• Asia Marketing Journal
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• v.18 no.3
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• pp.35-46
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• 2016

According to previous literature, love involves a feeling of emotional bonds, attachment, and commitment to a specific target from a long-term perspective. In contrast, lust is defined as a sexual desire to engage in sexual activities from a short-term perspective. This research investigates the influence of feelings of love or lust on consumers' long-term benefit-seeking and risk-taking behaviors. Study 1 examined whether consumers' long-term benefit-seeking behaviors depend on feelings of love or lust. As a result, consumers who experienced feelings of love were more likely to prefer products that provide long-term benefits (e.g., a hybrid car) than those who experienced feelings of lust. Study 2 investigated consumers' risk-taking behaviors, depending on feelings of love or lust. The results showed that consumers in the lust condition were more willing to take a risk (e.g., a trip to a hazardous area) than those in the love condition. Taken together, this research demonstrates that consumers' long-term benefit-seeking and risk-taking behaviors depend on feelings of love or lust. Practical and theoretical implications are further discussed.

• Cross-Cultural Studies
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• v.33
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• pp.77-94
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• 2013

This article aims at analyzing melodramas in films of Northeast Asia for seeking comparative studies of popular narrative which have been widely favored in Korea, China and Japan since the 1990s. It is explored of expectation and desire of public who have taken pleasure in watching the films in each countries of Northeast Asia as well. It is selected to Letter(1997) made in Korea, The Road Home(1999) in China and Love Letter(1995) in Japan for the research as above Melodrama of each countries has been searched at not only maintaining the traditional melodramatic convention but also corresponding to sociocultural environment of each countries for meeting tastes of public 'in the 1990s' when cultural interchanges have been more active along each countries of Northeast Asia. It will be concretely pursued to the interchanges and influence-reception relation of melodrama for follow-up research as it has been sprightly enjoying as well as transforming common cultural contents at each countries of Northeast Asia since the 1990s.

• SUVANNABHUMI
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• v.16 no.1
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• pp.81-101
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• 2024

This paper examines the complexities and creative opportunities brought about by the transnational circulation of texts specifically in the areas of transmission, consumption, and adaptation. The circulation of texts and along with it creative elements such as generic forms, tropes, and frameworks for consumption form an integral part in the production and advancement of any form of popular culture. In the process of such circulation, adaptation becomes a form of social and political process necessary for domestic palatability. In this paper, I examine how these complexities can be illustrated in the circulation of one emerging popular form in East and Southeast Asia: Boys Love (BL) television and web series. Using the transnational movement of the BL genre from South Korea, Thailand, and the Philippines, I examine how the circulation and adaptations are inflected by considerations related to regional geopolitics and domestic issues concerned with the creative praxis of representing gender and sexuality.

• Asia-Pacific Journal of Business
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• v.10 no.4
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• pp.181-195
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• 2019

This study aims to investigate the influencing attributes on price fairness in the domain of fast food service context. As the research subject, this research selects McDonald's business because of its market share in the fast food market. Five attributes are examined to account for price fairness. The attributes are advertising attitude, employee service, waiting, convenience, and brand love. This study performed survey to collect the data. The survey participants are university students because they are essential market segment for fast food business. The number of observation is 299 for the data analysis. To analyze the data, this research used various statistical instruments (e.g., frequency analysis, mean and standard computation, exploratory factor analysis, reliability test, correlation matrix, and multiple regression analysis). Regarding the results, this research identified advertising attitude, employee service, and brand love are influential attributes to establish price fairness of university students. This research could inform the marketing director of food service business to understand university students target better.

• Geophysics and Geophysical Exploration
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• v.21 no.1
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• pp.33-40
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• 2018

We investigate the crustal and uppermost mantle SV- and SH-wave velocity structure and radial anisotropy beneath East Asia including Korea, China and Japan. Rayleigh waves and Love waves were extracted from the seismic data recorded at broadband seismic stations in East Asia. Using the MFT (Multiple Filter Technique), we obtained group velocity dispersion curves of Rayleigh and Love waves with a period range of 3 to 200 s. We obtained 62466 Rayleigh-waves dispersion-curve measurements in vertical components and 54141 Love-waves dispersion-curve measurements in transverse components, respectively. The inverted models using these data sets provide SV- and SH-wave velocity structure of crust and uppermost mantle down to 100 km depth. In both cases of the S-wave velocity structures, strong high-velocity anomalies are observed down to 30 km depth beneath the East Sea, and deeper than 30 km depth, strong low-velocity anomalies are found beneath the Tibetan plateau. In the case of the SH-wave velocity structure, strong low-velocity anomalies are observed beneath the East Sea deeper than 30 km depth, leading to negative anisotropy. On the other hand, positive anisotropy is usually observed beneath the Tibetan plateau.

• Journal of the Korean Professional Engineers Association
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• v.36 no.6
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• pp.36-40
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• 2003

We Professional Engineers in Japan and Korea have decided to introduce the theme of 2003's convention after two bilateral talks. So we will discuss on the near future in the Northeast Asia. I will make a speech based on this concept. I am very glad to talk to everybody here. I have been participating in this congress, since 1985 and I have made friends with Korean PE s. I hope that I attend the congress until may age of 84 when the 50th congress would be held. The speech is based on my experience and I will speak frankly So, I was born In Seoul and brought up in Pusan on my childhood but I only understand "Hello everybody" "Thank you" "How much" "No problem" "I love you" in your own language. Fortunately Mr Chung Byung Sook helps me to make myself understood in Korean as a translator. Thank you.

• Geophysics and Geophysical Exploration
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• v.20 no.1
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• pp.25-32
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• 2017

We present a 3D SH-wave velocity model of the crust and uppermost mantle and seismic radial anisotropy beneath East Asia. The SH-wave velocity structure model was built using Love-wave group-velocity dispersion data from earthquake data recorded at broadband seismic networks of Korea, Japan, and China. Love-wave group-velocity dispersion curves were obtained by using the multiple filtering technique in the period range of 3 to 150 s for 3,369 event-station pairs. The inverted model using these data sets provides a crust and upper mantle SH-wave velocity structure down to 100 km depth. At 10 ~ 40 km depths SH-wave velocity beneath the East Sea is higher than beneath the Japanese island region. We estimated the Moho beneath the East Sea to be between 10 ~ 20 km depth, while Moho beneath the Korean Peninsula at around 35 km based on the depth where high-velocity anomalies are detected. We estimated the lithosphere-asthenosphere boundary beneath the East Sea to be at around 50 km based on the depth where strong low-velocity anomalies are observed. Widespread low-velocity anomalies are found between 50 ~ 100 km depth in the study region. Positive radial anisotropy ($V_{SV}$ > $V _{SH}$) is observed down to 35 km depth, while negative radial anisotropy ($V_{SV}$ > $V _{SH}$) is observed for deeper depth.

• Journal of Digital Convergence
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• v.11 no.7
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• pp.19-26
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• 2013

This research sought to study viewers' perception of migrant women who wed Korean men following these women's level of specialty as shown on multi-cultural TV program by focusing on university students. Post test control group design method was utilized to conduct analysis, which demonstrates that there was a significant difference between the viewers on the professional migrant women and on the non-professional migrant women when it comes to the categories such as, 'Migrant women have specialized skills', 'migrant women have outstanding communication skills' and 'migrant women are independent minded.' Because of the existence (or non-existence) of professional careers as shown on TV program can affect viewers' perception of migrant women, it is necessary to develop measures such as development of expert group's advising system and to guarantee migrant women's diversity.

• Journal of Korea Entertainment Industry Association
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• v.13 no.3
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• pp.13-25
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• 2019

Since reaching the top in the Billboard Main Album Chart 'Billboard 200' with Love Yourself: Tear in May of 2018, BTS once again took first place after just three months in the 'Billboard 200'(September 3, 2018) with the repackaged album Love Yourself: Answer. It opened the doors to the 'Hallyu 4.0' by conquering the main Billboard Chart with a song sung in Korean. BTS rose to the top on the 'Billboard 200' twice, thus being recognized globally for their musical talent(song, dance, promotion, etc.), and took their place in the mainstream music market of the world. BTS moved away from intuitive interaction such as mysticism, abnormality, irregularity, etc. but instead created their own world(BTS Universe) with fans around the world through two-directional communication such as consensus, sharing and co-existence. They are recognized as artists that went beyond being an idol group that simply released a few hit songs that had now elevated popular music to a new form of art. In result, they retained a highly loyal global fan base(A.R.M.Y.) and they are continuously creating good influence with them. This study analyzed the success factors of BTS using the S-M-C-R-E model as follows. ① Sender: BTS'7-person 7-colors fantasy and 'All-in-one storytelling' strategy of producer Bang Shi-hyuk ② Message: Create global consensus of 'you' rather than 'me' ③ Channel: Created real-time common grounds with global fans through social network platforms such as Youtube, Facebook and Instagram ④ Receiver: Formed highly loyal global fandom(A.R.M.Y.) that extends outside of Korea and Asia ⑤ Effect: Created additional economic value and spread good influence

• Journal of Contemporary Eastern Asia
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• v.19 no.2
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• pp.179-196
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• 2020

Despite the enormous success in Japan of Korean popular culture, including TV dramas and K-pop, over the past few decades, anti-Korean sentiment in the country has become increasingly visible and intense. In this article, we examine how young Japanese female fans of Korean popular culture engage with the Korean Wave discourse while also engaging with―or, rather, disengaging from―anti-Korean movements and hate speech. Whereas previous scholarship on the Korean Wave has emphasized the power of active fans' agency, this paper investigates how the fans who passionately and self-reflexively consume Korean popular culture understand and react to the growing anti-Korean sentiment in Japan. Through in-depth interviews with 15 of these fans in their 20s and 30s, we show how they have navigated the discursive space between appreciation for Korean culture and anti-Koreanism in Japan.