• Title/Summary/Keyword: Key Success Factors

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A Study on International Marketing Strategies for Korean Traditional Food (한국전통식품의 국제마케팅 전략에 관한 연구 - 미국시장을 대상으로 -)

  • Khoe, Kyung-Il;Rowe, Sung-Jae;Lim, Hyo-Chang
    • International Commerce and Information Review
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    • v.9 no.2
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    • pp.375-397
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    • 2007
  • This paper aims to develop international marketing strategies for Korean traditional food and gives some implications to firms that are ready to invest in developed countries with Korean traditional food and to the government that needs to make a policy to support the food industry in international marketing. For this, we researched data and studied domestic and international cases. Also, we extracted two common factors(namely product factor and image factor) through fourteen variables by factor analysis and tested whether both factors significantly influence on the success of international marketing(favorable impression). As a results, we found several key success factors(KSF), including both factors mentioned above and developed international marketing strategies for Korean traditional food reflecting these key success factors.

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Empirical Validation of Critical Success Factors on Organizational Performance in Korean Internet Venture (한국 인터넷 벤처기업의 주요 성공요인이 조직성과에 미치는 영향에 관한 실증적 연구)

  • 김정욱;박정수
    • Journal of the Korean Operations Research and Management Science Society
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    • v.27 no.2
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    • pp.123-152
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    • 2002
  • This study establishes key success Predictors of internet venture enterprises in Korea. The five factors are derived from the relevant literature and clarified the concept of entrepreneurship, industrial level, enterprise strategy, organizational capability, and resource procurement by distinguishing between its components and determinants. Organizational performance indicators were derived from the previous studies classifying by financial performance indicator and non-financial performance indicator using by recent evaluation method as BSC (Balanced Scorecard). We then examine the impact of critical success factors on the internet venture performance. Hypotheses on five factors of internet venture were tested for 103 organizations. Results indicate that critical success factors may serve as key predictors. Organizational strategy and resource capability was found to be positively influenced on both financial performance indicator and non-financial performance indicator while entrepreneurship, industrial level and organizational capability positively affected only non-financial performance indicator.

A Case Study on the Analysis of Success and Fail Factors for ERP System Build-up (ERP 구축의 성공/실패요인 분석에 관한 사례연구)

  • 박종만;한상찬
    • Journal of the Korea Safety Management & Science
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    • v.2 no.4
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    • pp.71-90
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    • 2000
  • This study proposes strategical, practical guide to build up ERP system through several case studies to large company and comparative analysis of success and fail factors. Key words in paper .is in summary of previous BPR and ERP studies, try to clarify relationship between BPR and ERP, derivative seeking of practical key success factors through several real cases studies to build up ERP system which is in-house development or customization of commercial package.

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CRITICAL SUCCESS FACTORS FOR PROJECT SUCCESS OF CONSTRUCTION PROJECTS BASED ON DIFFERENT PROJECT OBJECTIVES

  • Hamimah Adnan;Faridah Yusuf;Mohd Arphian Salleh
    • International conference on construction engineering and project management
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    • 2007.03a
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    • pp.611-624
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    • 2007
  • Every construction project expects a success. In order to attain success for every project involved, issues that are related to the success of a construction project must be identified. This paper identifies those key factors, which contribute to the success of construction projects. The main factors crucial to project success were identified from a literature review and through a questionnaire survey administered to local contractors. A follow-up interview was conducted to validate the first survey and to evaluate the perception of the local contractors. An Analytical Hierarchy Model was used to obtain the final Critical Success Factors. The identification of the critical factors related to the success of construction projects will contribute to the achievement of a particular objective which will accomplish the success of the project. Aspects that affect the success of the project are the project characteristic, contractual arrangement, parties involved in a construction project and finally, and the aspect of the project interactive processes.

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Identifying success factors in inter-Korean cooperation projects: the World Vision "Seed Potato Project"

  • Kim, Jong-seon;Seong, Jieun
    • STI Policy Review
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    • v.2 no.3
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    • pp.13-22
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    • 2011
  • During the 1990s, North Korea suffered from severe economic hardships in the aftermath of the collapse of the Soviet bloc and massive floods; North Korea is still has not escaped this suffering. South Korea has pursued various inter-Korean cooperation projects to help North Korea open and develop its economy; however, there are limited successful cases for improvement in North Korea. It is imperative to define a long-term strategy through analysis of key success factors for inter-Korean cooperation in order to develop more successful cases of inter-Korean cooperation; however, limited studies have been conducted to analyze successful inter-Korean cooperation projects. This study selects the "Seed Potato Project" (implemented by the World Vision) as a successful case to be analyzed and identifies key success factors for inter-Korean cooperation. As illustrated in previous studies, the results of the analysis of success factors of a "Seed Potato Project" from a trust-building perspective has revealed that this project follows key success factors like openness, integrity, consistency, and benevolence. In the last section of this report, this study also presents important policy implications to develop future successful cases for inter-Korean cooperation.

A QUALITATIVE SURVEY ON SUCCESS FOR MAINTENANCE PROJECTS

  • Albert P C Chan;Daniel W M Chan;Edmond W M Lam
    • International conference on construction engineering and project management
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    • 2007.03a
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    • pp.186-195
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    • 2007
  • Key Performance Indicators (KPIs) are the criteria of measuring project performance in order to attain construction excellence. Previous researchers have examined the abstract concept of success for general new construction and identified its relationship with the factors of success. In fact, most buildings exist to satisfy the needs of people. With the passing of time and change in technology, buildings have to be maintained and renovated in order to continue functioning properly for the benefits of users. Therefore, criteria and factors of success have increasingly attracted the attention of both researchers and practitioners, especially in cities where buildings become ageing. However, the topic of project success for maintenance projects is less discussed in previous research, and project participants, including maintenance surveyors should be able to identify the success measurement and its associated factors for performance improvement. This study fills the research gap by investigating the criteria and factors of success for maintenance projects. It first provides a summary of the literature review on the criteria and factors of success for construction projects. An empirical study has also been carried out with ten practitioners in Hong Kong to further identify the criteria and factors critical for the success of maintenance projects in practice. While most criteria and factors of success for new construction projects are also applicable to maintenance projects, participants in maintenance projects believe that effective communication is in particular important to provide quality service to the end-users.

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The Case Study on the Success Factors of Korean Car Sharing Business (한국 차량공유사업의 성공요인 사례분석)

  • Kim, Jiye;Han, Ingoo
    • Knowledge Management Research
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    • v.21 no.3
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    • pp.1-25
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    • 2020
  • This study analyzed key success factors of Korean car-sharing enterprises, Socar and Greencar, and the responsive strategies of Korean car-manufacturing company, Hyundai Motor Group, in the face of emerging sharing economy under the specific economic and regulatory system in Korea. The outcomes of the analysis are as follows. 'Timely market entry' in early startup phase and 'use of external resources' in early growth phase were key success factors common to both Socar and Greencar. However, the differences in the eventual business directions of the two companies also resulted in different key success factors in the expansion phase of their business. For Socar which focused on maintaining its independence and the external growth of B2C business, customer relation marketing and sufficient capital raising were key success factors. For Greencar which became a part of a business group and focused on improving the efficiency of business operations, timely market entry (B2B market) was key success factor. The use of external resources and cooperation with large corporations emerged as key success factors common to both companies in the rapid growth phase. The responsive strategies of the Hyundai Motor Group were collaboration, investment and direct management of DeliveryCar. The short-term goal of the responsive strategy was the operation of test-bed in collaboration with car-sharing company while the mid/long term goal was planning new mobility services by utilizing collected data. Securing opportunities for early market dominance for autonomous car industry was also found to be an important goal.

Exploratory study on Perceived Critical Sucess Factors for Young Entrepreneurs in the Early Startup Stage (예비 청년창업가들의 핵심성공요인 인식에 대한 탐색적 연구)

  • Bang, JoongHyuk;Park, SangMoon;Shin, JoongKyung
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.5
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    • pp.247-254
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    • 2014
  • This study explored how early stage entrepreneurs think about key success factors of startup and its impact factors. Previous research on key success factors of startup focused on high technology industry or explored retrospectively main reason of their startup success. However, preparatory entrepreneur who lacks career and social experience has different point of view of startup success, because of their situation which they overcome various problem of entrepreneurial process. This research surveyed key success factors and impact factors of entrepreneurial success based on 905 preparatory entrepreneur. We witnessed that preparatory entrepreneur recognizes various key success factors and found different key success factors according to the attribute of preparatory entrepreneur. We found that man, team startup and non technology related startup in 20s age emphasized procuring superior manpower. But solitary startup and previous career related busienss and long preparation term in 30s age recognized importantly about the entrepreneur's ability. Also, preparatory entrepreneur who considered importantly sales promotion and thorough preparation has different attribute. We can find a unique point that Funding capability was not significant attribute. Finally we suggested implication and further research agenda to foster young entrepreneur based on major findings.

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A Study of Anime's Success Factors in USA and Its Suggestions

  • Won, Kang-Sik
    • International Journal of Contents
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    • v.3 no.1
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    • pp.29-33
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    • 2007
  • Anime is very popular in Japan, it has also gained a following in America and is beginning to hit the mainstream. Anime is gaining popularity in the United States as it is shown more on television, most noticeably on the Sci-Fi Channel with shows such as Saturday Anime and during Anime Week and on Cartoon Network with shows such as Sailor Moon and Dragon Ball Z being shown every weekday during the Toonami block. In this paper, I present the key factors behind the success of anime in USA. To find out the factors, I research literature and simple survey. The differences of anime from us animation make anime popular. Anime-related goods such as video games, trading cards, and characters' jewelry aid the anime growing popularity. A booming trend in admiration for Japan is one of the key factors behind anime's success. In spite of disputing about Japanese animation, anime is starting to have some influence on US animation and also young American. Anime's success factors in USA could suggest that Korean Manhwa and Korean animation have to prepare strategies for rising popularity in oversea.