• 한국의류학회지
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• 제15권2호
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• pp.103-113
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• 1991

The purpose of this study was to investigate the effect of physical type and age on preference for line in women's clothing design. Line preference in clothing design was concerned with varying in length, direction, division, and shape. All of the preference measures were devised specifically for this study. Furthermore, items on height and weight for physical type as well as age of the subjects were included in the questionnaire. Data were obtained by means of structured interviews and self-administered questionnaires from 588 women ($20\~60$ years of age) in Seoul. Analysis was by One·way ANOVA, Chi-square ($X^{2}$), and Scheffe test. It was found that 4 categories of line preference were affected by both body type and height. An age effect was found on 3 categories of design lines; however, preference for 2 categories of design lines in clothing styles were unaffected by either physical type or age. It was concluded that body type, height, and age are powerful predictive variables for line preference in clothing design. Generally, there was some similarities in preference for lines among slim body types, tall figures, and younger age group as well as heavy body types, short figures, and older age group.

• 한국의류학회지
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• 제10권3호
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• pp.49-61
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• 1986

The purpose of this study is to analyze the types of perceived risk and the use of information sources respectively in clothing-purchase and ; study the correlations between the two variables and also ; study how the socioeconomic status impacts on the use of information sources. The questionnaires were administered to a sample of 393 housewives living in Seoul. For statistical analysis, the Pearson's product-moment correlation coefficients, analysis of variance, and Neuman-keul's test were used. The results were as follows : 1) There were significant differences in the types of perceived risk, reviewing these by clothing use and fashion Stage. 2) There were significant differences in the use of information sources, reviewing these by clothing use and fashion stage. 3) There were significant correlations between the types of Perceived risk and the use of information sources, reviewing these by clothing use and fashion stage. 4) In each fashion stage, there were partly significant differences in the types of perceived risk, reviewing these by SES. 5) In each fashion stage, there were partly significant differences in the use of information sources, reviewing these by SES.

• 한국의류학회지
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• 제17권1호
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• pp.3-10
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• 1993

This study intends to provide a beneficial foundation which can aid our understanding of how a clothing consumer group can be classified according to the clothing buying motives, and what differences are there about the importances store image attribute among them and how consumer's preferences to the store image are shown differently among them and ultimately, some concrete data which can be useful in establishing efficient store image strategies for clothing stores. 484 subjects were gathered through convenience sampling method and, for data analysis, cronbach' ${\alpha}$, frequency, percentage, mean, ${\chi}^2$-text, t-test, ANOVA, Duncan Multiple Range Test, Factor Analysis, Cluster Analysis were conducted. the results are as follows; 1. three kind of factors in the clothing buying motives were determined for analysis of consumers group and by which it was revealed as to be significant for us to classify them three subdivisions; those of fashion pursuit group, self display group, financial utilitarian group. 2. Importance on store image attribute was revealed that Ewha students regarded quality, price, more important factors than others. 3. Store image preferences show significantly when concerned with quality, price, fashion, impression and age of store personnel, convenience for exchanging and returning goods, credit, delivery and repair, mailing of catalogue and discount coupon, bightness of store among consumer groups.

• 한국의류학회지
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• 제25권6호
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• pp.1025-1036
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• 2001

This paper explores the effects of price discount frequency on consumer evaluation of clothing brand equity as well as the impact on consumers who exhibit different consumer characteristics. Following a preliminary investigation, two clothing brand groups were identified according to the frequency of their price discounts, one with a high frequency of price discounts, the other with a low frequency. Each brand group consisted of three women's clothing brands. A questionnaire was developed and administered to 351 females between the ages of nineteen and thirty-four in October 2000. The questionnaire included questions on evaluations on clothing brand equity (i.e., perceived quality, brand image, perceived value, reliability and brand knowledge), on consumer characteristics (i.e., clothing knowledge, clothing evaluative criteria, price perception and demographic characteristics), as well as on price discount frequency. Statistical tests, such as factor analysis. t-test and pearson's correlation, were used to analyze the data. Results of this research showed that price discount frequency negatively impacted consumer perception of clothing brand equity. The negative influence was particularly strong on the perceived quality and brand image dimensions of brand equity. The findings also suggested the effect of price discount frequency on consumer assessment of clothing brand equity was related to consumer characteristics as well. The equity of the clothing brand group with a low frequency of price discounts was positively related to clothing knowledge, price-quality inference, price-prestige inference, sale prone-ness. price mavenism, valuing the fashionable and symbolic uses of clothing and family income. On the other hand, it was negatively related to low price consciousness. The equity of the clothing brand group with a high frequency of price discounts was positively related to utilitarian economic aspects of clothing values as well as to low price consciousness. To establish and maintain high brand equity, marketers must pay attention to the frequency of price discount as it may have a negative impact on clothing brand equity.

• 한국의류학회지
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• 제23권4호
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• pp.517-528
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• 1999

The purpose of this study was to obtain the basic data on clothing habits for health promotion through the investigation of clothing weight by month and season. Thirty six subjects (18 males and females twenties) were composed to obtain the clothing weight(Total clothing weight) for a year. And then clothing weight was grouped in to four seasons : spring(Mar-May) Summer(Jun-Aug) Fall(Sep-Nov) and Winter(Dec-Feb). The data of males and females were respectively divided into three groups by cluster analysis with clothing weight. 1. The clothing weight of male and female were the heaviest in jan, that of male were smallest in July female in Aug. 2. The clothing weight mean of male(996g/m2) were heavier than that of female(894g/m2) for year. The seasonal clothing weight of male culminated in Winter(1179g/m2) and decreased respectively : Spring (973g/m2) Fall(879g/m2) and summer(559g/m2) The seasonal clothing weight of female culminated in Winter (1068g/m2) and decreased respectively ; Fall(865g/m2) Spring(835g/m2) and summer(479g/m2). The seasonal clothing weight variations were significantly different in each season(p<0.01) but they were insignificantly different between Spring and Fall. middle and light. There was individual differences in the clothing weight especially large in Winter and Spring and small in Summer and Fall. 4. Lower inner clothing weight was the lowest fluctuant all around year upper outer clothing weight was the most fluctuant. So he/she controled upper outer clothing to deal with thermal environment. He/she pretended natural textiles such as cotton and wool to synthetic textiles.

• 한국의류학회지
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• 제43권2호
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• pp.243-254
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• 2019

This study investigates the yoga clothing market for women over 50 years old. The study found that the target demographic felt that many brands were participating in the Yoga Wear market, but most targeted 20-30 year old women. They felt it was difficult to find brands for women over 50 years old. One common complaint by the target demographic was that they experienced discomfort when wearing Yoga Wear currently available in the market. They attributed this to the fact that even the largest sizes available were not appropriate for their body size. They also noted that there is a large variety of designs presently available in the market; however, most are too colorful and revealing for their tastes. Females in their 50s or older preferred less colorful and less revealing clothes. They noted that they reacted sensitively to fat in the forearms due to changes in body shape as they grew older and wanted looser clothes. Elasticity and hygroscopicity of material are therefore very important buying criteria for the target demographic. These criteria were used to propose a prototype yoga suit designed for women over 50 years old.

• 감성과학
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• 제11권3호
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• pp.419-426
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• 2008

In order to develop "textile electrode - sensing clothing" which is a sort of smart clothing to measure electric activities of heart, we propose possible ways to develop textile electrode and design of sensing clothing, ultimately aiming to develop "ECG sensing clothing for lifestyle monitoring". Conventional sensors for measuring typical electric activities of heart keep certain distance between measuring electrodes to measure signals for electric activities of heart, but these sensors often cause inappropriate factors (e.g. motional artifacts, inconvenience of use, etc) for monitoring natural cardiac activities in our daily life. In addition, most of textile electrodes have made it difficult to collect data due to high impedance and unstable contact between skin and electrodes. To overcome these questions, we minimized distance between electrodes and skin to maximize convenience of use. And in order to complement contact between skin electrodes, we modified textile electrode's form and developed ways to design clothing. As a result, we could find out clinical significance by investigating possible associations of clinical electrocardiogram (ECG) with variation of distance between electrodes, and could also demonstrate clinically significant associations between textile electrode developed herein and clothing.

• 한국가정관리학회:학술대회논문집
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• 한국가정관리학회 2000년도 학술대회
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• pp.151-151
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• 2000

• 한국의류학회지
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• 제13권3호
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• pp.223-241
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• 1989

As a preliminary work for the clothing conformity study, Its theoretical backgrounds were reviewed. In the view of convertibility into clothing conformity, two prevailing conformity types were studied. One is normative-social influence and informational-social influence classified by Deutsch and Gerald. And the other is Kelman's classification which includes compliance, identification and internalization. Reference group, as an object of conformity, was studied. In addition to Engel and Blackwell' s and Assael's classification, the reference groups which were revealed in the studies of consumer behavior and clothing behavior were reviewed. The factors were reviewed which influence conformity and clothing conformity. They were product factor, group factor, situational factor and individual factor.

• 한국의류학회지
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• 제18권5호
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• pp.739-748
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• 1994

These days the Korean costume becomes the formal dress to be worn on particular occasions. The Westernization of life style, inculding dress, has made the costume of wearing traditional dress disappear from Korean's everyday life. This study is launched to investigate the precious textiles and materials of the past before they vanish; this study deals with the materials of folk costume in the early 20th century, preceding Westernization. The research method adopted in the study was interviews of fifth- five elderly persons living around the Mt. Kumo area in Gyungbuk province. The result was that costume culture in that area was poor because people living in the area were economically less well off due to meager agricultural products. There was no variety in the style of costumes to be worn for various occasions. It was also nothworthy that because of no diversification in naming, only one representative word was used to name several types of costumes. On the other hand, it was discovered that the people in the Mt. Kumo area had religious aspirations stemming from their folk beliefs concerning costumes. They also had an attitude of saving money despite poor economic conditions.