• Journal of Fashion Business
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• v.6 no.5
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• pp.112-124
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• 2002

Japanese apparel industries have deployed the activities of plannings, production & sellings by brand marketings. Owing to it, they satisfied customers and accomplished the goal of corporation objective market advantage. All through this process it is very essential to establish the concept of product Through the analysis of the brand development in Japanese total apparel corporation; 1) it accesses synthetically to acquire sales and target benefit by active marketing based on the analysis of market environment; 2) on relation with customer, it comes close to customer in the process of buying and consuming product and provides a customer satisfaction in the process of those. All the way of the process above and the precedent, it is to complete the goal of corporation. The development of the brand in Japanese apparel corporation depends on the corporate's customeroriented marketing. Due to it, Japanese apparel corporation perceives the differentiation that the consuming pattern of customer is its life style so that Japanese apparel corporation provides the product that can satisfy customer needs.

• Korean Journal of Organic Agriculture
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• v.16 no.2
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• pp.151-171
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• 2008

The objective of this paper is to evaluate the feasibility of exporting Korean organic agricultural products to Japanese market. To achieve the objective, we explored the marketing trend of organic agricultural products in Japan and surveyed marketing dealers and food processors that deal with organic foods. We also analyzed Korean farmers' intention of acquiring organic Japanese Agricultural Standard(JAS) certificate in order to export organic agricultural products. The results show that mini tomato is economically feasible to acquire organic JAS certificate but other agricultural products need more attentions. The results also suggest that the education of production and safety management using the international standards such as Japanese Agricultural Standard should be strengthened by local government to promote export of organic agricultural products. The paper implies that producers acquiring organic Japanese Agricultural Standard should be systematization to get larger scale and to guarantee the stability in export supply.

• The Korean Journal of Food And Nutrition
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• v.24 no.4
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• pp.808-816
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• 2011

The aim of this study was to compare the American, Chinese, and Japanese consumers' usage behavior of marketing communication towards overseas Korean restaurants. The survey included both on and off-line method and self-administered questionnaires were written in three languages- English, Chinese and Japanese. The sample was collected from 5 hub cities for globalization of Korean food- LA, New York, Tokyo, Beijing, and Shanghai. The most important factor of searching for Korean restaurants-related information was 'the interaction' and the least one was 'the diversity'. The most commonly informed Korean restaurants-related content through the on and off-line media was 'the general information, such as location, telephone number, and operation hour'. Korean restaurants-related content that the respondents' most interested in was 'the information of menu and price'. Results of this study can expectedly be used from a practical point of view by providing empirical data of foreign consumers for effective marketing communication strategies of overseas Korean restaurants.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.7 s.144
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• pp.968-977
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• 2005

The purpose of this study was to investigate the purchase behavior and the level of satisfaction for Japanese tourists buying cultural-fashion product in Korea. Subjects were selected through convenient sampling technique in Seoul. A self-administered questionnaire was developed in Japanese by translation and back-translation method. Finally, 288 questionnaire out of 400 were used for data analysis. For the purpose of achieving high value-added fashion products, the 4P marketing strategies targeting Japanese tourists were discussed based on the results.

• The Research Journal of the Costume Culture
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• v.20 no.3
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• pp.443-450
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• 2012

Based upon a questionnaire survey, this research study focuses on the Japanese apparel manufacturers. The aim is to understand the characteristics that make up the marketing strategys of Japanese small to medium sized apparel manufacturers. The authors generate exploratory hypotheses, which are tested via statistical analysis of data obtained from a questionnaire survey. The hypotheses tested include, the relationships between "High Value Added" strategys and factors involved with manufacturing and marketing channels. High Value Added strategys relate to the manufacturers' competitive behaviors that create high and new value for their products. The results indicate that High Value Added strategys have positive relationships for domestic outsources, the number of outsources, use of directly operated shops and the orientation for sales in overseas markets.

• Journal of Distribution Research
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• v.16 no.5
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• pp.211-231
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• 2011

RYUTSUKEIRETSUKA(Vertical Marketing System) developed by the Japanese Leading Manufacturers began to turn weak with the presence of the large- scaled retail enterprises since 1980’s. Therefore the alliances between major manufacturers & large distributors that were in the conflict relations for a long time began to progress. In accordance with this change in the distribution channel practice, the stance of the distribution channel theory in Japan had also changed. As the normative researcher group who had been critical to RYUTSUKEIRETSUKA and sympathetic to the task of merchant judged that it would disappear sooner or later, they considered positively the alliances between major manufacturers & large distributors which the latter were in dominant position. On the other hand, even the empirical researchers who supported the affirmative function of RYUTSUKEIRETSUKA changed their standpoint. They recognized the new channel practice, in other words the vertical alliances between the power companies, would be the frontier of research in accordance with the impetus of positivism in terms of the Marketing methodology. Thus, researchers of distribution channel theory in Japan who supported the normative approach become few and even changed to hurry to absorb in the empirical research, while moving the main focus of the research from RYUTSUKEIRETSUKA to the Alliances. In the long run, the distribution channel theory which was regarded as the leading principle of the Japanese Marketing has just made the methodological paradigm shift. The author suggests a critical viewpoint against the current Japan’s academism with the assumption that RYUTSUKEIRETSUKA has negative aspects.

• The Journal of Fisheries Business Administration
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• v.35 no.1
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• pp.133-168
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• 2004

The purpose of this study is to examine the state and characteristic of seafood marketing in Korean West Coast during the colonial period ruled by Japan. To accomplish the purpose, we tried to set the fisheries statistical database by reviewing of $\boxDr$Statistical Annual Report of Chosun Chongdokbu$\boxUl$ and $\boxDr$Official Report of Chosun Chongdokbu$\boxUl$. A trend analysis was carried out with the data. Also, by reviewing of articles related to the state of seafood marketing via $\boxDr$Daehan Maeil Newspaper$\boxUl$, $\boxDr$Maeil Newspaper$\boxUl$ issued at the period, we could find out some meaningful findings which backed up the statistics in realistic facts. For numbers of businessman in seafood marketing, it was clear that the number of Japanese businessmen increased more quickly than that of Korean compared with other sphere of fisheries. That means Japanese grasped Korean seafood market in a short time. In price of seafood in terms of cities, Kunsan was comparatively higher than Incheon and Mokpo. In price of seafood in terms of species, ‘Snapper’ was mostexpensive, and ‘Mackerel Pike’, ‘Anchovy’, ‘Mullet’, ‘Eel’, ‘Flatfish’ followed in that order. In price of a species in terms of ‘Yellow Croaker’, which was famous in West Sea, ‘Croaker with salt’ was more expensive than dried and fresh one. For the transition trend of number of fish market, we could ascertain that the number of market increased until 1919, however, it decreased slowly from 1932. That means Japanese government went to war against China from 1931. Of the West Coast, the number of fish market in Chungnam province was most high, but that of Chonbuk outrun from 1940. At that time, the number of fish market in West Coast reached to 34% out of that of whole country. In 1919, the proportion of seafood sales amount of West Coast neighboring provinces, such as Kyunggido, Chungnam, and Chonbuk, was 23% of whole country which rose to 28% in 1929, and 29% in 1939. Therefore, we could assure that seafood marketing was very active at that time in the region. When we consider the trend of seafood export at the main ports of West Coast, in 1910's, the export through Mokpo and Inchon port was very live but that of Kunsan was very tiny. However, in 1920's, the export amount of Inchon port did not much change, but that of Mokpo decreased, whereas, that of Kunsan increased. In the early and middle of 1910' s which was around beginning of Japanese ruling period, we realized that the imperialist Japan was very eager in political efforts to enhance the mind of seafood's quality improvement through the opening of several fisheries competitive shows and fairs.

• Asia Marketing Journal
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• v.17 no.4
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• pp.43-61
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• 2016

This paper has identified some theoretical reasons and empirical evidence for negative scores that occur in Japan and Korea or unstable NPS scores that can be experienced. A psychological analysis of NPS results sheds light on the validity of the negative NPS scores that are often found in Japan and Korea. Usually customer experience surveys utilize a "single stimulus" such as the "company" or the "company's products / services." However, in the case of the "recommendation to friend" question of the NPS system there are two stimuli namely the "company product/service" and the influence of "friends." Hence, the survey outcomes from this question can be very different when compared with other single stimulus questions such as "overall satisfaction" or "repurchase." Japanese and Korean people may have a positive attitude towards the company but they will provide low NPS scores because they are reflecting that they would not run the risk of ruining their relationships with their friends by making a recommendation. As a result, in the NPS system these people will be labeled as "detractors" when in fact they are "ambivalent customers." Using several Japanese and Korean based marketing research industry examples and case studies, different strategies are proposed to address the issue of negative scores in the NPS system in Japan and Korea. The Customers Psyche appears to be the key determinant factors for both types of behavioural items (items with a single stimulus as well as items with two stimuli).

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.8
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• pp.1303-1318
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• 2010

This study is to understand the characteristics of Korean and Japanese consumers by analyzing the relation among consumer attitudes, concepts, and knowledge about luxury brands. In addition, the present study is to help to establish more effective marketing strategies for luxury companies by providing new data based on consumer knowledge. The author conducted a survey on a total of 816 male/female Korean and Japanese subjects ranging in age from 20 to 50s. The results of this study are as follows: First, Korean consumers have more positive attitudes toward luxury brands than Japanese consumers. Second, regarding the concepts about luxury brands, Korean consumers have concepts of luxury such as "involvement" "symbol of status" "scarcity" and "hedonism"and Japanese consumers have concepts such as "involvement" "ostentation" "high value"and "ornamentation" Third, Korean consumers are more confident in their knowledge and experiences about luxury brand consumption than Japanese consumers. The subjective knowledge has positive impacts on consumer attitudes toward luxury brands and becomes one of the reasons for the friendlier attitudes of Korean consumers toward luxury brands, compared to Japanese consumers. Fourth, the level of objective knowledge of Korean and Japanese consumers is high; but there is no statistically significant difference in the two countries.

• Proceedings of the KSR Conference
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• 2004.06a
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• pp.445-450
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• 2004

A railway station is a place where the railway operator concretize his marketing policy to meet the internal and external changes of a railway. Hence the analysis on the railway stations could give some useful information on the conditions which influence the shape of railway station. The purpose of this study is to analyze the development of Japanese railway stations. This study shows that the influencing factors on the shape of Japanese railway stations are as follows: invitation of investment from outside the japanese railway, necessity to define measures against the cut off the urban fabric by the railway facilities, profitability of the railway operator by the creation of subsidiary business, integration of administrative or public function into the station building. And the future of Japanese railway stations is now preparing by the policies on the accessibility and commodity of users and by the research projects on the environmental quality, user satisfaction.