• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.137-150
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• 2014

This study has two major purposes. First, this research empirically tests whether there are the impacts of the third-person effects on individuals' perceptions of the girl groups' suggestive performance. The second purpose of this study is to examine the relationships between the perceptual biased toward the influences of the girl groups's suggestive performances and the supports for regulation. For this purpose, this paper investigated individuals' perception of different degrees to which the suggestive performance has influences on three dissimilar groups including 'the self', 'colleagues' and 'the others' and how they affect supports for regulation. An online survey was administrated on 305 people who have watched the girl groups' lasciviousness performance for data gathering. The collected data were analyzed with t-test, multiple and hierarchical regression. The results showed that there are significant differences in perceptions of the effect of suggestive performance on three groups including 'the self', 'colleagues' and 'the others'. The findings also revealed that the perception of the effects of lasciviousness performance on 'the others' is one of the strongest predictors for the supports for regulation. The implications of these results were also discussed.

• Journal of Service Research and Studies
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• v.10 no.2
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• pp.59-76
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• 2020

The purpose of this study is to analyze the impacts of the lasciviousness of news anchor's mention on viewers'negative emotions, news reliability and their attitude towards the broadcasting company. This study also analyzed the moderating effect of anchor's attractiveness and viewers' sex. First, the more lascivious anchor's mention in news report gets, the more negative the viewers felt. Second, stronger lascivious expressions of news anchor's mention in news report had a negative effect on news reliability. Third, the moderating effect of the anchor attractiveness was found when news anchor's mention influences the viewers' attitude towards the broadcasting company : those who thought news anchor attractive showed less negative emotions and their news reliability and attitude towards the broadcasting company were higher compared to those who thought news anchor less attractive. Fourth, the moderating effect of the viewers' sex was found when news anchor's mention influences on viewers' negative emotions and the viewers' attitude towards the broadcasting company. This study has an academic and practical implication by studying the lasciviousness of news anchor's mention and anchor's attractiveness. This study is also a new approach of integrating the fields of journalism : News report and Anchor into the marketing fields : Attractiveness and Reliability. This can be meaningful for both journalism and marketing field.

• The Journal of the Korea Contents Association
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• v.11 no.2
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• pp.251-258
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• 2011

Nowadays, 'fusion style' television programs are increasingly found in the production of television program. Originally such a trend has been developed with a purpose of changing tedious cultural program into entertaining style. Recently, however, it has also become as an alternative style of genre which is against from lasciviousness or lewdness of entertaining programs. This study is designed to analyse the characteristics of television production and theorize a producing process of the television genre-over program As a result of various aspects of research, it is found that recent producers who make genre-over program choose any kind of genre which is thought to be needed for their program, without any limitation in terms of methods or skills for specific genre. And with this change of concept for making programs, genre-over programs are newly defined as the entertaining programs, in which its entertaining function is widen and broaden, absorbing the informative function of cultural programs.