• 한국의류학회지
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• 제22권1호
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• pp.108-115
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• 1998

The objective of this study was to estimate the quantitative loss of the consumer surplus due to the tariffs on clothing imports during the WTO starting periods. For 1984-1996, the import price elasticity of the clothing was estimated from the regression of pet capita clothing imports on Per capita GNP, import price index and domestic producer price index. Then the quantitative losses of the consumer surplus in clothing were obtained from the simplified formula for 1990-1995. In spite of the decrease in textiles St clothing tariff rates, consumer costs were increasing, which was caused by the tremendous increase in clothing imports during the same period. The loss of the consumer surplus was 7131 billion wonts in 1995, which accounted for 6.4% of the total clothing expenditure.

• 한국의류학회지
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• 제29권2호
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• pp.220-230
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• 2005

The purpose of this study was to compare clothing benefits and the types of fashion information sources according to family life cycle. Subjects were selected through stratified sampling technique in Seoul and suburban area. Collection of the research data was made using a self-administered questionnaire survey. Factor analysis, ANOVA, and Duncan test were used to conduct the data analysis on 562 out of 600 questionnaires. Clothing benefit variables were reduced to five factors : fashion/social status, individuality, function/comfort, figure flaws compensation, and economic value. The result showed significant differences on 3 clothing benefits(fashion/social status, individuality, and function/comfort) and 5 fashion information soures (celebrities, street fashion, T.V commercial, Internet/home shopping, fashion catalog) according to family life cycle.

• 한국의류학회지
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• 제41권2호
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• pp.296-305
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• 2017

Gallnuts are known to exert various pharmaceutical properties that include anti-inflammatory, antimicrobial, antioxidant, and detoxifying effects. Gallnut extract is thought to be a particularly safe antimicrobial agent for textile application due to its natural origins. Hence, textiles were dyed with gallnut to develop multi-functional clothing material with no harmful effects. In this study, three kinds of cool touch woven fabrics, each comprised of 100% viscose rayon filament, viscose rayon filament/high absorption & quick dry (polyester) filament, and viscose rayon $filament/tencel^{(R)}$ spun yarn, were prepared and used as substrates for gallnut dyeing to especially develop functional cool touch textiles for summer clothing material. On the other hand, gallnut dyeing was conducted with mordanting with iron, lime or alum, which induced different colors on the dyed textiles. Dyed textiles were then investigated by SEM, FTIR, antibacterial test, and antioxidant test. Subsequently, gallnut dyed textiles indicated excellent antibacterial ability and deodorization activity regardless of mordant species. However, only gallnut dyed textiles mordanted with iron and alum showed significant antioxidant ability. In addition, the dyeing processes impair the cool touch feeling of the textiles by changing the micro structure of the textile surface.

• 한국의류학회지
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• 제14권1호
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• pp.31-43
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• 1990

This research studied the first impression of a stranger in various styles of Korean or Western attire in several socially interacting contexts. The semantic differential scale was used to analyze the responses of IHO male and 180 female university students to line drawings of male and female figures in Korean or Western formal and informal attire in campus, office, and ambiguous contexts. The data were analyzed by factor analysis, one-way ANOVA, and Duncan's test. Six factors emerged to account for dimensions of first impressions. These were evaluation, potency, prestige and formality, conformity, likableness, and conspicuousness. Clothing styles had a larger effect on responses than context. Persons in traditional Korean styles were perceived as more prestigious, formal, individualistic, and less competent than those in Western styles. Conversely persons in both formal and informal Western styles were perceived as more attractive and more competent than those in traditional Korean styles. Persons in casual Western styles were considered least prestigious and least formal. A weak interaction effect was found between clothing style and social context.

• 한국의류학회지
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• 제11권2호
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• pp.1-11
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• 1987

The purpose of this study was to develope a questionaire measuring clothing behavior of elementary school children. At first, after pretest, the clothing behavior questionaire consisted of 70 items which were devidad. into 7 subscales i.e. Clothing interest. Clothing satisfaction. Clothing management, Clothing sex-role. Clothing comfort. Clothing conformity. and Clothing independence. Each item was rated on a 3-point scale. Samples were 447 boys and girls (4 th, 5 th, 6 th grade) of three elementary schools in Seoul. Korea. The data were analyzed by item analysis and factor analysis. Factor analysis was useful in attempting to establish contruct validity. Item validity was examined based on the correlation coefficients and item discriminating power through the chi-square. Reliability was examined based on the Cronbach's Alpha Reliability Coefficient and test-retest method. With this analysis the subscales were reconstructed to following 6 factors. Clothing conformity items were not clustered by the factor analysis. 52 items of 6 factors selected by the analysis. The factors characteristics were as follows: 1. Clothing interest (10 items) 2. Clothing satisfaction (11 items) 3. Clothing management (8 items) 4. Clothing sex-role (12 items) 5. Clothing comfort (6 items) 6. Clothing independence (5 items)

• 한국의류산업학회지
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• 제17권3호
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• pp.405-420
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• 2015

The purpose of this study is to identify the differences between clothing size satisfaction and clothing sizing systems of Korean and foreign SPA (specialty retailer of private label apparel) brands according to height group, and provide foundation material that can be used to establish product strategy from the perspective of Korean SPA brand clothing sizes in order to secure competitiveness in the international market. Satisfaction of tall women in their twenties with the clothing sizes of SPA brands was researched, and t-test was conducted to examine differences between clothing size satisfaction of Korean and foreign SPA brands between the two height groups. Then, differences in the size minimum and maximum values, size ranges, size intervals and size numbers between clothing sizing systems of Korean and foreign SPA brands were researched and comparatively analyzed. Existing clothing sizes need to make improvements considering the lengths and shoulder width of tall consumers. And Korean SPA brands need to diversify the range and number of sizes in the clothing sizing system, and set a separate tall-size group, or apply the relationship between vertical and horizontal sizes of clothing to establish a clothing sizing system. A product strategy that applies the results of this study will solve the clothing size dissatisfaction of tall female consumers and stimulate sales of Korean SPA brand clothing products. The study has value in that it extracted realistic problems by researching clothing sizing systems of products that are actually sold.

• 한국복식학회:학술대회논문집
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• 한국복식학회 2003년도 International Costume Conference
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• pp.48-48
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• 2003

• 한국의류학회지
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• 제24권4호
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• pp.510-520
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• 2000

Despite the important of qualitative research method, little is used to understand dress and culture in Korea. This study proposed qualitative research method to understand deeply cultural aspects of dress. The articles which were selected from J. of Korean Society of Clothing and Textiles, The Korean Society of Costume, Clothing and Textiles Research Journal, Home Economics Research Journal, published master's thesis and doctoral dissertation, and interdisciplinary articles were analyzed from 1977～1999. Based on results of the analysis of articles, it was found that qualitative research method was appropriate to understand dress and culture. Many articles were dealt with non-western culture. However, the use of qualitative research method is very well suited to help the researcher understand concepts that are deeply embedded in western culture. Implications pertain to researcher in the area of human behavior and marketing. The importance of dependability and credibility was discussed in qualitative research method.

• 한국의류학회지
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• 제39권5호
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• pp.683-694
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• 2015

This study defines the concept of triple media and examines various marketing media that influence a consumer's purchase of outdoor fashion brands. We explore the effects of gender and age on information searches related to outdoor fashion brands and purchase criteria related to outdoor clothing. A survey of consumers who visited stores was conducted. We targeted consumers between the ages of 15 and 50 and analyzed 764 questionnaires. The results show that triple media involve eight factors: five factors (printed ads or radio ads, campaign ads, Internet ads, TV ads, and store ads) in paid media, one factor (direct marketing) in owned media, and two factors (channels of social network services, channels of direct promotion) in earned media. Further, the evaluation/appraisal criteria of outdoor clothing consist of four attributes (practicality, promotional activities, product power, and customer service). The teenager group showed significantly low usage of campaign ads, direct marketing, and direct promotion, while the use of Internet ads is particularly high among teenagers compared to other age groups. Moreover, teenagers are least likely to rely on practicality when evaluating clothing and are most likely to value product power. Additionally, women show significantly high usage of direct marketing. In terms of the clothing appraisal criteria, women assign higher value to practicality and promotional factors than men. The theoretical and managerial implications of the findings are discussed.

• 한국의류학회지
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• 제16권4호
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• pp.431-441
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• 1992

This research was designed to evaluate the effect of need and of demographic variables of adult women on the conformity and individuality in the selection of clothes. 1. There are factors which have effect on variables of need. Marriage status, household type, age have effect on safety need, household type and age have effect on belongingness and love need. Household type and native community have effect on self-esteem need, household type, native community, school career, frequency of contact with mass media have effect on need for self-actualizing. Native community have effect on aesthetic need, and school careers have effect on the desires to know and to understand. 2. Self-esteem need, belongingness and love need, safety need, need for self-actualizing, aesthetic need, frequency of contact with mass media and income as demographic variables are directly related with conformity of clothing. Age, marriage status, native community, household type, school career are indirectly related with conformity of clothing. 3. Self-esteem need, need for self-actualizing, aestheitic need, desires to know and to understand, belongingness and love need, frequency of contact with mass media, household type have direct effect on the individuality of clothing. And age, household type, native community, school career have indirect effect on the individuality of clothing.