• 농촌계획
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• 제13권3호
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• pp.13-21
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• 2007

This study focus on the pilot case of a scenic landscape agriculture in Go-Chang county for the innovative rural development strategy related the green tourism in Korea. The Go-Chang county in Jeon-Buk province has been progressed the diversified agricultural crops production region. The Go-Chang county is known as the famous cultural tour place that has the many historical and cultural resources (provincial natural park, traditional music, great stone cluster area, military castle walls, good tasted eel food and wine). But, today, the circumstances of global agricultural free trading situations is rapidly proliferated, it invited the depression of the agricultural incomes in rural regions in Korea. So, the Go-Chang county seeks trying to alternative development methods. The new frontier like scenic landscape agriculture is the one of the innovative strategies in this processes. The Go-Chang county selects and supports the scenic landscape agriculture for the new income production policy in connection with the green tourism. This study finds out the important components of the success of a scenic landscape agriculture for the introduction to the new frontier of peen tourism in Go-Chang county. First the scenic landscape agriculture development must be related the 4 season-ecological cultivation methods connected well-being trends. Second, it will be increased the income level of rural people by the competitive the rural green products and diversified green tourism programs which produced by the efforts of the rural people. Third, the success of scenic landscape agriculture and place marketing of rural green tourism depend on the creative community leaders.

• 국제지역연구
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• 제14권1호
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• pp.257-277
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• 2010

본 연구는 관광행위를 설명해 줄 수 있는 관광동기요인과 시장세분화를 중심으로 농촌관광객의 특성을 규명하여 관광객의 욕구에 부합하는 농촌지역 관광상품을 개발하는데 필요한 시사점을 제시하는데 목적이 있다. 연구목적을 달성하기 위해 이론연구를 배경으로 세 가지 연구문제를 제기하였으며, 편의표본추출법, 자기기입식 설문지법으로 수집된 자료를 빈도분석, 요인분석, 군집분석, 판별분석, 교차분석하여 분석결과를 근거로 연구목적을 달성하고자 하였다. 분석결과, 농촌관광동기요인은 선행연구의 요인구성과 비슷하게 14개 요인으로 구성되어 상대적으로 중요한 농촌관광동기가 무엇인가를 구체적으로 확인할 수 있었으며, 관광동기의 특성에 따라 농촌관광객들은 5가지 관광유형으로 세분되고 사회인구 및 관광변수와의 관계에서 부분적으로 유의적인 차이가 존재하고 있어 세분시장의 설명력을 높여 주었다. 이상의 농촌관광특성과 불편사항 등에 대한 분석결과는 향후 농촌지역의 관광경쟁력을 확보하기 위한 방향을 제시해 준다는 점에서 유용성이 적지 않다. 농촌지역의 소득과 생활의 질을 향상시키기 위해서는 농촌지역의 관광상품과 프로그램 등이 농촌관광객의 기대에 부응할 수 있어야 하기 때문이다.

• 농촌지도와개발
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• 제18권3호
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• pp.531-550
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• 2011

This study aims to examine the Visitor's selection attributes and types of preference regarding Rural Theme Village, and gather useful information for establishing differentiated marketing strategies suitable for market segments by the Visitor's selection attributes. In addition, it will contribute to securing competitiveness in providing Visitors with better service by extracting differentiating factors of Rural Theme Villages, and exploring the right direction of Rural Tourism. For the empirical analysis, the attributes were extracted based on the preliminary studies, and a survey was conducted among Visitors and users of Rural Theme Village to examine such factors as importance of selection attributes status, motives of using such Rural Theme Villages, demographic characteristics, and general features of the Rural Theme Villages.

• 농촌지도와개발
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• 제29권4호
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• pp.191-201
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• 2022

This study aims to segment the rural tourists markets according to benefits sought after the COVID-19 outbreak. Data were collected from 284 usable visits in 20 rural tourism village. Results show that it was classified into three clusters from factor-cluster analysis, The first cluster was 'negative participation type', and the overall pursuing benefit factor was low. The second cluster was 'complex pursuit type', and all the pursuing benefit factors were higher than the average. The third cluster was 'experience-seeking type', and the benefits of pursuing rural experiences, special experiences, and intimacy were high. Each cluster showed differences in educational background, age, residential area, type of visit, awareness, satisfaction, and behavioral intention of rural tourism villages.

• 농촌계획
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• 제17권1호
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• pp.59-65
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• 2011

Re-visitation have an effect on dependent variables of regional tourism demand model. This study focused on the re-visitation impacts of consideration on sustainable tourism development of tourists as a new factors of tourism. Based on literature reviews, 11 variables were selected, a questionnaire survey was given to 406 tourists divided into 5 tourism sites at Chuncheon city, and logit model and probit model were used for analysis. The fitness levels of two models were very significant(p=0.0000). The study results suggest that the likelihood of the rural tourist to make a return visit is influenced by recognition of sustainable tourism, purchase of souvenir and farm produce, visitation of regional shops, conversation with regional residents, residents' participation on development, age and marriage. The results of such re-visitation demand can provide information for regional development strategies. The approach to re-visitation research impacts of consideration on sustainable tourism development is expected to become a useful foundation in studying on sustainable regional development.

• Journal of Forest and Environmental Science
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• 제28권1호
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• pp.19-23
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• 2012

Recently the Korean government provided forest recreation areas through developing evaluation index of rural areas amenity resources, forest therapy and recreational forest for revitalization of rural areas and national health promotion. However, what the public wants is just one place which includes all recreational facilities. GRAT tourism means Green, Rest and Therapy-Tourism. It is a new concept of recreational forests. This study defines GRAT-Tourism, the new concept of recreational activity and discusses the development of the GRAT-Tourism Evaluation Index.

• 농촌지도와개발
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• 제15권4호
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• pp.577-597
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• 2008

The purpose of this study is to examine the effects of residents' perceptions of tourism impact and conflicts on residents' participation in rural tourism village. Method of analysis involves factor analysis and regression analysis in this study. In order to measure the level of perception, three factors(economic benefits, social benefits, social and environmental cost) are derived from the factor analysis. And also in order to measure the level of conflict, two factor(openness of information, leading of operation) are derive from the factor analysis. The result of regression analysis indicate that perceived economic benefits and social benefits are rather greater impacts on residents' participation than social and environmental cost, and also openness of information is rather greater impacts on residents' participation than leading of operation.

• 농촌계획
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• 제17권3호
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• pp.43-53
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• 2011

Today, seaside village has been met with much difficulty from aggravation of fishing conditions including decrease of fishery resources, marine products market opening, reduction of coastal fishing ground. Thus, seaside village tourism can become an useful alternative to revitalize the local community. This study deals with on the tourism activities based on motive of tourist to Seaside Villages in Jeju Island. And it will be find out though the cross analysis of tourism motivation factors and tourism activities factors. With 298 effective responses gathered from an on-site survey. The statistical analysis of the data was conducted using techniques of frequency analysis, factor analysis, cluster analysis, and canonical analysis. The tourism motivation and activities were conformed by Chi-Square Analysis and ANOVA analysis. For the growth of seaside village, many tourist must visit four seasons and tourism facilities and programs will be develop as seaside village experience activities, marine leisure activities, and circumference inquiry activities.

• 농촌계획
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• 제21권4호
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• pp.115-125
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• 2015

This study is to analyze the preference of experiential activities and behavioral intention on rural tourism, with special focus on parents group of elementary students. The result can be utilized as basic data for demanding aspect of rural experiencing tourism. Two-step questionnaire survey was conducted, during May to July, 2915. Sample group was selected at 4 elementary school in Daegu city. 347 valid responses were analyzed with SPSS. Major results are as follows. Firstly, suggested model for 23 experiential activities in 7 types, were verified as valid by verifying factor analysis. Factor 1 was verified and named as 'Rual Life Experience', Factor 2 was verified and named as 'Health/Healing Experience', Factor 3, as 'Agricultural Product Experience', Factor 4, as 'Eco-Cultural Experience', Factor 5, as 'Leisure/Sports Experience', Factor 6, as 'Traditional Wellbeing Food Experience', and Factor 7, as 'Traditional Culture Experience'. All 7 factors explained 75.39% of total variance. Secondly, mean score of preference by each activity showed high in 'Health-care experience', 'Traditional food experience' and comparatively low in 'Collecting experience', 'Agricultural experience'. Thirdly, all 7 types(factors) of experience showed significant affecting relation to satisfaction, intention to participation and recommendation. Specially, 'Eco-Cultural Experience' and 'Rural Life Experience' showed high affecting relation. This could be the characteristics of parents group of elementary students.

• 한국지역지리학회지
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• 제14권4호
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• pp.418-435
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• 2008

본 연구는 최근 증가하고 있는 농촌체험관광마을을 대상으로 장소자산의 관점에서 지역 발전의 주체인 지역주민의 참여와 역할에 대한 이론적 고찰을 통해 농촌체험관광마을을 유형화하고 유형기준에 따라 경기도 4개 지역을 분석하였다. 연구 결과 농촌체험관광마을은 개별적 조직화형, 공동체적 조직화형, 개별적 통합형, 공동체적 통합형으로 유형화하였고 공동체적 조직화형으로 발전하도록 지역사회 공동체성에 대한 인식을 환기하고 접근방법의 근본적 전환이 요구됨을 제안하였다.