• Journal of Digital Convergence
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• v.12 no.6
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• pp.297-310
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• 2014

This study is about the influence between usages of smartphone by studying the characteristics of killer-app on smartphone in a perspective of switching cost and lock-in and studied about influence between killer-app and continued usage of mobile telecommunication companies. As a result of the study, information characteristics and network externality has a positive effect on switching cost and lock-in. Switching cost has a positive influence on lock-in but not on intention of continued usage of killer-app. It has shown that lock-in has a positive influence on intention of continued usage of killer-app and plays a mediating role between switching cost and continued usage of killer-app. Finally, intention of continued usage of killer-app has a positive influence on intention of continued usage of mobile telecommunication companies.

• Communications of the Korean Institute of Information Scientists and Engineers
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• v.28 no.5
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• pp.32-39
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• 2010

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.4 no.4
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• pp.272-277
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• 2011

LBS(Location Based Service) is one of the most important killer App. in the Smart-phone Era. The Smart-phone provide basically location informations using GPS, Wi-Fi AP, 3G ID as a location determination technology to supply LBS. Also it can use maps such as Google map and Daum map with Open API. Therefore, Smart-phone is regarded as the best platform to develop location based applications. In my paper, a location based smart-phone App., that is, "Real-Race App." is designed and implemented for applying events and marketing.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.05a
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• pp.503-506
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• 2015

Ever since Samsung Electronics has released its first Galaxy Note series, it has been releasing a new different Galaxy model every year and now Galaxy Note 4 has been released in 2015. The consumers' interest in 'Phablet' has been growing since the release of Galaxy Note 1, and the market share rate for Phablet, which was only about 2 % out of the entire mobile phone market in 2013, has grown to 10% within just a year. This thesis analyzed the response of consumers about the Phablet, and expected the future of the Phablet market. Consumer behavior analysis was conducted through a questionnaire.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.49 no.3
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• pp.46-55
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• 2012

Recently, the concept of PES(Personal Environment Service) is being widely discussed on various standardization organizations such as ITU-R, ETSI, 3GPP, TTA and etc. The purpose of PES is to introduce the services which can dynamically, automatically and intelligently reconfigures the electronic, electrical, and mechanical equipment surrounding the user according to the user preferences included in a user's profile by using a smartphone embedding WPAN radio technologies such as bluetooth and WiFi. This research introduces an Android Platform-based PES system which consists of a PES app, PES devices and a PES server. A smartphone platform is Android 2.2(Froyo) version and 4 simulated PES devices were implemented by using Galaxy Tab. It has shown that the PES would be a killer application of M2M(Machine-to-Machine) or D2D(Device-to-Device) in the future and it would need to study how to update a user's profile based on analyzing user's behaviour for enhancing the PES user's satisfaction.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2005.11a
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• pp.127-130
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• 2005

우수한 이동수신 성능을 지닌 지상파 DMB(T-DMB: Terrestrial-Digital Multimedia Broadcasting)의 킬러앱(Killer App)이라 불리는 교통 및 여행정보(TTI: Traffic and Travel Information) 서비스는 주 5일 근무제 실시와 지속적인 자동차수 증가로 인해 그 중요성이 부각되고 있다. 지상파 DMB 기반의 TTI 서비스 전송을 위한 프로토콜로 국제 표준인 TPEG(Transport Protocol Expert Group)이 유력시 되고 있으나, 현재 국제 표준화가 완료된 서비스 규격으로는 속도 ${\cdot}$ 유고정보 및 대중교통수단 관련 정보 전송이 가능한 RTM(Raod Traffic Message)과 PTI(Public Transport Information) 뿐이다. 국내의 경우, 속도 정보 제공을 위한 새로운 서비스 규격으로 CTT(Congestion and Travel Time Information)에 대한 표준화 작업이 진행 중에 있다. 최근 이동통신 인프라 대신 지상파 DMB를 기반으로 한 새로운 위치기반서비스의 규격 제정의 필요성이 대두되었으며, 이에 따라 이를 위한 국내 표준화 활동이 본격적으로 추진될 예정이다. 본 논문에서는 기존 TPEG 규격과 완벽히 호환되는 위치기반서비스 전송을 위한 새로운 POI(Point Of Interest) 프로토콜을 제안하였다. 이의 검증을 위해 POI 데이터 서비스 저작 및 전송서버 및 POI 수신 플랫폼을 설계 ${\cdot}$ 구현하여 송수신 플랫폼을 구성하였으며, 구축된 플랫폼을 이용한 방송실험을 통해 제안된 POI 서비스 응용 프로토콜의 안정성 및 전송 효율성을 확인하였다.