• 제목/요약/키워드: Locus of current

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Consumer Locus of Control as a Moderator of the Relationship between Mood and Consumers' Likelihood to Purchase

  • Septianto, Felix;Huang, Minghao;Jeong, Jaeseok
    • Asia Marketing Journal
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    • 제16권2호
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    • pp.59-75
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    • 2014
  • Although previous works have established that mood can considerably influence consumer behavior (Vohs et al. 2007), they provided inconsistent results (Cohen et al. 2008). In particular, previous works only examined the willingness of consumers to regulate their mood and implicitly assumed that consumers have the control to regulate their mood states. Thus, this research intends to fill the current gap in the extant literatures by investigating whether consumer locus of control (CLOC) can act as a moderator for mood effects on consumers' likelihood to purchase. In an experiment, participants' CLOC was initially measured. Afterwards, they watched different video clips to induce different mood states. Finally, participants rated their likelihood to purchase after seeing an advertisement. The results suggest that, in the positive mood, CLOC tendencies do not impact consumers' likelihood to purchase. However, in the negative mood, internal CLOC consumers show a higher likelihood to purchase than external CLOC consumers. This phenomenon occurs because consumers with high internal CLOC tendencies have the motivation to regulate their negative mood. These findings extend the extant literatures in four aspects. First, this paper shows that the CLOC tendencies could influence consumers' motivation to regulate their negative mood. Second, this research examines the moderating effect of CLOC in the relationship between mood and consumers' likelihood to purchase. Third, the results add further evidence regarding the role of negative mood in the self-regulation process. Finally, this research also shows that mood can unconsciously influence consumer behavior. This paper provides two managerial implications. First, marketers should consider the mood states and consumers' control tendencies in creating advertisements. Second, firms in retail or service business should aim to evoke a positive mood on consumers so that their CLOC tendencies would not influence their behaviors.

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뇌의 REM 수면 발생기전 (Brain Mechanisms Generating REM Sleep)

  • 손진욱
    • 수면정신생리
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    • 제2권2호
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    • pp.133-137
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    • 1995
  • The author reviews current knowledge about what REM sleep is and where and how it is generated. REM sleep is the state in which our most vivid dreams occur. REM sleep is identified by the simultaneous presence of a desynchronized cortical EEG, an absence of activity in the antigravity muscles(atonia), and periodic bursts of rapid eye movements. Another characteristic phenomena of REM sleep are the highly synchronized hippocampal EEG of theta frequency and the ponto-geniculo-occipital(PGO) spike. All these phenomena can be explained in terms of changes in neuronal activity. Transection studies have determined that the pons is sufficient for generating REM sleep. Lesion studies have identified a small region in the lateral pontine tegmentum corresponding to lateral portions of the nucleus reticularis pontis oralis(RPO) and the region immediately ventral to the locus coeruleus, which is required for REM sleep. Unit recording studies have found a population of cells within this region that is selectively active in REM sleep. Cholinergic neurons of the giant cell field of pontine tegmentum(ETG), which is 'REM a sleep-on cells', has shown to be critically involved in the generation of REM sleep. Noradrenergic neurons of the locus coeruleus and serotonergic neurons of the dorsal raphe, which are called 'REM sleep-off cells', appear to act in a reciprocal manner to the cholinergic neurons. It is proposed that the periodic cessations of discharge of 'REM sleep-off cells' during REM sleep might be significant for the prevention of the desensitization of receptors of these neurons.

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Assessing Nurses' Educational Needs based on Knowledge and Importance of Clinical Microbiology

  • Lee, Jung Lim;Jeong, Younhee
    • Journal of Korean Biological Nursing Science
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    • 제24권3호
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    • pp.150-160
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    • 2022
  • Purpose: The current study investigated how clinical microbiology courses are conducted at the undergraduate nursing level in South Korea to identify the perceptions of clinical nurses regarding their knowledge and the clinical importance of microbiology and further assess their educational needs. Methods: Curricula presented on the websites of 202 undergraduate nursing institutions were reviewed. In addition, a survey assessing the knowledge and importance of clinical microbiology perceived by nurses was conducted online. A total of 150 nurses participated in the survey. Data were analyzed using descriptive statistics, correlation coefficients, t-tests, analysis of variance, Borich Needs Assessment Model, and Locus for Focus Model. Results: The results indicated that 90% of undergraduate nursing institutions offer clinical microbiology courses under various subject names. The perceived knowledge and importance of clinical microbiology were correlated; however, knowledge was consistently lower than the perceived importance of clinical biology among nurses. The structure and proliferation of novel viruses ranked highest in the educational needs of nurses based on both the Borich Needs Assessment Model and Locus for Focus Model. Conclusion: Based on the findings, this study suggests educational opportunities for clinical microbiology in hospital settings to reduce discrepancies between knowledge and the importance of clinical microbiology faced by nurses.

Genetic Variations of Aspergillus fumigatus Clinical Isolates from Korea

  • Kim, Sunghyun;Ma, Pan-Gon;Park, Young-Seok;Yu, Young-Bin;Hwang, Kyu Jam;Kim, Young Kwon
    • 대한의생명과학회지
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    • 제23권3호
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    • pp.223-229
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    • 2017
  • Fungal infections by human pathogenic fungi are increasing globally in elderly, children and immune suppressed or deficient patients. Aspergillus fumigatus is one of the well-known pathogenic fungi and causes aspergilloses in human world widely. However, current identification and classification methods based on its phenotypic characteristics still have limitations. Therefore, currently, molecular biological tools using their DNA sequences are used for genotype identification and classification. In the present study, in order to analyze genetic variations of A. fumigatus clinical isolates, a total of six housekeeping genes were amplified by PCR using specific primer pairs and multi-locus sequence typing (MLST) assay. Results from phylogenetic tree analysis showed that most A. fumigatus strains (88.9%) from respiratory specimens were classified into cluster A and B, and approximately half of A. fumigatus strains (46%) from non-respiratory specimens were classified into cluster C and D. Although the sample size was limited, genetic characteristics of A. fumigatus clinical isolates according to their origins were very similar and well-correlated with other clinical data.

발기부전 치료의 한의학적 접근방법에 관한연구 (Study on the Treatment of Erectile Dysfunction in Oriental Medicine)

  • 송봉근
    • 대한한의학회지
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    • 제17권2호
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    • pp.73-87
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    • 1996
  • Erectile dysfunction is defined as the inability to attain and maintain penile rigidity sufficient to allow sexual intercourse. Although erectile dysfunction is usually considered a benign disorder, it has a dramatic impact on quality of life of the patients as well as their sexual partners. And it is common in men between the age of 40 and 70 years, and its incidence increases with age. The prevalence is reported to occupy 10% at the age of 40 years, 20% in 50s, 30% in 60s and 50% at the age of 70 years, and is more prevalent as stress in modern life and interest onsexual behavior increase. This article has aims to investigate and summarize the current trend of treatment for erectiledysfunction so as to suggest the effective and available way to treat the disease. In oriental medicine, erectile dysfunction has been treated with herb medicine and acupuncture with good results. Some of herb drugs have the substances which induce penile erection. So it should be investigated on the neurotransmitter or endothelial mediator which can be included in herb drugs. The acupuncture therapy stimulates the erectile nerves and is reported to be effective for erectile dysfunction. And suppository, locus injection therapy and topical agent are found to be effective as well as stellate ganglion block and biofeedback treatment. So the study on the approach and application of these treatments on erectile dysfunction would be necessary.

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웹 2.0 환경에서 사용자의 개인특성과 사회적 영향이 사이버 윤리성과 사용성에 미치는 영향 (The Effect of Users' Individual characteristics and Social Influence on Cyber Ethics and Usage in Web 2.0)

  • 문윤지
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2013년도 추계학술대회
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    • pp.563-565
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    • 2013
  • 사이버 윤리성의 문제는 기술적 접근이나 법적 접근으로 해결하기에는 한계가 있으므로 본 연구는 사이버 윤리성에 영향을 미치는 개인적 특성과 사회적 영향을 총체적으로 검토하고자 한다. 구체적으로 본 연구의 목적은 (1) 웹 2.0 환경에서 사용자의 개인적 특성(자기효능감, 통제의 소재)은 사이버 윤리성에 어떠한 영향을 미치는가, (2) 웹 2.0에 대한 사회전반적인 사회적 영향요인(주관적 규범, 이미지, 가시성)은 사이버 윤리성에 어떠한 영향을 미치는가, (3) 사용자의 인성(외향성, 내향성)에 따라 개인적 특성과 사회적 영향이 사이버 윤리성에 미치는 영향은 달라지는 가, 마지막으로 (4) 사용자의 사이버 윤리성은 사용자의 웹 2.0 서비스 참여형태(소비, 생산)에 어떠한 영향을 미치는 가이다.

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영유아교사의 인성교육 지도역량 요인에 대한 요구도 분석 (Demand Analysis of Factors of Teaching Competency for Character Education of Early Childhood Teachers)

  • 고은경;전효정
    • 한국보육지원학회지
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    • 제12권5호
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    • pp.47-69
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    • 2016
  • The purpose of this study was to examine teaching competency for character education of early childhood teachers and their demands to improve their capacities. 152 kindergarten and child care teachers responded to 30 survey questionnaires, which included 3 sub-factors(commutative, practical, instrumental) of teaching competency for character education of the teachers, as well as 16 detailed components, designed to check their current competency for character education and to investigate the priority elements that they desired to improve. The data were analyzed based on the Borich request formula, the locus for focus model, and the independent sample t-test across the teacher groups. The results were as follows: Firstly, the most highly demanded teaching competency by the teachers was using tools interactively for character education. And the teachers, among the sub-elements, requested (a) recording and evaluating character education systematically, (b) using local or national resources, (c) planning member's participation, and (d) performing character education related activities systematically. Secondly, more new teachers demanded instrumental competency and answered the need of parents' participation among the sub-elements, more than the more experienced teachers, respectively. The study discussed the implications of promoting early childhood teachers' teaching competency for character education.

비선형부하에 의해 발생하는 고조파 보상을 위한 독립형 또는 계통연계형 인버터 제어기 설계 (Controller Design of Stand-Alone or Grid-Connected Inverter to Compensate Harmonics Caused by Nonlinear Load)

  • 신찬호;임경배;;최재호
    • 전력전자학회논문지
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    • 제22권5호
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    • pp.440-448
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    • 2017
  • This paper proposes a controller design of a distributed source inverter in stand-alone mode or grid-connected mode to compensate the current or voltage harmonics caused by local nonlinear load. The PR-based multi loop controller has been used to improve the dynamic performance of the system and to compensate the output voltage or grid current harmonics. The multi-loop controller consists of an outer current controller and an inner voltage controller for the output voltage control in stand-alone mode. In grid-connected mode, an outer current controller is added to the output voltage controller for the grid current control. The design performance of each controller is described through the Root locus and Bode plot of the transfer functions. The validity of the proposed control algorithm and design parameters has been verified through the PSiM simulation and experimental results.

기업가정신(entrepreneurship) 교육자는 어떠한 역량을 갖추어야 하는가?: TPACK 모델을 적용한 역량 개념화 및 교육요구도 분석 (What are Core Competencies for Entrepreneurship Educators?: Conceptualization of Competency Within TPACK and Analysis of Education Needs)

  • 윤성혜;이우진
    • 벤처창업연구
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    • 제17권1호
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    • pp.79-87
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    • 2022
  • 최근 중등교육에서 기업가정신 교육 필요성에 대한 인식이 확산되면서, 현장에서 이를 실천할 교육자의 역량이 중요해졌다. 본 연구는 기업가정신 교육을 실천할 교육자의 역량을 탐색하고 중요도와 실행도 차이를 분석함으로써, 교육 요구도의 우선순위를 도출하고자 하였다. 이를 위하여 본 연구는 TPACK(Technological Pedagogical Content Knowledge, 테크놀로지내용교수지식) 모델에 기반하여 기업가정신 교육 역량을 개념화하고, 이를 측정하기 위한 도구를 개발하였다. 이를 활용하여 기업가정신 교육에 관심이 있는 중등교사 217명을 대상으로 설문조사를 실시하여 중요도와 실행도의 차이를 t검정으로 분석하고, Borich 요구도와 The Locus for Focus 모델 분석을 통해 처방의 우선순위를 도출하였다. 연구결과, TPACK의 모든 하위 요인에 대하여 중요도의 평균이 실행도의 평균보다 높아 교육적 처방이 필요한 것으로 나타났다. 또한 Borich 요구도와 The Locus for Focus 모델 분석 결과, 교육의 우선순위가 가장 높은 요인은 CK(내용지식)인 것으로 나타났다. 이러한 결과를 토대로 교육자의 기업가정신 교육 역량 강화를 위한 시사점을 도출하였다.

가족 구성원의 의사소통 능력, 내외 통제성, 충동성, 낙관성이 가족관계 만족도에 미치는 영향 (The Influence of Family Members' Communication Competence, Locus of Control, Impulsivity, and Optimism on Their Family Relationship Satisfaction)

  • 한주리;허경호
    • 한국언론정보학보
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    • 제28권
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    • pp.251-282
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    • 2005
  • 이 연구는 최근 이혼이나 청소년 가출 등 가족해체현상이 심화되고 있는 상황에서 행복한 가정생활의 지표라 볼 수 있는 가족관계 만족도를 언론학적 시각으로 접근해 보고자 했다. 이를 위해 부모와 자녀의 의사소통 능력 및 내외 통제성, 충동성, 낙관성과 같은 성격변인이 가족관계 만족도와 갖는 관련성에 대해 살펴보았다. 또한 이들 중 어떤 변인이 가족관계 만족도와 가장 밀접한 관련이 있는지를 고찰해 보고 이를 통해 가족관계 만족도를 설명해 보고자 했다. 마지막으로 인구통계학적 변인과 가족 성원들간의 대화시간 등 가족관계 만족도에 영향을 미칠 수 있는 통제 변인들과의 관련성에 대해서도 살펴보았다. 분석 결과 의사소통 능력, 내적 통제성, 낙관성이 높을수록 가족관계 만족도가 높게 나타났으며 충동성이 높을수록 가족관계 만족도는 낮게 나타났다. 또한 어떠한 변인이 가족관계 만족도와 가장 깊은 관련성을 갖는지 살펴본 결과 자녀의 경우는 본인의 의사소통 능력 및 충동성, 아버지와의 대화시간, 부모의 충동성 순으로, 아버지의 경우는 본인의 의사소통 능력, 아내의 충동성 및 낙관성, 자녀와의 대화시간 순으로, 어머니의 경우는 본인의사소통 능력 및 교육 수준 순으로 본인의 가족관계 만족도와 관련성이 있는 것으로 밝혀졌다. 이를 통하여 가족관계 만족도를 설명하는 데 있어 성격뿐만 이니라 의사소통 능력 및 대화시간이 매우 중요한 역할을 하고 있음을 알 수 있다. 아울러 이 연구의 제한점과 후속 연구를 위한 제언이 제시되었다.

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