The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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The Opinion about 'Hanllyu' and the Domestic Apparel Product Buying Behavior of Foreigners Residing in Seoul

국내 거주 외국인의 한류(韓流)에 대한 견해와 국내 의류 제품 구매 행동

  • Kim, Sung-Pil (Dept. of Clothing & Textiles, Kyung Hee University) ;
  • Lee, Hong-Sup (Dept. of Clothing & Textiles, Kyung Hee University) ;
  • Park, Eun-Hae (Dept. of Clothing & Textiles, Kyung Hee University) ;
  • Hwang, Choon-Sup (Dept. of Clothing & Textiles, Kyung Hee University)
  • 김성필 (경희대학교 생활과학대학 의상학과) ;
  • 이홍섭 (경희대학교 생활과학대학 의상학과) ;
  • 박은혜 (경희대학교 생활과학대학 의상학과) ;
  • 황춘섭 (경희대학교 생활과학대학 의상학과)
  • Published : 2007.08.31
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Abstract

The purpose of this study is to analyse the foreigner's opinion about 'Hanllyu', and their buying behavior of clothes carried in Korean domestic market. The study was implemented through a normative-descriptive survey using self-administered questionnaires. The samples consisted of 75 foreigners residing in Korea. Data were analyzed by following statistical methods: frequency analysis, ${\chi}^2-test$, t-test, ANOVA, Scheffe's multiple range test. Results are as follows: There was no difference in the opinion about 'Hanllyu' between Chinese and Japanese. They regarded 'Hanllyu' as the phenomenon of the wave of Korean popular culture. Korean soap operas and movies were the main information sources on 'Hanllyu' stars for them. Significant differences were found in the behavior toward 'Hanllyu' stars according to sex and country, but there was no difference in the behavior according to their age. They mainly buy clothes in Dongdaemoon market and the main motivation of purchase were good design and price. The reason for dis-purchase was poor design. Respondents thought 'Hanllyu' fashion is gorgeous. There was significant difference in the behavior toward Korean culture according to sex.

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