• Communications for Statistical Applications and Methods
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• v.28 no.3
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• pp.217-232
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• 2021

The Korea film industry has matured and the number of movie-watching per capita has reached the highest level in the world. Since then, movie industry growth rate is decreasing and even the total sales of movies per year slightly decreased in 2018. The number of moviegoers is the first factor of sales in movie industry and also an important factor influencing additional sales. Thus it is important to predict the number of movie audiences. In this study, we predict the cumulative number of audiences of films using stacking, an ensemble method. Stacking is a kind of ensemble method that combines all the algorithms used in the prediction. We use box office data from Korea Film Council and web comment data from Daum Movie (www.movie.daum.net). This paper describes the process of collecting and preprocessing of explanatory variables and explains regression models used in stacking. Final stacking model outperforms in the prediction of test set in terms of RMSE.

• Journal of Sport and Applied Science
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• v.5 no.2
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• pp.47-53
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• 2021

Purpose: The purpose of this study is to generate industrial insights for developing sports movie industry. Related studies are scare. Research design, data, and methodology: The study employed case study and selected typical case samples who seem informative about sport movie industry. The authors interviewed six experts who are experienced in sport movie and related academic sector. Interviews were audio-taped and the text were decoded by multiple reading. Through this process, the study categorized significant meanings and produced results. Interviewees reviewed again the final findings to confirm validity, which calls member check. Results: It was suggested that developmental factors of sports movie were the realization of realistic sports scenes by using technologies. Second, participants told that contents of sport movie need to reflect real stories and it should tell the stories. Regarding constraints of sport movies, movie producers feel difficulty to make scenes in that sports are inherently quickly performed. Another constraints are that production cost is expensive but audiences are barely attended. Conclusions: For promoting economic outcomes and developing sport movie industry, government needs to financially support related markets to support sport movie producers assisting them to concentrate their movie works. Future directions for related-studies were discussed.

• The Journal of the Korea Contents Association
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• v.8 no.11
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• pp.134-143
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• 2008

The significance of the image content industry, as a flagship industry of the cultural content industry, is emerging globally as a high value-added trend. Since the movie industry has diverse related industries along with a positive spillover effect from cultural and economic perspectives, it ultimately strengthens national brands as well as national competitiveness. As a national strategy cultural content industry, the movie industry in each country around the world utilizes its own diverse self-protective systems. The Korean movie industry has emerged as a 10 million-strong movie-goer market; however, in reality, it is vulnerable to high film production costs and utility. The current domestic media market demands a new paradigm through the media industry as a whole; nonetheless, it is inherently limited to past film production and distribution channels. In this study, I seek to evaluate the status quo and propose a new direction for the Korea movie industry.

• The Journal of the Korea Contents Association
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• v.22 no.8
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• pp.170-179
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• 2022

In the theater-based movie industry, it is known that the diversity of movie consumption is hindered due to concentrated consumption. This study extends the existing discussions on the concentration of movie consumption in theaters to the concentration of online movie consumption. In addition, the study analyzes the impact of Covid-19 pandemic on movie consumption and the concentration thereof. For analysis, panel data for the period from 2012 through 2021 were collected by utilizing the box office data of the Korean Film Council. As a result of the analysis, it was found that the concentration of consumption by movie, country, and genre was higher in theaters than online. Further, the concentration of movie consumption has increased both in theaters and online until the outbreak of Covid-19 pandemic. During the Covid-19 pandemic period, the size of consumption has decreased both in theaters and online, while the concentration of consumption by movie online has increased. The result of this study implies a need for policy-level efforts to convert the trend of consumption concentration for long-term development of the movie industry with secured diversity of movie consumption, and for this, the study suggests that the use of online media would be useful.

• Asia Marketing Journal
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• v.16 no.3
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• pp.77-100
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• 2014

Many researchers have analyzed the relationship between the financial success patterns of a motion picture and many other factors, such as the production cost, marketing, stars, awards, reviews, genre, and rating. Through these studies, many researchers and investors concluded that big budgets to make a blockbuster movie can serve as an insurance policy to meet their ROI; thus the box office is dominated by blockbuster movies. High-budget blockbuster movies are more likely to receive attention because these movies are more recognizable given their high expenses for production and casting. Therefore, audiences choose blockbusters in an effort to reduce the searching cost and to mitigate the possibility of a regrettable choice. This behavior of consumers, in turn, causes distributors to allocate screens for blockbusters, resulting in "concentration of blockbuster consumption." As such, low-budget films cannot easily become popular due to the lack of distribution. Indeed, low-budget films released on a small number of screens often end up becoming dismal failures. However, there are exceptional examples which are contrary to the general idea in the movie industry that a big budget and showings on a large number of screens can guarantee the success of a movie. Although researchers have attempted to analyze the performances of movies with small budgets, such movies are likely to be regarded as outliers and then be entirely discarded, as they are far from the 'three-sigma' range, especially given that previous research methodologies could not explain the financial success of such unique examples. This study attempts to explain the financial success at the box office of low-budget movies by applying the concept of the tunnel effect in quantum mechanics, as the phenomenon found in the movie industry is similar to a particle's movement in quantum physics. The tunneling effect is a phenomenon by which a particle without enough energy to pass over a potential barrier tunnels through it. Adopting the analogy, this study draws a tunneling probability function and cultural constant to forecast other outliers using the Schrödinger equation. Moreover, the study finds that word-of-mouth creates in the movie industry this phenomenon of finding outliers.

• Journal of the Korean Operations Research and Management Science Society
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• v.36 no.4
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• pp.161-184
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• 2011

As movie demands become more and more diversified, it is necessary for movie related firms to segment a whole heterogeneous market into a number of small homogeneous markets in order to identify the specific needs of consumer groups. Relevant market segmentation helps them to develop valuable offer to target segments through effective marketing planning. In this article, we introduce various segmentation methods and compare their advantages and disadvantages. In particular, we analyze "2009~2010 consumer survey data of Korean Film Industry" by using Latent Class Analysis(LCA), a statistical segmentation method which identifies exclusive set of latent classes based on consumers' responses to an observed categorical and numerical variables. It is applied PROC LCA, a new SAS procedure for conducting LCA and finally get the result of 11 distinctive clusters showing unique characteristics on their buying behaviors.

• Journal of Fashion Business
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• v.4 no.3
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• pp.47-65
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• 2000

The movie costume's function and the role can be defined by reflection of the society and the times, character portrayal, conveyance of image, and creation of fashion. Korean movie costumes have been differentiated from 1950s till 1990s in time period and the results of comparison between the times as follow : Movie and fashion hold same period in common so that sense of fashion is naturally contained in the movie costume. Therefore, excluding special movie that costumes are selected by designer, such kind of trend is notable in the times when costumes mostly selected by actors themselves. Most movie costumes are not designed after predicting up coming fashion by considering movie producing time so that notation between current fashion and fashion in the movie and mostly we see about one year behind fashion style. For FAD, fashion that quickly passes in each season can use costumes in fashion, considering movie producing time and time background, that it lack of trend of fashion in the movie. Korean movie industry lack of having perception of people who are in charge of taking care of movie so that costumes are not properly taken care of and uses only 5% of total movie producing cost. Such that kind having lack of preception and treatment of movie costumes can't expect development of movie costumes.

• Journal of the Korean Regional Science Association
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• v.9 no.2
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• pp.71-87
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• 1993

The purpose of this study is to analyze the restructuring processes of the locations of service industry whose demand has been decrease rapidly. The demand of movie theater has been change dramatically during the last three decades. the spatial distribution patterns of movie theaters have been changed according to the changes in the demand. In order to investigate the locational charateristics of movie theaters, in seoul we surveyed the consumer's behavior. We focused on the study to examine the relationships between the locations of movie theaters and transportation development. Especially, We look at the impacts of the development of subway networks on the locations of movie theaters in Seoul. The dvelopment of subway networks has played a very of movie theaters location. The hierarchicla structures of movie theaters have also chaged. Inspite of declining in the demand for movie theater, the number of first-run movie theaters has been increased continuously. The number of second-run movie theaters has been decreased dramatically. Some of them has been upgraded to first-run theater and some of them has been smallized. But, most of them have been closed. An the other hand the quality of movie theater facilities tends to be higher, while the sizes of movie theaters tends to be smallized.

• Journal of the Korean Society for Computer Game
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• v.31 no.4
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• pp.37-50
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• 2018

This study multi-dimensionally analyzes "Indie Game: The Movie", The game documentary film published in June, 2012. As game industry increases, game-related documentary films are also being produced. Previous game documentary films usually focus on the success of popular game or game users and deal with the reason of success. However, "Indie Game: The Movie" centers on Indie game developers who are not from famous and huge companies. Due to the development of the game engine, these days, Indie games become a new trend that game developers are able to develop their own game freely. Then, this study has a purpose to study the life of Indie game developers and explore how and why they want to make their own game. More specifically, this study analyzes "Indie Game: The Movie" by 1) Story 2) Conflict and Resolution 3) Form 4) Sequence. As a result, it concludes that "Indie Game: The Movie" has interview section mainly and represents that Indie game developers want to develop their own games due to their ego and identity. In other words, throughout the analysis of the documentary film, it explores the reality that Indie Game developers face and many features of Indie Game in the game industry.

• Journal of Fashion Business
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• v.16 no.2
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• pp.163-179
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• 2012

Among diverse cultural types which can be shown in movie, 'Subculture' is young culture that resist to major culture. It shows its belief and identity via its own style. Their 'Subcultural Style' became popular with mass media and has been affected to major cultures. Therefore, in this research, with times background as postmodernism in end of 20th century and mainly with movie which is about sexual minorities, I analyzed categories of costumes in the movie. Hedwig's rock costume shows combined fashion with hippie, punk, glam, kitsch, goth styles from the impact of postmodernism in mid 20th century. Tommy, showed his relief and defiant intention against old generations with grunge casual and graffiti styles. After he realized Hedwig's identity and showed defiant goth rock style as a famous rocker. The band, "Angry Inch", showed dissatisfaction and cynical attitude against the American society through subculture styles. Through this research, the fact that movie costume used a tool to show human's identity and value. Also, I can see that movie costume shows times and cultural phenomenon in the end of 20th century and through this, it was confirmed that this contributes to crease new fashion style through them.