• Asian Journal for Public Opinion Research
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• 제10권3호
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• pp.149-177
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• 2022

This study analyzes how inoculation affects the spiral of silence. Inoculation could be a beneficial tool in a democracy as it elevates citizens' resistance to attitude change "forced" by "the winning opinion" in the spiral of silence on a certain controversial issue. The study examines essential variables combined with the theories of inoculation and spiral of silence, such as resistance to counter-attitudinal attack, fear of isolation, and issue-involvement. A two-wave field experiment was employed to assess the formation of public opinion on Taiwan's political future with the People's Republic of China. Results support that inoculation enhanced people's resistance to attitude change and decreased their fear of isolation. Individuals who are more issue-involved were also shown to be more affected by inoculation, which allowed them to resist attitude change. The decreased fear of isolation, coupled with more issue involvement, might elevate people's willingness to speak out in public. More political discussions regarding an important public issue might be expected in a democracy.

• 산업경영시스템학회지
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• 제20권44호
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• pp.447-462
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• 1997

Customer satisfaction is one of the major issues in current marketing research. Among many studies on this issue, the best known is the determinants of customer satisfaction. This study is focused the involvement as a moderator of customer satisfaction. The data were collected from 113 students who have an experience using or buying the products and services. The present study found that the customer satisfaction has a relation with the following major characteristics. These are: 1) The direct effect of expectation on the customer satisfaction is significant in case of high involvement service. 2) The direct effect of performance has a difference between high involvement and low involvement. 3) And the direct effect of disconfirmation on the customer satisfaction is significantly different from the levels of involvement.

• 한국언론정보학보
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• 제35권
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• pp.362-393
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• 2006

이 논문의 목적은 제3자 효과 지각에 초점을 맞춰 효과의 강도에 영향을 미치는 변인으로서의 쟁점에 대한 관여도와 수용자와 지각대상자의 관계를 조사하여 이를 통해 제3자 효과 지각의 근본 과정을 이해하는 것이다. 이 연구에 사용된 자료는 미국 중서부의 오하오주에 거주하는 성인 남녀를 대상으로 2003년에 실시된 전화설문조사를 통해 얻어졌다(n=524). 대부분의 제3자 효과 연구에서와 마찬가지로 이 연구의 결과는 제3자 효과 가설을 지지했다. 응답자들은 미디어의 흡연자에 대한 부정적 묘사와 천주교 신부의 성추문 뉴스보도의 두 경우 모두에 있어 미디어의 효과가 자신들보다는 타인에게서 더 크게 나타날 것이라 예상했다. 그러나 제시된 5개의 연구 가설 모두가 지지되지는 않았다. 연구가설 검증 결과를 종합해 보면, 특정한 지각대상자와 메시지의 관계가 분명할 경우 수용자의 미디어 효과 예상은 동기적 요소보다는 인지적 요소에 의해 결정될 가능성이 크다. 이 경우 사회적 거리는 무시되고 쟁점에 대한 관여도와 같은 지각대상자 고유의 특성이 중요시 되며 수용자의 관여도는 인지적 요소에 의한 제3자 효과 지각의 강화와 긍정적인 상관관계를 가진다. 이 결과는, 수용자나 지각대상자가 메시지와 잠재적인 연관성을 지닐 경우, 제3자 효과 지각은 그러한 연관성이 어떠한 방식으로 현저화되는가에 따라 달라질 수 있음을 시사한다. 따라서 이 연구의 결과는 제3자 효과 지각이 프라이밍 효과 또는 틀 짓기 효과와 관련될 가능성을 제시하고 있다.

• 지식경영연구
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• 제16권2호
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• pp.47-66
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• 2015

Due to multiple information sources, external information search(EIS) is the key issue on smart tourism environments. EIS is more important on experiential goods such as exhibition and convention. Despite the increasing importance of EIS, very little is known about what is the more effective information source in this area. In this paper, we attempt to examine the relations of satisfaction and between both online and offline information. This research analyzes an empirical model including EIS, affective involvement, perceived usefulness, satisfaction to student visitors on exhibition experience. Hence, six hypotheses are developed to test the relations of EIS and satisfaction using the mediating effects of affective involvement. Specifically, we developed a research model by employing the Uses and Gratification(U&G) framework and tested it to understand how student visitors' involvement and satisfaction might be changed according to EIS. Survey data was collected from 203 student visitors on "2014 Expo KCCE" was used to test the model using structural equation modeling. The implications of our empirical findings for both research and practice are discussed.

• Asian Pacific Journal of Cancer Prevention
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• 제17권7호
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• pp.3363-3367
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• 2016

Background: Breast cancer (BC) is a major health issue worldwide as well as in Pakistan. All women belonging to any race, ethnicity or lineage are in danger of developing breast cancer. Significant factors influencing the development of breast malignancies are the genetic background, environmental conditions, reproductive parameters, the consequences of female hormones both intrinsic and extrinsic, alteration of immune status, and biologic determinants. Materials and Methods: Overall 150 biopsy proven patients were included in the study. Samples were submitted for histopathology and determination of estrogen and progesterone receptor expression and HER-2/neu status. Associations with other characteristics like age, tumor stage, node involvement, histological grade were also studied. Results: Mean age at presentation was 46.7 years. The majority had invasive ductal carcinoma, 100 (84.7%), and were in stage pT3, 54 (45.7%). Important relationships (P<0.05) were found among ER, PR positivity, and Her 2 neu overexpression. However, no noteworthy link was identified amongst ER, PR, Her 2 neu and tumor grade, stage, age, lymph node involvement except for the menopausal status. Conclusions: In summary, breast cancer patients featured an advanced stage of disease, more lymph node involvement, and moderately high grade tumors and with more estrogen, progesterone receptor and HER-2 positive tumors.

• 유통과학연구
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• 제12권6호
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• pp.67-79
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• 2014

Purpose - This study aims to accomplish three major research goals. First, it strives to change consumers' focus from peripheral routes to a central route of public service advertising related to the good health policy, without problematic effects, by influencing consumers' knowledge or involvement. Second, this study examines the elaboration likelihood model (ELM) and construal level theory (CLT). Specifically, we consider that the central route of ELM might correspond with the focal goal of CLT. Third, this study analyzes ELM through CLT. That is, ELM predicted that low involvement would take the peripheral route, and high involvement would take the central route. Research design, data, and methodology - This study consisted of three experiments. The first experiment had a 2×2 between-subject design. The subjects were university students and the research period was approximately one year. The first independent variable was the involvement of the overweight issue; this variable was measured and split by the median. The second independent variable was the temporal distance (near vs. distant future); this variable was manipulated. The second experiment also had a 2×2 between-subject design. The first variable was the involvement of cervical adenocarcinoma prevention, and was considered already manipulated by sex. Specifically, males had a low involvement of the disease, but females had high involvement. The second independent variable was priming (power vs. submissive). Power priming would induce abstract thinking, but submissive priming would take concrete processing. The third experiment had a 2×2×2 between-subject design. The first variable was cognitive depletion, and was manipulated by memorizing 9-digit numbers. The second and third independent variables were involvement and abstract thinking induction, such as prior experiments. Data were collected through questionnaires, and were analyzed by an SPSS program. Major hypotheses were tested by examining the interaction effects through ANOVA. Results - Major findings are as follows. First, even for low-involved consumers in the overweight category, distant future manipulation induced them to focus not on the peripheral route but on the central route of the public service advertisement. This result does not correspond to the typical ELM prediction. Second, under power priming, low-involved males of the cervical adenocarcinoma category focused on the peripheral route because of the induction to abstract thinking. This result replicated the first experiment, and confirmed the theoretical robustness. Third, high-involved females focused not on the central but on the peripheral route under the mixed condition of cognitive depletion and near future manipulation. Depletion consumed cognitive resources, and the processing mode of consumers changed from systematic to heuristic. Conclusions - ELM needs to be complemented through CLT in context of public service good health advertising. Specifically, the involvement of ELM may impact consumers' thinking mode (abstract vs. concrete), and the interaction effects may influence consumers' focus on advertising (central vs. peripheral route). This study's limitations were bounded subjects, limited stimuli, and somewhat weak external validity.

• Asia pacific journal of information systems
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• 제30권1호
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• pp.1-20
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• 2020

Malicious rumors often emerge online. However, few studies have examined why people spread online rumors. Recognizing that spreading online rumors is not only rational, but also emotional, this paper provides insights into the behavior of online rumor spreading using the cognitive emotion theory. The results show that perceived credibility of online rumors enhances both positive and negative emotions. However, positive emotions affect neither attitude nor behavior, whereas negative emotions affect both aspects of the spreading of online rumors. The results also indicate that prior positive attitude toward object influences negative emotions. Issues involvement moderates the relationship between attitude and behavior.

• Asia Marketing Journal
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• 제14권3호
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• pp.103-118
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• 2012

Although music is one of the most important attributes of broadcasting communications, few studies have examined the relationship between background music and the behavior of audiences, particularly in the context of TV home shopping programs, where purchase decisions are made while watching the show. The objective of this study is to examine whether certain characteristics of music in broadcasting communications can affect the audiences' purchase intentions or behaviors. Unlike previous studies on this issue, this study considers the impulse-inducing capability (IIC) of music as an important variable affecting consumers' purchase intension. A 2×3 (high/low involvement and high/low/no IIC music) between subjects design was used for the experiments in the study. The TV home shopping programs in the high or low involvement condition were identical except for the type of background music: high IIC music, low IIC music, and no music. A total of 188 undergraduate students at a college in Seoul, South Korea participated in the study. Their ages range from 20 to 25 (median age = 22), and nearly 60% were male. Our analysis showed that in the low involvement condition, high IIC music was more likely to have a positive effect on purchase intentions than low IIC (common) music or no music did. Meanwhile, there was not any significant relationship between music and purchase intentions in the high involvement condition. Given that previous studies have provided no clear evidence of the effects of music on consumers' purchase intentions or behaviors, this study makes an important contribution to the literature in this field. The result of this study provides implications to the practitioners in the market, too. Marketers need to reevaluate the value of music used in broadcasting communications and pay more attention to find the right music for their campaigns. Limitations of this study as well as directions for future studies are also discussed.

• 한국과학교육학회지
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• 제22권3호
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• pp.671-681
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• 2002

본 연구에서는 효과적인 영재 교육을 위해 영재아의 특성을 이해하고 영재성에 영향을 주는 요소를 알기 위하여 영재의 정의 및 영재아의 특성을 분석하여 영재아의 지적, 심리적 특성을 파악하고, 영재성에 영향을 주는 변수를 정리하여, 그 영향력을 알아보았다. ERIC에서 1990년에서 2001년 10월 사이에 발표된 영재아의 부모와 관련한 문헌을 대상으로 선정된 463개의 문헌을 출판 연도, 출한 형식, 문헌 유형, 대상 학년, 연구 주제, 문헌 출처로 분류하고, 이 중에서 설문이나 인터뷰를 통한 실험 연구 자료를 포함하는 15개의 연구 문헌을 대상으로 문헌 분류를 실시하고, 통계방법을 이용하여 영재성에 영향을 주는 37개의 변수를 정리하여, 영재아의 부모 특성이 영재아의 영재성에 미치는 영향을 효과크기로 알아보았다. 그 결과, 부모와 학생 자신의 학습 동기 요소, 학급에서 인정받음, 학습에 대한 부모의 적적적인 참여 등의 순서이었고, 영재성 개발에 영향을 주는 외적변수 중에서는, 어머니의 직업, 아버지의 교육 학력 수준의 영향력, 자신의 성별과 인종의 특성, 형제에 의한 영향럭, 가정의 경제적 수준 등의 순서이었다. 또한 남자 영재아는 사회적 요소를 지니는 변수와 자아 개념과 같은 내적 변수에 의해 여자 영재아 보다 많은 영향을 받는 반면, 여자 영재아의 경우 외부의 도움이나 학습 도구, 준비 태도에 있어 남자 영재아에 비해 더 영향을 받는다는 사실을 알 수 있다.

• Asia pacific journal of information systems
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• 제26권2호
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• pp.322-337
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• 2016

Research on information systems and software engineering has often neglected behavioral effects, which may play a role in decision making on software development. The current study addresses this issue by empirically investigating the behavioral roots of over-requirement in the context of a software development project via an experiment. The negative phenomenon of over-requirement refers to specifying a software system beyond the actual needs of the customer or the market, which overload the system with unneeded features. The research question addressed here is whether over-requirement is due in part to the emotional involvement of developers with the software features they developed because of behavioral effects. Previous studies have demonstrated that under the endowment, I-designed-it-myself, and IKEA effects, people become emotionally involved and overvalue physical items that they respectively possess, self-design, or self-create. The findings of our experiment show that participants over-valued features they were assigned to be responsible for, to specify, or to construct, thereby confirming that the three behavioral effects play a role in software development decisions and affect over-requirement. Thus, the study contributes to software development research and practice from the behavioral economics perspective, highlighting the roots of over-requirement.