• Title/Summary/Keyword: Local effect

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Local Brand Love Based On Product, Price, Promotion, Online Distribution

  • YASA, Ni Nyoman Kerti;SANTIKA, I Wayan;GIANTARI, I Gusti Ayu Ketut;TELAGAWATHI, Ni Luh Wayan Sayang;MUNA, Nilna;RAHANATHA, Gede Bayu;WIDAGDA, I Gusti Ngurah Jaya Agung;RAHMAYANTI, Putu Laksmita Dewi
    • Journal of Distribution Science
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    • v.20 no.5
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    • pp.35-47
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    • 2022
  • Purpose: To explain the effect of product quality, price perception, online distribution, and social media promotion on attitudes, customer satisfaction, and local brand love. Research design, data and methodology: The population of this study are Indonesians who have purchased local Indonesian brand products. The size of the sample used was 240 people with purposive sampling method. The analytical technique used is Path Analysis using SEM-PLS. Results: product quality, price perception, online distribution have a positive effect on attitudes, but social media promotion has a positive and insignificant effect on consumer attitudes; product quality, price perception, online distribution, and social media promotion have a positive and significant effect on customer satisfaction, and attitudes have a positive and significant effect on local brand love; and customer satisfaction has a positive effect on brand love for local brands. Conclusion: Therefore, it is important for local brand product businesses to pay attention to product quality, price perception, online distribution, and social media promotion in order to be able to build positive attitudes, customer satisfaction and ultimately have an impact on local brand love. In online distribution, with online distribution, it is easy for marketers to deliver multimedia content through online methods.

Dynamic Behavior Analysis of Bridges under the Combined Effect of Earthquake and Scour (지진 및 기초의 세굴을 고려한 교량시스템의 동적거동분석)

  • 김상효;최성욱;이상우;김호상
    • Proceedings of the Earthquake Engineering Society of Korea Conference
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    • 2002.03a
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    • pp.187-194
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    • 2002
  • Bridge dynamic behaviors and the failure of the foundation are examined in this study under seismic excitations including the local scour effect. The simplified mechanical model, which can consider the effect of various influence elements, is proposed to simulate the bridge motions. The scour depths around the foundations are estimated by the CSU equation recommended by the HEC-18 and the local scour effect upon global bridge motions is then considered by applying various foundation stiffness based upon the reduced embedded depths. From the simulation results, it is found that seismic responses of a bridge with the same scour depth for both foundations increase due to the local scour effect. The bridge scour is found to be significant under weak and moderate seismic intensity. The recovery durations of the foundation stiffness after local scour are found to be critical in the estimation of the probability of foundation failure under earthquakes. Therefore, the safety of the whole bridge system should be conducted with the consideration of the scour effect upon the foundations and the recovery duration of stiffness should be determined rationally.

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The Effects of Rural Community Business and It's Performance and Relationship with Residents' Life Satisfaction - Mediating the Effects of Performance - (농촌 커뮤니티 비즈니스가 지역민의 생활만족도에 미치는 영향 - 실행도의 매개 효과 -)

  • Jeong, Sang Sook;Eom, Seong Jun;Jo, Seung Geul;Rhee, Shin Ho
    • Journal of The Korean Society of Agricultural Engineers
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    • v.61 no.5
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    • pp.11-22
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    • 2019
  • The purpose of this study was to examine the relationships between the community business, performance and the life satisfaction of local residents and to investigate the mediating effects that community business performance has on the life satisfaction of local residents. The results of the study investigating the effect of community business, performance and the residents' life satisfaction mediating effect of performance are summarized as follows: First, there were differences with the economical, environmental, and performance factors pertaining to the participants' age while there were no differences concerning the social-cultural factors and the life satisfaction of local residents. Second, the higher the impact a community business has, the higher the life satisfaction of the local residents have. In addition, the higher the performance in community business, the more ready local residents are to be inclined to be satisfied. Third, economical and environmental factors have direct effects on the life satisfaction of local residents, but also indirectly effect the performance of local residents. In addition, the level of performance that a community business plays has a mediating role in the life satisfaction of local residents.

Effect of local web buckling on the cyclic behavior of reduced web beam sections (RWBS)

  • Akrami, Vahid;Erfani, Saeed
    • Steel and Composite Structures
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    • v.18 no.3
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    • pp.641-657
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    • 2015
  • Application of reduced web beam section (RWBS) as a sacrificial fuse element has become a popular research field in recent years. Weakening of beam web in these connections may cause local web buckling around the opening area which can affect cyclic behavior of connection including: maximum load carrying capacity, strength degradation rate, dissipated energy, rotation capacity, etc. In this research, effect of local web buckling on the cyclic behavior of RWBS connections is investigated using finite element modeling (FEM). For this purpose, a T-shaped moment connection which has been tested under cyclic loading by another author is used as the reference model. Fracture initiation in models is simulated using Cyclic Void Growth Model (CVGM) which is based on micro-void growth and coalescence. Included in the results are: effect of opening corner radii, opening dimensions, beam web thickness and opening reinforcement. Based on the results, local web buckling around the opening area plays a significant role on the cyclic behavior of connection and hence any parameter affecting the local web buckling will affect entire connection behavior.

Effect of Local Community to the Participation of Local Festival in Cheonan (천안시민의 지역사회 애착도가 지역축제 참여에 미치는 영향)

  • Cho, Won-Seb;Choi, Sang-Su
    • The Journal of the Korea Contents Association
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    • v.11 no.3
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    • pp.449-459
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    • 2011
  • This study was to explore the effect of local community on participation of local festival. In order to carry out the empirical study, 320 survey questionnaires were collected in Cheonan. AMOS 4.0 and SPSS Win 12.0 statistics packages were utilized for analysis of SEM. The study results were as follows: first, analysis on the relationship between identity and participation of local festival(interest of festival participation, extent of local festival, intention of local festival) Showed that identity effected every factor of participation of local festival, second, dependence effected interest of festival participation and intention of local festival, third, social friendship can't effected every factor of participation of local festival.

The Effect of Consumers' Knowledge and Attitude on Purchase Intention Toward Local Foods: Focus on Mediating Effect of Attitude (로컬푸드의 소비자 지식과 태도가 구매의도에 미치는 효과: 로컬푸드 태도의 매개효과를 중심으로)

  • Oh, Ji-Hyun;Hong, Eun-Sil
    • The Korean Journal of Community Living Science
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    • v.28 no.4
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    • pp.581-597
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    • 2017
  • This study evaluated the effect of consumers' knowledge and attitude toward to local foods on purchase intention. The study data were collected through a three-week online survey of 500 household food purchasers who had bought local foods within the previous year. The results are as follows. First, examining the difference in the knowledge of local foods according to socio-demographic variables revealed that married people had more knowledge of local foods than singles according to marital status, and college graduates and higher had more knowledge than high school graduates and lower according to education level. Second, as a result of examining the difference in attitudes towards local foods according to socio-demographic variables, married people more than single people according to marital status, people in their 30s more than those in their 20s according to age and college graduates and higher more than high school graduates and lower according to education level had more positive attitudes towards local foods. Third, as a result of examining the difference in consumers' purchase intention towards local foods according to socio-demographic variables, according to age, and housewives had the lowest purchase intention towards local foods according to occupation. (Ed- I cannot understand: the section 'according to socio-demographic variables, according to age, and housewives had' is confused) People engaged in office/specialized/managerial jobs and those engaged in production/sales/service had the highest purchase intention. In regard to monthly average income, households that made less than KRW 4 million had the lowest purchase intention, and those that made KRW 4-8 million had the highest purchase intention. Fourth, the knowledge of local foods affected attitudes towards local foods. Fifth, attitudes towards local foods affected consumers' purchase intention. In other words, people with positive attitudes towards local foods had higher purchase intention.

A Study on the Usefulness of the Countermeasures locally for the stack-effect in High-rise building (국소적 연돌효과 저감대책의 효용성에 관한 연구)

  • Seo, Jung-Min;Lim, Hyun-Woo;Lee, June-Ho;Lee, Joong-Hoon;Song, Doo-Sam
    • Proceedings of the SAREK Conference
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    • 2009.06a
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    • pp.300-305
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    • 2009
  • High-rise buildings have some problems by stack effect. And, the solutions on the problems should be determined by considering an overall building. But, ordinarily, the countermeasures on the problems are applied to local part of the building. Local countermeasures often can be possible to arouse the secondary problems accompanied by the stack-effect. In this study, the usefulness of local countermeasures are evaluated in terms of both the reduction effect on problems and the possible secondary problems with simulations. The simulation results show that the application of countermeasures on an overall building is very important and that local countermeasures can be used optionally according to building's conditions.

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The Effects of Consumers' Recognition and Shopping Motives for Local Food on Purchase Behaviors : Focusing on Wanju Local Food (로컬푸드의 소비자 인식과 쇼핑동기가 구매행동에 미치는 영향 : 완주로컬푸드를 중심으로)

  • Lee, Bo-Soon;Park, Ki-Hong
    • Culinary science and hospitality research
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    • v.20 no.4
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    • pp.193-209
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    • 2014
  • The purpose of this study is to figure out the effects of consumers' recognition and shopping motives for local food on purchase behaviors. To achieve this, a survey was carried out to 350 consumers who have experienced in purchasing local food in Wanju from May 21 to May 30, 2014. The results were as follows. First, the effects of consumers' recognition for local food on purchase behaviors showed that cognitive, regional, sanitary and public perspectives had a positive effect on repurchase intention(p<.05). Cognitive and sanitary perspectives had a positive effect on recommendation intention(p<.01). And cognitive, ecological, regional, sanitary and public perspectives had a positive effect on preference(p<.05). Second, the effects of consumers' shopping motives for local food on purchase behaviors showed that while convenient and economic motives had a positive effect on repurchase intention(p<.001), a hedonic motive had a negative effect on repurchase intention(p<.001). While convenient and economic motives had a positive effect on recommendation intention(p<.01), a hedonic motive had a negative effect on recommendation intention(p<.001). And convenient and economic motives had a positive effect on preference(p<.001). In other words, consumers' recognition and shopping motives for local food had positive negative effects on purchase behaviors. As stated above, cognitive, regional, sanitary and public perspectives they are usually hearing had a positive effect on the consumption of local food.

The Economic Impact of a Rural Hospital to Local Economy (한 병원이 지역사회에 미치는 경제적 영향 분석)

  • Kang, Im-Ok;Lee, Sun-Hee;Kim, Han-Joong
    • Journal of Preventive Medicine and Public Health
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    • v.29 no.4 s.55
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    • pp.831-842
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    • 1996
  • Demand for high quality medical care has recently been increasing in step with high level of income and education. Patients prefer the use of large general hospitals to small community hospitals. Large hospitals, usually located at urban area, expand their capacities to cope with the increasing demand, therefore, they easily secure revenue necessary for growth and development of hospitals. However, small community hospitals are facing with serious financial difficulties caused from the reduction of patients in one hand and the inflation of cost in another. If small rural hospitals were closed, the closure would have negative impacts on local economies in addition to the decrease in access to medical care. Community leaders should have an insight on the contribution of community hospitals to local economies. They could make a rational decision on the hospital closure only with the understanding of hospital's contribution to the community. This study is designed to develop an economic model to estimate the contribution of rural hospital to local economies, and also to apply this model with a specific hospital. The contribution of a hospital to local economies consists of two elements, direct effect and multiplier effects. The direct impacts include hospital's local purchasing power, employee's local purchasing power, and the consumption of patients coming from outside the community. The direct impact induces multiplication effect in the local economy. The seed money invested to other industries grows through economic activities in the region. This study estimated the direct effect with the data of expenditure of the case hospital. The total effect was calculated by multiplied the direct effect with a multiplier. The multiplier was drown from the ratio of marginal propensity of income and expenditure. Beside the estimation of the total impacts, the economic effect from the external resources was also analyzed by the use of the ratio of patients coming outside the region. The results are as follows. 1. The direct economic contribution of the hospital to the local economy is 1,104 million won. 2. The value of multiplier in the region is 2.976. 3. The total economic effect is 3,286 million won, and the multiplication effect is 2,182 million won. 4. The economic contribution from the external resources is 245 million won which is 7.5% of the total economic effect.

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The Effect of Good Governance on Financial Performance: An Empirical Study on the Siri Culture

  • SALEH, Haeruddin;ROSADI, Imran;MANDA, Darmawati;MAULANA, Zulkifli;IDRIS, Syahril
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.795-806
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    • 2021
  • This study analyzes and assesses the effect of good governance consisting of accountability, transparency, and participation on the financial performance of Pare-Pare City local government moderated by the basic values of Siri culture in the form of Lempu (honesty), Amaccangeng (intelligence), and Awaraningeng (courage). The population of this research is 200 local government employees (respondents). The results of data analysis showed that accountability and participation variables had no significant effect on the financial performance of the Pare-Pare City local government. However, the transparency variable has an influence on local government financial performance. It is hoped that all these 3 variables (accountability, transparency, and participation) will have a significant effect on local government financial performance. To achieve this, it is necessary to apply cultural values that exist in society so that cultural values can provide greater guidance in the management of regional finances. The results provide a better understanding of the importance of Siri's cultural value in the implementation of public services to the community. With Siri's cultural values in the form of Lempu, Amaccangeng, and Awaraningeng embedded in their behavior, government employees can improve performance and avoid deviant behavior or corruption. The novelty of this research is a form of analysis by using local cultural values (the basic values of Siri culture) as the moderating variable.