• International Journal of Internet, Broadcasting and Communication
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• v.13 no.2
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• pp.267-275
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• 2021

The advent of the "un-tact 2.0 era," described as a "new normal non-face-to-face social relationship," accelerates the transformation of the living paradigm as a fully digital mediated social relationship. The emergence of these new forms of digital behaviors and mediated relationships significantly influences the industry prospect and consumers' individual lives. Advertising has played a decisive role in moving the formation forces of society, creating a dynamic flow of the capitalist system across races and geographical boundaries. Its role will become more fundamental in the physical contactless environment due to the COVID-19 outbreak. Accordingly, advertising has changed and modified its shape and meaning throughout history to adapt to the dynamic external environment. In this article, we illustrated four primary stages of the evolution in the advertising industry from simple advertising to convergence of advertising. Finally, we also identified the challenges of the present advertising industry and the paradigm transformation of "un-tact 2.0" with various related examples.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.3
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• pp.135-148
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• 2023

The Code of Ethics for Newspaper Advertising in Korea, first implemented in 1976 and subsequently revised in 1976, 1996, and 2021, is a critical regulatory instrument for the country's advertising sector. However, the specialized domain of "advertising ethics," particularly the "code of advertising ethics," remains under-explored. This research addresses this scholarly gap, providing an empirical analysis of the 2021 amendment's revision trajectory. This study employs a robust methodological approach, integrating expert interviews and small-group AHP-based surveys. This approach allows for a comprehensive understanding of the revision needs, referencing existing ethical codes studies, and comparing similar ethics codes nationally and internationally. The research further investigates key challenges such as personal data protection and copyright issues in the rapidly evolving digital media landscape, while preserving the existing code's inherent value. The findings are expected to significantly contribute to the emerging field of advertising ethics in Korea, offering practical implications for future code revisions.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.17 no.7
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• pp.1858-1872
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• 2023

With the advance of radar technologies, the availability of synthetic aperture radar (SAR) images increases. To improve application of SAR images, a management system for SAR images is proposed in this paper. The system provides trainable land cover classification module and display of SAR images on the map. Users of the system can create their own classifier with their data, and obtain the classified results of newly captured SAR images by applying the classifier to the images. The classifier is based on convolutional neural network structure. Since there are differences among SAR images depending on capturing method and devices, a fixed classifier cannot cover all types of SAR land cover classification problems. Thus, it is adopted to create each user's classifier. In our experiments, it is shown that the module works well with two different SAR datasets. With this system, SAR data and land cover classification results are managed and easily displayed.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.4
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• pp.172-177
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• 2023

This study explores the feasibility and potential of using virtual reality (VR) technology to enhance the museum viewing experience through digital media. In an increasingly digital world, museums face the challenge of adapting to changing visitor expectations. This study explores the integration of virtual reality and digital media as a means to engage, educate, and attract museum visitors in a novel, immersive way. By analyzing its advantages, challenges, and practical implications, this study aims to elucidate the feasibility of this transformative approach.

• Journal of Contemporary Eastern Asia
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• v.19 no.1
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• pp.43-58
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• 2020

This study examines media used for information in the East Asian countries of China, Japan, South Korea, Taiwan, and Singapore, using data from the World Values Survey. The sharing of Confucian culture may lead to a uniform media structure across these nations. Another possibility is technological determinism, which would also lead to similarity across nations. However, it is possible that countries are at different stages of technology development and will eventually become more similar. An opposing notion is that differences in other values among nations predict digital media use. To examine the evidence considering these possibilities, we factor analyze each population's use of nine traditional and digital media to see how similar the structures are. What results is a three-dimensional solution for four out of five countries, except Singapore, which has a more simple two-dimensional structure. Analysts regard Singapore as the most digitally connected society, which raises the question as to whether it is higher on a technological development trajectory, to which other countries may transition. Perhaps a more simple media use structure is an adaptation to increasing information load. As well, as mobile devices have become a primary means of accessing the range of traditional and social media, it may have an expanded role in reducing media channel entropy. In terms of frequency of media use, Singapore is highest, while China is the lowest. Singapore stands out in high mobile use, and China for low Internet use. There appear to be developmental differences across the nations. Regressions on Internet use for 18 values indices find different values predictors in the East Asian countries, ruling out Confucianism as producing similar media patterns.

• The Journal of Information Systems
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• v.21 no.1
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• pp.69-91
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• 2012

The study investigates the media distinctiveness between twitter and other social media and describes how product information interpretation and responsiveness by internet users can be affected by the distinctive characteristics of twitter and blog media. The characteristics include relationship formation patterns among users, channel diversity, immediateness of information communication, information flow within media, media credibility, and management cost. Specifically, we statistically tested whether these characteristics are meaningfully differentiated by users. Results also showed that users perceived product information processing level and product evaluation direction differently based on these media characteristics. The current findings can serve as a pioneering work to provide a theoretical framework for examining social media characteristics and their impacts on consumer perception. In addition, this study practically suggests that marketers and network managers need to use differentiated communication strategies for twitters as a marketing strategic option.

• International journal of advanced smart convergence
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• v.8 no.2
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• pp.56-67
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• 2019

The aim of this study is to develop Artificial Intelligence (AI) based business models of media firms. We define AI and discuss 'AI activity model'. The practices of the efficiency model are home equipment-based personalization and media content recommendation. The practices of the expert model are media content commissioning, content rights negotiation, copyright infringement, and promotion. The practices of the effectiveness model are photo & video auto-tagging and auto subtitling & simultaneous translation. The practices of the innovation model are content script creation and metadata management. The related use cases from 2012 to 2017 are introduced along the four activity models of AI. In conclusion, we propose for media companies to fully utilize the AI for transforming from traditional to successful digital media firms.

• Science of Emotion and Sensibility
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• v.15 no.1
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• pp.65-72
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• 2012

People receive information through various media, such as newspapers, TV, radio, magazines, or internet, etc. In particular, through the development of the internet and smart-phone they can interact with media and receive information in real time via handheld devices. However the types of information and media could affect the reliability of news information. In this study, it was the main interest how the usability in the new media with the interactivity, such as a desktop, tablet, and smart-phone affects the user's evaluation on the contents displayed by the different new media. Therefore, the present study was conducted to investigate the effect of the usability from the different display size of media and the different contents of articles on the reliability of information empirically. The results showed that the contents of the articles interacting with different devices affect the reliability of information. These findings propose the considerations on the effects of characteristic usability of the new media in the stages of the development of the media contents.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.2
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• pp.540-546
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• 2014

Recently a new government has announced an action plan known as the government 3.0, which aims to provide customized services for individual people, generate more jobs and support creative economy. Leading on from previous similar initiatives, the new scheme seeks to focus on open, share, communicate, and collaborate. In promoting Government 3.0, the crucial factor might be how to align the core services and policies of Government 3.0 with correspoding technologies. The paper describes the concepts and features of Government 3.0, identifies emerging Internet-based technologies and services toward the initiative, and finally provides improvement plans for Government 3.0. As a result, 10 issues to be brought together include: Smart Phone Applications and Service, Mobile Internet Computing and Application, Wireless and Sensor Network, Security & Privacy in Internet, Energy-efficient Computing & Smart Grid, Multimedia & Image Processing, Data Mining and Big Data, Software Engineering, Internet Business related Policy, and Management of Internet Application.

• Electronics and Telecommunications Trends
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• v.35 no.1
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• pp.1-11
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• 2020

The Korean domestic media environment is seeing a rapid and dynamic change. Consumer media behavior is shifting from TV to smartphones, and from traditional media, such as terrestrial TV and cable, to intelligent Internet-based media, such as OTT channels and social media. This affects the profit structure of each media company and the competition among them, furthermore, the competitiveness of media services. In this regard, we propose a domestic UHD activation plan after evaluating the competitiveness of each media based on the analysis of the changes in the domestic media environment and the status of UHD services.