• Title/Summary/Keyword: Korean Fashion Styling

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A Study on Middle and High School Girls' Tendencies in Selecting Clothes (여자 중$\cdot$고등학교학생의 의복 선호도에 관한 연구)

  • Lee Sun Jae
    • Journal of the Korean Society of Clothing and Textiles
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    • v.6 no.1
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    • pp.39-49
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    • 1982
  • This treatise deals with teen-agers' tendencies in selecting clothes, upon the recent liberalization measures of dress restriction. in regard to girl students' uniforms inmiddle and high schools, effective 1983. Results of my poll of 430 inquirees on the subject is outlined as follows; The surveyees have a preference for wearing box-style upper garments with a round-neck line and ribbon/tie collar. They also prefer to wear shirt cuffs mainly in set-in sleeve style. A straight skirt silhouetting the body line is anticipated to be longer in length than the knee line by 2 or 3 cm's. A dressy or sporty look would be most welcome, too. The ensemble of blue jeans and T-shirt blouse would be usual wear during school attendance. The reason why they like to choose trousers is considered to stem from the unisex look in fashion rather economical and practical purposes. Clothes material tends to be natural fabrics, single-colored and non-patterned. Color needs to be in a subdued mood, tuned with the same color and of neutral tint. In styling, emphasis is to be placed on femininity. In particular, the middle school girls wish to intensify 'Har-mony' in style while the high school misses are concerned with 'Individuality.'

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Casual Hanbok Brand Online Communication -Congruency between Intended and Perceived Images- (캐주얼 한복 브랜드의 온라인 커뮤니케이션 -의도된 이미지와 지각된 이미지의 일치성-)

  • Seon, Joon-Ho;Lee, Kyu-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.5
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    • pp.772-788
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    • 2022
  • This study investigates whether the image of the casual Hanbok brand is being communicated to consumers successfully. We conducted a semantic network analysis to identify ways of revitalizing communication between casual Hanbok brands and consumers; in addition, we quantitatively evaluated the effectiveness of communication marketing through Quadratic Assignment Procedure (QAP) analysis. Unstructured data from 2014-2021 were collected through portal sites and then refined and networked. Our analysis showed that casual Hanbok brands generally target younger people and that different brands employ similar methods to promote and popularize the casual Hanbok style. Consumers tended to recognize and show interest in casual Hanbok, suggesting the potential to expand the market to Blue Ocean. However, some of our findings revealed the potential factors of style coordination risk and prejudice against existing Hanbok, which could potentially hinder casual Hanbok's uptake and adoption. We conclude that increasing the demand for casual Hanbok depends not only on delivering an accurate brand image to consumers but also on balancing fashion with traditional images when planning products and providing styling information.

A Study on Group-specific External Feature Concerns and Beauty Care Behaviors Depending on Narcissistic Propensity (자기애 성향에 따른 집단별 외모관심도 및 미용행동에 관한 연구)

  • Kim, You-Sung;Park, Ok-Lyun
    • Fashion & Textile Research Journal
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    • v.11 no.5
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    • pp.808-817
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    • 2009
  • The purpose of this study was to verify potential differences in group- specific external feature concerns and beauty care behaviors of Korean women in their 20's~40's depending on their narcissistic propensity. This study is to take psychological approaches to narcissistic propensity of our contemporary society, so that it can get better understanding about consumers and provide marketing data on beauty-related industry. To meet the above goals, total 400 sheets of questionnaire were distributed to subjects from March 30 to April 8, 2009. Out of 376 sheets of questionnaire collected, total 355 valid questionnaires except incomplete 21 ones were used for final data analysis. For data analysis, this study used SPSS 12.0 as statistic program to perform factor analysis, reliability test (Cronbac's ${\alpha}$ coefficient), cluster analysis, t-test, analysis of variance (ANOVA), Duncan's multiple range test and multiple regression analysis. As a result, this study could come to the following findings: First, according to cluster analysis depending upon different factors such as self-directed narcissism, others-conscious narcissism and others-sensitive narcissism, it was found that our women in 20's to 40's could fall into 4 groups, i.e. complex narcissism group, mixed narcissism group, others-sensitive narcissism group and dispirited narcissism group. Second, according to analysis on potential differences in external feature concerns among four groups depending on their narcissistic propensity, it was found that there were significant differences in all relevant factors among groups. Third, according to analysis on differences in beauty care behaviors among four groups depending upon their narcissistic propensity, it was found that there were significant differences in all relevant factors among groups. Fourth, according to analysis on potential factors of external feature concerns that may influence beauty care behaviors of complex narcissism group, it was found that those factors had significant effects on fashion-orientedness, cosmetic surgery and personality pursuit of this group. And it was also found that there were significant differences in fashion-orientedness, cosmetic surgery, makeup and hair styling of mixed narcissism group, others-sensitive narcissism group and dispirited narcissism group respectively.

A Study on Consumer's Perception and Preference for Providing Information of Fashion Products by Using QR Code (QR 코드를 이용한 패션제품의 정보제공에 대한 20대 소비자의 인식과 선호조사 연구)

  • Yoon, Jiwon;Yoo, Shinjung
    • Science of Emotion and Sensibility
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    • v.22 no.2
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    • pp.59-69
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    • 2019
  • The present study explored consumer's perception and preference on providing information of fashion products by using QR code and suggested the possibility for consumer-to-consumer and consumer-to-company connection. A survey was conducted on males and females in their 20s-a population among whom the rate of smart phone penetration is higher than in any other age group and who tend to exchange information online. The results showed that consumers are dissatisfied with the amount of information, terms of instructions, and ambiguous washing symbols currently provided. Therefore, the study identified the need for better methods of providing information and found that QR code, which is able to deliver high-quality information on fashion products, can be an efficient alternative. Moreover, respondents felt the need for detailed washing instructions, information on handling, and functionality of material on high-involvement fashion products such as outdoor, padding, suit, and underwear worn next to the skin. They also desire styling tips or purchasing information such as SNS OOTD (Outfit Of The Day) utilizing the product, other products that may go well with the one purchased, and similar products on casual wear and coat used on a daily basis. Therefore, QR code used as a link to information web pages or a social network can help consumers to satisfy information needs and to use the products effectively.

Research for the Transformable Knit Design Applied by North European Traditional Knit Patterns (북유럽 전통 니트 문양을 활용한 트랜스포머블(Transformable) 니트 디자인 연구)

  • Lee, Yejin;Lee, Younhee
    • Journal of the Korean Society of Costume
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    • v.66 no.1
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    • pp.108-121
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    • 2016
  • The objective of the study is to propose diverse knitwear designs by expanding the scope of the use and application of knit fabric. The study looked into diversifying the knitwear designs by using different types of zippers and with the combination of the diversity given by the zipper used in attachable and detachable method and the traditional North European knit patterns. One way of contributing to the diversity of fashion design is to use the zipper, as it can be implemented as an attachable and detachable fastening system. Also, the combination of North European traditional knit patterns with knit fabric can create a new and unique knit styling. The content of the research focuses on the history and definition of North European traditional knitwear based on the analysis of theoretical background, types, and characteristics of the knit patterns. Case studies were observed to show the application of knit patterns. The methods of the study used are preceding research along with research, collection, analysis of data, information from Korean and foreign literature, and Internet websites. During knitwear production, the two types of zippers were used in combination with four traditional Northern European knitwear Aran, Fair Isle, Nordic, and Ropy. The knitting techniques applied in the process were cable fisherman (5GG, SES 124CS) and Tubular Jacquard (3GG, 7GG, SES 122CS) for knitting machinery, and the technique of whole garment for hand knitting.

A Study on the Basic Pattern of Men's Casual Jacket (남성 캐주얼 재킷 원형 개발에 관한 연구)

  • Kim, Mi-Jung;Jo, Jin-Suk
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.2 s.150
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    • pp.207-220
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    • 2006
  • The purpose of the study is to develop the basic pattern of casual jacket for men aged between 25 and 34. Compared to the tailored jackets, casual jackets are designed much more diverse form depending on the target customer, price range and moreover fashion trend. Therefore in order to reduce the cost and time of developing new style, pattern draft from the basic pattern is better approach rather than develop each style form the measurements every time. For men's casual jacket pattern draft, the basic pattern of fit and comfort was developed through following research procedures. 173 men were surveyed about their habit of buying and wearing of casual jackets. MDs and pattern designers of 10 casual wear brands for men were interviewed. As a starting point, 3 different basic patterns were selected. 2 patterns were from the 2 interviewed brands and the last one was the pattern of ESMOD. The 3 patterns were studied by means of comparing measurements and general styling. As a results it was found that the pattern of S brand is featuring I silhouette, the pattern of K brand is featuring H silhouette and the pattern of ESMOD is featuring Y silhouette. The results of wearing test showed that the pattern of S brand is the best among the three. They were to add ease around the chest line and waist line, to relocate the waist line and the break point, to increase the jacket length and upper arm width. The improved pattern was made of polyester for the wearing test. The wearing test showed developed pattern was improved significantly. To verify the use of developed basic pattern, two buttoned single jacket was made.

Adolescents' Purchasing Behavior for Hair-care Products (청소년의 헤어제품 구매 행동에 관한 연구)

  • Song, Yean-Hwa;Oh, Kyung-Wha
    • Journal of Korean Home Economics Education Association
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    • v.23 no.2
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    • pp.1-16
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    • 2011
  • This study investigates the relationship between the purchasing behavior for hair-care products and the attitude toward hair-care products by adolescents. A total of 412 middle and high school students located in Seoul and Gyunggi-do province participated in this research. SPSS 12.0 for Windows Program was utilized for statistical analysis. As a result, the hair concerns and the satisfaction of adolescents as well as their attitudes towards hair-care products were significantly affected by gender, school level, and educational experiences. Female high school students with some degree of educational experiences had a more rational and brand-oriented attitude. Students having a higher rational and brand-oriented attitude bought hair-care products in regards to the quality of the product and environmental impact. On the other hand, those having a conspicuous and fashion pursuit attitude showed an image and fashion concern purchasing behavior. Adolescents usually purchased styling and dyeing products at a cosmetic specialty store and hair-care cleaning products from a discount store. They obtained the information about hair-care products from relatives, personal experiences, and TV advertisements.

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The costume culture of China is as old and varied as her long history (중국 소수민족의 복식 연구(1))

  • 박춘순
    • Journal of the Korean Society of Costume
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    • v.26
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    • pp.175-206
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    • 1995
  • The costume culture of China is as old and varied as her long history. As China is a multiracial nation and consists of fifty-six min-ority races including Han race, there are not only fifty-six different costumes in China but each races' costume habit is very different. Therefore, Chinese penninsula can be considered an enor-mous exhibition center of the costumes. This study undertook on the assumption that the costumes' mainstream of Korea and east-northern Asia as well as that of China could be examined by investigating the minority races' costumes in the east-and west-northern areas of China. The process of evolution of the costume of a particular people, country or area is subject not only to constraints related to geography such as climate, topography or local products but is also affected by numorous environmental influences including cultural, economic, social and even pol-itical ones in terms of the selection of material, styling, color and standard of tailoring. In other words, things like philosophy of life, religious be-lief, aesthetic outlook, moral code, class system, degree of affluence, and cultural exchange will all be reflected directly or indirectly by features of a people's or country's style costume. Of course, there are several factors affecting to the style of costume of the minority people in China. However, the only three factors-geo-graphical and environmental, production method, and religious belef-will be touched in this study. First of all, the geograghical and eenviron-mental factor would be the decisive one because the costume should be designed to overcome the constraints of climate and geographical environ-ments. Accordingly, each race has an unique style of costume. The costume of the minority races in the northern parts are loose and wide, and made of warm furs. For instance, Mongolian robe has the quality of anti-wind, anti-cold and warmness, and the width of a sleeve is narrow and long. Secondly, the costume style can be said to be limited by the production pattern, when the geo-graphical environment was affected to decide the costume style, the production pattern was together affected to it . In case of Mongolian robe, they should satisfy the dual condition as the practical function. One is the condition that they should be fitted to the climate, and the other is the condition that they should be suit-able to the nomadic life. Mongolian robes are suitable to the nomadic peoples because they are designed for not only overcoming the cold wind and weather but being used as the bedquit at night. The costumes of Hoche people was made of the skin of the fish and wild animals because of their main means of living being fishing and hunting. Accordingly, their costumes are dur-able, warm and water-proof. Finally, the style of the costume is affected by the religious belief. In other words, the pattern in fashion is closely related with the religious be-lief or ancestor worship and nature worship. Ac-cordingly, the symbols of these worship are often emerged in the decoration of the costume. The design of costume of the people in the northern areas of China is very simple. It is related with their monotheism. On the other hand, the costumes of twen쇼 minority races in the east-northern parts of China can be devided into three racial groups such as the long robes of Man people and Mongols, Tunics of the peoples in the west-northern areas, and the pants and jackets of Hoche people. The minorority races all has not only the unique costume habit but their costumes are also related with their living style and production means.

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