• 한국조경학회지
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• 제30권2호
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• pp.79-87
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• 2002

This landscape design proposal was presented to a design competition for the KangWon Province Police Agency(KPA). The site, about 27,711 $m^2$, is located at 293-4 Udu-dong, Chunchun, KangWon-Do. Design objectives of the KPA were to build a symbolic place which fall community members with pride, to elevate an identity and status of the KPA by creating a landscape correspondent to the concept of the building design, to provide community residents with a space to enjoy cultural and social activities, and to make environment friendly space. The main concept was developed by one of characteristics of the traditional spatial structure of Korea known as an, 'Open and Closed spatial structure.'By re-interpreting the traditional spatial structure and applying it to the site, the design met the various desires of the KPA. The site is primarily segmented into 6 sub spaces; entrance space Podori plaza, symbolic court, police billeting area, sports area, and rear rest area. The entrance space, Podori plaza, and symbolic court on the south-west part of the site represent the publicity of the site as the concept of ″open space.″ On the contrary, considering the specialty of police affairs, the north-east part of the site, which contains the police billeting area and rest area, were designed to maintain security by using the concept of ″closed space.″ To express an identity of the KPA, 'Podori', a police mascot, the plaza was designed and is suppose to function as the hub of the community. In the front section of the plaza, a symmetrical planting pattern, centering the strong axis, was introduced to strengthen its symbolic meaning. Traditional window frames such as the pattern of 'Pisal-jige'and 'Umulsal-jige' were used for the paving system which is applied as the environment friendly design. Site facilities and furnitrue were placed at every important spot in order to connect various spaces organically. As these well-tied spaces properly shared their function, spatial sequence and management would be promoted. The entire space was designed to allow free access of handicapped people. This proposal is meant to create a new image of KangWon province and to enhance the way of inhabitants' think about their community.

• 한국조경학회지
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• 제35권4호
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• pp.81-89
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• 2007

Urban landscape represents a city's internal identity as well as external form. Therefore, urban landscape and image planning has to involve marketing strategies to deliver the economic growth and regional revitalization through recreating the environmental and cultural value of the city. This study intends to develop practical city image management programs as city marketing tools which consider opinions of local authorities, related experts, and residents. To achieve this purpose conjoint analysis was applied on three components which symbolically reflects features of assets and resources in Anseong. This study can be summarized as follows: 1. The first consideration for Lake Geumgwang is to develop farm experience Programs on waterside fields. 2. The rot consideration for Bauduki Festival is to make efforts for public relations(PR) to be able to merchandise festival-related goods and develop unique products. 3. The first consideration for Anseong Grapes is to build leisure-oriented theme parks for local farm products. This study is meaningful to develop the efficient and quantitative management method of city image for marketing. The integrated approach to the management programs to reflect opinions of local policies, experts and citizens is expected to become a useful foundation in studying city images and marketing.

• 한국전통조경학회지
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• 제31권1호
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• pp.108-117
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• 2013

오늘날의 도시는 도시가 지니는 역사성이 다름에도 불구하고 특징 있는 도시의 정체성을 찾기 힘들다. 이에 따라 도시의 정체성 및 역사성을 찾기 위한 역사문화경관의 보전이 중요해짐에 따라 서울 도심의 대표적인 역사문화경관인 경복궁을 대상으로 현대적 요소가 역사문화경관 형성에 어떠한 영향을 미치는지 구명하고자 한다. 분석결과, 경복궁의 역사문화경관은 조화성 개방감 역사성 등의 인자군이 도출되었고, 경관시뮬레이션의 선호도 분석결과, 현대적 경관의 유무에 따라 이들 사이에는 0.4 이상의 평균값의 차이를 확인하였다. 또한 사진별로 현대적 경관의 물리적 점유율 산출결과, 경복궁의 역사문화경관 이미지의 물리적 요소는 크게 전통적 요소 자연적 요소 현대적 요소 기타적 요소 등으로 구분되었으며, 이들과 선호도와의 관계성 분석 실시결과, 현대적 요소가 증가할수록 선호도는 감소하며, 자연적 요소가 증가할수록 선호는 증가한다는 것을 확인하였다. 도출된 인자3가지와 선호도와의 관계성 분석결과, 조화성이 역사문화경관의 선호도에 가장 큰 영향력을 미침을 확인하였다. 본 연구는 현대적 요소의 물리량이 역사문화경관에 어떠한 영향을 미치는지에 대한 연구를 진행한 것으로, 추후에는 현대적 경관의 비율에 따라 선호도에 차이점이 있는지에 대한 후속연구가 진행되어야 할 것이며, 이를 토대로 도시 내의 역사문화경관을 계획 재정립해야 할 것으로 판단된다.

• 패션비즈니스
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• 제28권1호
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• pp.68-82
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• 2024

The fashion industry has been placing great importance on establishing and communicating brand identity in response to the rapidly changing landscape of consumer preference and media development. This study aimed to explore effective communication methodologies for building a strong brand identity for domestic designer fashion brands. To achieve this, trends in the domestic fashion industry were categorized, and key words were derived to develop three new communication methodologies through an analysis of 10 domestic brand cases. This study confirmed that a strategy that focuses on forming emotional relationships with consumers is essential for establishing brand identity. To this end, the proposed communication methodologies include the following: First, delivering sustainable messages through emotional storytelling, which is a key approach for building emotional bonds with consumers. Second, expanding the brand experience to elicit positive responses from consumers by immersing them in special situations to experience brand identity. Third, brands can enhance consumer brand loyalty by fostering continuous relationships with consumers and cultivating brand culture through omnichannel strategies that encompass both offline and online channels. Consequently, this study presents practical strategies for various fashion brands along with theoretical contributions to domestic fashion brand startups and brand identity construction. With these strategies, it is anticipated that brands will establish clear and specific content and build a stronger brand identity by engaging in diverse communication methods that offer consumers sustainable values and brand experiences.

• 한국주거학회논문집
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• 제22권5호
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• pp.29-36
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• 2011

The inconsistent city planning damaged the city's landscape & identity, the old days. Nowadays the central and local governments are interested in the city's landscape design for residents, economic reason, etc. Color is most efficient one of design elements to improve a city landscape. So to establish the uniqueness and beauty of Gunsan city landscape, this study was performed to find out Gunsan landscape colors to survey the landscape color, by priority. There are nature environment of sea, river, reservoir, mountains and plain and artificial environment of buildings used japanese occupation period, them in early modern era and modern things. It found out the color palette has extracted from the present colors in the city landscape. There were mostly colors with low chroma, middle value and the next thing was them with high value. The blue among hue was strong. The Chroma was very low to be concentrated in $L^*$ axis. So achromatic color or blue/green of middle value and low chroma were recommended for dominant color and the similar color of former color was good for assort color in Gunsan city landscape.

• 한국조경학회지
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• 제32권1호
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• pp.47-56
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• 2004

Rapid economic development in Korea caused functions of city functions such as concentration of population, deterioration of the quality of living environment and traffic congestion. Korean cities have lost their identity becausr they are merged functionally and physically with neighboring cities, forming one mesa-city. Unified shape and disorganized streets of cities often cause confusion among foreigners and visitors. It is very difficult for them to find their image in strange cities. It is, however, important to correctly analyze the image and meaning of cities for understanding its identity. The purpose of this study is to develop a method to analyze the city image by focusing on some of the main cities in Korea. For this purpose, the adjective questionnaire and multi-dimension scaling (MDS) are applied to the analysis of city image. Image analysis graph by MDS can visually present the general and integrate images. The results of this study are summarized as follows: The important factors for interpretation of city image are historical and industrial character. Seoul, Taegu and Pusan have industrial and complex city images. Kongju has historical city image, while Changwon has a modern image. Chuncheon belongs to a soft and small image. Each city has an alternative solution against a negative image, according to the image analysis graph.

• 자연과학논문집
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• 제16권1호
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• pp.87-109
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• 2005

This study aims to evaluate the cultural street and to find ways to revitalize a culture street. To achieve this, the study relied on empirical study method and the descriptive method; additionally, present condition survey was performed with a user interview. As a result, the item of 'night visit' shows the highest mean and the item of 'convenience of walking' follows. It means that this street has such a good condition in the convenience and accessibility of physical environment that it gives pedestrians pleasure like night activity and satisfying their curiosity. 5 lowest items of inquiry, however, are all about regional history and origin. It means that this cultural street did not reflect the history and embody the original form of the street. Also, this study proposes 4 type of street; a street with contents, a street with sequence, a street for pedestrians, and a street with identity.

• 한국조경학회지
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• 제32권1호
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• pp.80-91
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• 2004

This landscape design proposal was presented to a design competition for the master plan of Ttukseom Sup, which was held by the City of Seoul in March, 2003. The site is located at 1-685, Sungsu-dong, Sung-dong-gu and has an area of 1,156,498$m^2$. The judging criteria for landscape design set by the City of Seoul could be articulated as follows: first, the proposal should be nature-oriented with groves that can be accessed easily by citizens; second, the proposal should not be facilities-oriented but plants-oriented groves that utilize existing plants; third, the proposal should present its own identity reflecting its historical aspects and geographical location. This proposal has been approached first by redefining the meanings of the old Korean village groves and second, by proposing new cultural infrastructures with the groves corresponding to recent cultural trends.

• 자연과학논문집
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• 제16권1호
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• pp.55-75
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• 2005

This proposal is to present a campus landscape plan for PaiChai University. The site is located in 439-6 Doma-dong, Seo-gu, Taejon City and has an area of $208,499m^2$. The landscape plan covers the following: site inventory and analysis; integration of design program and site analysis; evaluation of design concept; schematic design including circulation form and spatial form; and design development including subarea design. In the design process, the author focused on the integration and interpretation of site conditions as related to the university buildings. He also collectively analyzed and considered the physical development of the outdoor spaces of Paichai University. The following are some of the major areas in the design of the outdoor spaces of Paichai University: 1) a main entrance space as a symbolic square, 2) Paichai central street, 3) a campus core as a greenish square, and 4) a 'Jajuro' plaza as Paichai 'Han' square. The outdoor spaces of Paichai university are created as a new type of campus realm with function, campus quality, original identity, symbolic meaning and images and beauty.

• 농촌계획
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• 제4권2호
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• pp.29-40
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• 1998

The landscape of rural settlement incurred the loss and worsening of its main feature in the modernization which was progressed by the inner and outer cause - the growth of urbanization and improvement of living and dwelling environment. This study investigates the visual characteristic of land-use in rural and analyzes relations between visual quantities by land-use and a pre(essence of landscape. And it is suggested the basic data of a planning and a management in rural by making clear characteristics and influences of landscape preference elements The visual characteristic of landscape elements that is based on the rural land-use is classified harmony, variety, variables and particulate. And it is classified the object of landscape by recognizing images of landscape produce space, natural environment, settlement place and cultivated land of a special products. In the analysis of landscape preference, it appears that the harmony has a great influence on a suburban, a rural, a mountainous district, and a hamlet in psychology elements and the volume of forest area in visual elements. As a result, it requests rural scenes in harmony with the natural environment. So, the landscape planning which has the regional development and the identity as the rural settlement can be represented by the preservation and development of regional feature.