• The Research Journal of the Costume Culture
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• v.15 no.4
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• pp.580-592
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• 2007

The purpose of this study is to analyse the foreigner's opinion about 'Hanllyu', and their buying behavior of clothes carried in Korean domestic market. The study was implemented through a normative-descriptive survey using self-administered questionnaires. The samples consisted of 75 foreigners residing in Korea. Data were analyzed by following statistical methods: frequency analysis, ${\chi}^2-test$, t-test, ANOVA, Scheffe's multiple range test. Results are as follows: There was no difference in the opinion about 'Hanllyu' between Chinese and Japanese. They regarded 'Hanllyu' as the phenomenon of the wave of Korean popular culture. Korean soap operas and movies were the main information sources on 'Hanllyu' stars for them. Significant differences were found in the behavior toward 'Hanllyu' stars according to sex and country, but there was no difference in the behavior according to their age. They mainly buy clothes in Dongdaemoon market and the main motivation of purchase were good design and price. The reason for dis-purchase was poor design. Respondents thought 'Hanllyu' fashion is gorgeous. There was significant difference in the behavior toward Korean culture according to sex.

• International Journal of Costume and Fashion
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• v.17 no.1
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• pp.73-87
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• 2017

Monpe, Korean women's wartime attire during the Japanese colonization period, has survived for 70 years as typical baggy workpants for rural women and emerged as retro-fashion. This paper applied a theory of "meme" to explain the monpe fashion trend in Korea. Based on literature review, empirical analyses were conducted by analyzing market and media including newspaper articles and blogs. We found that the monpe meme has evolved over time through variation, penetration, and diffusion. In terms of variation, the impression of monpe transitioned from a negative image to a positive one as a result of changes in design, functionality, and popular image. In terms of penetration, the monpe meme has spread into popular culture, again through mass media, with images of active, sexy, and attractive monpe-wearers on television and at popular occasions. Finally, the monpe meme has diffused throughout a broad range of consumers of various ages and both genders as an item of clothing for various occasions through diversified distribution channels. In this way, the development of monpe as fashionable clothing in Korea during the 2000s is itself a meme reflecting its evolution from a disgraceful colonial legacy to an item of contemporary fashion.

• Journal of Fashion Business
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• v.22 no.3
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• pp.109-121
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• 2018

Recently, it is one of the popular fashion and cultural events that people of the younger generation put on a hanbok and take a picture together with communicating by SNS. For this reason, the rent-hanbok market takes a big part of the Korean traditional costume market. Therefor, the recognition of hanbok is changed from the style of uncomfortable and ceremonial clothes, to becoming popular as everyday dress in the younger generation. The various designs of the rental hanbok show two different opinions. One is the increasing popular and general public interest and demand for wearing and showing off traditional hanbok fashions in a positive outlook. Another is the case of the wrong stereotype and knowledge for traditional costume which results in a negative outlook for this type of fashion statement. This study is to look into renting hanbok jeogori for women in Seoul and in Junju. There are 39 styles available in joegori. That being noted, the traditional jeogori has seop and git with dongjung. But it is seen that rental jeogoris do not have the seop, or have the dongjung position as similar to the Po as seen on the men's coat. The showy and colorful materials feel bad and are poorly ventilated. And excessive price competition causes a decreased quality of renting hanbok. Now the rental hanbok business needs to change; to have to make renting hanbok with the correct historical understanding, and it is necessary to have to stop the indiscriminate acceptance of foreign culture.

• The Korean Journal of Archival Studies
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• no.60
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• pp.161-194
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• 2019

In modern society, popular music is becoming a reflection of public consciousness, and due to advances in technology, pop music culture is gradually spreading both quantitative and qualitatively as it provides access to popular music in a variety of different ways. K-pop has become more important to society as it reflects the social status of the day, showing the most active activities and influences at home and abroad. In this study, we revealed the definitions and characteristics of K-POP and K-POP fandom. Then, a survey was conducted on the fandom of BTS, A.R.M.Y, which can represent K-POP fandom. The survey looked at the general perception of K-pop fandom's archives, the current status of its collection and production records, the perception of popular music archives, and the donation and commission of their records. At the results, we proposed utilization plans of K-POP fandom records, for developing popular music archives.

• International Journal of Human Ecology
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• v.10 no.2
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• pp.71-78
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• 2009

Efforts were made to improve the efficiency of college education through the use of information technology. This paper investigates student perceptions of a lecture club provided on a social networking website. For the empirical study, the instructor ran a lecture club for two consecutive semesters on Cyworld (www.cyworld.co.kr), a popular website among Korean youth. The research subjects were students enrolled in a Popular Culture & Fashion class. A questionnaire was distributed on the last day of the lectures. After excluding students with perfunctory responses and those who did not sign up for the community website, a total number of 297 questionnaires were used for analysis. Descriptive statistics, Pearson correlation analysis, one-way ANOVA analysis, Duncan test, and t-test were carried out, with the SPSS for Windows 12.0 being used for statistical analysis. The findings show that most students subscribed to the website and responded with a favorable attitude that the lecture club was helpful.

• International Journal of Advanced Culture Technology
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• v.12 no.1
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• pp.26-33
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• 2024

With the start of COVID-19 in 2020, the MBTI test became popular among Korean young generation and then developed into a nationwide hot topic. This paper aims to investigate the characteristics of the MBTI popularity in Korea and the public opinions toward this phenomenon. With the analysis of the reports contents, 231 news reports related to MBTI were selected from KINDS (Korea Integrated News Database System) as research samples. The general attitude of the media towards MBTI tests and the reasons for the formation of positive and negative evaluations will be discussed from three perspectives: media attention, media attitudes and cognitive sources. The research finds that the increasing interest in MBTI among the younger generation in Korea is driven by a post-epidemic desire for self-exploration, emotional planning, and online group affiliation. MBTI has gained quasi-scientific status, similar to horoscopes, influenced by celebrities and a substantial fan base in online communication. While widely used for entertainment and social currency, there are concerns that extensive labeling may unconsciously impact individuals' self-perception and hinder the development of a holistic and objective cognitive framework.

• Journal of Science and Technology Studies
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• v.1 no.2 s.2
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• pp.311-342
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• 2001

The controversy over the ethics of bio-science in Korea involves not only the conventional 'two cultures' dimension of scientific vs. humane culture, but also another dimension of high vs. popular culture. This paper attempts to analyze the problems of the Korean bio-science controversy and explore a desirable solution with such an extended framework of 'two cultures'. If we investigate this controversy based only on the Snow's 'two cultures' model, we may understand why there have been conflicts between scientists and ethicists. But the possible solution from it may fall into a trap of professionalism, which confines to some suggestions to promote communication and trust between these two expert groups. Therefore, adding the second dimension of high vs. popular culture to this will clearly bring out the problem of separation and conflict between experts and the public. This will also help us to conceive a more fundamental and comprehensive solution. In addition, such an approach can greatly illuminate not only the existing discussion on 'two cultures' but also the cultural role of STS education.

• Journal of the Korean Society of Food Culture
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• v.30 no.6
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• pp.736-749
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• 2015

The present study addresses the tea utensils and tea drinking methods seen in tomb mural paintings of Song, Liao, Jin, and Yuan, which were Koryo's foreign exchange countries. The paintings illustrate the pointing tea method, which was popular during dynasty times. Tea utensils observed in the paintings include a tea mill, mill stone, and tea pestle necessary for making cake tea into powder. The tea stove and boiling bottle are depicted as being required to boil water. Some mural works vividly depict how a tea drinker pours hot water from a boiling bottle into a cup with a stand, mixes it with a tea spoon, and whisks tea powder for foaming with a tea whisk. The tea drinking method of the Southern race Han is also similarly described in the tomb mural paintings of Liao, Jin, and Yuan from Northern nomads. The distribution of tea culture had an enormous influence on the development of tea utensil manufacturing methods. The significance of this study is that these findings can be used as basic data to provide food culture insights into Koryo celadon tea utensils.

• Journal of the Korean Society of Food Culture
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• v.18 no.6
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• pp.536-543
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• 2003

The Chosun Dynasty in the $18^{th}$ century was a period of revival for science, art, and culture, bringing about Silhak(practical science), a new trend in the history of Chosun thoughts. In the history of fine arts, realistic landscape paintings and genre paintings were popular as realism became prevalent. From the aspect of food culture, in particular, the luxurious and elegant Korean-styled food culture was completed during this period. Iwanwasuseoksihoedo was painted by Jeong Hwang (1735-1800) in 1789, depicting a banquet on an elder's $60^{th}$ birthday. It is classified as a genre painting in the late Chosun Period but it contains things that comes into our heart, which are white porcelain with blue celadon pictures, white porcelain bowls, busy atmosphere of a banqueting house where food is being carried in a hurry and elders' serene appearance. All these things show the abundance of life, the room and comfort of old ages, and the beauty and relish of life in the well-arranged living ground. Hoehonyedo was painted on an elder's $60^{th}$ marriage anniversary by an unknown artist presumably in the $18^{th}$ century is a painting as realistic as a documentary photograph. The work gives viewers pleasure and comfort because it describes not a mighty clan but the superb later years of an official who had lived right and upright life. In the aspect of food culture, it displays the food culture of the splendid sixtieth marriage anniversary of a Korean official through noble etiquette among family members, seat planning, unique table culture and high quality tableware including white porcelain with celadon pictures and pure white porcelain.

• Journal of the Korean Society of Fashion and Beauty
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• v.6 no.2
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• pp.91-96
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• 2008

As the interest on popular culture has began to be expanded to a general living culture through 'Korean Wave(韓流)' and is in profess of the 'strategy to support Korean(韓) brand' to enhance our cultural standard and create a worldwide brand value in traditional culture. The purpose of this thesis is to make suggestion for production of an effective and differentiated advertisement photo in Korean(韓) brand fashion product on the basis of a Korean image. First, the Korean image is like the unique culture or history in Korea which enables us to feel our identity such as Korean clothes, houses, Hangul. Especially it was found out that the characteristic of a traditional costume in our country included a natural beauty, neatness, purity and calmness, etc and positive intention was expressed on a production of a fashion, photo, graphic of a Korean image.