• 패션비즈니스
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• 제16권2호
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• pp.62-73
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• 2012

This study is intended to analyze the effect of fashion consumer's information search on satisfaction with advertisement and the intent to reuse depending on type of advertisement. The survey of the men and women in their 20s and 30s living in Seoul and metropolitan area was conducted for data collection, beginning in 17th through 24th, October 2011. Total 355 copies of questionnaire were used for final data analysis and reliability analysis, factorial analysis and multiple regression analysis were carried out using SPSS 16.0. The results were as follows. First, for banner, e-mail and search advertisement, constant information search had influence on convenience for use and satisfaction with information, and for e-mail advertisement, information search appeared to have had effect on satisfaction with information. Second, constant information search by type of advertisement had effect on intent to reuse. Third, convenience for use, information and satisfaction with the interest by Internet user had influence on the intent to reuse, while for the user of search advertisement, convenience for use and satisfaction with information had effect on the intent to reuse.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2016년도 춘계학술대회
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• pp.586-588
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• 2016

기업에 있어서 광고는 필수적인 영업 활동이다. 그렇기에 이익을 추구하는 광고가 대부분이어서, 실제로 보는 사람에 입장에서 관심이 없는 광고이면 대부분은 눈을 돌려버리기 십상이다. 본 논문에서는 비디오 영상과 생활 정보를 실시간으로 인터넷을 통해 가져와 간접광고효과로 광고를 보는 이들의 흥미를 이끌 수 있도록 하는 광고 시스템을 구현하였다.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2005년도 학술대회 논문집 정보 및 제어부문
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• pp.469-471
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• 2005

Paper searches Neighbor Discovery Protocol's IPv6 address AutoConfiguration function that is IPv6's point technology. Also, I study plan to apply Router Advertisement function to Router. Router is formed whole system by Routing Process Card that do manager and Line Card that take charge of Packet Forwarding. Present plan that embody Router Advertisement function to Line Card.

• 한국인터넷방송통신학회논문지
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• 제10권6호
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• pp.187-193
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• 2010

본 논문에서는 유무선 통신망 환경에서 지원되는 온라인 음악서비스를 활용하여 광고를 지원하는 새로운 광고관리시스템에 대해서 소개한다. 본 논문에서 소개하는 광고관리시스템은 현재 인터넷 및 이동통신망을 통해서 많이 이뤄지고 있는 음악서비스를 통해서 광고를 지원하고 이를 바탕으로 광고주들이 원하는 소비자별 광고를 제공해 효과적인 광고가 이뤄지도록 하는 서비스로 사용자는 광고를 들음으로써 음악서비스의 비용을 절감하는 효과가 있고, 광고주는 사용자별 광고가 이뤄지는 효과가 있으며 음악서비스 제공자는 사용자를 효과적으로 모으는 효과가 있을 것으로 기대되는 서비스가 될 것이다.

• 한국IT서비스학회지
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• 제13권4호
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• pp.189-203
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• 2014

With the evolution of Internet technologies and the increasing variety of Internet devices, advertisements in various web services have also expanded. Interactive web services often go hand in hand with effective advertisements for a business model. We estimated statistical parameters of the interactive web server for service monitoring and advertisement-effect. In the web pages, we integrated the plugins of social networking services (SNSs) (e.g. Facebook, Twitter) and an advertisement scheme (e.g. Google AdSense) that regards social name-directory contents. Empirical data analysis and statistical results are presented with the implementation of estimations of parameters (e.g. utilization-level and serviceability) and advertisements in a social networking name-directory service (http://ktrip.net or http://한국.net). We found that estimated parameters were applicable to service monitoring of web-server as well as to synthesis of advertisement-effect in our social-web name-directory service.

• 복식문화연구
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• 제20권5호
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• pp.736-752
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• 2012

The purpose of this study was to identify the effectiveness of fashion banner advertising according to university students' attitudes toward internet advertisement(IA). Factors of IA were information, entertainment, negative, benefit, and topicality. A self-administered questionnaire was used for data collection. Subjects(n=678) were participated in the survey and they were segmented into IA positive group, IA intermediate group, IA indifferent group, and IA negative group. IA positive group included more women with higher household income and clothing expenditure. They preferred shopping at open market on-line malls. IA intermediate group included more women with lower income and clothing expenditure. They preferred shopping at on-line malls. IA indifferent group included more men with lower income and less clothing expenses. Banner advertisement with mixed appealing was the most effective to the university students in terms of preference and click and purchase intention. IA positive group showed the highest level of preference and click and purchase intention to the banner with rational appealing, banner with emotional appealing, and the banner with mixed appealing. IA indifferent group showed the lowest level. IA intermediate group showed a positive attitude to the banner with rational appealing and mixed appealing. IA negative group showed the lowest level of click and purchase intention to the banner with rational appealing.

• 한국의상디자인학회지
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• 제13권1호
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• pp.147-158
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• 2011

This study analyzed the effective and suitable promotion method to increase visitors on the internet fashion soho shopping mall by surveying of female university students. The methods were in-depth interviews for 20 students and questionnaires for 363 students. The results indicated that the main routes of visiting the internet fashion shopping mall were keyword search window, banner advertisement window, and open market. Others were price comparison sites, the rank shop, fashion magazines or internet news, information in e-mail, broadcasting sponsor advertisements, name cards, and leaflets. So the effective methods to increase the number of visitors is to implement keyword advertisements, banner advertisements, and enter the open market to expose the brand names and item information. Being on price comparison sites or rank shops, advertisements in the fashion magazines, internet news or e-mail, broadcast sponsorships, and distribution of leaflets or name cards were also effective methods.

• 농업과학연구
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• 제39권3호
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• pp.441-450
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• 2012

The object of this study is to establish proper consumer-oriented advertisement strategies of animal welfare egg. Data were collected by consumer survey on November 4th, 2011 at Hanaromart in Chunchon area. SAS 9.1 and Excel 2007 were used as statistical package and ranked logit model was used to analyze the data. From the results of the study the following advertisement strategies were suggested for animal welfare egg considering the effects of advertisement media. First, internet based media were most preferred. For effectively using the internet based media the message should be succinctly and clearly transferred to consumers. Therefore if phrases and pictures emphasizing the difference between animal welfare egg and general egg were used, then positive effects could be attained from consumers in a short period. Second, advertisement media should be used differently based upon the consumers' income level. In the case of consumers under three million won income level the advertisement in the purchasing site was most effective regarding the advertisement effects. Therefore if the advertisement showing the breeding surroundings between animal welfare egg and general egg was used, positive effects could be attained. For consumers over three million won income level the homepage of egg producers was most effective in advertisement. So if more accurate information were distributed to consumers visiting the homepage and high quality egg were sold via the homepage, positive effects could be attained.

• 디지털콘텐츠학회 논문지
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• 제19권7호
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• pp.1303-1312
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• 2018

본 연구의 목적은 최근 증가하고 있는 영상광고에 대한 디지털 이용자의 반응 내용을 파악하는 것이다. 분석 대상은 온라인 광고 시청자가 영상광고의 주 유형인 바이럴 동영상 광고와 케이블 방송광고에 대한 댓글이다. 내용분석 결과는 다음과 같다. 첫째, 바이럴 동영상 광고가 케이블 방송광고에 비해 광고댓글 수가 더 많은 것으로 나타났다. 둘째, 영상광고 유형에 따라 광고 길이를 제외한 광고댓글 속성요인(댓글방향, 반응유형, 반응영역)에서 바이럴 동영상 광고에 대해 더 긍정적으로 평가하며, 감성적인 반응과 핵심적 속성 반응이 더 많은 것으로 나타났다. 셋째, 디지털 이용자의 성별 특성에 따라 댓글길이에서 여성이 남성보다 장문이 더 많으며, 긍정적으로 평가하며, 이성적인 반응과 핵심적 속성반응을 더 많이 보이는 것으로 나타났다.

• 인터넷정보학회지
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• 제10권1호
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• pp.9-13
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• 2009