• Journal of the Korean Home Economics Association
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• v.50 no.3
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• pp.15-24
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• 2012

This study examined the formative beauty found in daenggi, which is a traditional feminine hair ornament. For research methods, both Adobe's Illustrator CS3 and Photoshop CS3 were used as designing tools and literatures on daenggi. Sixteen pieces of work were prepared by applying rotations of up, down, right, and left, repeat, symmetry, and overlap from the basic motif. For the scarf design, the rotational or diagonally symmetrical arrangement was repeated in order to maximize the outstanding features for each textile expression or was designed freely using one repetition unit (a whole scarf). Diverse images were expressed for the pendant design via usage of a basic motif and its variation. In addition, this work would suggest another alternative for apparel application by using the textile design for a simple one-piece dress.

• Fashion & Textile Research Journal
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• v.4 no.2
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• pp.188-191
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• 2002

The hair designers are fashion leaders who affect hair color of people. Therefore, the purpose of this study is to give some tips to satisfy customers through surveying hair designers most like color and the criteria of products choice. To have practical result, I use survey method. I took 120 hair designers who work for Park Jun beauty salon for the survey data. Among these data, I used 103 for the final data of analysis. The results are following, male hair designers like natural brown and blue coral color for hair coating. In addition, they like black color for coloring. Female hair designers like much more various color, they like orange color for coating and natural brown for coloring. Hair designers much more satisfied for international brand goods in all criteria except price. All of hair designers have favorite goods for the quality and brand image. Therefore domestic brands need much more effort to improve quality and its brand image.

• Journal of Convergence for Information Technology
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• v.10 no.12
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• pp.166-174
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• 2020

Cosmetic functional ingredients are products of emotional convergence technology. Unlike pharmaceuticals, it is very important that cosmetics ingredients contain emotional attractiveness because they are household products that have limitations in their effectiveness. Ginseng has long been used as a major prescription of oriental medicine for human health. Detailed records such as the origin and propagation of ginseng can lead to various cosmetical application of ginseng as an emotional convergence ingredients that utilizes the authenticity and excellence of ginseng as an asset of K-beauty. In the unfortunate reality that the first records of ginseng use depend on ancient Chinese literature, it is very meaningful to describe and leave the records of ginseng used in the field of beauty. This study examined the general historical records needed for the study of the cosmetics application of ginseng and the recent findings of ginsenoside in the area of skin function, and provided basic data that can be applied to new cosmetics development research.

• The Research Journal of the Costume Culture
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• v.19 no.2
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• pp.255-268
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• 2011

This study carefully explored today's preferable beauty images, analyzed Korean adult purchasing trends of functional underwear and market analysis of the most popular items and their designs. Information and methods are based largely on reference book material as well as analysis of real domestic data. The paper's research timeline simply spans the last three years, as in accordance with project parameters. Helping improve body shape, foundation literally means 'substructur' and 'base'. The formativeness in these adult foundations typically has three main category classifications. First, natural modern image. This is where we find natural beauty including that which embodies a cool modern sense. Here, you can often see such patterns as either stripes and dots, or simply no patterns at all. Colors are green, red-brown, incarnadine, or khaki from a natural or basic human body color. Its products are marketed as both solid and durable eco-friendly materials, and lace-seethrough. Fashion's natural modern image is undoubtedly the most popular style purchase choice among both genders. Second, sweet romantic image. This mainly consists of two concepts : a sweet and romantic theme, and visual appeal. Patterns include flowers, lips, heart, stars, candies and various other appealing characters. Its main colors are pink, yellow, red, purple, and violet. Products are decorated with laces, frills and ribbons. Since only men's semi-girdles carry such designs, this fashion foundation is largely a women's world. While men show an obvious interest in foundation, they still mostly prefer the choice of natural modern images. Third, mystic sexy image. This is defined as all feminine images of mysterious and classic sexual beauty. Patterns are variously expressed as paisley, flowers, and geometric. Colors are largely purple, blue-green, royal-blue, cobalt, and black. Products are commonly decorated with beading, spangles, hot-fixes and so on. While this image can be found in all kinds of women's foundations, it typically appears only in men's corsets and girdles.

• Journal of the Korean Society of Fashion and Beauty
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• v.4 no.3 s.9
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• pp.50-57
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• 2006

The purpose of this study is to scrutinize Internet sites which recently promote and sell Hanbok products online and to compare and analyze the formation and management conditions of those by types. One hundred thirty well-known Internet sites related to Hanbok products were studied on the formation and management conditions. The elements of Hanbok products, sales, promotion, and customer service were also discussed as details. In this study, those Internet sites were divided into six categories; private Hanbok designer sites, famous Hanbok brand sites, Hanbok specialized shopping mall sites, Hanbok rental sites, general and specialized Hanbok sites, and Hanbok information sites. The results of this study are as follows. First, the sites of private Hanbok designers and famous Hanbok brands are un for the purpose of promoting rather than selling its products. Second, the object of operating Hanbok specialized shopping mall sites is to sell its products via the Internet with practical Hanbok and kids Hanbok as the central items. These sites are fairly well organized. They show various items and provide information on descriptions, prices, and sizes of its products and offer customer service for sales. Third, custom-made Hanbok is also available alongside of Hanbok rentals on Hanbok rental sites. There are two kinds of rentals, door-to-door rental and online rental and customers normally rent traditional Hanbok for their needs. Fourth, products are sold in the order of kids Hanbok, practical Hanbok, Hanbok accessories, and traditional Hanbok on the general and specialized Hanbok sites. Finally, Hanbok information sites furnish various information on Hanbok and provide link services through making partnerships with other Hanbok cooperations.

• Journal of the Korean Society of Fashion and Beauty
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• v.5 no.2 s.13
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• pp.31-47
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• 2007

The purpose of this research is to help cosmetic companies to develop new products and make sales strategy by understanding about $20's{\sim}30's$ women's favorite types of eye shadows like as various colors and technique of express. They were divided into groups based on their ages, educational background, careers and monthly income and each group was inquired its preferable cosmetic colors, the time span of the purchase, the motive of the purchase, and the trend of the color cosmetic to analyze the relationship between the trend color and the purchase. It also shows that the most popular color is pink for eye shadow and women have over two colors and cake type ordinary. This survey is showed that women avoid wearing dark or deep colored eye shadow due to natural make-up. Also it showed that women of the times request soft and natural technical makeup for eyes.

• Journal of Korean Society of Rural Planning
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• v.15 no.2
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• pp.59-68
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• 2009

Nowadays, local governments have been developing an image to represent their regions' identity. These characters contain unlimited capabilities of utilization and advertising effect that adds to their high value. However, we must consider how effectively the image helps in representing its region because some characters have been produced upon timely basis without consistent long-term planning. This study is to investigate the image and motif of the local government characters from the consumer's perspective. The results are as follows: 1)The images employed by the local governments are not highly preferred and most regions select motifs from their local agricultural products and native plants. 2)The variables that affect the character of the local governments are such as beauty, identity, etc. In conclusion, in order to maximize the local government image, one must improve the design concepts, encourage advertisement of regional festivities and travel commercialization, and advocate the identity and beauty of the local area to the residents and other regional people.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.3
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• pp.544-559
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• 2018

Korea's traditional aesthetic criterion changed with a new makeup culture that followed the social change caused by modernization. Such transitional features are well seen in the cosmetic advertisements of the 1920's and 1930's. To investigate the cultural characteristics and aesthetic-criteria changes of makeup culture at this period, this thesis analyzes cosmetic advertisements carried in newspaper media of the 1920's and 1930's from an aesthetic perspective. This study found that after the late 1920's, more diverse tones were used for face-powder makeup, collapsing the visual, powder-focused makeup which had been considered criteria for beauty, in combination with smelling and tactile senses such as scent or touch. Domestic makeup had the highest value attached to basic skincare in terms of the aesthetic effect via powder makeup; however, Japanese makeup still stressed the importance of color. Besides, particular facts were found as to social significance of makeup acts such as powder users' age group, safety, superiority and rivals of products, and appeal for makeup popularization. This thesis demonstrates how traditional female beauty appears in powder advertisements in the modern period and how it is related to present-day female beauty.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.5 s.142
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• pp.692-702
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• 2005

The purpose of this study was to explore global consumer behavior with fashion products, Korean fashion products, and Korean traditional fashion products (i.e., Han-Bok). Clothing selection criteria for fashion products and Korean fashion products were included as major constructs far the comparison among global consumers based on their nationality. Other consumer behavior variables were shopping place, buying frequency, purchase experience/plan, preferred brand, purchase items, information source, purchasing usage, and the product evaluation of Hanbok. A convenience sample of 236 global consumers was selected for this study. A questionnaire was pilot tested, and the revised questionnaire was used for the interview survey. Descriptive statistics and ANOVA were used for data analysis. Various nationality were existed such as Europe, North America, Japan, China, South East Asia. The results indicated that the most important criteria for fashion buying were design, fit, and size in order. Fit, size, and color item from buying criteria were significantly different among global consumers by nationality. Country of origin was found as less important factor among global consumers. Department store was most favorable shopping place, and once a month is the most mentioned category in buying frequency. Preferred brands were Levi's, Polo, Gucci, and Prada, etc. Secondly, regarding the evaluation of Korean fashion products, textile quality was highly evaluated. Significant difference except design/style category were existed among global consumers by nationality. Thirdly, regarding the evaluation of Hanbok, the product evaluation of Hanbok highly represented as special event clothing, unique image, beautiful details and oriental beauty in order. Significant difference in good quality of textiles, oriental beauty, coordination with good colors and fabrics, beautiful details and unique style and design were existed among global consumers by nationality. Managerial implications were discussed.

• International Journal of Costume and Fashion
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• v.6 no.1
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• pp.56-70
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• 2006

The purpose of this study was to develop the high-value-added fashion cultural products with Korean image for the enhancement of global competitiveness. For this purpose, theoretical examination of the unique beauty of Korea and Korean image was first performed. Especially, characteristics of Korean traditional botanic patterns were investigated with LOHAS(Lifestyles of Health and Sustainability) philosophy which is the focus of the current design trend. Along with the above, the environmentally-friendly digital textile printing technology and Korean traditional botanic patterns were used to produce creative and globally-competitive fashion cultural products. Finally, a series of fashion cultural products were developed such as table runner, table mat and bedclothes.