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A Study on Definition and Measurement of Customer Utility based on Attributes of Multiple Generation Technology: Case of 45nm and 32nm Logic Semiconductor (다세대 기술의 속성 기반 고객효용도(Customer utility) 정의 및 측정에 대한 연구: 45nm 및 32nm 로직 반도체 기술 사례)

  • Park, Changhyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.3
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    • pp.260-266
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    • 2018
  • The concept of customer utility, which affects customer's adoption, is important to understand the process of technology diffusion and substitution regarding multiple generation technology. This research defined the concept of attribute-based customer utility and developed a model for measuring attribute-based customer utility. Based on the literature review and modeling, we provided the definition and a model regarding customer utility and the accuracy of the model is verified through a case study of the semiconductor industry. Customer utility for a multiple generation technology needs to consider changes by generation, or time within the same generation, and is defined as the summation of both technological and economic utilities. In addition, we can model the measurement of customer utility after converting technological and economical attributes into utilities. This research is valuable in understanding not only customer utility as a driver of customer adoption, but also for establishing technological strategy after forecasting diffusion and substitution paths based on customer utility.

Definition and measurement of S-curve based technological discontinuity : case of technological substitution of logic semiconductors (S곡선 기반 기술적 불연속성(Technological discontinuity)의 정의 및 측정 : 로직 반도체의 기술대체 사례)

  • Park, Changhyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.7
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    • pp.102-108
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    • 2017
  • The phenomenon of technological discontinuity which occurs during technological diffusion and substitution between incumbents and new technology is important to understand the behavior of technology diffusion and substitution of single and multiple technologies. Our research defined the concept of technological discontinuity and developed a model capable of measuring the region of technological discontinuity. Based on a literature review and a model development, we proposed a definition and a model regarding technological discontinuity.The accuracy of the model is verified by applying it on a semiconductor industry case. The technological discontinuity is defined as the region in which both the incumbent and new technology co-exist and the performance of the incumbent technology is better than that of the new technology. In addition, we can model the technological discontinuity using discontinuous time and discontinuous performance. This research will be very useful to understand not only technological discontinuity but also technology diffusion or substitution.

A study on technology diffusion trend considering technological performance enhancement and economics : case of technology evolution of 32nm, 22nm, 14nm logic semiconductors (기술적 성능향상 및 경제성을 고려한 기술 확산(Technology Diffusion) 추세에 대한 연구 : 32nm, 22nm, 14nm 로직 반도체의 기술진화 사례)

  • Park, Changhyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.2
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    • pp.177-184
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    • 2017
  • Understanding trends and drivers of technology diffusion is imperative to forecast new technology adoption and understand the process of technological innovation. Our research utilizes a quantitative trend analysis considering both technological and economic indicators for trends and drivers of technology diffusion for 32nm, 22nm, and 14nm logic semiconductor technology. In terms of technological performance, the technology diffusion curve showed an S-curve pattern during the stages of maturity and decline, and the diffusion curve showed evidence supporting the learning curve. The diffusion curve showed the life cycle duration of 2 years, and the rate of technological performance and obsolescence are observed quantitatively between generations. Architectural innovation is affected by technological drivers more significantly than economic drivers. This research has implications as empirical research on the trends and drivers of technology diffusion in the high-tech semiconductor industry, and is meaningful in forecasting new technology adoption or build technology strategy.

국가연구개발사업 사업단 현황 및 운영실태 분석

  • Hong, Jeong-Seok;Sim, Jin-Gyeong;Lee, Sang-Hyeon
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2017.05a
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    • pp.115-128
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    • 2017
  • 국가연구개발사업은 35개 부처, 약 18.9조 원(미래부 KISTEP, 2016)에 달하며, 이러한 규모의 R&D 활동을 위해 대부분의 국가연구개발사업은 연구관리전문기관에 의한 위탁관리 형태로 추진되고 있다. 위탁관리 형태 중 하나로 볼 수 있는 사업단은 신규 대형 사업의 경우 거의 관행적으로 설립하는 경향이 있어 그 수가 증가 중인 것으로 추정되나, 그나마 드물게 수행되고 있는 국가연구개발사업 관리체계에 대한 조사나 정책 수립은 연구관리전문기관 위주로 이루어지고 있다. 이에 따라 국가연구개발사업에서 주요한 역할을 수행 중인 사업단의 현황과 운영 실태를 파악하고자 사업단의 설립형태와 기능 등 설치현황, 운영비와 인력 등 운영현황, 사업단 운영의 애로사항 등을 조사 분석 하였다. 2014년 기준으로 조사가 가능한 사업단은 모두 63개였으며, 사업단 총 인력규모와 관리하는 사업의 전체 예산 규모는 연구관리혁신협의회 11개 회원 연구관리전문기관 대비 인력규모는 2번째(17.8%), 예산은 5번째(8%) 수준이었다. 사업단의 독립법인 여부, 연구수행 여부 등 형태 기능의 특징은 다양하게 나타났으며, 사업단 기획평가관리비는 평균 5.6억 원으로 사업비 대비 비중의 평균은 6.3% 수준이었다. 사업단 운영의 애로사항으로는 계획된 예산의 적기 지원과 운영비 규정의 혼란 등이 대표적으로 도출되었다. 본고에서는 그간 선행연구와 조사 분석이 거의 이루어지지 않았던 국가연구개발사업 사업단에 대한 기본적인 실태와 현황, 이들이 직면하고 있는 다양한 문제점과 애로사항에 대해 파악하였다. 조사 분석 결과 효과적인 사업단 설립과 운영을 위해서는 적절한 가이드라인과 제도개선이 필요할 것으로 보인다. 다양한 사업단 운영 사례 분석과 연구를 통해 효율적인 사업단 조직체계와 설립형태, 적절한 운영비 제도 등을 제시해 줄 수 있다면 향후 사업단 체제와 대형 국가연구개발사업의 효과적인 추진과 관리에 도움이 될 것이다.

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A study on B2B relationship values with customers in the Korean and Taiwan B2B market (한국과 대만 B2B시장의 고객과의 관계 가치(relationship value)에 대한 연구)

  • Park, Changhyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.4
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    • pp.440-447
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    • 2016
  • Faced with the recent global economic recession, academics looked to the industrial B2B and B2C markets as potential new growth engines. In the B2B market, focusing on the relationship with customers, the relationship benefits are important, and institutional factors will affect the relationship and relationship values with customers. In this study, the relationship values between South Korea and Taiwan are compared by considering their national characteristics. By applying a mixed research method based on sequential exploratory design, 6 relationship values (supplier knowhow, service support, time to market, delivery performance, personal interaction, and product quality) are extracted. In particular, South Korea and Taiwan give priority to supplier knowhow and service support, respectively. Our research findings have both theoretical and practical implications for other emerging countries, as well as developed countries.

Estimation of S&T Knowledge Production Function Using Principal Component Regression Model (주성분 회귀모형을 이용한 과학기술 지식생산함수 추정)

  • Park, Su-Dong;Sung, Oong-Hyun
    • Journal of Korea Technology Innovation Society
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    • v.13 no.2
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    • pp.231-251
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    • 2010
  • The numbers of SCI paper or patent in science and technology are expected to be related with the number of researcher and knowledge stock (R&D stock, paper stock, patent stock). The results of the regression model showed that severe multicollinearity existed and errors were made in the estimation and testing of regression coefficients. To solve the problem of multicollinearity and estimate the effect of the independent variable properly, principal component regression model were applied for three cases with S&T knowledge production. The estimated principal component regression function was transformed into original independent variables to interpret properly its effect. The analysis indicated that the principal component regression model was useful to estimate the effect of the highly correlate production factors and showed that the number of researcher, R&D stock, paper or patent stock had all positive effect on the production of paper or patent.

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Entrepreneurial Orientation of Technology Spin-offs Created by University Faculties and Institute Researchers in Korea

  • Seo, Haeng-A;Han, Jung-Wha;Cho, Nam-Jae
    • Journal of Digital Convergence
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    • v.7 no.1
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    • pp.157-164
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    • 2009
  • This research focuses on entrepreneurial orientation(EO) of technology spin-offs as they are expected to reduce the gap between their technology and the market. Entrepreneurial orientation is an organizational activity or process that redistributes or combines resources in an innovative way and takes risk to create new values. It helps improve the level of organizational innovation to deal with uncertainty. An empirical study was performed to analyze the EO of spin-offs established by members of university faculties and research institutes in Korea. Antecedent variables to EO are hypothesized to include public policy for university faculty members and researchers at research institutes, the relationship with incubating organizations, and the level of social networking with other firms. The EO and technological performance relationships are also hypothesized. Data from a total of 121 spin-off organizations were collected and a series of multiple regressions were performed. The performance variable included both technological performance, such as the number of newly marketed products and new technology and subjective performance, such as the level of satisfaction with sales amount and profitability. Several important conclusions were drawn from this study. First, while government policy is not related to EO, the policy of a university or a research institute has a significant effect on the level of innovativeness. Second, a high percentage of human resources applied at the incubating organization results in a negative effect on risk taking. The level of cooperation with the incubating organization too is not related to Entrepreneurial Orientation. Third, the intensity of cooperative networking with other firms has a significant effect on risk-taking. Network relationship with government related organizations is not related to Entrepreneurial Orientation. This study analyzes the importance and role of policy of the university and research institute and networking with other firms to improve EO. It also suggests that a high composition of human resources at the incubating organization has a negative relationship with EO.

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A Study on the Major Determinants for the Utilization of Technology Roadmap(TRM) in R&D Project - Focused on the Organizational Capability for the Technology Information Use - (기술로드맵(TRM) 추진과 활용의 결정요인에 관한 연구 - 기술정보활용을 위한 조직역량을 중심으로 -)

  • Lee, Won-Il
    • Journal of Information Management
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    • v.39 no.1
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    • pp.177-198
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    • 2008
  • This research focused on the major determinants for the technology roadmap utilization of the R&D project after the adoption of the technology roadmap in the R&D intensive organization. The study was performed based on both theoretical study and qualitative case study approaches. The results of this study are summarized as in cases where the R&D project team has higher organizational capability - specifically, relation and research capability, even more technology roadmap is used. In terms of the needs of times, this study regarding the technology roadmap utilization is anticipated to be a good reference for the R&D-oriented organizations and technology-related studies in coming years.

An Exploratory Study on Priorities of Facilitators and Impediments of Firm Innovation Activities Regarding the Fourth Industrial Revolution (제4차 산업혁명관련 기업혁신활동 촉진·장애요인별 우선순위에 대한 탐색적 연구)

  • Kim, Jong-Seok;Kang, Jin-Won
    • Asia-Pacific Journal of Business
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    • v.10 no.3
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    • pp.153-171
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    • 2019
  • This is an exploratory study on facilitators, impediments and their priorities of firm innovation activities regarding the Fourth Industrial Revolution. This study adopted an inductive method to explore the properties and contents of the facilitators and impediments. 10 main factors and 30 sub-factors (15 facilitators, 15 impediments) were extracted through the Delphi survey. The highest priority goes to the factor of executive-level officers' minds and future strategies. By examining the properties and contents of 15 facilitators and 15 impediments of innovation activities, this study notices that the most factors are related to the prior stage of innovation. It indicates that each firms' innovation activities regarding the Fourth Industrial Revolution is not about the managing problems in (or of) innovation process, but closely associated with the degree of whether they are willing to be engaged with their innovation activities of the Fourth Industrial Revolution. In addition, this study proposes that the relationship between each firms' innovation activities on existing market/business and the new market/business regarding the Fourth Industrial Revolution can be predicted as a dynamic reverse one. 15 facilitators and 15 impediments can influence two types of innovation activities. Finally, this study suggests that through priorities of facilitators and impediments, leadership and future strategies, culture and organization, and (human) resource acquisition are the prioritized areas for a further study of innovation activities.

A Study on Definition and Types of Migration Path of Multiple Generation Technology: Case of Customers' and Suppliers' Migration Paths in Semiconductor Technology (다세대 기술 이동경로(Migration path)의 정의 및 종류에 대한 연구: 반도체 기술의 고객 및 공급자 이동경로 사례)

  • Park, Changhyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.11
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    • pp.181-188
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    • 2019
  • The migration path of a multiple-generation technology that occurs during a technological substitution by a new technology is important to understanding the phenomenon of technological substitution, and can contribute to understanding the process of technological innovation. This research defines the concept of migration path and develops a model of the types of migration paths by multiple dimensions (actor, generation, and time) in a multiple-generation technology. Based on a literature review and tracking of migration paths according to multiple dimensions, the definitions and types of migration paths were provided, and the accuracy of the model was verified based on a case study of the semiconductor industry. The migration paths of suppliers are modeled with three types (switching, leapfrogging, and new entrance paths), and the migration paths of customers are modeled with four types (switching, leapfrogging, new entrance, and diffusion paths) in a multiple-generation technology. This research will be useful for understanding the migration paths in the phenomenon of technological substitution, and can be applied to other industries in addition to the semiconductor industry, including various actors. In addition, suppliers and customers can understand technological substitution and can establish a technology strategy against their competitors.