• Journal of the Korean BIBLIA Society for library and Information Science
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• v.33 no.1
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• pp.123-138
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• 2022

In order to improve ScienceON as a customized portal for MZ generation, this study investigated the characteristics of MZ generation's use of information portals and the demand for ScienceON to derive ways to improve ScienceON. To this end, a survey was conducted on Generation MZ who had experience using ScienceON, and the direction of improvement of ScienceON was derived. The ScienceON improvement plan proposed in this study is as follows. First, it is necessary to derive a plan to be familiar with the MZ generation for the MZ generation seeking familiarity and convenience. Second, it is necessary to improve the portal, such as arranging intuitive menus and providing convenient information, and various ways such as improving design and UI and reorganizing functions provided by ScienceON are needed. Third, it is necessary to promote the spread of Science ON by providing content through various platforms such as SNS and YouTube. In the future, as interest in the MZ generation continues to increase, analysis studies on the characteristics and demand of the MZ generation are expected to increase. Therefore, this study can be used as basic data for research on MZ generation, and it is expected that it can be used as a reference for the demand for information search and services of MZ generation.

• Journal of Christian Education in Korea
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• v.76
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• pp.213-235
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• 2023

Purpose of study: The focus of this study is to explore the potential of using the metaverse platform as a mission field for the MZ generation and to derive utilization strategies. Research content and method: The content and methodology of the research are as follows: examining the metaverse platforms most widely utilized by the MZ generation from a social and cultural perspective, reviewing the characteristics of the MZ generation, and exploring elements in the metaverse that can be utilized as a mission field (Chapters I and II). The study explores the possibilities of approaching the metaverse as a mission site, presenting spatial utilization strategies centered around the active engagement potential of the MZ generation (Chapters III, IV, and V). Conclusions and Suggestions: The conclusion and recommendations are as follows: The metaverse space is considered familiar and highly appealing to the MZ generation, revealing the potential for its effective use and expansion. Therefore, it is urgent not only to utilize the metaverse space as a Christian mission field but also to take responsibility for its use and expansion as a Christian cultural space.

• Journal of the Korean Society of Food Culture
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• v.36 no.3
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• pp.284-292
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• 2021

The food service industry has grown larger with changes in the economic and socio-cultural environment. In this saturated food service industry, generation X and MZ are the main consumer forces that demand attention. That is because a generation is the main psychographic factor that reflects personal values and lifestyle based on one's life cycle. From such a perspective, a generation in marketing has been used as a variable to predict a market by supplementing demographic factors. Accordingly, this study classified generations into generation X and generation MZ with the use of the 2019 consumer behavior survey for food by Korea Rural Economic Institute (KREI) and then investigated the factors influencing group and personal dining-out expenses. The analysis was carried out applying the Tobit model using SPSS and R. The positively influential variables on generation X's personal dining-out expenditure were male, single person, high income and simple lifestyle, whereas housewives, personal ethical consciousness, behavioral ethical consciousness, and safe dietary life were negatively influential variables. The positively influential variables on generation MZ's personal dining-out expenditures were male, dual-income, high education level, corporate and governmental ethical consciousness, while the number of family members and safe dietary life were negatively influential variables.

• Journal of Fashion Business
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• v.28 no.4
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• pp.93-112
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• 2024

Despite a continuous decline in birth rate, children's clothing market is growing, driven by consumption trends of MZ generation parents who are willing to invest generously in their only child. Therefore, this study aimed to: 1) analyze changes in children's clothing market; 2) ascertain preferences and consumption patterns of MZ generation parents towards children's textile designs through surveys; and 3) develop textile designs targeting MZ generation parents based on these research findings. This study involved processes of literature review, market research, and design development. Survey results indicated that 'patterns and prints' were the most critical factor when purchasing children's clothing. The design process reflected survey and literature review findings, starting from idea conception to motif setting, pattern development, colorway, and simulation checks for final application suitability. Designs were executed using CAD programs centered around the main theme 'Enchanted Tea Party' and five sub-themes. This research was significant as it conducted surveys known to be challenging for corporations, thereby capturing the essence of MZ generation parents' preferences through the design process. This will provide essential information for establishing children's clothing design and marketing strategies, contributing to sustained growth of the market and enhancing the competitiveness of children's clothing brands.

• Journal of the Korean Society for information Management
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• v.39 no.3
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• pp.217-240
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• 2022

As non-face-to-face elements became important due to COVID-19, the metaverse received social attention, and the MZ generation became the main users of public libraries. In light of this trend, it is necessary to introduce services for the MZ generation, the main users of public libraries, and to provide services tailored to social development. Therefore, this study investigated the perception of the metaverse through questionnaire surveys and semi-structured interviews, centered on the MZ generation, and then proposed a method for applying the metaverse to users in public libraries. According to the results of the study, the direction for the introduction of the metaverse in public libraries was suggested. First, it is necessary to provide basic education and information about the metaverse. Second, it is necessary to provide services that take advantage of the community based on communication. Third, a program that is not constrained by time and space should be provided. Fourth, services by librarians should be provided by enhancing the librarians' expertise on the metaverse. Fifth, services for generation M must be provided.

• Journal of Sport and Applied Science
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• v.8 no.3
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• pp.13-19
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• 2024

Purpose: This study aims to investigate the consumption patterns of the MZ generation in relation to eSports and traditional professional sports, focusing on the similarities and differences in spending behavior on game items and professional sports viewing. Research design, data, and methodology: The research utilizes a comparative analysis of eSports and professional sports consumption trends within the MZ generation. Data was collected through surveys targeting MZ generation consumers and analyzed using statistical methods to assess the impact of consumption behaviors on spending. The study particularly focuses on the expenditure behaviors in game items (eSports) versus traditional sports viewing expenses. Results: The analysis revealed that the MZ generation displays distinct consumption behaviors between eSports and traditional sports. eSports consumption is characterized by higher spending on in-game items, driven by personalization and competitive advantages, whereas spending on professional sports viewing is influenced by fan loyalty and event participation. Conclusions: The findings underscore the growing economic significance of eSports, driven by the unique consumption behaviors of the MZ generation. These insights suggest that the eSports industry should continue to adapt its strategies to capitalize on this trend, while traditional sports organizations may need to innovate in engagement strategies to maintain consumer interest and expenditure.

• Human Ecology Research
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• v.61 no.4
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• pp.647-661
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• 2023

This study explored the relationship between Generation MZ female consumers' participation in sports activity, consumption of body-exposing sportswear, body-esteem, and appearance management behavior. In-depth interviews were conducted with twenty Generation MZ female consumers who regularly participate in sports activity and consume body-exposing sportswear. Based on transcriptions of in-depth interviews conducted with research subjects, the researcher and two assistant researchers collectively categorized and compared common characteristics found in their responses, categorized according to themes using units of words/terms and paragraphs. The main finding were as follows. Firstly, Generation MZ female consumers participated in various sports activities for an average of approximately one hour, three times per week. The effects of such participation were improvements in physical and psychological health. Secondly, Generation MZ female consumers considered aesthetical, functional, and economical factors when they consumed body-exposing sportswear, regardless of the activity in which they participated. This sportswear served to increase the efficiency of exercise and also played a motivational role. Thirdly, the overall body-esteem of Generation MZ female consumers who participated in sports activity regularly and consumed body-exposing sportswear was high. Fourthly, Generation MZ female consumers who regularly participated in sports activity and consumed body-exposing sportswear were practicing active appearance management behavior in order to show how their body had been shaped by sports activity. In addition, they were pursuing four self-images: "polished image pursue", "self-care image pursue", "natural image pursue", and "trustworthy image pursue".

• Journal of Digital Convergence
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• v.20 no.4
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• pp.565-573
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• 2022

This study aims to analyze the preference factors of the Korean MZ generation with regards to the online programs developed by museums abroad during the COVID-19 pandemic. World renown museums such as the British Museum, the National Gallery of London, Van Gogh Museum, J. Paul Getty Museum, Hasting Contemporary, Uffizi Gallery, and the Guggenheim Museum tackled the social-distancing situation with various creative online programs and events to continue their role as socially relevant institutions. Ten acclaimed programs conducted by these museums were shown to the Korean MZ generation, the most digitally savvy and frequent visitors to museums, to extract their responses to the various types of programs. The study showed that the Korean MZ generation prefer online programs which most closely reflect the onsite experience of a museum, and online contents with educational elements.

• Knowledge Management Research
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• v.23 no.1
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• pp.27-46
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• 2022

The current era's focus is on the surge in real estate prices triggered by the global economic downturn. This study advocated STO-based dispersed investment for the MZ generation, who has less capital than earlier generations. Existing real estate investment methods were categorized into online, offline, and hybrid formats and the effectiveness of the suggested STO was given in this study through case analysis domestically and overseas. The entry of STO into the financial industry was positively proved, and the efficacy of blockchain technology was validated, through the investigation of the STO framework. The findings of this study are projected to revitalize the new real estate sector by actively supporting the access of the MZ generation into the current inflexible real estate investment market by the application of blockchain and reflecting MZ generation's investment propensity.

• Journal of Venture Innovation
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• v.7 no.3
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• pp.141-157
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• 2024

This study investigated the factors influencing the fear of failure in starting a business among the MZ generation(Millennials and Generation Z). The research focused on financial, psychological, and behavioral factors affecting this fear of failure and employed empirical analysis using structural equation model on data collected from 200 members of the MZ generation. Key findings included: Financial factor(lack of accessible finance) significantly increased the fear of startup failure. Psychological factors(aversion to risk and aversion to stress) also significantly contributed to the fear of failure. The influence of behavioral factor(aversion to hard work) on fear of failure was not statistically significant. Among these, aversion to stress had the strongest impact, followed by aversion to risk and lack of accessible finance. Fear of startup failure was found to have a significant negative effect on the intention to start a business among the MZ generation. Furthermore, fear of startup failure mediated the relationship between psychological factors(aversion to risk and aversion to stress) and behavioral factor(aversion to hard work) and entrepreneurial intention. However, the mediating effect between financial factor(lack of accessible finance) and entrepreneurial intention was not tested. These findings contributed academically by offering a more detailed analysis of factors affecting entrepreneurial intentions compared to previous studies. Practically, the results suggested ways to mitigate the fear of failure to enhance the entrepreneurial intentions of the MZ generation.