Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Study on the Hijab as a Fashion Item in the Tehran Street

테헤란 스트리트에 나타난 패션 아이템 히잡 연구

  • Kim, Hyun Seo (Dept. of Fashion Design & Marketing, Seoul Women's University,) ;
  • Kim, Hyun Ju (Dept. of Fashion Design & Marketing, Seoul Women's University,) ;
  • Na, Hyun Shin (Dept. of Fashion Design & Marketing, Seoul Women's University,)
  • 김현서 (서울여자대학교 패션산업학과) ;
  • 김현주 (서울여자대학교 패션산업학과) ;
  • 나현신 (서울여자대학교 패션산업학과)
  • Received : 2020.01.20
  • Accepted : 2020.03.05
  • Published : 2020.05.30
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Abstract

Hijab as a symbol of women's oppression due to the opening and reform of Islamic State group, is becoming more diverse as younger generation begins to dress more freely than ever before, spreading the perception that it is a fashion item. In response, this research conducted a theoretical review about the history of hijab, various forms of hijab, and characteristics of hijab using relevant literature, media reports, and fashion media articles. As an empirical study, image-oriented photo data shared by Tehran Street Fashion from 2015 to November 2019 were analyzed separately by fashion majors into color, pattern, and hijab-making forms. According to the analysis, six different fashion images were categorized as romantic feminine, modern chic, natural elegant, classic formal, sporty casual and gorgeous ethnic. For Muslim women in the past, hijab was worn as a repressive and closed sense by the religious system. However, in modern times, it is a way to express one's style and ideas as a fashion item. It is also and a means to express one's thoughts and beliefs. Through aesthetic consideration of Hijab as a fashion item, it was found that it was a medium for freedom of expression and a medium for beauty and individuality.

Keywords

References

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