• Title/Summary/Keyword: Korean Business History

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A Study on the Aesthetic Characteristics and Sociocultural Meanings of Outerization (속옷의 겉옷화 현상(outerization)의 미적 특성과 사회문화적 의미)

  • Lee, Sung-Hee;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.14 no.4
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    • pp.23-40
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    • 2010
  • The purpose of this study is to explore the aesthetic characteristics of outerization phenomenon of contemporary fashion. Outerization, transforming underwear as outerwear, is one of the most dominant and widespread fashion trends in the dawning of new millenium. Fashion always exists for living body and tributes to express idealized beauty of human body and aesthetics of the era. If so, exploring the formative expressions and aesthetic characteristics of outerization would be an meaningful guideline to deduce changed relationship between fashion and body of the 21st century. The methodology of this study is to research of fashion collections such as Paris, Milan and New York which were held the first decade of new millenium, from 2000 Spring/Summer to 2009 Spring/Summer. The styles expressing outerization were selected and assorted based on the main formative expression. Then the aesthetic characteristics were classified. The way of expression of outerization is categorized into 4 parts ; Transition, Exposure, Transparency, and Deconstruction. Aesthetic Characters of outerization is classified 4 assortments as well ; Eroticism, Fun with parody and kitch, cyber culture, Gender politics, and Power fetish. Eroticism is the most clearly identified one. Coming out of underwear imply naked body itself, so it has erotic appeal. Fun is the second character. A pleasant sensation from the outerization of undergarments maximizes a disposition of play from parody, kitch, and cyber culture. The third is Gender Politics and it introspects how the society consumes woman body in history and modern times. Power Fetish, the last one, speaks for the female body with changed vision for femininity underneath the sphere of influence of feminism and post modernism, then emphasizes the subjectivity and independence of woman. From the research above, this study will help to understand the overwhelming outerization phenomenon and contribute to expansion of the horizon of the study of fashion aesthetics. It will serve fashion creative source through various outerization cases as well.

A Study on the Hijab as a Fashion Item in the Tehran Street (테헤란 스트리트에 나타난 패션 아이템 히잡 연구)

  • Kim, Hyun Seo;Kim, Hyun Ju;Na, Hyun Shin
    • Journal of Fashion Business
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    • v.24 no.2
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    • pp.1-16
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    • 2020
  • Hijab as a symbol of women's oppression due to the opening and reform of Islamic State group, is becoming more diverse as younger generation begins to dress more freely than ever before, spreading the perception that it is a fashion item. In response, this research conducted a theoretical review about the history of hijab, various forms of hijab, and characteristics of hijab using relevant literature, media reports, and fashion media articles. As an empirical study, image-oriented photo data shared by Tehran Street Fashion from 2015 to November 2019 were analyzed separately by fashion majors into color, pattern, and hijab-making forms. According to the analysis, six different fashion images were categorized as romantic feminine, modern chic, natural elegant, classic formal, sporty casual and gorgeous ethnic. For Muslim women in the past, hijab was worn as a repressive and closed sense by the religious system. However, in modern times, it is a way to express one's style and ideas as a fashion item. It is also and a means to express one's thoughts and beliefs. Through aesthetic consideration of Hijab as a fashion item, it was found that it was a medium for freedom of expression and a medium for beauty and individuality.

A Study on the Process of Constructing a Long-Term Railway Network Plan (장기철도망 구축계획의 구축과정에 관한 연구)

  • Seo, Kwang Seok
    • Journal of the Society of Disaster Information
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    • v.8 no.3
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    • pp.267-275
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    • 2012
  • Long-term national railway building comprehensive review of the proposal had 100 in railway history, railway rail network plan. Planning routes for establishing a plan, but, considering the rail network, the plan was that could with the very important meaning in the What more economical route considering the costs and benefits of building a rail network under budget constraints, went through the process of background lines of business unit interval expenses to adopt a business unit interval. Especially in building the railway network, as well as the road plan was to reflect in order to build for the future railway facilities was secured examine the possibility of possible budget commitment. Budget of securing the transportation tax, gasoline tax, and other transportation facilities in order to secure and commit the current funding approach and Review Bodu possible budget scenarios based on it written. Was also enforce rail system built in reviewing the demand more than anything that can take advantage of the railway distance by railway and the merits of the competition means to compete in the form of the assumed situation. The rail network deployment plan, considering this was discussed, based on the results of the plan to establish the first annual or period of the plan change was based on the budget that was unknown.

A Development of Shinhanbok Coat Design Using Lattice Window Pattern of Huijeongdang, Changdeokgung Palace (창덕궁 희정당(熙政堂) 창살문양을 활용한 신한복 코트 디자인 개발)

  • Hong, Soojin;Kim, Eunjeong;Bae, Soojeong
    • Journal of Fashion Business
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    • v.24 no.3
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    • pp.121-137
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    • 2020
  • This thesis makes it an aim to develop designs of Shinhanbok coats interpreting and applying the formative structure of the lattice window pattern in Huijeongdang of the Changdeokgung palace, one of the best architecture in Chosun dynasty. Literature review about the history and characteristics of the window of Huijeongdang of the Changdeokgung palace was performed on the basis of the internet resources and papers, and the examples of the fashion design applying the lattice window patterns were analyzed. Then, three style Shinhanbok coats were designed and presented with making use of 6 kind of lattice window patterns as its motif. The coats were designed in flexible size, attempting to clad any kind of body size and shapes. Design 1 drawn from Wanjasal, Tisal, Design 2 drawn from Ajasal, Yongjasal, Tisal, design 3 drawn from Bitsal, Jungjasal. In conclusion, lattice window patterns of the traditional beauty highlighted in view of modern times might be suggested as the motif for expressing the proportion with balance and rhythm with stability. The division of the space with the line was tried with the technique of the bias cutting, stitching and taping with the design of simplicity signified in the aesthetics of the vacant space in addition to its ornamental effects. Thus, this study would like to contribute to the popularity of the Shinhanbok outlined in modern application and unique taste through the study and applications of the traditional lattice window pattern of Korea.

A Study on the Design and Composition of Victorian Women's Mantle

  • Lee, Sang-Rye;Kim, Hye-Jeong
    • Journal of Fashion Business
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    • v.14 no.6
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    • pp.188-203
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    • 2010
  • This study purposed to identify the design and composition characteristics of mantle through a historical review of its change and development focusing on women's dress. This analysis was particularly focused on the Victorian age because the variety of mantle designs introduced and popularized was wider than ever since ancient times to the present. For this study, we collected historical literature on mantle from ancient times to the $19^{th}$ century and made comparative analysis of design and composition, and for the Victorian age we investigated also actual items from the period. During the early Victorian age when the crinoline style was popular, mantle was of A.line silhouette spreading downward from the shoulders and of around knee length. In the mid Victorian age from 1870 to 1889 when the bustle style was popular, the style of mantle was changed to be three-dimensional, exaggerating the rear side of the bustle skirt. In addition, with increase in women's suburban activities, walking costume became popular and mantle reached its climax. With the diversification of design and composition in this period, the name of mantle became more specific and as a result, mantle, mantelet, dolman, paletot, etc. were used. The styles popular were: it looked like half-jacket and half-cape. Ornaments such as tassels, fur, braids, rosettes, tufts and fringe were attached to create luxurious effects. In the late Victorian age when the hourglass style was in fashion, mantle returned again to plain design emphasizing the details of the shoulders. The results of this study are expected to present motives for the development of contemporary designs, to contribute to the new recognition of the value of mantles, and to open a new research area of clothing history.

Effects of scalp treatment using combinational massage technique on human physiology

  • Oh, Gang-Su;Kim, Sung-Nam
    • Journal of Fashion Business
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    • v.12 no.3
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    • pp.87-98
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    • 2008
  • The purposes of this study are to measure physiological reactions of human body according to the scalp treatment, a popularized service in beauty care industry and propose efficient ways of scalp treatment. To meet the goals, total 30 applicants without any medical history(5 males and 5 females in 20's, 30's and 40's respectively) were informed on the purpose of experiment hereof and were investigated and received a 30-minute scalp treatment, which combines standardized scalp treatment massage technique proposed by KAT and ITF with another massage technique operated in the beauty salon run by the author of this paper. 5ml of blood samples were taken from each subject before and after the scalp treatment respectively and the blood sample was divided into 3 different tubes for analysis: 1) 2 ml for blood cell analysis, 2) 2ml for enzyme activity measurement, 3) 1ml for hormone level reading. In order to determine effects of scalp treatment on ALP, GOT, GPT, ${\gamma}-GTP$, WBC, RBC, Hb, Hct, Platelet, MCV, MCH and MCHC, all collected data were used for measuring respective levels of these blood substances by means of enzyme reaction measurement, enzyme activity measurement and automated hematology analyzer. Then, all measured data were analyzed through paired t-test using SPSS WIN 11.5. As a result, the scalp treatment is associated with improving hepatic function, facilitating blood circulation and helping blood coagulation and hemostasis in a effective way. Therefore, it would be necessary to conduct further studies on this subject related to anemia in the future.

Aesthetic Characteristic Study on Sportswear Uniform - Concentrating on Sportswear Uniform Applying Ensign Image -

  • Kan, Ho-Sup;Kim, Tae-Hee
    • Journal of Fashion Business
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    • v.12 no.3
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    • pp.99-115
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    • 2008
  • International exchange gets active in nations with the increase of Internet use and heading toward digital age. Thus the communication conveying image of nations effectively plays an important role in an international society. Sports events are regarded as important international exchange events and good opportunities for public relations of one's own country and taken as tools of planting good images in other nations. This study surveyed the concept and history of uniform through the documents and previous studies in order to find the aesthetic characteristics of sportswear uniform applying the image of national ensign and investigates the origin and start time in Korea of selected 6 sports items. As a result of finding the expression way of ensign image and drawing the aesthetic characteristics by analyzing the use and variation of ensign colors, the use of colors other than ensign and reflection of ensign form in collected 60 sports uniforms, this study could draw the symbolical beauty, beauty of variation and beauty of brevity. First, symbolical beauty is the aesthetic characteristics expressing uniforms by using the pattern ensign symbolizes and ensign colors themselves or enlarging a part of ensign. Second, beauty of variation is the aesthetic characteristics creating geometrical new patterns in uniform through the distortion and exaggeration of ensign shape, or transforming the colors themselves of ensign. Third, beauty of brevity is the aesthetic characteristics using other colors only as decorative factor while applying the main colors of ensign to the most part of uniform, or unifying the uniforms with only one color of ensign. As a result of survey, the proportion of the symbolical beauty was highest in summer season and beauty of brevity and beauty of variation followed and the proportion of beauty of variation was highest and the symbolical beauty and beauty of brevity followed after that in winter season. This study found the way of expressing image of one's own country in sports uniform through this article, expecting the exact recognition on sports uniform and the diversity of sports uniform design in which the images of the nation are expressed more variously.

A Study on the Fashion Style in Contemporary Tennis Clothing (현대 테니스 웨어에 나타난 패션성에 관한 연구)

  • Kim, Hyejeong
    • Journal of Fashion Business
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    • v.17 no.2
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    • pp.17-32
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    • 2013
  • Throughout history, tennis-wear designers have attempted reforms to the designs, which were swayed a lot by game rules, and more efforts than ever are put forth recently. The efforts to introduce fashion designers into tennis brands and to break down the barriers between sports brands and common fashions have contributed to the advancement of tennis-wear. Howver, designers are not the only contributors to the development and innovation of tennis-wear. Tennis players who are well aware of the design make-up may affect some aspects of tennis-wear. Even some tennis players launched certain tennis-wear brands. They are not just players in games, but also innovators of this certain type of clothing. In this sense, they design, select, and put on tennis-wear as designers and players, which has contributed a lot to variation and advancement of tennis-wear. Such diversified of attempts in terms of design have led to the variety of tennis-wear, and adopting certain features of other sportswear has enhanced the functionality as well. As for materials, functional materials as well as lingerie look and laceworks as in dance looks were used, and even nude-color short pants were introduced to represent such images of fantasy and illusion. As for color as well, a revolution of color, which has been a taboo, was led. The popularity of tennis-wear fashions even leads to combination with features of other areas, which has been more diversified by the collaboration with designs inspired by toga of Greece and various other areas such as films and arts.

A Research on Design Characteristics of Steampunk Fashion Style (스팀펑크 패션 스타일의 디자인 특성에 대한 연구)

  • Zhou, Jiachen;Kim, Sooji;Lee, Youngjae
    • Journal of Fashion Business
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    • v.23 no.4
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    • pp.112-126
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    • 2019
  • The objective of this study was to investigate visual elements of steampunk fashion and provide base line data for innovative fashion design ideas and products. We investigated design characteristics of steampunk fashion style shown in 3 movies and 3 animations. Based on the investigation, the research drew intrinsic value of steampunk fashion from three brands 'Vivienne Westwood', 'Dolce & Gabbana' and 'Alexander McQueen'. As the research analyzed movies and animations revealing steampunk style, various characteristics were found and assorted into similar categories. Subcategories of steampunk fashion are pluralism, rebellion and heterogeneity. The followings are result of analyzing three designer collection listed above. First, steampunk fashion made by designers used various color and materials to express multi-pluralistic(multiplicity) characteristic. Second, fashion style in collections revealed artistic and experimental design. This adventurous and innovative characteristic is categorized as rebellion feature. Third, steampunk fashion style used mix-match of unexpected materials or unbalanced silhouette to create a complete fashion style by combining styles in duplicity which could've lack harmony. Intrinsic value of steampunk is defined as graffiti of 19th century's science technology and utopia spirit. Longing for past and fantasy was expressed into fashion. Steampunk fashion wants to escape reality and tries to recreate history of the past faded away with technological development. It defines steampunk as freedom, deviation and fantastical utopia in positive point of view. Furthermore, aesthetic implication of steampunk style found in this research can make a boundary of steampunk style clear and become reference for future researches regarding steampunk fashion.

Metaverse Company Zepeto's Growth Competitiveness Analysis and Development Strategy: SWOT Focuses on TOWS Development Model (메타버스 기업 제페토의 성장경쟁력 분석과 발전전략: SWOT, TOWS 발전모델을 중심으로)

  • Park, Sang-Hyeon;Kim, Chang-Tae;Hong, Guan-Woo
    • Journal of Industrial Convergence
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    • v.20 no.6
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    • pp.7-15
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    • 2022
  • Recently, due to the development of AI and big data technologies following the advent of the era of the 4th Industrial Revolution, the emerging metaverse industry is emerging as a new business, and in particular, from this point of view, this paper analyzes the history of metaverse and the pros and cons of "Geppetto", which is the most popular in the Korean metaverse market, and aims to give an appropriate direction for future development based on this. In order to carry out this study, we first used SWOT analysis techniques as an initial enterprise analysis method to examine the strengths and weaknesses, opportunities and threat requirements, and derive the status of each factor. Based on the factors in each of the subsequent derivatives, we wanted to explore the TOWS development strategy and present significant implications based on this.