• Journal of the Ergonomics Society of Korea
• /
• v.34 no.6
• /
• pp.563-581
• /
• 2015

Objective: This study was conducted to investigate the potential of sematic network analysis for design research. Background: As HCD (Human-Centered Design) was emphasized, lots of design research methodologies were developed and used in order to find user needs. However, it is still difficult to discover users' latent needs. This study suggests the semantic network analysis as a complementary means for design research, and proved its potential through the practical application, which compares multi-screen purchase and usage behaviors between America and China. Method: We conducted an in-depth interview with 32 consumers from USA and China, and analyzed interview texts through semantic network analysis. Cross cultural differences in purchase and usage behaviors were investigated, based on measuring centrality and community modularity of devices, functions, key buying factors and brands. Results: Americans use more services and functions in the multi-screen environment, compared to Chinese. As a device substitutes other devices, traditional boundaries of the devices are disappearing in the USA. Americans consider function to recall Apple, but Chinese consider function, design and brand to recall Apple, Sony and Samsung as an important brand at the time of their purchase. Conclusion: This study shows the potential of semantic network analysis for design research through the practical application. Semantic network analysis presents how the concepts regarding a theme are structured in the cognitive map of users with visual images and quantitative data. Therefore, it can complement the qualitative analysis of the existing design research. Application: As the design environment becomes more and more complicated like multi-screen environment, semantic network analysis, which is able to provide design insights in the intuitive and holistic perspective, will be acknowledged as an effective tool for further design research.

• Proceedings of the CALSEC Conference
• /
• 2003.09a
• /
• pp.281-286
• /
• 2003

The key aim of this research is to address the relationship between adoption level of e-commerce usage and performance based on Balanced scorecard perspectives. In order to identify the e-commerce adoption characteristics of small businesses, we carried out principal component analysis and cluster analysis by means of a survey with interview. The association of the e-commerce adoption level currently reached by a small businesses with internal process, learning/growth, customer perspectives performance is investigated and discussed.

• Journal of the East Asian Society of Dietary Life
• /
• v.25 no.3
• /
• pp.396-404
• /
• 2015

The objective of this study was to determine current consumer awareness of Omija (Schizandra chinensis Bailon) fruit in order to develop ready-to-drink (RTD) Omija-flavored beverages using qualitative consumer analysis. A series of four different focus group interview sessions were conducted using carefully chosen consumers with specific demographics, and each group involved eight respondents. Consumer's qualitative reactions regarding Omija fruit, Omija extract products, ready-to-drink beverages and Omija-flavored RTD beverages were explored. Distinct differences in consumer awareness and consumption patterns of Omija extract and RTD beverages were observed between consumers in their 20s and consumers in their 30s to 50s. The expected sensory characteristics of Omija-flavored RTD beverages were also different based on participants' age. Findings from the current study can aid product developers utilizing Omija fruit by providing valuable insights into current consumer behavior and consumer awareness regarding Omija.

• International Journal of Advanced Culture Technology
• /
• v.6 no.2
• /
• pp.9-15
• /
• 2018

The purpose of this study was to assess risk indicators of depressive symptoms such as demographic, socio-economical domains (age, gender, marital status, education, child, religion, income, health, friendship) and personality domains (neurotic personality, self-esteem and life goal attitude) of community dwelling elderly persons. A total of 300 community-residing elderly participants aged 65+ in a metropolitan city in Korea, were recruited for this interview survey. The interview covered demographic and socio-economic characteristics, and administration of the 20-item Korean Version of CES-D, the 10-item Self-esteem, the 19-item Neuroticism and the 10-itm Goal Instability scale. The prevalence of significant depressive symptoms (CES-D scale >= 21) was 31%. Logistic regression analysis showed high risk for depression was associated with high neuroticism, less intimate friendship, high goa1 instability, and childlessness, respectively in the order of significance. Factors in the personality domains were more strongly associated with depressive symptoms than factors in the socio- economical domains. Both cultural and universal meaning of the findings was discussed with regard to intervention.

• The Journal of Korean Society for School & Community Health Education
• /
• v.20 no.3
• /
• pp.83-90
• /
• 2019

Purpose: This study is a repetitive comparative analysis of a qualitative case study that carried out a home visiting oral health education program. Method: This study conducted an interview survey through medical examination by interview before and after the home visiting oral health education and measured some pathogenic microorganism counts in the denture. Results: There was a positive change in the self oral care ability of the elderly at home after home visiting oral health education, including the behavior of self management of dentures, and some pathogenic microorganism counts in the dentures. Conclusion: The home visiting oral health education of home care service centers can improve oral health care for the elderly at home.

• Journal of the Korean Home Economics Association
• /
• v.47 no.6
• /
• pp.79-90
• /
• 2009

The purpose of this study was to improve the understanding of housing experiences of the married women in Korean sociocultural context and to explore their housing mobility. The grounded theory was adopted in this qualitative study. Data were collected through in-depth interviews with the seventeen married women. The major categories found in the data are 1) the inducement of housing mobility, 2) social constraint and opportunity, 3) the strategy and resource of housing mobility, 4) the intervening conditions, and 5) self-evaluation of their own housing life history. People construct their housing life history toward home ownership. There are a few factors to induce housing mobility, and social constraints and opportunity have an effect on obtaining home ownership. They utilize the diverse strategy and resource to solve their housing matter. Through interview, it is founded that they evaluate their housing career in the light of their life through interview.

• 한국HCI학회:학술대회논문집
• /
• 2007.02b
• /
• pp.91-98
• /
• 2007

본 연구는 사용자에게 친숙한 (user-friendly) 뮤직폰을 디자인하기 위하여, 실제 사용자들을 대상으로 일반적인 음악에 대한 경험 및 뮤직폰을 비롯, MP3 플레이어와 같은 포터블 뮤직 디바이스에 대한 경험을 조사 분석한 것이다. 조사 방법으로는 Focus Group Interview 와 설문이 사용되었으며, 한국을 포함하여 일본, 미국, 영국, 이탈리아 등 5개국 사용자들을 대상으로 동시에 실시되었다. 각 지역의 서로 다른 사용자 특성을 비교 분석하기 위하여 모두 동일한 진행 방법 및 조사 문항을 이용하였다. 대상자는 뮤직폰의 목표 사용자층을 고려하여 각국에서 2~30대의 남녀 5~8명을 선정하였다. 조사 결과, 5개국 공통으로 존재하는 사용자 경험 및 요청사항이 다수 발견되었으며, 이를 통해 뮤직에 대한 경험이 매우 보편적인 경험임을 확인하였다. 음악에 대한 경험에서는 PC를 음악 파일 저장 및 관리에 사용하는 관리 행태가, 뮤직폰에 대해서는 하드웨어적인 향상 니즈가 대표적인 공통점이었다. 또한, 자주 사용하는 기능이나 선호하는 인터랙션에 있어서는 국가 간, 지역 간 공통점과 함께 차이점도 발견되었다. 본 연구는 이러한 조사 결과를 분석하고, 이를 바탕으로 뮤직폰의 사용자 경험을 향상시킬 수 있는 가이드를 제시하고자 한다.

• Child Health Nursing Research
• /
• v.11 no.1
• /
• pp.23-33
• /
• 2005

Purpose: The purpose of this study was to identify the experience of smoking cessation in middle and high school students who smoked or were ex-smokers. Method: Data were collected through focus group interviews with 3 groups (15 students), and were analyzed according to the analytic method of Morgan (1998) and Krueger (1998). Results: Six categories were identified. They included reasons to quit smoking, efforts to maintain smoking cessation, lures to start smoking again, improved self-esteem after overcome temptations, frustration following repeated failures in attempts to quit smoking and suggestions to help maintain smoking cessation. Through these results, it was found that reasons for quitting smoking were different from those of adults, strategies to maintain smoking cessation were limited and repeated failure in attempts to quit smoking led students to give up attempting to quit smoking. Conclusion: A high percentage of adolescent smokers want to quit but are unsuccessful in doing so. Considering the results of our analysis, smoking cessation programs and strategies should be carefully developed to be more effective in help adolescents quit smoking and maintain smoking cessation.

• East Asian mathematical journal
• /
• v.31 no.2
• /
• pp.245-273
• /
• 2015

The purpose of this study is to investigate environmental factors that affect mathematics learning of students in multicultural families. For this study, as study subjects, eight elementary school students and one middle school student, who were born and grew up in multicultural families in Korea due to international marriage of Korean father and foreign mother, and their five mothers were selected. To examine factors affecting mathematics learning and interests of students in multicultural families, relationships with parents, friends, and teachers were surveyed, and mathematics attitude test was performed. After conducting one on one interview based on collected questionnaires and results of the attitude test, qualitative data analysis was performed. As a result of survey and interview, positive factors affecting mathematics learning of students in multicultural families included arousing interest in mathematics through mother's mathematics teaching in her mother language and direct teaching, good peer relation, teacher's compliment and encouragement, and lowering the burden of language in accordance with characteristics of mathematics course.

• Proceedings of the Korea Contents Association Conference
• /
• 2016.05a
• /
• pp.291-292
• /
• 2016

한국과학기술정보연구원(이하 KISTI)은 지난 6년 간 전사적으로 품질제고전략, 서비스만족전략, 이미지제고전략 등 3대 고객만족추진전략을 수립하여 체계적인 고객만족경영시스템을 구축하고 이를 강화하기 위한 노력을 기울여 왔다. KISTI는 고객을 대상으로 서비스하는 부분을 크게 5개 업무유형 11 세부 서비스로 구분하여 있다. 각 업무유형별로 산업계, 학계, 연구계, 관계 등 핵심 고객군을 세부적으로 설정하고, 각각의 업무 프로세스 및 서비스 청사진을 표준화하여 이행표준체계를 수립하였다. 국가 과학기술 연구망 업무를 수행하는 담당자별로 실명제를 통한 책임경영을 하고 핵심 고객의 니즈를 반영하기 위한 심층 FGI(Focus Group Interview) 및 DI(Depth Interview)를 진행하였다. 또한 정기적인 고객 Needs 및 VOC 문제점을 파악하기 위한 워크숍을 개최하여 활발한 개선활동을 진행하였다. 향후 연구로는 체계적인 정보서비스의 향상을 위해서는 일부 직원이 아닌 내부 직원 구성원이 모두 고객 지향적 마인드 형성을 해야 한다. 단순한 친절과 고객 편의 제공이 아닌, 전문성을 중심으로 서비스의 질적 수준을 향상 시켜야 한다는 "프로의식"이 내부 구성원들 사이에 확산되어야 진정한 고객중심의 경영이 이루어 질수 있다고 본다.