• Journal of the Korean Home Economics Association
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• v.44 no.5 s.219
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• pp.21-33
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• 2006

The purpose of this study were 1) to analyze customer relationship management(CRM) based on the online customer experiences by product types (i.e., men's, women's, casual, sports wear), 2) to analyze CRM based on the off-line customer experiences by product type, and 3) to examine customer purchase behavior of fashion products and internet usage behavior by product types. Survey and 1:1 interview were conducted from January 13th to May 16th, 2005. Six consumers from each brand (i.e., 3 loyal customers and 3 general customers) in a total of 24 customers were selected from each product type. For the data analysis, content analysis and descriptive statistics (i.e. frequency) were used. Among the key study findings first, as a result of the on-line CRM experience, the customers of men's wear preferred receiving customized information through e-mail or SMS service. The customers of sports wear preferred receiving a different level of information and participating in customized product service. Second, as a result of the off-line CRM experience, the customers of men's wear need to be encouraged to join a membership at a sales encounter and the customers of women's wear preferred receiving quick information of new products and participating in a design development planning of the merchandising process. Third, the purchasing behavior of the customers of women's wear are influenced mostly by the salesperson and the store atmosphere when they purchase clothes and the customers of men's wear are price-sensitive. The results of this study can be used when fashion brands perform strategic planning and decision making on CRM.

• Journal of the Korean housing association
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• v.28 no.3
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• pp.65-74
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• 2017

An analysis of elderly behavior at home needs to be meticulously understood in order to build a spatial environment where the elderly can live safe and independent lives. To this end, the following study analyzed elderly behavior that occurs in the home, constructed personas, and developed persona-based scenarios of elderly behavior at home. Persona was composed of behavioral characteristics, spatial characteristics, and personal characteristics (gender, age, disease etc) that have a direct effect on living activities in the home, so it was intended to express a more real persona. The study developed six personas based on the behavioral and mobility characteristics of the elderly, and scenarios for each persona developed bsed on the following eight behaviors: toilet use, bating/Shower, washing and grooming, having meal, sleeping, dressing/undressing, laundering clothes, and getting out of home). Through this, the study determined the characteristics and difficulty level of various sub-behaviors and actions that occur in elderly behaviors at home. It also determined characteristics related to the use of physical elements such as equipment and furniture that are a part of those sub-behaviors. The behavior scenarios developed in this study can be utilized to understand the difficulties involved in elderly behavior, and to present a spatial plan and remodeling direction that alleviates such difficulties. This study is also significant that it investigates the applicability of persona-based scenario method on residential architecture.

• Journal of the Korean Society of Costume
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• v.56 no.3 s.102
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• pp.28-41
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• 2006

The purposes of this study were to analyze 'well-being' lifestyle pursuits depending on consumer types and to classify female consumer types according to their 'well-being' awareness. This study also intended to examine the levels of consumers' participation in pursuing a 'well-being' lifestyle, and to find female consumers' characteristics related to well-being lifestyle. The results of study were as follows: First, female consumers were classified in terms of their lifestyle by using their participation in, and awareness of well-being concerns. The results were divided into four groups: society/family-oriented group, 'well-being' oriented leading group, trend-oriented material wealth pursuit group, and selt~centered/fashionable appearance-oriented group. Second, the results of examining characteristics by female consumer type in terms of their pursuit of a well-being lifestyle show that the 'well-being' oriented leading group had the greatest number of innovators and followers. Also, the trend-oriented material wealth pursuit group consisted of mostly medium level participants, and the self-centered/fashionable appearance-oriented group had the greatest number of 'well-being' lifestyle bystanders. With regards to practical participation group, significant differences were found in the sections of 'health', 'leisure' and 'whole', except for 'appearance management'. With regards to purchase experience of 'well-being' products, the health-oriented leading group was the highest participation level in the sections of 'clothes' and 'food', except for 'residence', in which the society/family-oriented group was the highest. Third, demographical characteristics within female consumer types classified by 'well-being' lifestyle showed that the society/family-oriented group had a high percent of. dedicated housewives in their forties or fifties, and the trend-oriented material wealth pursuit group has a high percent of married people in their twenties or thirties. Also, the self-oriented/fashionable appearance-oriented group had a high percent of unmarried. people in their twenties.

• Journal of the Korean Society of Costume
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• v.56 no.3 s.102
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• pp.107-115
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• 2006

This study is aimed to personally measure the body of physically handicapped women and compare the measurements to the results of the fifth project to investigate the measurements of the body of Koreans, identity the differences in the measurements in accordance with the subjects' handicap types and age, and find the characteristics of their physical figures, with a view to propose basic data for developing clothes suitable to the body of physically handicapped people. The findings of this study are summarized in the following: 1. There were significant differences in the measurements of the subjects' shoulder width, breast circumference, waist circumference, hip circumference, armpit circumference, left and right upper arms' circumference, length between front walls of the armpit, and length between back walls of the armpit after the subjects' handicap types were classified into paralysis of the lower half of the body, cerebral apoplexy, cerebral palsy, and amputation and the differences in the subjects' bodily measurements were compared and analyzed. 2. The shoulder width gradually increased for those in their 50s or younger while that of those in 60s or older is almost the same as that of those in their 30s. The waist circumference gradually increased in all the subjects. As a result, the present author concludes that the body of physically handicapped women increases the same way as the body of ordinary adult women does in its circumferential measurements as the subjects grow older.

• Journal of the Korean Society of Costume
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• v.54 no.7
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• pp.79-90
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• 2004

In this study we tried to find the skin color of Koreans according to the change of seasons, and to the degree of make-up used by men and women. in order to furnish foundation data that could be used in the cosmetics and clothes industries. The skin color was measured with Minolta's Chrome Meter CR-200 in seven parts of the body with Munsell's hue, value, chroma. The difference in skin color in men and women's groups, and the difference in skin color of each group in March and in September were treated with SPSS's Anova and t-test. 1. In both seasons. March and September, a big difference could be observed between the two groups (men and women's). The body was more yellowish than the face. The men's group had a reddish skin color than the women's groups. In all groups we could observe a big difference in color between seasons, and in March, the skin was more reddish whereas in September, it became more yellowish. 2. As for the value, both in March and in September, the hairline was darkest, and the lightest areas were the jaw and the inner arm which showed a similar value. The group of women who put on make-up had the highest value, whereas the men's group showed the lowest result in value. We suppose it to be due to the fact that Putting on make-up prevented the melanin pigmentation by blocking the UV rays. 3. We could observe the highest value in chrome in the chin area both in March and in September, and there was no significant change. There was a difference in men and women's groups, but not a significant one within the women's groups.

• Journal of the Korean Society of Costume
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• v.60 no.2
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• pp.1-19
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• 2010

The purpose of this research is to examine the rise of hip-hop culture and its characteristics which have been established as a part of popular culture amid other subcultures and to examine the overall concept of hip-hop fashion which has been developing since its rise in the 1970s and particularly to examine the hip-hop after the turn of the new century when it has gone through several iterations and changes while simultaneously accommodating different trends and reflecting a highly diverse larger culture. The research methodology is a literature-based research that uses classification and analysis based on the preceding research including related books and dissertations and, considering that this research focuses on the characteristics of hip-hop from the 2000s to the present, mainstream news media such as newspapers and magazines around New York images of famous hip-hop culture & stores websites were used in this research. The most characteristic hip-hop fashions since the 2000s examined by this research comprise prep-hop, slim formal suits, skurban, hip-hop Goth, and hip-hop Tatto. First, prep-hop is a mixed match of a preppy look with latest hip-hop sentiments and hip-hop styles. Second, there are slim formal suits that reflect a change of trends that strongly show changes of hip-hop fashion consumers who have been following sports stars' fashions. Third, skurban is a hip-hop fashion combined with the look of skaters. Fourth, hip-hop Goth is what emphasizes strong Goth images such as grunge, skull, and devil in hip-hop fashions based on vintage fashion. Fifth, hip-hop Tatto style designs have appeared in diverse items such as trendy clothes and accessories that were most popular since the 2000s. Hip-hop fashion since the 2000s up to the present is beginning to be integrated with diverse other cultures and its most prominent characteristics is a change into slimmer silhouette.

• Journal of the Korean Society of Costume
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• v.59 no.1
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• pp.106-118
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• 2009

This research is about the changes in the images of Bond and Bond Girl in '007' Series. And it examined through the social background of England from 1960s to 2000s and the costume in the film. The results were as follows: As the era of young fashion was opened after 1960, there was a big change, but Bond was expressed as a hero who had strong male chauvinism of the English aristocratic circles. However, after 1990s, he wore comfortable clothes and he underwent all sorts of hardships. On the other hand, Bond Girl had the image of a sexual target. However, after 1990s, she had sharp appearance and smart brain. Besides, she had professional ideas of a given work and she was changed into a healthy image. Second, Bond's job was an English secrete agent, but Bond Girl had no particular job in 1960s. In 1980s, various professional jobs appeared and in 1990s and 2000s, the professional job which was directly related with Bond's duties appeared. Third, Bond's upper class image was expressed by tuxedo, suit, black, gray, navy, beige, brown, and ivory. His hair was 2:8 parting or Dandy all black style produced his dignified and neat image. After 1990s, he often had casual dress, which created a comfortable image. Bond Girl was expressed feminine style by bikini, underwear, long dress, sky-blue, violet, black, simple costume. After 1990s, she wore a suite, one-piece, or a combat uniform, which showed her professionalism. especially Bond Girl's red dress was used as a psychological color to express temptation, enemy, and betray.

• Korean Journal of Rural Living Science
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• v.4 no.2
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• pp.127-137
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• 1993

This survey was carried out in order to find out the education needs of rural women in home improvement. The data were collected from 500 samples who were conjugal women under 65 years old by adminitrating the researcher developed questionaire through interview method. This interview was intensively focused in education fee, free or charged. The major findings of the survey were summerized as follows ; 1) In the educational fee is free, $\ulcorner$fatigue recovery$\lrcorner$ is demanded highest(61.7%) and $\ulcorner$wrighting art$\lrcorner$ is lowest among 30 items. The needs of education are devided 7 fields of the home improvement $\ulcorner$dietary life$\lrcorner$ is the highest demand fields among them. 2) If educational fee is charged, the item of $\ulcorner$technique for side job$\lrcorner$ was highest(42.2%) but $\ulcorner$selecting clothes$\lrcorner$ was lowest, And the field of $\ulcorner$home management$\lrcorner$ was highest demands. 3) On the overall needs of education, charged and free, they want the item of $\ulcorner$family nutrition management$\lrcorner$ and the field of $\ulcorner$dietary life$\lrcorner$ was selected highest. 4) In the relationship between needs of education items and individual/household variables, i.e. age, degree of education, life philosophy, hobby, social activity, experience of home improvement education, and transportation convenience, had significant relationship at 5% level. And the relationship of $\ulcorner$dietary life$\lrcorner$ and $\ulcorner$home management$\lrcorner$ fields are higher significant with individual/household variables.

• The Korean Journal of Community Living Science
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• v.24 no.1
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• pp.85-97
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• 2013

The purpose of this study was to develop an appropriate jacket pattern for obese women in 20s and 30s, providing a good fit and appearance. The results were as follows: among 3 kinds of patterns collected in order to develop a jacket pattern to fit the average body of an obese woman in 20s and 30s, a business-type pattern(which was comparatively evaluated as a good fit) was worn and revised so as to design a final research pattern with proper fitness and a good shape. The biggest problem of the existing pattern was may overall spares, especially many spares of bust size, waist measurement, hip circumference, all of which makes a bad appearance. Considering the results of a survey which indicates that young obese women like tight-fitting clothes, bust size was decreased from 8 cm to 6 cm, and their waist measurements were bigger compared to other age groups, so a total of 1.1 cm(with 0.3 cm in the front, back side, and 0.5 cm in the back waist) was decreased. The hip circumference was decreased by 2 cm from H/2+4 to H/2+2 cm, the quantity of front deflection was established as 1.5 cm in order to compensate for the coming off of the front side caused by the fat on the stomach.

• Journal of the Korean Society of Costume
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• v.59 no.9
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• pp.71-86
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• 2009

This study examines plant patterns expressed on the fabrics during the Goryeo Dynasty and many countries in the Chinese continent and analyzes their symbolism and formativeness. This study deals with clothes which is one of the most fundamental aspects in a culture and plant patterns on them; it examines the overall formativeness of plant patterns in East Asia from the 10th century to the 14th century by studying plant patterns in the Goryeo Dynasty and the contemporaneous dynasties in the Chinese continent - Five Dynasties, Song Dynasty, Western Xia Dynasty, Liao Dynasty, Jin Dynasty and Yuan Dynasty. The plant patterns of each country were categorized by the type of plant. The composition and expression of plant patterns were examined and statistically analyzed. Small flowers were found in Goryeo fabrics twice more than other types that could be clearly identified, and peony was the most popular flower used in Chinese fabrics. In terms of composition of plant patterns, both Goryeo and Chinese fabrics had plant only patterns more frequently than the patterns mixed with animals or jewels. Regarding expression methods of plant patterns, the most common one in Goryeo fabrics was the petal-type, while the branch-type is the most common one in Chinese fabrics. The plant patterns of the Goryeo Dynasty show beauty of simplicity with minimalism and simplification while expressed with brilliant sold threads on dark background, such as purple or light green, so the overall feeling of fabrics was simple yet nobel.