• Journal of the Korea Society of Computer and Information
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• v.19 no.8
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• pp.197-205
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• 2014

The purpose of this study is to analyse on the internet use of Korean older adults focused on their socioeconomic characteristics. For this study, data were collected through the face to face interview with aged over 60 using a questionnaire for the residence of Daegu and Kyungsang Buk-Do areas. Subjects were divided into socioeconomic characteristics such as gender, education level, economic level, religion, and life satisfaction. The data were analysed the elderly's internet use such as frequency of internet access, motivation of internet use, utilization of internet, and usefulness of internet based on their socioeconomic characteristics. The results of this empirical study revealed that there exist a significant differences between internet use and socioeconomic characteristics in elderly people. It is hoped that the results of this study provide an essential data for developing the policy of the elderly's digital divide and welfare.

• Asia Marketing Journal
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• v.12 no.4
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• pp.79-111
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• 2011

Digital economy has grown rapidly so that the new business area called 'Internet business' has been dramatically extended as time goes on. However, in the case of Internet business, market shares of individual companies seem to fluctuate very extremely. Thus marketing managers who operate the Internet sites have seriously observed the competition structure of the Internet business market and carefully analyzed the competitors' behavior in order to achieve their own business goals in the market. The newly created Internet business might differ from the offline ones in management styles, because it has totally different business circumstances when compared with the existing offline businesses. Thus, there should be a lot of researches for finding the solutions about what the features of Internet business are and how the management style of those Internet business companies should be changed. Most marketing literatures related to the Internet business have focused on individual business markets. Specifically, many researchers have studied the Internet portal sites and the Internet shopping mall sites, which are the most general forms of Internet business. On the other hand, this study focuses on the entire Internet business industry to understand the competitive circumstance of online market. This approach makes it possible not only to have a broader view to comprehend overall e-business industry, but also to understand the differences in competition structures among Internet business markets. We used time-series data of Internet connection rates by consumers as the basic data to figure out the competition patterns in the Internet business markets. Specifically, the data for this research was obtained from one of Internet ranking sites, 'Fian'. The Internet business ranking data is obtained based on web surfing record of some pre-selected sample group where the possibility of double-count for page-views is controlled by method of same IP check. The ranking site offers several data which are very useful for comparison and analysis of competitive sites. The Fian site divides the Internet business areas into 34 area and offers market shares of big 5 sites which are on high rank in each category daily. We collected the daily market share data about Internet sites on each area from April 22, 2008 to August 5, 2008, where some errors of data was found and 30 business area data were finally used for our research after the data purification. This study performed several empirical analyses in focusing on market shares of each site to understand the competition among sites in Internet business of Korea. We tried to perform more statistically precise analysis for looking into business fields with similar competitive structures by applying the cluster analysis to the data. The research results are as follows. First, the leading sites in each area were classified into three groups based on averages and standard deviations of daily market shares. The first group includes the sites with the lowest market shares, which give more increased convenience to consumers by offering the Internet sites as complimentary services for existing offline services. The second group includes sites with medium level of market shares, where the site users are limited to specific small group. The third group includes sites with the highest market shares, which usually require online registration in advance and have difficulty in switching to another site. Second, we analyzed the second place sites in each business area because it may help us understand the competitive power of the strongest competitor against the leading site. The second place sites in each business area were classified into four groups based on averages and standard deviations of daily market shares. The four groups are the sites showing consistent inferiority compared to the leading sites, the sites with relatively high volatility and medium level of shares, the sites with relatively low volatility and medium level of shares, the sites with relatively low volatility and high level of shares whose gaps are not big compared to the leading sites. Except 'web agency' area, these second place sites show relatively stable shares below 0.1 point of standard deviation. Third, we also classified the types of relative strength between leading sites and the second place sites by applying the cluster analysis to the gap values of market shares between two sites. They were also classified into four groups, the sites with the relatively lowest gaps even though the values of standard deviation are various, the sites with under the average level of gaps, the sites with over the average level of gaps, the sites with the relatively higher gaps and lower volatility. Then we also found that while the areas with relatively bigger gap values usually have smaller standard deviation values, the areas with very small differences between the first and the second sites have a wider range of standard deviation values. The practical and theoretical implications of this study are as follows. First, the result of this study might provide the current market participants with the useful information to understand the competitive circumstance of the market and build the effective new business strategy for the market success. Also it might be useful to help new potential companies find a new business area and set up successful competitive strategies. Second, it might help Internet marketing researchers take a macro view of the overall Internet market so that make possible to begin the new studies on overall Internet market beyond individual Internet market studies.

• Journal of Internet Computing and Services
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• v.3 no.1
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• pp.51-59
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• 2002

The conventional procedure to verify rule bases are corresponding to the propositional logic-level knowledge representation. Building knowledge bases, in real applications, we utilize the predicate logic-level rules. In this paper, we present a verification algorithm of rule bases using Pr/T nets which represent the predicate logic-level rules naturally.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.3
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• pp.838-856
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• 2014

Enhanced network speed and the appearance of various applications have recently resulted in the rapid increase of Internet users and the explosive growth of network traffic. Under this circumstance, Internet users are eager to receive reliable and Quality of Service (QoS)-guaranteed services. To provide reliable network services, network managers need to perform control measures involving dropping or blocking each traffic type. To manage a traffic type, it is necessary to rapidly measure and correctly analyze Internet traffic as well as classify network traffic according to applications. Such traffic classification result provides basic information for ensuring service-specific QoS. Several traffic classification methodologies have been introduced; however, there has been no favorable method in achieving optimal performance in terms of accuracy, completeness, and applicability in a real network environment. In this paper, we propose a method to classify Internet traffic as the first step to provide stable network services. We integrate the existing methodologies to compensate their weaknesses and to improve the overall accuracy and completeness of the classification. We prioritize the existing methodologies, which complement each other, in our integrated classification system.

• The Research Journal of the Costume Culture
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• v.12 no.5
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• pp.691-701
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• 2004

The first purpose of this study was to compare the factors of information searching before purchasing with the factors of information offering after purchasing of the products, which were communication contents about the wedding Hanbok in internet communities. The second purpose was to propose marketing strategies for internet wedding Hanbok marketer. To accomplish the goal, the content analysis method which considered references and opinions of internet community members was used. Two hundred cases from WEDDING CLUB(62,893members), WEDDING GONGBU (18,649members), and WEDDING DOUMI (17,326members) in Daum internet portal site were selected from August 1 to September 21, 2003. The results were as follows: First, the information factors which were considered seriously when consumers purchased wedding Hanbok, were design, the level of sewing, price, store location, cognitive power, service level, and manufacturing time. Second, the consumers considered the price as the most important factor when they searched internet information. Third, the service factor was also considered importantly, and it was recognized important factor so much after purchasing as before purchasing wedding Hanbok. Fourth, the factors such as cognitive power, manufacturing time and store location were seriously considered as the information searching factors before purchasing. It showed higher rate when compared with information offering factors of after purchasing the wedding Hanbok. Fifth, the factor of sewing was considered as lower rate than other factors. It showed similar results before and after purchasing the wedding Hanbok.

• Journal of the Korea Society of Computer and Information
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• v.5 no.3
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• pp.58-63
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• 2000

Since some methodologies of using Internet on English reading have been appeared, most of them have just led students to find some articles on the Internet and translate them into their first language. However, these methodologies have been criticized in that they can not provide naturalistic environment for practical English reading. There are some problems in using Internet for practical English reading. First, the level of vocabularies and grammar of articles from the Internet has not been proved to be appropriate for students. Usually, their level is too high for most students. Second, it needs computer using ability as well as English proficiency if a student successfully finds an article which he or she wants to on the Internet in a limited time. Finally, a teacher should be trained to lead students to participate in a classroom discussion to get, appropriate gists of articles. With all these problems, it is difficult only to use articles from the Internet for successful English reading. Therefore, this study tries to find out some critical problems and solve them, and construct English reading courseware system on the Internet.

• Journal of the Korean Home Economics Association
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• v.42 no.2
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• pp.177-193
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• 2004

Using data from the 2001 Computer and Internet Use Survey by the National Statistical Office, this study investigated digital divide among women aged between 20 and 55. Following were the major findings. first, two-thirds of women did not use Internet even though many of these had Internet access at home. Second, those who did not have Internet access at home, those with a lower level of educational attainment, those with blue color or service occupations, and those with higher age were less likely to use Internet than their counterparts in these socio-economic variables. Third, expanding Internet infrastructure would not improve Internet use of the Elderly. Forth, the majority of those who did not use Internet did not recognize the Internet itself. Based on the result the policy implications for digital divide were suggested.

• Journal of the Korean Home Economics Association
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• v.41 no.8
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• pp.97-121
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• 2003

The reciprocal relationship between the interpersonal tie and the internet dependency is focused in the study. Mainly, chi-squire test and ANOVA are used in testing the hypothesized relationship of the internet dependency with the interpersonal tie before and after using internet. The strong relationship with the internet dependency is found in internet's both-directional communicating function such as chatting, game, gambling, etc. The level of internet dependency is high when individual's tie with friends, colleagues, or neighbors is strong; but it is lower when individual's emotional tie with family members is stronger. It is confirmed that excessive usage of internet damages family relationship. Conversely, it is also clear that the emotional support from family members is essential for preventing or enhancing internet dependency. This implies that internet dependency is not an individual problem, but that it should be treated under the consideration of his/her family system.

• The Journal of Information Systems
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• v.8 no.2
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• pp.129-143
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• 1999

A great number of companies are currently examining the opportunities made available through the internet. This research aims to identify the factors that influence the adoption of the internet market. The innovation-IT-diffusion theory provide the theoretical foundation for this study. Seven factors were found to influence the adoption level of the internet market. They are top management support, cost efficiency, inclination toward new technology, absorptive capacity, institutional support, competitors move and customer pressure. Nonparametric test was used to test hypotheses. The results shows that top management support is the most important factor, and institutional support is not related to the adoption of the internet market.

• Journal of the Korean Society for Library and Information Science
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• v.47 no.1
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• pp.327-347
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• 2013

The use of the Internet is spread over all areas of our lives. However, its features raised serious social issues due to unethical behavior. To understand the level of Internet ethics among undergraduate students, a survey questionnaire of 31 questions regarding netiquette awareness, ethical norms, information credibility, and personal background is devised; data was collected from 830 students. Descriptive analysis shows low level of netiquette awareness, considerable deviation from six categories of ethical norms and problems of network information credibility. Results of statistical testing show gender and grade level as factors affecting Internet ethics. However, there is no significant difference in Internet ethics depending on related education experience. Based on the results, recommendations to promote Internet ethics are suggested.