• 한국식품조리과학회지
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• 제28권6호
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• pp.721-729
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• 2012

This paper aimed to investigate the influence of consumer lifestyle on consumer selection of bakery cafe attributes. Data were collected through a self-administered questionnaire by 403 random consumers between the ages 20s and 30s in several bakery cafes in Seoul and Gyonggi area. Different methods of statistical analysis had been used such as frequency analysis, factor analysis, k-means clustering analysis, cross tabulation, one way ANOVA and Duncan's multiple range test with SPSS for Window 13.0 package. First, when analyzing the 16 questions of comsumer lifestyles, four factors were extracted: 'dining out-oriented factor', 'achievement-oriented factor', 'brand-oriented factor', and 'health-oriented factor'. Second, the respondents were divided into three groups by k-means cluster analysis: no interest group, dining-out & value oriented group, and health-brand oriented group. Third, consumer's bakery cafe attributes were categorized into five factors including 'food', 'convenience and image', 'store promotion', 'positive dining experience', and 'menu & merchandises'. Finally when analyzing the differences in the selection of bakery cafe attributes according to consumer's lifestyles, it showed a significant differences.

• 대한가정학회지
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• 제49권7호
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• pp.39-49
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• 2011

The purpose of this study was to examine the relationship between the attitude towards well-being and life satisfaction, to investigate the effect of healthy lifestyle and attitude towards well-being on life satisfaction, and to explore the differences in well-being lifestyle factors, well-being attitude, and life satisfaction against demographic variables. This study gave a questionnaire survey to adults between the ages of 10 and 60 who lived in the Seoul, Daegu and Kyungbuk regions of South Korea. Data collected from the 285 respondents was analyzed using descriptive statistics, correlation, t-tests, ANOVA, factor analyses, and regression analysis. The lifestyle for well-being was categorized into four areas, social welfare oriented activity, use of environmentally friendly products, self-esteem enhancement, and sports activity. Three of these factors were significantly correlated with the attitude towards wellbeing. The results of the regression analysis suggested that healthy lifestyle and attitude towards well-being affected people's life satisfaction.

• 패션비즈니스
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• 제16권1호
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• pp.26-40
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• 2012

The purpose of this study is to examine the fashion lifestyle variable of global consumers and to compare among US, Chinese and EU consumers. The data were collected in US(n=749), China(n=702) and EU(n=1083) from 2008 to 2010. For analysis, factor analysis, reliability analysis, K-means cluster analysis and chi-square analysis of SPSS 18.0 are used. The research results are as follow: First, it is shown that significant lifestyle factors of global fashion consumers are "adventure seeking", "fashion-oriented", "conspicuous consumption", "leadership", "brand-oriented", and "DIY". As a result of the cluster analysis of lifestyle types, four cross-national market segments are identified. These segments can be labeled as follows: "conservative fashion-oriented group", "passive consumer group", "neutral consumer group", "active fashion-oriented group". Second, findings also reveal that fashion lifestyle segments had meaningful differences between nationality and by year. Third, the US consumers tended to have conservative fashion-oriented lifestyle in 2008, however global consumers were changed to have active fashion lifestyle in 2010. This research will be useful to global brands in planning marketing strategies by offering specific information for global consumer fashion lifestyle.

• 복식문화연구
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• 제10권5호
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• pp.504-517
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• 2002

The purposes of this study were to analyze the lifestyle of women in their 50's and 60's and to provide the basis fur the efficient strategy of silver market by classifying women in their 50's and 60's according to lifestyle types and investigating the effect of consumers' lifestyle and demographic characteristics on consumers' clothing evaluation criteria and buying place. In this study, a selfㆍadministered questionnaire was distributed to women in their 50's and 60's. 226 questionnaires of 350 were used in the following analysis. The data were analyzed with the SPSS package. The results of this study were as follows. First, lifestyle were analyzed to find out the underlying factors, and then the subjects were grouped according to factor scores by the cluster analysis. Four lifestyle types were defined. They were the traditional family-oriented, the ostentatious purchase, the economical material-oriented, the active economics-oriented type. Second, a consumer's clothing evaluation criteria were classified according to three characteristics - aesthetic, practical and ostentatious. A consumer's clothing evaluation criteria were significantly different depending on the consumer's lifestyle and demographic characteristics. All lifestyle types except ostentatious purchase type considered practical characteristic like easiness of washing/care, harmony with other clothing, quality and price. The higher education, income and clothing expense, the more a customer considered ostentatious characteristic like fashionability and reputation of brand in selection of clothing.

• 한국주거학회논문집
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• 제21권4호
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• pp.81-88
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• 2010

Recently, house demander's needs has diversified in the increasingly by the drastic change in the social environment, changes in family structure and population, the growing interest of living environment. So in the future, housing supply to respond to a variety of housing needs is absolutely necessary to differentiate. The purpose of this study is to analyze the lifestyle types of middle-aged married women with high purchasing power in the current housing market and propose the dwelling style by housing awareness and needs analysis. To collect the data, LOV survey method was used for 528 residents in Seoul and metropolitan area. The data analysis used SPSS PC 14.0 to find the frequency, chi-square, factor analysis, and cluster analysis. The results of analysis are as follows: First, the lifestyle was segmented into four groups such as Conservative goal-achieving lifestyle, Individual self-developing lifestyle, Positive self-trusting lifestyle, Outgoing trend-seeking lifestyle. Second, largely the dwelling style according to lifestyle types was divided into living room-kids room type and living room-kitchen type. Third, there were different preferences on the each type of housing space and the $\alpha$-space by different clusters.

• 패션비즈니스
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• 제23권5호
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• pp.67-80
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• 2019

This study analyzed the factors determining fashion lifestyle of Uzbek students in Korea and their clothing purchasing behavior and attitudes towards Hallyu, the Korean image, satisfaction, preferences and purchasing intentions for Korean fashion according to fashion lifestyle. The data collected from 260 Uzbekistan students in Korea were subjected to factor analysis, cluster analysis, ANOVA, Duncan test, and ${\chi}^2$-test using SPSS 25.0. The results were as follows: 1) Fashion lifestyle was analyzed based on brand orientation, tradition, fashion, and personality. The fashion lifestyle group was classified as follows: brand, fashion/personality, traditional, and fashion passive. 2) The evaluation criteria for fashion products, information sources, and store selection criteria were varied among the four groups of fashion lifestyle. 3) The attitude toward Hallyu and Korean image, the satisfaction, preference, and purchasing intention of KFP varied significantly between the fashion lifestyle groups. 4) The demographics of fashion lifestyle groups showed significant differences in sex and residential status. These results can be used as a basis for fashion companies targeting markets for Uzbek people in their 20s.

• 한국조리학회지
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• 제11권1호
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• pp.87-104
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• 2005

A lifestyle changes according to environment. It appears more in the dietary life connected with the necessities in life. This study is executed empirically through the questionnaire that consists of selection attribute and variables connected with "well-being" that is examined in empirical analysis. It was carried out for 20 days from July 15 to August 5, 2003 with the customers who live in Seoul and the suburbs. With collected data, there were frequency analysis and factor analysis, reliability analysis using SPSS 10.0 packages, and T-test and ANOVA were enforced for the verification of differences between demographic elements with each factor. The result indicates that the inclinations of customers changed from the "well-being" trend have four factors: health consideration factor, food materials factor, cooking factor, and habit factor. And the housewife group shows the great changes in habit factor. In case of the changes according to incomes, the larger income earners tend to consider health more. In conclusion, people came to prefer the healthy Korean style food from the well-being trend.

• 한국생활과학회지
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• 제16권4호
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• pp.711-722
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• 2007

The purpose of this study was to analyzed child care teachers' health state and a relationship between health promoting lifestyle and job stress of child care teachers. The subjects were 101 child care teachers in Busan. They responded to 'health state open ended question', 'health promoting lifestyle scale', and 'job stress scale'. For the analysis of the data, M(SD), frequencies, t-test, Pearson's correlation were run by using SPSS WIN computer program. The major findings of this study were as follows; First, the most uncomfortable symptoms of child care teacher's physical health state was respiratory organs and the main cause was classroom ventilation and dust. The most uncomfortable symptoms of child care teacher's mental health state was tension and the main cause was children's safety. Second, the mean scores of the variables were as follows : the mean score of health promoting lifestyle was 2.54. The highest sub factor of health promoting lifestyle was 'positive self recognition' and the lowest one was 'exercising'. The mean score of job stress was 2.80 and the highest sub factor was 'administration services'. They desire for a healthy life, but in reality, they are unsatisfied with their current health state and they are not able to practice certain actions actively to promote their health. Third, health promoting lifestyle was negatively correlated with job stress. The result of this study can be used as the basic data for reducing day care teacher's job stress, development of a program to promote day care teacher's health and improving day care teachers working environment.

• 복식문화연구
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• 제28권2호
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• pp.229-244
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• 2020

The purpose of this study was to develop a lifestyle scale for one-person hair salon users and to identify differences in store choice factors and hairstyle pursuit behaviors according to lifestyle types. Data was collected by survey, with 225 responses being included in the analysis. Data analysis was performed using cross-analysis, factor analysis, Cronbach's α, cluster analysis, ANOVA and the Duncan-test using SPSS 23.0 analysis software. The results of the study were as follows. First, one-person hair salon users were classified according to the following lifestyle groups: The rational appearance management group, the passive appearance management group, and the discriminative appearance management group. Second, store choice factors according to lifestyle group showed significant group-specific differences in relation to store atmosphere, accessibility, and promotion. Conversely, comfort of space in store and word-of-mouth recommendation message were high for all three groups, indicating that these are important factors in relation to store selection. Third, with regard to hairstyle pursuit behaviors according to lifestyle, the discriminative appearance management group showed the same characteristics as high involvement groups that regard all dimensions of hairstyle pursuit behavior as important. The results of this study can be used to suggest efficient operations for one-person hair salons and to suggest differentiated marketing strategies to increase the demand of one-person hair salon users.

• 복식
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• 제66권6호
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• pp.1-16
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• 2016

This study identifies the impact of celebrity stylists' individual psychographic characteristics, including their lifestyle, and social characteristics, including person-environment fit on their job commitment and satisfaction. A survey was conducted with currently working celebrity stylists, and a total of 203 responses were analyzed using descriptive analysis, factor analysis, reliability test, and multiple regression analysis. The results of this study were as follows: 1) The results of the factor analysis and reliability test on celebrity stylists' lifestyle and person-environment fit clearly revealed factorial structures, respectively. 2) Regarding the results of the influences of celebrity stylists' lifestyle on their job commitment and satisfaction, respondents who had higher new information-oriented, success-oriented, and conservation-oriented, but lower outdoor activity-oriented lifestyle tended to show higher job commitment and role satisfaction of job satisfaction. 3) Respondents who had higher person-job fit, person-organization fit, person-celebrity fit, and person-coworker fit tended to demonstrate a higher level of job commitment and role satisfaction of job satisfaction. Both celebrity stylists' lifestyle and person-environment, which revealed to have a significant relationship to their job commitment and satisfaction, could be used as an index to evaluate potential employees' job attitudes for recruiting celebrity stylist.