• 벤처창업연구
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• 제13권2호
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• pp.125-137
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• 2018

동일 지역, 직장, 단체에 소속된 사람들에 의하여 조직되고, 운영되는 신협은 고객이 곧 소유자가 되는 협동조합기업으로서 고객이 단순한 거래자 관계가 아니라 신협에 소속되는 특징이 있다. 이러한 신협의 조직적인 특성은 고객과의 관계에 유리한 영향을 미치기 때문에 다양한 관계마케팅 전략을 펼쳐나가는 것이 중요하다. 이에 관계마케팅의 주요 변수인 관계혜택, 고객만족, 장기적 관계지향성을 이용하여 신협에서의 구조적 관계를 살펴보았다. 구체적으로 관계혜택을 확신적 혜택, 사회적 혜택, 특별대우 혜택의 3가지 차원으로 구분하고 고객만족과 장기적 관계지향성과의 인과적 모델을 구조화하여 연구를 수행하였다. 연구를 수행하기 위해 신협 고객을 대상으로 2017년 12월 26일부터 2018년 1월 26일까지 설문을 실시하여 총 360부를 회수하였다. 이중 통계에 활용하기 어려운 14부를 제외하고 346부를 최종 표본으로 선정하였다. 자료는 SPSS 24.0을 활용하여 신뢰도 분석, 탐색적 요인분석, 회귀분석을 하였고, AMOS 24.0을 활용하여 확인적 요인분석, 구조방정식 모형분석을 하였으며, 그 연구결과는 다음과 같다. 첫째, 확신적 혜택은 장기적 관계지향성에 직접적인 영향을 미칠 뿐만 아니라 고객만족을 매개로 간접적인 영향을 미치는 것으로 나타났다. 둘째, 사회적 혜택은 장기적 관계지향성에 직접적인 영향을 미치나, 고객만족을 매개로 간접적인 영향은 없는 것으로 나타났다. 셋째, 특별대우 혜택은 장기적 관계지향성에 직접적인 영향은 없으나, 고객만족을 매개로 간접적인 영향을 미치는 것으로 나타났다. 넷째, 고객만족은 장기적 관계지향성에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구의 시사점으로 신협 고객에게 확신적 혜택을 제공하여 신뢰감과 확신감을 들게 하고, 사회적 혜택을 제공하여 친밀감과 우정의 관계를 구축하며, 특별대우 혜택을 제공하여 욕구를 충족시켜 주면 고객이 단기적이고 일시적인 관점이 아닌 장기적인 측면에서 고객만족을 하게 되고, 결과적으로 신협과 고객과의 장기적인 관계가 구축될 것이라는 점을 제시하였다.

• 복식
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• 제58권3호
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• pp.34-48
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• 2008

Modern fashion market is being developed by emotional values rather than rational idea of customers. Experiential marketing is an effective marketing strategy for fashion marketplace because customers tend to consider fashion shopping as an enjoyable experience. Among the fashion markets, the fashion stores for middle.old aged women that have various points of contacts could be appropriate place where emotional and relational marketing strategies would be applied to. The effects of the procedure "emotional and relational experience$\rightarrow$commitments$\rightarrow$long-term relationship orientation" that fashion customers are experiencing, by forming a path model, two types of experiential effects from emotion and relation were examined. It was found that fashion emotional and relational experiences were important factors because these factors affected a long-term relationship orientation. The findings of the study provide marketing strategy that enables to promote a consistent relationship between fashion stores and customers. Furthermore, this study will contribute to the criteria for segmentation of middle and old aged women's fashion market who have own desire for fashion emotional and relational experience.

• 공학교육연구
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• 제21권1호
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• pp.44-55
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• 2018

The purpose of this study is to investigate the relationship between post - employment job satisfaction and both short-term (4-12 weeks) and long-term (12+weeks) on-site training. For this purpose, 405 graduates who had completed on-site training (205 short-term, 200 long term) during the school year were surveyed. The results of the comparative analysis of both short-term and long-term on-site training participants are as follows: In both short-term and long-term on-site training, it was found that on-site performance during the school year did not directly affect post-employment job satisfaction. In the case of short-term on-site training participants, job match and organizational commitment were found to have no mediating effect on the correlation between on-site training performance and job satisfaction. On the other hand, in the case of long-term on-site training participants, the analysis showed that job match and organizational commitment had mediating effects on the correlation between on-site training performance and job satisfaction. These effects are not solely attributable to differences in duration of training; the differences in operating systems and the degree of preparation derived from these systems also affect the level of on-site training for students, businesses, and schools. This paper summarizes these findings and suggests the following improvement plans for on-site training in the future: First, short-term on-site training is required to establish a systematic basis in order to enhance students' preparedness level. Second, both short-term and long-term on-site training should improve the skills and field understanding for students' majors through systematic quality management during the training period. Third, it is necessary for universities to increase expectations and quality of short-term on-site training for all involved while simultaneously reducing the gap between educational goals and practice in this field.

• 한국병원경영학회지
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• 제19권4호
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• pp.34-44
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• 2014

The objective of this study is to analyze the effects of DINESCAPE on patient satisfaction and the intention of maintaining long-term relationship for Chinese Patients who received medical services at plastic surgery clinics in South Korea. For an empirical analysis, a total of 250 respondents were surveyed from may 1 to october 20, 2014. Of these, 200 respondents were considered to be reliable for statistical analysis. According to the analysis results, among the components of DINESCAPE, atmosphere, cleanliness, convenience and accessibility, employees service, and the convenience of using the websites had positive effects on patient satisfaction, which exerted a positive effect on the intention of maintaining long-term relationship with patients.

• 한국콘텐츠학회논문지
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• 제19권4호
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• pp.63-78
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• 2019

본 연구에서는 은행 PB 이용고객들을 대상으로 PB 관계마케팅과 관계의 질, 그리고 장기적 거래의도 간의 영향관계를 검증하고, 이 과정에서 관계의 질의 매개효과를 검증하였다. 본 연구의 대상은 서울 소재 은행 PB 이용고객 431명으로서, 설문조사자료를 이용하여 구조방정식모형분석을 통해 가설 검증을 수행하였다. 검증 결과, PB 관계마케팅은 관계의 질에 유의한 정(+)의 영향을 나타내었다. 그리고 관계의 질과 장기적 거래의도 간의 경로계수는 정(+)의 관계를 보였다. 한편, PB 관계마케팅은 장기적 거래의도에 직접적으로 영향을 미치지는 않았으며, 관계의 질을 매개로하여 장기적 거래의도 에 유의한 영향을 미치는 것으로 나타났다. 본 연구의 결과는 은행 PB 성과에 있어서, 은행과 고객 간의 관계의 질을 반영하여, 장기적 거래의도에 미치는 영향을 확인하고, 이 과정에서 관계의 질의 효과를 검증하였다는데 의미가 있다.

• 유통과학연구
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• 제13권11호
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• pp.39-46
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• 2015

Purpose - In Korea, there has been a recent trend that shows housing prices have risen rapidly following the International Monetary Fund crisis. The rapid rise in housing prices is spreading recognition of this as a factor in housing price volatility. In addition, this raises the expectations of housing prices in the future. These expectations are based on the assumption that a relationship exists between the current housing prices and expected housing prices in the real estate industry. By performing an empirical analysis on the validity of the claim that an increase in current housing prices can be correlated with expected housing prices, this study examines whether a long-term equilibrium relationship exists between expected housing prices and existing housing prices. If such a relationship exists, the recovery of equilibrium from disequilibrium is analyzed to derive related implications. Research design, data, and methodology - The relationship between current housing prices and expected housing prices was analyzed empirically using the Vector Error Correction Model. This model was applied to the co-integration test, the long-term equilibrium equation among variables, and the causality test. The housing prices used in the analysis were based on the National Housing Price Trend Survey released by Kookmin Bank. Additionally, the Index of Industrial Product and the Consumer Price Index were also used and were obtained from the Bank of Korea ECOS. The monthly data analyzed were from January 1987 to May 2015. Results - First, a long-term equilibrium relationship was established as one co-integration between current housing price distribution and expected housing prices. Second, the sign of the long-term equilibrium relationship variable was consistent with the theoretical sign, with the elasticity of housing price distribution to expected housing price, the industrial production, and the consumer price volatility revealed as 1.600, 0.104,and 0.092, respectively. This implies that the long-term effect of expected housing price volatility on housing price distribution is more significant than that of the industrial production and consumer price volatility. Third, the sign of the coefficient of the error correction term coincided with the theoretical sign. The absolute value of the coefficient of the correction term in the industrial production equation was 0.006, significantly larger than the coefficients for the expected housing price and the consumer price equation. In case of divergence from the long-term equilibrium relationship, the state of equilibrium will be restored through changes in the interest rate. Fourth, housing-price volatility was found to be causal to expected housing price, and was shown to be bi-directionally causal to industrial production. Conclusions - Based on the finding of this study, it is required to relieve the association between current housing price distribution and expected housing price by using property taxes and the loan-to-value policy to stabilize the housing market. Further, the relationship between housing price distribution and expected housing price can be examined and tested using a sophisticated methodology and policy variables.

• 자원ㆍ환경경제연구
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• 제26권3호
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• pp.287-317
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• 2017

경제성장과정에서 석면을 활용해왔지만, 석면이 치명적인 환경성질환을 유발하는 1급 발암물질로 지정되면서 전 세계적으로 엄격한 석면사용규제 조치를 실시하고 있다. 석면노출과 환경성질환의 발현 간에 수십 년에 걸친 장기 잠복기가 존재한다는 특성을 고려하여, 한국의 석면 소비량과 악성중피종 발병 간의 시차를 분석하고 장기관계를 추정한다. 이와 함께, 한국에 비해 상대적으로 석면규제가 오랜 기간 이루어지고 장기시계열 자료를 갖춘 영국과 미국을 대상으로 한 비교분석도 병행한다. 시차분석에서는, 3개 국가 모두에서 30년 이상의 장기시차가 존재할 때, 석면 소비와 악성중피종 발병 간의 교차상관성이 높은 것으로 나타난다. 또한 변수간 장기시차가 존재할 경우 석면 소비량과 악성중피종 발병 간에 장기균형관계가 존재한다. 그리고 시차분포모형을 활용한 결과, 석면 소비량이 장기시차를 두고 악성중피종에 유의한 정의 영향을 미치고 있다.

• 대한가정학회지
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• 제45권2호
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• pp.23-31
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• 2007

The purpose of this study was to investigate relational commitment variables-trust & commitment- effect on long-term relationship between domestic apparel firms & cooperative companies. Also this study was to examine the significant of the relationship among communication, conflict, satisfaction, & trust & commitment. The data used to teat the model were collected in a survey from 172 domestic apparel firm's outsourcing managers & was analyzed by confirmatory factor analysis & path analysis. The major results of the study were summarized as follows: 1. Communication & conflict were found to be significantly related to the satisfaction. Also, communication hade a negative effect on conflict. 2. Satisfaction was found to be significantly related to trust & commitment. & the more trust the firms had with their cooperative companies, the more commitment the firms had in the outsourcing. 3. Trust & commitment were found to be significantly related to the long-term relationship.

• 한국조리학회지
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• 제15권3호
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• pp.54-68
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• 2009

프랜차이즈는 그 특성상 매뉴얼로 제공되는 명시적 지식만으로는 한계가 있다. 이를 암묵적 지식으로 보완해야 하는데, 암묵적 지식 전달의 효과적인 방법이라고 할 수 있는 관계 학습에 대해 프랜차이즈 본부와 가맹점 관계에서 이루어진 연구가 부재하다. 따라서 본 연구에서는 프랜차이즈 형태로 운영되는 외식업 프랜차이즈 가맹점의 장기지향성, 전반적 만족, 그리고 재계약 의사에 관계 학습이 미치는 영향을 파악함으로써 프랜차이즈 본부와 가맹점간의 정보 공유와 활용을 통한 효율적인 시스템을 제시하고자 한다. 본 연구의 실증분석 결과, 프랜차이즈 본부와 가맹점간의 관계 학습에서 정보 공유 해석이 프랜차이즈 본부와 가맹점의 전반적 만족과 장기지 향성 형성에 중요한 요인이라는 것을 밝혔다는 데에서 그 의의를 찾을 수 있다. 따라서 프랜차이즈 본부와 가맹점간의 관계 학습은 불확실한 시장 상황에서 경쟁 우위를 차지하기 위한 매우 중요한 요소로 볼 수 있다. 이런 점들로 볼 때, 관계 학습을 통한 가맹점의 전반적 만족과 장기지향성 형성을 위해서 프랜차이즈 본부는 가맹점과 고객의 정보를 공유하고 이를 활용할 수 있는 통합시스템을 구축하여야 한다. 그리고 이를 통해 고객이 원하는 가치가 무엇인지 파악해야만 치열한 경쟁 환경에서 살아남을 수 있다. 또한, 프랜차이즈 본부는 이를 바탕으로 가맹점과 공유할 수 있는 장기적인 경영 전략과 비전을 수립해야 한다.

• 간호행정학회지
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• 제18권4호
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• pp.402-413
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• 2012

Purpose: This study was done to explore factors related to amount of service use for elders with long-term care needs. Methods: A descriptive-correlation design was used. The sample included 259 elders and their primary caregivers who had cared for the elders for at least 6 months. Data on long-term care need assessment, service use and interviews with primary caregivers were analyzed. Results: There was no significant relationship between the sociodemographic characteristics and the amount of services use. Amount of service use differed significantly by Long-term care classification. The mean scores for class 1, 2 and 3 were 22.68, 21.47 and 17.87 days respectively. Primary caregiver relationship with the elders and the number of family-friend helpers were also significant. Multivariate regression analysis showed that gender, marital status, activities of daily living, cognitive impairment, and secondary caregiver support explained 17% of the total variance of service use among these elders (F=3.50, p<.001). Conclusion: The results of this study indicate that critical factors including secondary caregiver support and individual background, and other functional dependencies except for physical function should be considered in accurately predicting the amount of service use for community dwelling elders with long-term care needs.