• Title/Summary/Keyword: Korean Market

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Railway World Market and Marketing Strategies (국내외 철도시장 현황 및 마케팅 전략기반 연구)

  • Lee, Soon-Cheul;Na, Hee-Seung
    • Proceedings of the KSR Conference
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    • 2005.05a
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    • pp.942-946
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    • 2005
  • This study investigate both the structure and characteristics of world railway market and major railway manufacturers' major business fields and their strategies to go abroad. Based on this market analysis, we study the SWOP analysis by dividing the important factors that affect railway system into strength, weakness, opportunity, threat factors, and suggest marketing strategies for advancing railway system into foreign countries.

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Stock Returns and Market Making with Inventory

  • Park, Seyoung;Jang, Bong-Gyu
    • Management Science and Financial Engineering
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    • v.18 no.2
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    • pp.1-4
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    • 2012
  • We study optimal trading strategy of a market maker with stock inventory. Following Avellaneda and Stoikov (2008), we assume the stock price follows a normal distribution. However, we take a constant expected rate of the stock return and assume that the stock volatility is an inverse function of the stock price level. We show that the optimal bid-ask spread of the market maker is wider for a higher expected rate of stock returns.

Market Structure and Pricing Behavior in the Korean Transportation Fuel Market (국내 수송용 석유제품 시장의 시장구조와 가격행태)

  • Moon, Choon-Geol
    • Environmental and Resource Economics Review
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    • v.24 no.2
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    • pp.311-342
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    • 2015
  • We evaluate two main rationales of massive policy intervention of Lee Administration in the Korean transportation fuel market: high market share of domestic refineries, perceived by the Administration as the result of high market concentration, and asymmetry in price adjustment, perceived as the result of collusion. Domestic refineries, huge in capacity and located at seaports, maintain international competitiveness in price. Considering market openness offering preferential treatment to importers, they set domestic prices competitively on the basis of MOPS prices. Yet, the price competitiveness of domestic refineries is so high that they are able to sustain high market share. We confirm that the Korean before-tax consumer prices of gasoline and diesel are lower than Japan's and the weighted averages of 27 EU countries by as much as 159KRW and 21KRW per liter in the case of gasoline and 170KRW and 63KRW in the case of diesel. Price asymmetry is caused by diverse economic and managerial reasons and, as FTC (2005) states, price asymmetry does not immediately imply exercise of market power or collusion. We analyzed price asymmetry in Korea, Japan and 14 EU countries, and found asymmetry in Korea and 11 EU countries in the case of gasoline and in Korea and 8 EU countries in the case of diesel.

A Comparative Analysis on Export Competitiveness for Auto Parts Industry between Korea and China (한.중 자동차 부품산업의 수출경쟁력 비교 분석 - 미국 자동차 부품 수입시장을 중심으로 -)

  • Kim, Ji-Yong
    • International Commerce and Information Review
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    • v.8 no.3
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    • pp.299-321
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    • 2006
  • The purpose of this study was to analyze export competitiveness of Korean auto parts and Chinese auto parts in U.S. market by using Index of Export Bias and Market Comparative Advantage Index. For attaining the purpose of study, we classified the auto parts which exported to U.S. market and the imported products by using the six units classification of the Harmonized System(HS). Analyzing period was 1998-2005. The analysis of Korean results of MCA indicated that the Korean auto parts which gained export competitiveness in the U.S. market were HS Code No. 8708.94, 8708.99, 8708.92. The products which will have export competitiveness in the U.S. market would be HS Code No. 8708.93, 8708.39, 8708.60 respectively. On the other hand, the results indicated that the Chinese auto parts which gained export competitiveness in the U.S. market were HS Code No. 8708.70, 8708.31, 8708.91, 8708.60, 8708.39. From this study, we find the following strategies for successful advancing into the U.S. and world market. i) Linking strategy through working cooperation with local auto firms, government and academic world. ii) Advance strategy of auto firm accompany by module working and system auto parts firm. iii) Retention strategy of large technical institution established by auto parts firms and taking cooperation of auto firms iv) Settlement strategy for having weaken competitive article and production field. v) Cost-cutting strategy through strengthening logistics cooperation system between auto parts firms and auto firms. vi) Active invitation strategy of foreign investment under quickly cooperating of government.

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Selection and Strategies of New Leading Businesses in International Construction Market (해외건설시장의 신성장동력 공종선정 및 진출전략 도출)

  • Choi, Seok-Jin;Lee, Kang-Wook;Han, Seung-Heon
    • Korean Journal of Construction Engineering and Management
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    • v.13 no.2
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    • pp.25-36
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    • 2012
  • As the international construction market is rapidly expanding, Korean contractors have the need for having new leading businesses for their sustainable growth and high performance. Thus, this research tried to explore new leading businesses with two questions: 'What can be the new leading businesses?' and 'How can Korean contractors implement new leading businesses?' To this end, based on Porter's five forces framework and the resource-based view (RBV), we first derive three evaluation criteria (possibility of market entry, possibility of profit earning, and possibility of value-added earning). Next, we developed a framework for business evaluation which considers external market condition, internal competitiveness, and spin-off effects toward domestic market. Based on the framework, we defined green-energy plant, environmental plant, desalination plant, nuclear power plant, new urban development, and high-rise building as new leading business. Then, we selected green energy plant, environmental plant, and new urban development for the purpose of prior occupation of the market, consolidation of the competitiveness, and expansion of the ripple effect, respectively. Finally, we deduced market entry strategies for each business by investigating experts' opinions.

Chinese Online Circulation Market and Market Approaching Strategy (중국 온라인 유통시장의 발전과 시장진출 전략)

  • Song, Jae-Do;Lee, Chan-Woo
    • Journal of Digital Convergence
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    • v.15 no.8
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    • pp.477-487
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    • 2017
  • This paper releases strategies for firms that wish to enter into online circulation business in China. SWOT based on a Korean manufacturing company teaches us better way to approach Chinese online market. Chinese online market is under oligopoly, where Alibaba and Jingdong account for about 80% of the total market. Game theory is used as a measure of threat and opportunity between Korean manufacturer and Chinese online market retailer. Game shows that they are easy to accept opportunity and sales uplift rather than low risk. Analysis shows that Korean companies should improve its products and brand competitiveness in the offline market before entering into the Chinese online retail market. They need to prepare a localization model.

A Study on the 'Extended' DSM Programs in Korean LNG Market (산업용 천연가스 수요관리 프로그램 최적화를 위한 동태적 시뮬레이션에 관한 연구)

  • Chang, Han-Soo;Choi, Ki-Ryun
    • Environmental and Resource Economics Review
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    • v.11 no.2
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    • pp.211-231
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    • 2002
  • This paper summarizes the results of a study that assess how a demand side management (DSM) system addresses key economic and environmental challenges facing in the Korean natural gas sector considering; ${\bullet}$ high discrepancies of seasonal consumption volume and of load factor in unmatured domestic LNG market, ${\bullet}$ unfavorable and volatile international LNG market, imposing with the contestable "take-or-pay" contract terms, ${\bullet}$ low profile of LNG and existence of market barriers against an optimal fuel mix status in the industrial energy sector. A particular focus of this study is to establish an 'extended' DSM system in the unmatured gas market, especially in industry sector, that could play a key role to assure an optimum fuel mix scheme. Under the concept of 'extended' DSM, a system dynamics modeling approach has been introduced to explore the option to maximize economic benefits in terms of the national energy system optimization, entailing different ways of commitments accounting for different DSM measures and time delay scenarios. The study concludes that policy options exist that can reduce inefficiencies in gas industry and end-use system at no net costs to national economy. The most scenarios find that, by the year 2015, it is possible to develop a substantial potential of increased industrial gas end-uses under more reliable and stable load patterns. Assessment of sensitivity analysis suggests that time delay factor, in formulating DSM scenarios, plays a key role to overcome various market barriers in domestic LNG market and provides a strong justification for the policy portfolios 'just in time' (time accurateness), which eventually contribute to establish an optimum fuel mix strategy. The study indicates also the needs of advanced studies based on SD approach to articulate uncertainty in unmatured energy market analysis, including gas.

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Radical Liberalism~Contemporary Korean Social Philosophy (급진자유주의~현대한국사회철학)

  • Yoon, Pyung-Joong
    • Journal of Korean Philosophical Society
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    • no.84
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    • pp.5-32
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    • 2009
  • It is becoming harder and harder to philosophically defend liberalism in general under the circumstances in which neoliberalism is presumed to be blamed for today's global economic crisis. I nonetheless believe that liberal democracy can be revitalized with the help not from outside but from inside, although this might make my paper 'untimely'. Philosophical reflection on market is indispensible to the project of radical liberalism. Philosophy of market first delves into the nature of market in Principle. Next, it stipulates upon the complex interrelationships between the market order and the democratic order. This inquiry will cast light on that both the standard pro-market theory and the anti-market theory in relation to democracy are one-sided. The project of radical liberalism can be further articulated with the introduction of the concept of 'the political'. In conclusion, radical liberalism is expounded as a plausible version of Contemporary Korean social philosophy with a universal connotation.

Measurement of CSF's Maturity for Korean e-Biz Market (한국 e-Biz 시장의 핵심성공요인 성숙도 측정)

  • Hong, Hyun-Gi
    • The Journal of the Korea Contents Association
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    • v.7 no.7
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    • pp.161-170
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    • 2007
  • E-Business has, nowadays, become a common commerce transaction. In the beginning, e-Biz has known as Electronic Commerce and has expanded its territory to department store's shopping mall, travel, finance, stock, and even luxury goods as car sales market. Considering these trends, this paper researched the environment of korean e-Biz market and suggested the picture of the matured and sound e-Biz market in Korea. We surveyed matured level of Critical Success Factors of e-Biz in terms of management. We also surveyed time based Critical Success Factors to analyze level of the Korean e-Biz market. These study's may provide us the knowledge about the prediction and preparation for changes in e-Biz market in the future.

The Study of success factors of Korean Market for entry strategies of foreign companies (유럽기업들의 아시아시장 초기진입 전략에 관한 연구 -독일기업을 중심으로-)

  • Kim, Jin-Suk
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.10
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    • pp.4314-4321
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    • 2011
  • The aim of this paper is to analyze the success factors of European companies operating in Korea. Special attention is given to German companies seeking to enter the Asian market. The advantages and disadvantages of the Korean market as an gate to other Asian markets are discussed. Furthermore, it is introduced a measure by which other foreign companies could be induced to invest in the Korean market. Chapter two introduces a theoretical framework for market entry strategies of German companies in Asia. Chapter three and four analyses empirical cases. In chapter five a conclusion and implications is provided.