• Journal of the Korean Society of Costume
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• v.53 no.1
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• pp.87-98
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• 2003

The purpose of this study was to investigate body image as attitude toward physical appearance, and appearance-management behavior, and to analyze the relationship between body image and life style which affects consumer behavior. The method of the study was survey research by using questionnaires. Subjects were 323 women in their twenties. Statistical analysis methods were frequency, percentage. factor analysis, discrimination analysis, one-way ANOVA, x 2- test, and Duncan's multiple range test. The results of the study were as follows. As for appearance-management behaviors of woman in her twenties. 60.1% of all respondents experienced in diet. 31.6% experienced in plastic operation, 47.4% experienced in skin care, 44.9% experienced in perfect make up, and 84.8% experienced in hair dyeing. The group with high appearance concern showed high body satisfaction. Life-style factors were analyzed into 5 factors. The group with low appearance concern considered active family-focus life factor importantly, the group with middle appearance concern considered social life factor, and the group with high appearance concern considered self-focus life type and conspicuous consumption life factor. A significant difference was found in body image between groups according to social level and demographic characteristics. The female group in the mid twenties who majors in arts and athletics, resides on southern part of Han river, and belongs to high society was analyzed to show high appearance concern and body satisfaction. and many experiences of appearance-management behaviors.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.1
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• pp.68-83
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• 2020

This study suggests a method to predict the color appearance of textiles that shifts depending on illumination variations. The suggested method allows the calculations of lightness, chroma, and hue appearance values from the spectral reflectance values of the textile and illuminant. The accuracy of the method was evaluated through numerical and statistical comparisons between the predicted and the measured color appearance values of 24 fabric samples under CIE standard illuminant D65. As a result, there were excellent agreements between the two data sets with the error values close to zero. The predicted color appearance values of 24 samples under two illuminating (color temperature-luminance) conditions, 2700 K-100 cd/㎡ and 6500 K-100 cd/㎡, were then compared to prove the significant effect of illumination on the color appearance of textiles. The color appearance values were also compared with spectrophotometrically measured physical color attributes, that is, true colors of the samples. The physical color attributes of samples were unchanged; however, differences in color appearance under different conditions were generally much larger than the suprathreshold color difference tolerances discussed in the color science literature. Finally, the magnitude of the illumination effect depending on the physical color attributes of samples was also analyzed.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.1 s.1
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• pp.86-92
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• 2004

The purpose of this study were to investigate the differences in depression, appearance interest, and appearance adornment according to demographic variables, and how to examine degree of make-up and visit to a beauty shop was influenced by depression, and demographic variables. Subjects were 117 elderly women in their 60's to 70's in Jinju, Korea. There was a significant difference in appearance interest according to age. There were significant differences in appearance interest, makeup, and visit to a beauty shop according to education. That is, the high level group of education had a high degree of makeup, and a high interest in appearance than the low level group. There was a difference in appearance interest and makeup according to healthy condition. That is, the good healthy group had a high interest of appearance, and the high degree of makeup than the poor healthy group. The degree of makeup had an effect on appearance interest and education($R^2=.505$). The visit to a beauty shop had an effect depression(-), yes or no of a mate, and allowance($R^2=.192$).

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.1
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• pp.147-162
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• 2017

The purposes of this study were to investigate objectified body consciousness and appearance management behaviors, and to analysis the differences on this two variables between Korean and Chinese consumers. The subjects were 700 Korean and Chinese female university students. The research method was a survey and the measuring instruments consisted of objectified body consciousness scale, appearance management behaviors items, and subjects' demographics attributions. The data were analyzed by frequency analysis, cross tabs analysis, $x^2$ test, Cronbach' ${\alpha}$, factor analysis, t-test, and regression analysis, using SPSS statistical program. The results were as follows. First, three factors(body surveillance, body shame, and control belief) were emerged on objectified body consciousness, and Korean students showed the higher level of objectified body consciousness than Chinese students. Second, Korean students had much more experience and a higher intention to perform various appearance management behaviors than Chinese students. Third, body shame and control belief factors had important effects on appearance management behaviors of both country students. However, body surveillance was an important factor on only Korean students' appearance management behaviors. This study showed that objectified body consciousness is an important variable to affect appearance management behaviors, and there are many differences on objectified body consciousness and appearance management behaviors by cultural environments.

• Journal of the Korean Society of Costume
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• v.56 no.3 s.102
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• pp.143-155
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• 2006

This study aims to examine the difference of body image and psychological well-being of men and women according to appearance management. The subjects of the study were 673 college students who lived in Seoul and metropolitan areas. Statistical analyses used in the study were factor analysis, Cronbach's a, cluster analysis, ANOVA, Duncan test and $\chi^2-test$. The results of this study were as follows; 1. The body image was categorized into the three factors of personal interest innce, anxiety about weight and physical attraction. Appearance management was categorized into the appearance management through clothing, strict diet therapy and daily appearance management. The psychological well-being was classified as seven factors which include the life goal, self-acceptance, positive personal relations, self-regulation, personal development, environment control and responsibility. 2. The appearance management was classified by 4 groups as below: Daily appearance management group, strict diet therapy group, appearance management through clothing group and no interest in appearance group. 3. There were significant differences among the four groups regarding body image, psychological well-being and life satisfaction. First, appearance management through clothing group had more interest in appearance than other groups. In the case of weight awareness, strict diet therapy group and the appearance management through clothing group intended to have more concerns over their weight. The strict diet therapy group seemed to have an overall lower level of psychological well-being than other groups. Lastly, the appearance management through clothing group had a higher level of life satisfaction.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.4 s.152
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• pp.633-643
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• 2006

When women are exposed to images of other attractive women such as media models, it is known that many go through a social comparison process and a contrast effect occurs which results in unfavorable perception and attitudes toward the self. This paper suggests women's perception of control over their appearance as one of the factors that may moderate the contrast effect of a social comparison with attractive media models. An experiment with 211 women was conducted to examine the differential effect of viewing attractive models versus non-human images on the responses of women with high/low perceived control over appearance. A two(Stimuli Type: attractive-model image vs. non-human image) by two(Perceived Control over Appearance: High vs. Low) MANCOVA model was tested with physical appearance anxiety, self-esteem, and body satisfaction as dependent variables and appearance orientation, body mass index, age, years of schooling, ethnicity, and marital status as covariates. A significant Perceived Control main effect on Physical Appearance Anxiety and Self-Esteem and a significant Stimuli Type by Perceived Control interaction effect on Physical Appearance Anxiety and Self-Esteem were found. Those who perceived high control over their appearance were more likely to have higher self-esteem and lower appearance anxiety. However, among those who saw attractive model's images, women perceived low appearance control showed less anxiety and higher body satisfaction than those perceived high appearance control.

• Journal of the Korean Society of Costume
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• v.57 no.6 s.115
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• pp.160-171
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• 2007

This research studied men's cosmetics purchasing behavior based on the level of interest one has in one's appearance, the country of origin, and the sales promotion of the cosmetics. The study was conducted by experimental $2{\times}[2{\times}2]$ design by combining the 3 variables mentioned above. The Independent variables in this research were levels of appearance interest(high vs. low), the country of origin(Korean vs. foreign), and types of sales promotion(discount vs. coupon). The dependent variables were the purchase behaviors including favor to cosmetics and purchase intent. Two hundred male consumers participated for the study. Data analysis conducted were factor analysis, cluster analysis and ANOVA. The results were as follows. 1. Male consumers' cosmetics favorness: 3-way significant interaction, in appearance interest, the country of origin, and types of sales promotion, was found for favor to male cosmetics. When male subjects were provided with price discounts and skin care coupons for the Korean cosmetics, they didn't reveal significant differences in favor, regardless of the level of appearance interest. However, for the imported cosmetics, male subjects with high appearance interest showed more favor to the cosmetics than the ones with low appearance interest. 2. Male consumers' purchase intent: 3-way significant interaction, in appearance interest, the country of origin, and types of sales promotion was found for the purchase intent. When male subjects were provided with price discounts and skin care coupons for the Korean cosmetics, they didn't show significant difference in purchase intent, regardless of their appearance interest. However, for the imported cosmetics, male consumers with high appearance interest reported more purchase intent than the ones with low appearance interest.

• Anxiety and mood
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• v.19 no.1
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• pp.1-9
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• 2023

Objective : To translate and adapt the Social Appearance Anxiety Scale into Korean and validate the Korean version of the social appearance anxiety scale, which measures the fear and anxiety about being negatively evaluated by others based on one's overall appearance, including body shape. Methods : For item translation and adaptation, six bilingual translators participated in the process of forward-adaptation and back-adaptation. Data were collected from undergraduate students. The sample size is 105 for Study 1 and 212 for Study 2. Classical item discrimination and difficulty analyses, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and reliability analysis were performed. Results : A unidimensional structure was found with a high internal consistency (Cronbach's α=0.95) and a high test-retest reliability (r=0.918). In addition, the concurrent validity was examined by correlations of the scale and several other scales measuring constructs related to social appearance anxiety. Conclusion : K-SAAS appears to be a reliable and valid scale for screening and assessing social appearance anxiety.

• Journal of the Korean Home Economics Association
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• v.35 no.3
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• pp.307-318
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• 1997

I observed the important factors of clothing transition - Changes of Korean clothing & reception of Western-style dress - through the survey of the clothing of girl students during the period of enlightenment(1900∼1945) in this study as follows. 1) Stop to use of a long hood an old-fashioned woman shawI(once used to cover th head and upper body when going out). 2) Appearance of same colored Korean costume of the upper and lower sides. 3) Appearance of a short seamless one-piece skirt with a pair of shoulder girdles. 4) Appearance of school uniform, upper white lower black-Korean costume. 5) Appearance of school uniform, Western style. 6) Appearance of sports-wear. 7) Reformation of under-wear. 8) Appearance of short hair. 9) Appearance of socks & stockings and shoes.

• Journal of the Korean Home Economics Association
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• v.47 no.2
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• pp.97-110
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• 2009

The purpose of this study was to exam the effects of sociocultural attitude toward appearance on perceptual attitudinal body images and clothing behaviors. The research method was survey and the subjects were 447 male and female adolescents in Daejeon. The questionnaire consisted of 4 measuring instruments; sociocultural attitude toward appearance, perceptual and attitudinal body images, clothing behaviors, and subject’s demographic attributions. The data were analyzed by Cronbach's $\alpah$, x$^2$ test, t-test, factor analysis, cluster analysis, using SPSS program. The results were as follows. Adolescents had relatively high level recognition and internalization of sociocultural value toward appearance, and they perceived very thin body type as ideal body and had high interest of their appearance and weight. Sociocultural attitude toward appearance had important effects on adolescents' perceptual and attitudinal body images and clothing behaviors. The adolescents who are receptive to sociocultural value toward appearance had the tendency to distort their body as fat, showed high interest of their appearance and weight, and also showed high clothing interest & psychological dependency, clothing ostentation, and clothing conformity, but low clothing comfort than those who are not receptive to sociocultural value toward appearance.