• Title/Summary/Keyword: Leaders

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The Effect of Leadership by Team Leaders on Team Empowerment and the Performance of Team Members in Fashion Companies (패션기업 팀장의 리더십이 팀 임파워먼트 및 팀원의 성과에 미치는 영향)

  • Hang, Byung-Sook;Lee, Eun-Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.10
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    • pp.1687-1700
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    • 2010
  • This study analyzes the effects of leadership by team leaders on team empowerment and the effects of team empowerment on the performance of team members in fashion companies. A survey was conducted from May 1 to June 30 in 2010. The data were collected from team members in fashion companies in the Seoul metropolitan area and 670 respondents were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. As a result, the leadership of the team leaders was classified by the contingent reward, individualized consideration, intellectual stimulation, charisma, and exceptional management. Team empowerment was classified by the team potency, team autonomy, team impact, and team meaning. The performance of team members were classified by the job accomplishment, job satisfaction, and job commitment. The intellectual stimulation and charisma leadership influenced team empowerment in fashion companies; in addition, the team potency, team impact, and team meaning influenced the performance of team members in fashion companies.

The Effect of Fashion Leadership on Word of Mouth Communications on the Internet (유행선도력에 따른 온라인 구전활동)

  • Shin, Hyun-Kyung;Hwang, Jin-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.8
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    • pp.1242-1252
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    • 2010
  • This research investigates the effect of fashion leadership on Word of Mouth (WOM) communications on the Internet. This research categorizes consumers into groups by fashion leadership and compares the groups regarding the WOM behavior (degrees of WOM acceptance and delivery as well as the motivations of WOM acceptance and delivery). The subjects of the study were 325 males and females. Major statistical methods used for the study were factor analysis, ANOVA, Scheff$\acute{e}$'s test, and chi-square test. The results categorized consumers into five groups by fashion leadership (dual leaders, fashion innovators, fashion opinion leaders, fashion followers, and fashion laggards). There were significant differences among fashion leadership groups over WOM behavior (acceptance and delivery) and monthly clothing expenditures. Fashion dual leaders had a higher degree of WOM acceptance with motivation of fashion information acquisition and compliance, and they had a higher degree of WOM delivery through motivation of economic compensation, pleasure, and advice. In addition, they had a higher expenditure for clothing products. Fashion innovators had a lower degree of compliance in WOM acceptance. Fashion opinion leaders had a higher degree of WOM delivery through motivation from advice. Fashion followers delivered WOM through motivation of economic compensation and advice. Fashion laggards had a lower degree of WOM acceptance and delivery.

Analysis on Community Consciousness of Leaders and Members of Rural Village Community Organizations by types - Case Study on Yesan Gun - (농촌 마을 공동체 유형에 따른 의식조사 - 충남 예산군을 대상으로 -)

  • Chang, Woo-Seok;Jung, Nam-Su
    • Journal of Korean Society of Rural Planning
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    • v.19 no.2
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    • pp.51-61
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    • 2013
  • The purpose of this study is to conduct an analysis of rural village's community status and consciousness through a questionnaire survey of community leaders and members. Nine types of rural village communities were selected in Korea through a pre-survey of amenity resources data from the Rural Development Administration. Survey items that could determine characteristics of rural village communities were derived from a literature survey of rural village community systems. A questionnaire survey was conducted for 12 Eup-Myeon in Yesan Gun and responses were gathered from 66 community leaders and 1,222 community members. The results derived from the data collected from the community leaders show that 50% percent of rural village communities have been operating for over 25 years, and that community works such as group purchases are carried out based on emotional sympathies between residents. The results derived from the data collected from community members show that on average, community activities are carried out at places that are between 30 and 60 minutes away. Most members are satisfied with regard to the status of their rural village community. A correlation analysis showed that the rural village community satisfaction depended on travel time, community fee, and activity time.

Application of Denaturing Gradient Gel Electrophoresis to Estimate the Diversity of Commensal Thermophiles

  • Bae, Jin-Woo;Kim, Joong-Jae;Jeon, Che-Ok;Kim, Kwang;Song, Jae-Jun;Lee, Seung-Goo;Poo, Har-Young;Jung, Chang-Min;Park, Yong-Ha;Sung, Moon-Hee
    • Journal of Microbiology and Biotechnology
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    • v.13 no.6
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    • pp.1008-1012
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    • 2003
  • Symbiobacterium toebii has been reported as a thermophile exhibiting a commensal interaction with Geobacillus toebii. The distribution of the commensal thermophiles in various soils was investigated using a denaturing gradient gel electrophoresis (DGGE). Based on the DGGE analysis, the enrichment condition for the growth of Symbiobacterium sp. was found to also enrich populations of several other microbial spp. as well as Symbiobacterium sp. In the enrichment experiment, several different 16S rDNA sequences of commensal thermophiles were detected in all of the soil samples tested, indicating that commensal thermophiles are widely distributed in various soils.

Effects of Peer Education Program for Prevention of AIDS for Middle School Students (에이즈 예방 청소년 동료지도자 프로그램 평가 연구)

  • 손애리;권동석;최찬호
    • Korean Journal of Health Education and Promotion
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    • v.20 no.3
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    • pp.281-299
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    • 2003
  • Even though the rate of infection of HIV is very low compared to other countries, data show a steady rise in HIV infection rates among young people in South Korea. A peer education program was provided to prevent the incidence of AIDS in young people. The program used peer leaders to provide AIDS related information and counseling for middle school students. Peer leaders received special training in AIDS related education and counseling to assist their friends. Peer leaders worked with their mends in one-to-one or small group settings. A pretest-posttest control design (six months after intervention) was used to evaluate the effects of the peer education program for prevention of AIDS. A post-intervention survey found that do you mean six months after the program or after six months of programs of peer program activities, the experimental groups(groups with peer educators) showed better knowledge, more positive attitudes, and less sexual activity when compared to control groups of non-participants(groups without peer educators). Peer leaders showed significant gains in knowledge about HIV transmission, more positive attitudes and self-efficacy not to engage in high-risk behaviors. Peer education was an effective tool for increasing knowledge, improving attitudes and self-efficacy, and encouraging appropriate behavior change.

Fashion Industry System and Fashion Leaders in the Digital Era (디지털 시대의 패션산업 시스템과 패션리더)

  • Joo, Shinyoung;Ha, Jisoo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.3
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    • pp.506-515
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    • 2016
  • This study examines the digital era's fashion system and defines fashion leaders in the system. The study was based on a theoretical review and a research survey to verify the theoretical findings. The results are follows. The critical changes in the fashion system are expansion, cyclical direction and closer distance between producer and consumer. By inflow of media to a new channel, a layer of consumers was extended and the range of celebrities participating in the fashion industry has expanded dramatically. Simultaneously with the change from vertical communication to cyclical and interactive, the direction of communication was re-routed through diverse media. Crowd sourcing activated through two-way communication service has increased consumer opportunities to participate in production and consumption. Fashion leaders have changed significantly under this new system. The range of celebrities participating in the fashion system has increased and different fashion leaders have appeared. An interactive and cyclical fashion system has been established through media innovation; consequently, the influential power of celebrities and individuals for direct participation in the fashion system directly has increased significantly.

Research on the Status of Green-Road Management in Rural Village and Improvement Plan (농촌마을 그린로드 관리실태 및 개선 방안)

  • Lim, Chang-Su;Hong, Kwang-Woo;Kim, Eun-Ja;Kim, Hye-Ran;Park, Mee-Jeong
    • Journal of Korean Society of Rural Planning
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    • v.19 no.3
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    • pp.37-50
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    • 2013
  • Since 2010, RDA has discovered 30 Green-Road as the way of developing rural area. However, results from conference with expert and village leaders of Green-Road concluded that there were problems such as little financial benefits due to mismanagement and needs of improving the efficiency of management. In order to respond to these issues, this research has conducted empirical investigation about the status, management of Green-Road and its influences on local area. Main purposes of this investigation was to reveal the various obstacles in road management, and to find better ways of road management. To accomplish the goal of research, this study conducted survey and interviews with leaders in villages. Particularly, the investigation had focused on the specific management issues suggested by village leaders. Based on the results, this research suggested establishing a committee for creating leaders network and developing effective management method in order to improve road management and its consequences.

A Study on Clothing Behavior of World Female Political Leaders -Based on Hofstede's Cultural Dimensions Theory- (세계 여성 정치 지도자 의복행동 연구 -홉스테드 문화이론을 중심으로-)

  • Chae, Keum Seok;Kim, Ju Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.3
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    • pp.433-445
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    • 2017
  • This study uses a macro-viewpoint to investigate how female world leaders' clothing behaviors are different by nation and culture. This study conducted a comparative study on clothing behavior by cultural block in order to understand similarities and differences based on Hofstede's cultural dimensions theory. The findings are as follows. First, the clothing styles of female world leaders are categorized into classical suit style, national traditional style, and eclectic style. Second, classic suit style is more often found in countries characterized by high individualism, low power distance index, and low avoidance index. The style represents individual activity and rationality as well as trust towards women acting in men's roles. Third, a national traditional style is found in countries featuring high collectivism, high power distance index, and high uncertainty avoidance index. These countries share a culture that emphasizes harmony with the whole, rather than any one given part; consequently, clothing style represents a national identity (or the roles as a national member) rather than that of the individual level. Fourth, an eclectic clothing style is expressed in a mixture of classical suits and a national traditional style that depends on how much Eastern and Western cultures are reasonably compromised or Eastern tradition and Western culture coexist.

A Study on Selection Criteria for Purchasing Designer Shoe Brands According to Fashion Leadership of Women in Their 20's and 30's (20-30대 여성의 유행선도력에 따른 디자이너 구두 브랜드의 구매 선택기준과 만족도에 관한 연구)

  • Chang, Mi-Soon
    • Journal of Fashion Business
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    • v.15 no.2
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    • pp.71-85
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    • 2011
  • The study examines the current state of designer shoe brands, which are gaining a great deal of popularity in the footwear market, and offer bold designs that cannot be found in typical ready-made shoes. Women in their 20's and 30's who are sensitive to fashion are classified into sub-groups based on fashion leadership, and comparative analyses conducted among the sub-groups on selection criteria of designer shoe brands, intention of purchase and satisfaction according to fashion leadership. To this end, a questionnaire survey was conducted of women residing in Seoul and the Capital Area, and 371 questionnaires were used for final data analyses. As a result of the study, the following conclusions were reached. For satisfaction with the purchase of designer shoe brands according to fashion leadership among sub-groups, it was found that the satisfaction with the purchase of designer shoe brands is higher among fashion laggards than among fashion leaders, dual fashion leaders and fashion followers. Dual fashion leaders and fashion leaders showed the highest purchase satisfaction in terms of color, size, material and durability.

The Effect of Fashion Leadership on Fashion Products Purchase in Surrogate Internet Shopping Mall (유행선도력에 따른 대행 인터넷 쇼핑몰의 패션제품 구매행동)

  • Song, Myung-Hwa;Hwang, Jin-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.2
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    • pp.179-189
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    • 2008
  • The purposes of this study were to segment surrogate internet shopping mall consumers by fashion leadership and to find the differences among the segmented groups in regard to surrogate internet shopping perceived risks, selection criteria, dissatisfactions with surrogate shopping malls, and other purchase behavior. The subjects of this study were female consumers who were users of surrogate internet shopping malls. The data were collected during October, 2005. The respondents returned the questionnaires and 283 questionnaires were finally used in the data analysis. The statistical analyses used for the study were factor analysis, ANOVA, Duncan test, and $X^2$-test. The results showed that consumers were segmented by four groups: fashion dual leaders, fashion leaders, fashion followers, and fashion laggards. These segmented groups were significantly different in regard to surrogate internet shopping mall perceived risks, selection criteria, dissatisfactions with surrogate shopping malls, and other purchase behavior. Generally, fashion dual leaders had less perceived risks, considered diverse selection criteria important, and were less dissatisfied with surrogate shopping malls. Also, the fashion dual leaders had a higher purchase frequency and paid a higher price on surrogate internet shopping malls.