Journal of The Korean Society of Agricultural Engineers (한국농공학회논문집)

The Korean Society of Agricultural Engineers (한국농공학회)
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The Effects of Rural Community Business and It's Performance and Relationship with Residents' Life Satisfaction - Mediating the Effects of Performance -

농촌 커뮤니티 비즈니스가 지역민의 생활만족도에 미치는 영향 - 실행도의 매개 효과 -

  • Jeong, Sang Sook (Dept. of Agricultural and Rural Engineering, Chungbuk National Univ.) ;
  • Eom, Seong Jun (Dept. of Agricultural and Rural Engineering, Chungbuk National Univ.) ;
  • Jo, Seung Geul (Dept. of Agricultural and Rural Engineering, Chungbuk National Univ.) ;
  • Rhee, Shin Ho (Dept. of Agricultural and Rural Engineering, Chungbuk National Univ.)
  • Received : 2019.07.23
  • Accepted : 2019.08.19
  • Published : 2019.09.30
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Abstract

The purpose of this study was to examine the relationships between the community business, performance and the life satisfaction of local residents and to investigate the mediating effects that community business performance has on the life satisfaction of local residents. The results of the study investigating the effect of community business, performance and the residents' life satisfaction mediating effect of performance are summarized as follows: First, there were differences with the economical, environmental, and performance factors pertaining to the participants' age while there were no differences concerning the social-cultural factors and the life satisfaction of local residents. Second, the higher the impact a community business has, the higher the life satisfaction of the local residents have. In addition, the higher the performance in community business, the more ready local residents are to be inclined to be satisfied. Third, economical and environmental factors have direct effects on the life satisfaction of local residents, but also indirectly effect the performance of local residents. In addition, the level of performance that a community business plays has a mediating role in the life satisfaction of local residents.

Keywords

References

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