• 한국의상디자인학회지
• /
• 제15권3호
• /
• pp.51-67
• /
• 2013

This study aims to examine impacts of the Internet shopping orientation of Korean and Chinese consumers on their selection criteria of shopping malls and apparel products, frequencies and amounts of purchase, and information search in the Internet shopping mall. A survey was carried out with Korean and Chinese female consumers in their 20s and 30s who have the Internet shopping experiences. The results of this study were as follows: First, the Internet shopping orientation of Korean and Chinese respondents clearly showed factorial structures including the pleasure-conscious, fashion-conscious, price-conscious, and convenience-conscious orientation. From a result of the cluster analysis on four factors of the Internet shopping orientation, Korean and Chinese respondents were classified into three groups of the Internet shopping-unconscious, the Internet shopping-loyalty, and pleasure convenience-conscious. Second, there were significant differences in selection criteria of both the Internet shopping mall and apparel products among three groups of the Internet shopping orientation in Korea and China. Third, significant differences were identified in visiting frequencies, apparel purchase frequencies and amounts, payment methods, and information sources during the Internet shopping among three groups of the Internet shopping orientation in Korea and China.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• 제9권8호
• /
• pp.3028-3039
• /
• 2015

Recently, the web index of Korea peaked at the top 10 among the eighty six countries, and Korea became the only Asian country ranked at the top level. Korea also has been on the top in the field of Internet penetration rate, in terms of both high-speed broadband and wireless Internet. However, such achievements did not guarantee the national level for the effective use of information utilizing Internet. According to OECD, the national informatization index of Korea has not been free from the middle of the OECD countries. Despite of the heightened pressure in practically enhancing effective information use utilizing Internet, the previous research interests and efforts to develop the Internet-related framework or to identify Internet capabilities rarely existed. The study aims to propose the framework, named "Internet Information Orientation" that illustrates the relationship between Internet capabilities and national competitiveness on Internet. The research identified the specific Internet capabilities, reclassified the capabilities based on the research issues provided at the 6^th international conference on Internet held in December 2014, and finally described the rigorous research endeavors on the issues. As a result, 16 papers presented and selected as the outstanding papers at the conference handle issues to be brought together, which include: Wireless Network, Internet of Things, Green Computing, Multimedia Processing, Big Data and Text Mining, Database in Cloud Environment, Business Intelligence, Software Engineering, IT Strategy & Policy, and Social Network Services.

• 복식문화연구
• /
• 제13권4호
• /
• pp.564-575
• /
• 2005

The purposes of this study were to investigate the effects of shopping orientation on fashion shopping mall environments and purchase intention in internet fashion shopping mall. Data were obtained from 423 internet fashion shopping mall consumers who have experiences of buying products or visiting to internet fashion shopping mall in Busan, and were analyzed using by factor analysis, Cronbach's alpha, cluster analysis, ANOVA and Duncan test. The results showed shopping orientation perceived by Internet fashion shopping mall consumers were consisted five factors: Brand loyalty orientation, Economical orientation, Fashion orientation, Time saving orientation and Internet shopping orientation. Internet fashion shopping mall environments were composed of Visual information, Loading speed, Space composition, Product assortment, Checkout service, and Help desk. Consumers were classified by the shopping orientation into the Economical shopper, Fashion/brand shopper, and Convenience shopper. Economical shopper and Fashion/brand shopper rise in the estimation of Visual information, Product assortment, and Checkout service of shopping mall environment. Additionally, they were likely to have more intentions to purchase than the other types of shoppers in internet fashion shopping mall.

• International Journal of Human Ecology
• /
• 제4권2호
• /
• pp.39-53
• /
• 2003

This study was designed to provide a better understanding of Korean female Internet users' intention to search for information regarding apparel goods and to shop for these goods. Shopping orientation, familiarity, and prior purchase experience were seen as influencing the intention to use the Internet for information search. An important aspect in the search habits that a consumer adopts in gathering information for their buying decisions was Internet shopping attitude. The objective was to predict apparel shopping in terms of prior Internet shopping experience, familiarity, intention to search information via the Internet, and shopping orientation. Internet shopping attitude, familiarity, prior purchase experience, and intention to use to search information were significant in predicting Internet apparel shopping. The most important determinants which influenced Internet shopping were attitude toward Internet shopping and intention to search. In considering the results of the present study, one should recognize the inherent limitations associated with generalizing these findings beyond the sample and the consumer products examined which in this study were apparel goods. Also this study focused on female computer users only. Therefore, future research should utilize more broadly based samples and refine the instrument to distinguish among different apparel products. This study does provide some information that should be helpful to retailers targeting the women's online apparel market.

• 한국의류학회지
• /
• 제32권9호
• /
• pp.1387-1396
• /
• 2008

The objective of this study was to identify differences between internet fashion shoppers and non-shoppers in their fashion shopping orientation and attitude toward internet shopping site service. Also behavior of internet shoppers and non-shoppers was compared by gender. Twelve hundred and ninety two responses were obtained from an online survey. 20 items were used to measure shopping orientation and 13 items to measure attitude toward internet shopping site service, which were modified from previous studies. Some demographics and internet familiarity were asked. Factor analysis, t-test, chi-square test, and regression were conducted. Factor analysis produced five fashion shopping orientation factors such as fashion oriented, shopping oriented, brand oriented, personality oriented, and value oriented. Attitude toward internet shopping site service were classified into three factors, at-site service, after purchasing service, and product information. Internet fashion shoppers and non-shoppers were significantly different in most items of shopping orientation and attitude toward internet site service. Internet shoppers were likely to be fashion oriented, to enjoy shopping, to pursue brandname and personality, and to concern price more than non-shoppers were. Internet shoppers also had more favorable attitude toward product information and at-site service. Also, shoppers were more familiar than non-shoppers to the internet in terms of duration of web-browsing. Ratio of men and women differed significantly for shopper vs. non-shopper groups. Female shoppers were likely to be more fashion, shopping. and value oriented but to have less favorable attitude for after purchasing service than male shoppers.

• 복식
• /
• 제60권10호
• /
• pp.146-162
• /
• 2010

The purposes were to identify clothing shopping orientation and service perception of online shopping mall according to Mongolian's internet lifestyle. A questionnaire developed by researchers was used and 310 Mongolian in 20's were the subjects. Survey was done during Jan. and Feb. 2010. Most Mongolian used internet at home or office and had used internet less than one year. Half of Mongolian visited online shopping mall less than 5 times during last year. Most Mongolian did not buy any fashion items at online mall but had higher intention to shop at online mall. Factors of Mongolian's internet lifestyle were information search, shopping pursuit, and utilizing ability and segmented into internet heavy users and light users. Factors of fashion shopping orientation were individuality & brands, fashion, diversity, economy, pleasure, and efficiency and factors of online shopping mall service were order & delivery and products. Internet heavy users were found more frequently among married men with high income, experienced online shopping more, showed higher fashion shopping orientation, and pursued online shopping mall service more. Internet light users were among unmarried women with low income, not experienced online shopping, showed lower fashion shopping orientation, and pursued online shopping mall service less.

• 한국콘텐츠학회논문지
• /
• 제9권8호
• /
• pp.333-340
• /
• 2009

경쟁이 심화되고 있는 인터넷 포털시장에서 지속적인 성장을 위해 인터넷 포털이미지와 장기지향성과의 관계를 살펴보고자 하였다. 구체적으로 인터넷 포털이미지가 장기지향성에 미치는 영향력과 만족도 및 추천의도와의 관계를 파악하고자 하였다. 실증분석결과 인터넷 포털사이트의 이미지평가속성은 정보제공성, 오락 및 부가서비스, 고객서비스, 편리성 등의 요인으로 도출되었다. 네 요인 모두 이용포털사이트에 대한 장기지향성에 유의한 영향을 미치는 것으로 나타났다. 특히, 정보제공성과 오락 및 부가서비스가 가장 높은 영향력을 미치는 것으로 나타났다. 그리고 장기지향성은 소비자의 만족도와 추천의도에 유의한 영향을 미치고 있으며, 해당 포털에 대한 만족도는 추천의도에도 유의한 영향을 미치고 있음이 확인되었다. 이러한 연구결과는 시장에서 차별적인 인터넷 포털의 경쟁전략을 수립하는데 유용한 기초자료가 될 것으로 생각된다.

• Journal of Information Technology Applications and Management
• /
• 제14권2호
• /
• pp.129-149
• /
• 2007

The purpose of this study is to examine the effect of relationship orientation factors on customer satisfaction and loyalty in Internet shopping malls. Based on previous exploratory work and a review of the literature of relationship marketing, six key factors of relationship orientation construct are identified: trust, bonding, communication. shared value. empathy and reciprocity. And a conceptual model is developed and seven research hypotheses are empirica1ly examined using structural equation modelling. The results show that bonding, shared value and reciprocity has statistically significant effect on the trust of online customers and trust has a positive influence on customer satisfaction and loyalty in Internet shopping malls. Theoretical. managerial and research implications are discussed.

• 한국의상디자인학회지
• /
• 제6권3호
• /
• pp.83-96
• /
• 2004

This study was attempted to examine female consumers' cosmetics purchasing behavior of subdivided groups according to cosmetics shopping orientation in cosmetics purchasing and to suggest basic information applicable to marketing. The sample was taken from 698 women who were aged twenties through thirties living in Korea. A total of 400 questionnaires were used in the final statistical analysis using factor analysis, reliability test, ANOVA , Duncan test, and χ²-test. The results of this study were as follows: First, The dimensions of cosmetics shopping orientation were composed of hedonic shopping orientation and utilitarian shopping orientation. Second, Evaluative criteria of internet shopping mall were composed of price and promotion, convenient shopping, reputation. Third, three groups were classified after group analysis of two factors in female consumers' cosmetics shopping orientation: consumers with high hedonic shopping orientation(46.5％), consumers with low hedonic and low utilitarian shopping orientation(29.0％), consumers with high utilitarian shopping orientation(24.5％). Additionally differences of the three groups were examined according to evaluative criteria of internet shopping mall, purchase intention and demographic variables.

• 한국의류학회지
• /
• 제37권6호
• /
• pp.737-749
• /
• 2013

As more famous and luxurious fashion brands enter the online market, the changes in the online market include those in the composition of merchandise, price image, and consumer behavior. Focusing on these changes, this study examines the relation of consumer price attitude and impulse buying behavior towards internet apparel purchases. Data were obtained from 377 males and females in their 20s-40s who purchased apparel from an internet mall. Convenience sampling through the internet was performed. Collected data were analyzed by descriptive statistics, factor analysis, t-test, ANOVA, Duncan test, and regression analysis using SPSS for Windows 12.0. The results of this study are as follows. First, four dimensions of consumer price attitudes towards internet apparel purchases were found that included price-quality/prestige, sale, value for money, and low price orientation. Second, the influence of consumer price attitude on impulse buying is significant. As the price attitude of price-quality/prestige orientation and sale orientation increases, impulse buying orientation is stronger. Third, there are partially significant differences on the sub-dimensions of consumer price attitude and the influence of price attitude on impulse buying by gender and age. This study will be of help to internet companies by providing information in regards to a price attitude-based marketing strategy and an adequate response to customer impulse buying.