of this study seem to have various implications on realigning the manufacturing strategy, change programs, and performance systems in Korean firms.

• Korea Journal of Hospital Management
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• v.17 no.4
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• pp.133-166
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• 2012

Hospitals tend to provide uniformed service to patients despite their various demands stemming from the severity of disease stages or the uncertainties in information of treatment stages. To identify service factors and provide effective contextually aware service models that patients demand depending on their evolving circumstances, the study conducted a survey on service quality based on importance and satisfaction of cancer patients. The study surveyed 286 patients and caregivers on importance and satisfaction through a questionnaire comprising of 17 questions at the outpatient clinic of cancer centers of university hospitals in 5 cities. Based on the risks of the disease and uncertainties in information of treatment stages, the cancer patients were grouped into diagnosis stage; low-risk treatment stage; high-risk treatment stage; stabilization stage. Depending on the patient's situation, the importance and satisfaction of service factors were ranked. These factors were categorized into 4 groups from a managerial perspective into 'keep it up area', 'focus here area', 'low priority area', 'overdone area'. This study provides an effective medical service model that can accommodate patients based on management areas of cancer patients.

• Journal of the Korean Home Economics Association
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• v.27 no.4
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• pp.21-39
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• 1989

This paper is to determine the clothing and footwear of urban household consumption expenditures and an analysis of historical data from relevant literature. Particularly, time-series and cross sectional analysis techniques are adopted in analysing the patterns of clothing and footwear consumption expenditures of urban households. Finally, this paper estimates consumption expenditures in the future by comparing these revealed data with the Korea and Japan. Annual Report on the family Income and Expenditure Survey and M.R.A. in S.P.S.S. were used. The results can be summarized as follows: 1. The proportion of the clothing and footwear expenditure has decreased with the increase of income in urban household during 1976-1987. 2.1) Household consumption function by Income group, the Lower group is higher than the other group. 2) Household consumption function by Occupation of household head. Income elasticity estimation in administrative managerial workers is higher than the other group. 3) Household consumption function by Family size. Income elasticity estimation in 6 Persons is higher than the other group. But 4 Persons is higher in 1986. 4) Household consumption function by Age of household head. Income elasticity estimation in 50 Years and over is higher than the other group. 3. Comparison of characteristics of clothing and footwear consumption expenditures in Korea and Japan were M.R.A. Generally, the priority correlation order for Korea is Outwear, Sweaters and Shirt, Other clothing. For Japan, the order is Sweaters and Shirts, Underwear, Services.