• Journal of Digital Convergence
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• v.15 no.12
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• pp.265-272
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• 2017

As Location-based services on smartphone are getting more popular, users have more concern on exposing their location information. This study developed a research model to identify how smartphone users perceive on providing information pertaining to their location based on privacy calculus theory. 203 responses were analyzed with SmartPLS 2.0. The outcome of this research is quite interesting because conventional belief of privacy calculus perspective does not hold. The privacy calculus theory is based on assumption that human being is rational and decision to provide privacy information is determined by risk and benefit aspects. However, the result of this study is in accordance with behavioral economics perspective in which emotional judgment and behavioral judgement are affected by different factors.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.10
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• pp.3438-3457
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• 2022

As location-based services (LBS) are widely used in vehicular ad-hoc networks (VANETs), location privacy has become an utmost concern. Spatial cloaking is a popular location privacy protection approach, which uses a cloaking area containing k-1 collaborative vehicles (CVs) to replace the real location of the requested vehicle (RV). However, all CVs are assumed as honest in k-anonymity, and thus giving opportunities for dishonest CVs to submit false location information during the cloaking area construction. Attackers could exploit dishonest CVs' false location information to speculate the real location of RV. To suppress this threat, an edge-assisted Trusted Collaborative Anonymity construction scheme called TCA is proposed with trust mechanism. From the design idea of trusted observations within variable radius r, the trust value is not only utilized to select honest CVs to construct a cloaking area by restricting r's search range but also used to verify false location information from dishonest CVs. In order to obtain the variable radius r of searching CVs, a multiple linear regression model is established based on the privacy level and service quality of RV. By using the above approaches, the trust relationship among vehicles can be predicted, and the most suitable CVs can be selected according to RV's preference, so as to construct the trusted cloaking area. Moreover, to deal with the massive trust value calculation brought by large quantities of LBS requests, edge computing is employed during the trust evaluation. The performance analysis indicates that the malicious response of TCA is only 22% of the collaborative anonymity construction scheme without trust mechanism, and the location privacy leakage is about 32% of the traditional Enhanced Location Privacy Preserving (ELPP) scheme.

• Spatial Information Research
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• v.11 no.2
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• pp.131-142
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• 2003

The Location Based Services comprised GIS and Telecommunication allow users to receive various services based on their geographic location. It is need to legislation to encourage the provision and use of location information by providing privacy protection to users. But the contents of the legislation proposed by Korean government have problems conflicted between protection of a person's location information and invigoration of location-based services. The purpose of this study is to search complementary measures for privacy protection of location information from a viewpoint of effective management strategy for geographic information.

• Journal of the Korea Society of Computer and Information
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• v.26 no.12
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• pp.19-27
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• 2021

In this paper, we present a method for effectively predicting traffic volume based on vehicle location data that are collected by using LDP (Local Differential Privacy). The proposed solution in this paper consists of two phases: the process of collecting vehicle location data in a privacy-presering manner and the process of predicting traffic volume using the collected location data. In the first phase, the vehicle's location data is collected by using LDP to prevent privacy issues that may arise during the data collection process. LDP adds random noise to the original data when collecting data to prevent the data owner's sensitive information from being exposed to the outside. This allows the collection of vehicle location data, while preserving the driver's privacy. In the second phase, the traffic volume is predicted by applying deep learning techniques to the data collected in the first stage. Experimental results with real data sets demonstrate that the method proposed in this paper can effectively predict the traffic volume using the location data that are collected in a privacy-preserving manner.

• International Journal of Computer Science & Network Security
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• v.21 no.12spc
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• pp.399-408
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• 2021

Information security reports four types of basic attacks on information. One of the attacks is named as fabrication. Even though mobile devices and applications are showing its maturity in terms of performance, security and ubiquity, location-based applications still faces challenges of quality of service, privacy, integrity, authentication among mobile devices and hence mobile users associated with the devices. There is always a continued fear as how location information of users or IoT appliances is used by third party LB Service providers. Even adversary or malicious attackers get hold of location information in transit or fraudulently hold this information. In this paper, location information fabrication scenarios are presented after knowing basic model of information attacks. Peer-to-Peer broadcast model of location privacy is proposed. This document contains introduction to fabrication, solutions to such threats, management of fabrication mitigation in collaborative or peer to peer location privacy and its cost analysis. There are various infrastructure components in Location Based Services such as Governance Server, Point of interest POI repository, POI service, End users, Intruders etc. Various algorithms are presented and analyzed for fabrication management, integrity, and authentication. Moreover, anti-fabrication mechanism is devised in the presence of trust. Over cost analysis is done for anti-fabrication management due to nature of various cryptographic combinations.

• International Journal of Contents
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• v.13 no.1
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• pp.22-30
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• 2017

The diffusion of advanced mobile technology has introduced new types of personal information or 'location data'. These new data mean new opportunities for businesses, such as location-based services (LBS), but have resulted in new consumer anxieties regarding disclosure of personal information. This study examines the effects of the consumers' perceived control over "time-andplace" information in location-aware services on their perceived privacy risk. A total of 270 respondents participated in this study. Conditions of perceived privacy control were operationalized over time-and-place information, in a $2{\times}2$ factorial design. Results indicate that the perceived control over time-and-place personal information is a significant predictor of perceived risk, and control assurances over time-and-place information enhances the perception of control, thus alleviating the perceived risk. In addition, the effect is much more significant when time and place were combined.

• The Journal of Information Systems
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• v.21 no.4
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• pp.55-79
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• 2012

LBS(Location-Based Service) is one of the smartphone application services which has been receiving great attention recently. Various applications of smartphone use LBS to provide innovative services. However, use of LBS raises privacy concerns because the location information of users is constantly exposed. Privacy calculus perspective attempts to understand the characteristics of the user's privacy. It is based on the risk-benefit analysis in the economics' perspective. That is, when the benefit expected through personal information disclosure is higher than risk, we are willing to provide personal information. This research suggested a research model based on the privacy calculus perspective to clarify the effect of information disclosure intention of smartphone LBS application users. Based on the main factors of privacy calculus, perception of privacy risk and privacy benefit, the relationship of the perceived value and the information disclosure intention was empirically analyzed by utilizing structural equation modeling(SEM) methodology. According to the results of the empirical analysis, it was found that all relations have statistically significant explanatory power except the relation between privacy concern and information disclosure intention. This study showed a strong evidence of antecedent factors based on privacy calculus of personal information disclosure in smartphone LBS applications.

• Journal of the Korea Society of Computer and Information
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• v.18 no.3
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• pp.47-57
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• 2013

Location privacy has been a serious concern for mobile users who use location-based services to acquire geographical location continuously. Spatial cloaking technique is a well-known privacy preserving method, which blurs an exact user location into a cloaked area to meet privacy requirements. However, cloaking for continuous moving object suffers from cloaked area size problem as it is unlikely for all objects travel in the same direction. In this paper, we propose a grid-based privacy preservation method with an improved Earth Mover's Distance(EMD) metric weight update scheme for semantic cloaking. We also define a representative cloaking area which protects continuous location privacy for moving users. Experimental implementation and evaluation exhibit that our proposed method renders good efficiency and scalability in cloaking processing time and area size control. We also show that our proposed method outperforms the existing method by successfully protects location privacy of continuous moving objects against various adversaries.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.5
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• pp.1717-1732
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• 2015

The widespread use of location-based services (LBSs), which allows untrusted service provider to collect large number of user request records, leads to serious privacy concerns. In response to these issues, a number of LBS privacy protection mechanisms (LPPMs) have been recently proposed. However, the evaluation of these LPPMs usually disregards the background knowledge that the adversary may possess about users' contextual information, which runs the risk of wrongly evaluating users' query privacy. In this paper, we address these issues by proposing a generic formal quantification framework,which comprehensively contemplate the various elements that influence the query privacy of users and explicitly states the knowledge that an adversary might have in the context of query privacy. Moreover, a way to model the adversary's attack on query privacy is proposed, which allows us to show the insufficiency of the existing query privacy metrics, e.g., k-anonymity. Thus we propose two new metrics: entropy anonymity and mutual information anonymity. Lastly, we run a set of experiments on datasets generated by network based generator of moving objects proposed by Thomas Brinkhoff. The results show the effectiveness and efficient of our framework to measure the LPPM.

• Journal of the Korea Society of Computer and Information
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• v.29 no.6
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• pp.69-76
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• 2024

Recent advances in sensor and mobile technologies have made it possible to collect user location data. This location information is used as a valuable asset in various industries, resulting in increased demand for location data collection and sharing. However, because location data contains sensitive user information, indiscriminate collection can lead to privacy issues. Recently, geo-indistinguishability (Geo-I), a method of differential privacy, has been widely used to protect the privacy of location data. While Geo-I is powerful in effectively protecting users' locations, it poses a problem because the utility of the collected location data decreases due to data perturbation. Therefore, this paper proposes a method using Geo-I technology to effectively collect user location data while maintaining its data utility. The proposed method utilizes the prior distribution of users to improve the overall data utility, while protecting accurate location information. Experimental results using real data show that the proposed method significantly improves the usefulness of the collected data compared to existing methods.