• Journal of Korea Multimedia Society
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• v.24 no.1
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• pp.146-154
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• 2021

Conspicuous consumption is often investigated in Korea and consumers purchase a product to publicly display economic power or social status. The existing studies argue that brand loyalty and luxury brand preferences escalate conspicuous consumption, and it is important to identify different visual perception to understand irrational consumers' behavior. Car emblem as brands' visual identity represents the brand's image, mission and message. Irrational consumers thus are expected have different visual perception to the emblem or logo. To understand the impact of irrational consumer behavior on visual perception, this study explored how brand loyalty and luxury brand preferences impact on the visual perception of car emblems between Korean domestic brand and imported brand. This study used eye tracking technology to measure the respondents' attention on an emblem of the cars. Eye tracking tools analyze fixations and measure the attention on a specific area of interests (AOI). This study explored the maintaining time and frequency on AOI, as well as explored the size of pupil to identify the respondents' attention on the AOI. In this experiment, the logos of domestic cars (i.e., Hyundai and Kia) and foreign cars (i.e., Mercedes-Benz and BMW) were swapped to see how irrational consumer behavior impact on visual perception of car emblem.

• Journal of Korea Multimedia Society
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• v.24 no.11
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• pp.1567-1579
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• 2021

This study describes a multicultural literacy program that can nurture multicultural people who can live in a multicultural society. A total of 10 20-hour programs were conducted for 22 youths in Busan. Through this, the current perception and acceptance of multiculturalism among young people in Busan was investigated, and a curriculum suitable for multicultural awareness, multicultural acceptance, and multicultural competency enhancement was constructed. In accordance with the goal of strengthening the multicultural competency required for multicultural activists through education, learners can exchange opinions through the activity sheet, so that learners can know the difference between themselves and others. Students could learn about each other's culture and values through cultural exchange with others, and through teachers with diverse cultures, they could learn various perspectives and cultures about culture and values. Through the results of the multicultural literacy program, I would like to suggest three methods of multicultural literacy education to strengthen multicultural competence in a multicultural society. Therefore, efforts should be made to develop various multicultural education courses to strengthen the multicultural capabilities of Koreans.

• The Journal of the Korea Contents Association
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• v.11 no.9
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• pp.166-173
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• 2011

Asia has shown a tendency that a certain country's culture leads the fashion in turn every 10 years. The trend of Hong Kong movies in 1980's was called 'Hong Kong Wave', the trend of Japanese animation and games in 1990's was called 'Japanese Wave', and then the 'Korean Wave' began in the late 1990's. This term '~Wave(流)' is a Japanese-style term meaning '~way', '~style', '~group', and so on. In the same manner, recent popularity of Taiwanese TV dramas and a particular star that is in fashion in Japan are called 'Taiwanese Wave', and Chinese movies, broadcast, tourism, and etc. are called 'Chinese Wave'. Thus, the term 'Korean Wave' is a part of expression '~wave' used in Japan and it started to be used in the mean time, and was officially used in <韓流-Song from Korea>, a promotion record of Korean pop music, produced by Ministry of Culture and Tourism in Korea. In this paper I propose to correct the error of the term 'Korean Wave', and furthermore, to define a term expressing Korean culture and study for its usage.

• The Journal of the Korea Contents Association
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• v.4 no.4
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• pp.21-32
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• 2004

This study is aimed that reappearance and restoration of Korean tradition monster's original shape be able to contribute in scenario material development which is filled with history, culture and long imagination of our country. As for method of this study, it is on the basis of literature investigation in history, tale, folk-tale etc. and expert's research, and also restored 50 items of Korean tradition monster in digital way. Study finding is as following. First, prescribed scope of Korean tradition monster including god, ghost, bogy and animal. Second, Korean tradition monster's pattern is classified with S degrees and 4 classes to according to grade of rank and appearance place. Third, each of 50 traditional monsters which are usable to scenario substance development was produced with graphic image and flash animation. Fourth, suggested idea for material development of cultural contents industry as like game and character based on each monster's story. Expect the developed result production from this study to be used as a resource of elevating in comprehension forward to our cultural tradition, to be used as a unique material in field of culture contents industry of game, character, cartoon and movie etc.

• Journal of Fashion Business
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• v.6 no.1
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• pp.83-101
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• 2002

The purpose of this study is to observe the elements of Japanese popular culture portrayed in Korean new generation fashion at the current point of time, when Japanese popular culture is first being opened to Korea. And the another purpose is to look into the fashion consciousness of them, which is made up of these aspects. The new generation plays the leading role in further excelling the culture of our society. They are the generation of sense and sensibility, the generation of "me", the generation of information, and the generation of individuality. Even before Japanese popular culture was officially opened, the new generation was already accepting fashion, comics and animation, video games, music, broadcasting, food, etc. The Japanese cultural elements that show most in Korean fashion are street fashion and the fashion of celebrities. These are mostly brought in by fashion magazines, the internet, satellite TV, the new media of cable TV, and street shops. The aspects of Japanese popular culture in Korean new generation fashion are many and varied. Such examples in fashion are : vintage style, school-girl style, sexy causal style, black coordination, soft avant-garde style. It can be said that the fashion consciousness of Korean new generation could be placed in the following order. First, the variety of fashion. Next, the internationalism of fashion. Third, the information of fashion, and last, the play value of fashion. Interest has peaked in Japanese culture after the official opening, and this study has explored the very same aspects which can be seen in Korean new generation fashion. This study was meant to help make a responsible and sturdy new generation fashion culture which can help face the new millennium.

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.681-692
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• 2016

What is the socio-cultural meaning of the 1980s' Korean robot animations? What is the periodical backgrounds making this meaning? This study has attempted to lay the foundation stone of the answer for the questions. To do that, this study selected Roboteu King(Yeong-rang Bae, 1980) and Super Titan 15(Seung-cheol Park, 1983) as the objects of the textual analysis. To grasp the periodical identity, it has examined the cold war ideology that has been the basis of the political and economic environments of Korea. Findings are as follows. Korea was vulnerable to general environments after the Korean War; accordingly, Korea took the-dependence-on-the-US strategy in terms of various aspects including national security, scientific technology, and industry economy. This kind of socio-cutural condition was represented through the narratives of the early 1980s' Korean robot animations. Their narratives including the advance of plots, the roles of Korean protagonists, the technological gap between the planets and earth, and so forth were quite dependent on extraterrestrials and contained anticommunist ideology.

• Cartoon and Animation Studies
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• s.30
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• pp.263-291
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• 2013

In this article, I analyze Korean Dong-in culture and its relationship with Yaoi, focusing on the changes in the 1990s. While Korean Dong-in culture has developed under the influence of Japanese Dojin culture, it is not well-known that Korean Dong-in culture has its own characteristics, reflecting the unique situations surrounding the Korean society. The reason that I pay attention to the changes in the 1990s is that they have created the foundation of the current Korean dong-in culture through changes such as the import and reception of Yaoi, the creation of 'virtual community' in PC telecommunication, the enforcement of Juvenile Protection Law, and the inauguration of 'Comic World,' Among them, the import and reception of Yaoi, a genre characterized by homosexuality including sexual relationship and fanwork, played a decisive role in the change of dong-in culture from manwha circle by highly motivated amatuer artists to fandom. The circumstances that original manhwa dong-in by manwha circle and Yaoi by manhwa fandom coexisted by the mid-1990s, the enforcement of Juvenile Protection Law and the lift of ban on Japanese popular culture rapidly weakened original manhwa dong-in. Also, the popularity of Comic World as a new type of dong-in events reflected the spread of fanwork as a new trend of Korean dong-in. In summary, the import and reception of Yaoi should be considered as one of the important changes in the 1990s Korean Dong-in culture, because 1) Korean women considered Yaoi as a liberating subculture by its powerful contents-homosexuality with sexual relationship, and 2) Yaoi succeeded in attracting new population favoring fanwork as a major trend in Korean Dong-in, differentiated from original manhwa circle population.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.11
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• pp.1836-1843
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• 2010

This research examines the possibilities of a traditional costume revival and digital exhibition as well as the application of 3D virtual clothing modeling data in order to preserve and record a disappearing costume heritage to realize it as a social education tool through the newly emerging technology of 3D virtual clothing. A 3D revival of costumes worn by royal families and aristocrats was accomplished through the 3D animation and simulation technology of Maya 2011 (Autodesk, Inc.) and Qualoth (FX Gear, Inc.). The simulation shows the possibility of a 3D revival and digital exhibition of costume heritage. However, further technology support to analyze and realize the composition and design is still necessary to develop the digital contents of traditional garment culture that includes skirt pleats, petticoat silhouettes, that exaggerates the skirts and knots of traditional upper garments (Jeogori). Further studies on design attributes of historic costumes and the upgrading of 3D simulation software are required to realize 3D virtual clothing. Korean traditional costumes will be revived as a cultural content in the digital era as a result of outstanding issues detected by this study.

• Journal of Broadcast Engineering
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• v.14 no.5
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• pp.616-624
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• 2009

This paper presents a 3D stereoscopic TIP (Tour Into Picture) for Korean classical paintings being composed of persons, boat, and landscape. Unlike conventional TIP methods providing 2D image or video, our proposed TIP can provide users with 3D stereoscopic contents. Navigating a picture with stereoscopic viewing can deliver more realistic and immersive perception. The method firstly makes input data being composed of foreground mask, background image, and depth map. The second step is to navigate the picture and to obtain rendered images by orthographic or perspective projection. Then, two depth enhancement schemes such as depth template and Laws depth are utilized in order to reduce a cardboard effect and thus to enhance 3D perceived depth of the foreground objects. In experiments, the proposed method was tested on 'Danopungjun' and 'Muyigido' that are famous paintings made in Chosun Dynasty. The stereoscopic animation was proved to deliver new 3D perception compared with 2D video.

• Korean Journal of Human Ecology
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• v.3 no.1
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• pp.1-14
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• 1994

This study is carried out to develope parent education methodology by analysing "${\acute{E}}cole$ des Parents" of France. To study this subject we approach by following three methodes. Firstly, we examined bibliographes to find out motivation of initiative caused from hystological and sociological circumstance. Secondly, to analyse chronological developement and modification of "${\acute{E}}cole$ des Parents" we interviewed with three periods of persons : founder, developer and actually working animators. In addition, we riviewed three hundred eighty volumes of $\underline{{\acute{E}}cole\;des\;Parents}$, from first jurnals to october, 1993. Thirdly, this study were approached by participant observation in actual activities, and by analyse statstical records and subject of articals. In results, we noticed following caractors working in french parent education system. All the regional "${\acute{E}}cole$ des Parents" are alined with "$F{\acute{E}}d{\acute{E}}ration$ Nationale des ${\acute{E}}cole$ des Parents et des ${\acute{E}}ducateurs$"(F.N.E.PE.) in educational polish but activities and methodes of education are independant with F.N.E.P.E., and in most different regional "${\acute{E}}cole$ des Parents" focussed the educational programes to the middle class families in economic point of view. these programes adjust very rapidly systematicaly to social requirment due to successed intensive research. Mordern programs tend to contain all members of family in stead of targeting only maternal members. Methodes of education by lectures and speechs only to deliver information also replaced by discussion, forum and groop animation to induce self-correction. We propose that the systems of FNEPE can be ideal models to solve many actual problems facing in Korean parent education systemes.