• Journal of Distribution Science
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• v.10 no.11
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• pp.21-30
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• 2012

Purpose - This study aimed to analyze the strategy of late domestic entrants into the Chinese retail market, focusing on the case of Lotte-Mart, given that there are few studies on market entry strategies of domestic retail companies in China. Research Design, data, methodology - The methodology of this paper is a case study approach, focusing on literature reviews and a few interviews. We conducted a survey by disseminating questionnaires and conducting interviews focusing on the Chinese retail market, and analyzed Lotte-Mart's market entry strategy in China. Results - Lotte-Mart chose M&A as the mode of entry, pursuing quick market entry and rapid expansion. It chose small to medium size cities with relatively less competition. Subsequently, Lotte-Mart devoted significant effort towards localization, attempting to organize stores and assorting products to fit the Chinese consumers' preferences. It operated CSR programs to increase its brand awareness and to create a favorable brand image. Conclusions - Lotte-Mart now needs to devise alternative corporate strategies for business expansion and growth. An understanding of the Chinese retail market and the case study analysis of Lotte-Mart's market entry strategy offers significant insights for domestic retail companies looking to expand into China.

• Korea Trade Review
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• v.44 no.1
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• pp.87-99
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• 2019

Recently there are sharp increase in number of studies related with facilitation of Inward-FDI or Multinational Enterprises invested in Korea region. The most of studies are mainly purposing to survey - 1)how Korea Government makes counter plan and assistance policy to make foreign capital and Inward-FDI more attractively and aggressively, 2)what is the new framework or system for Inward-FDI policy, 3)what is economic effect of Inward-FDI, 4)what are determinants or conclusive factors of FDI in Korea. Under this situation, the goal of this report is to find out the new way for Multinational Enterprises to reinvest continuously thru getting their better investment performances on several factors including Marketing Competence, Management Ability, Localization Management Skill, Business Management Strategy, and R&D Competitiveness which would be much more important determinants influencing re-investment of Multinational Enterprises in Kora. This report based on the empirical result and comprehensive analysis will eventually help policy makers to implement the appropriate strategy and support Multinational Enterprises to proceed positive circle's re-investment activity in the end.

• Korea Trade Review
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• v.44 no.2
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• pp.221-237
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• 2019

Multinational corporations (MNCs) usually face indigenous business environments in host countries which are different from a home country's. In this circumstance, MNCs would accomplish low-investing performance if they pursuit the same as the home oriented business strategy in the host country. The more different kinds of specialized environments a host countries have, the more pressure of modifying the international strategy needed for MNCs. This paper examines that how a different market environment between a home country and a host country, through MNC's local responsive managements, can influence investing performance in a host country. This paper conducts structural equation analyses with collected empirical data focusing upon a MNC's market orientation efforts and the realization of management localization (i.e., increasing local sourcing intensity or local sales intensity) as mediators between the specialized environment in a host country and the MNC's investing performance. This paper has several contributions in developing the prior approaches: first, the market orientation variables are regarded not as normal independent factors but mediators; second, two step mediation model is examined to make link between host market's heterogeneity and MNC's performance.

• Korea Trade Review
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• v.43 no.2
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• pp.107-125
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• 2018

The purpose of this study is to analyze the effects of FTA information learning in export SMEs. Therefore, this study has constructed an integrated model including the moderating effects of FTA information learning on the of export performance in SME. The relationship between SMEs' localization strategy, product innovation capacity, and FTA information learning was linked to export performance, and an empirical analysis was conducted on 195 export SMEs. The path analysis was performed using the structural equation model(SEM), and six hypotheses including the control effect were tested. As a result, the localization strategy of SMEs positively influenced product innovation capacity. On the other hand, FTA information learning did not show significant results. Product innovation capacity and FTA information learning as an antecedents showed significant results in terms of export performance. In the moderated effects analysis, the moderated effect between the localization strategy and FTA information learning did not show significant effect on the product innovation capacity. Whereas the moderated effect between the product innovation capacity and the FTA information learning significant influence on the export performance of SMEs.

• Asia Marketing Journal
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• v.8 no.3
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• pp.101-121
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• 2006

This case study explores various marketing strategies of Grundfos Pumps Korea Inc. that has become a front-runner in the industrial pump market of Korea as the enterprise that got into the business later. Grundfos Group, a multinational company with its head office in Denmark, has acknowledged diversity of each country and has granted its subsidiary companies with discretionary power so that they can establish marketing strategies suitable for the market they were competing in. Grundfos Pumps Korea has been very successful in its localization and differentiation of marketing strategies. First, Grundfos Pumps Korea achieved the trust of their customers by its high quality and consistent pricing strategies and has expanded its market very successfully with continuous product innovation and new product ideas. Second, it increased its brand awareness and recognition by brand differentiation along with the product differentiation strategy, which is exceptional in industrial market. It has conducted creative marketing activities and strategies to build brand equity and successful customer relationship management.

• 제어로봇시스템학회:학술대회논문집
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• 2003.10a
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• pp.1184-1189
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• 2003

Map building and position estimation capabilities are practically indispensable for a mobile robot to execute its given tasks in its working environments. An autonomous map building method and a smart localization method is proposed in our previous works. The experimental verifications are carried out in this paper. We applied the proposed algorithms to mobile service robots in large-scale indoor buildings. Experimental results show that our strategy is reliable and feasible in tough conditions like non-polygonal and dynamic environments. The advantages of the algorithms are well-illustrated through real experiments.

• Atmosphere
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• v.25 no.3
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• pp.529-541
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• 2015

Korea Institute of Atmospheric Prediction System (KIAPS) has been developing a global numerial prediction model and data assimilation system. We has implemented LETKF (Local Ensemble Transform Kalman Filter, Hunt et al., 2007) data assimilation system to NCAR CAM-SE (National Center for Atmospheric Research Community Atmosphere Model with Spectral Element dynamical core, Dennis et al., 2012) that has cubed-sphere grid, known as the same grid system of KIAPS Integrated Model (KIM) now developing. In this study, we have assimilated Global Positioning System Radio Occultation (GPS-RO) bending angle measurements in addition to conventional data within ensemble-based data assimilation system. Before assimilating bending angle data, we performed a vertical unit conversion. The information of vertical localization for GPS-RO data is given by the unit of meter, but the vertical localization method in the LETKF system is based on pressure unit. Therefore, with a clever conversion of the vertical information, we have conducted experiments to search for the best vertical localization scale on GPS-RO data under the Observing System Simulation Experiments (OSSEs). As a result, we found the optimal setting of vertical localization for the GPS-RO bending angle data assimilation. We plan to apply the selected localization strategy to the LETKF system implemented to KIM which is expected to give better analysis of GPS-RO data assimilation due to much higher model top.

• Korean Business Review
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• v.11
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• pp.343-364
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• 1998

The results of the study show that managers of Korean manufacturing firms pursue international business strategy(IBS) to achieve four different objectives: global integration, national responsiveness, market expansion, or development and exploitation of firm-specific knowledge. IBS is closely related to the international business environment of the firms. When managers think they can exploit economies of scale by integrating worldwide operations, they prefer the global standardization strategy. Managers of firms which implement the localization strategy actively recognize the importance of the strategy more than those of other firms. IBS helps to improve the overall international competitiveness of the firms. Especially. implementing global standardization and localization simultaneously seems to be useful to strengthen the competitiveness of the firms.

• Journal of the Economic Geographical Society of Korea
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• v.25 no.3
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• pp.397-419
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• 2022

Smart agriculture has emerged to be a solution to the global food crisis and a new growth engine in the era of the Fourth Industrial Revolution. The purpose of this study is to reveal the spatiality of smart agriculture by analyzing smart agriculture policies in major countries and examining how major's agricultural knowledge and experience are expressed in specific agricultural environment. I selected China, Japan, the Netherlands, and the United States as representative examples. In the analysis of agricultural policy, the direction, governance and main areas and technologies were focused. As a result, it is found both standardization strategy and the localization strategy work at the same time. Standardization strategies decontextualize technologies and policies from the economic, social, cultural, and ecological contexts of region. The regionalization strategy builds a smart agricultural model for each country with reflecting geographical characteristics. This study could be for facilitating further researches on geographies of agricultural technology and agricultural knowledge production.

• The Journal of Korea Robotics Society
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• v.5 no.3
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• pp.186-196
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• 2010

In this paper, we present a global localization and position error compensation method in a known indoor environment using magnet hall sensors. In previous our researches, it was possible to compensate the pose errors of $x_e$, $y_e$, ${\theta}_e$ correctly on the surface of indoor environment with magnets sets by regularly arrange the magnets sets of identical pattern. To improve the proposed method, new strategy that can realize the global localization by changing arrangement of magnet pole is presented in this paper. Total six patterns of the magnets set form the unique landmarks. Therefore, the virtual map can be built by using the six landmarks randomly. The robots search a pattern of magnets set by rotating, and obtain the current global pose information by comparing the measured neighboring patterns with the map information that is saved in advance. We provide experimental results to show the effectiveness of the proposed method for a differential drive wheeled mobile robot.