• International Journal of Internet, Broadcasting and Communication
• /
• 제16권2호
• /
• pp.185-192
• /
• 2024

Both message appeals and individual characteristics can influence the effectiveness of sustainable product promotions. Applying the agency-communion orientation to the advertising message research context, this study examined the interplay between message appeals and agency-communication orientations in impacting purchase intentions. The findings from a 2 (message appeal: self-interest vs. public-interest message) × 2 (motivational orientation: agency vs. communion) experiment revealed a communion-over-agency effect on consumer purchasing decisions for public-interest message appeals. In the self-interest message condition, we found no statistically significant difference in impact between agency and communion on purchase intentions. In short, we contribute to advertising effectiveness research by showing that agency-communion orientations moderate the effect of message appeals. We also explain the practical implications of these findings for effective sustainable communication in advertisements based on individuals' motivational orientations.

• 국제지역연구
• /
• 제13권1호
• /
• pp.103-122
• /
• 2009

본 연구는 예상환율변화율, 예상인플레이션 차이, 및 이자율 차이를 활용하여 한국의 외환시장, 실물시장, 및 화폐시장 간의 상호관계를 분석하였으며, 계량경제기법으로는 합리적 기대가설과 GARCH-M 모형을 적용하였다. 또한, 국제 Fisher 효과를 분석하여 국내외의 실질이자율이 국가간 자본유출입에 미치는 영향도 분석하였다. 분석결과에 의하면 한국의 경우 외환시장의 효율성을 실물시장 및 화폐시장간의 유기적인 관계로 이해하기에는 한계가 있지만 외환시장에서 결정되는 환율은 국가간 실질이자율의 충격에 영향을 받는 것으로 판명되었다. 따라서 외환시장의 안정성을 확보하기 위해서는 국가간 실질이자율의 차이를 안정적으로 유지하는 정책을 수행하여야 할 것이다.

• International Journal of Costume and Fashion
• /
• 제15권2호
• /
• pp.49-62
• /
• 2015

The purpose of the study was to investigate jean consumption among middle-aged Korean women and the characteristics of consumers as potential jean consumers. The data were collected from the survey of 238 Korean women aged 45 to 64 years old. The respondents prefer outlet store to other retail outlets and wear jeans mainly for travel, grocery shopping, and outing. The main reason for not wearing jeans is body change, which leads to poor fit in abdomen and waist area. The sample was clustered into two groups based on interest in jeans: high-interest and low-interest group. From the examination of group differences, the high-interest group rated conformity/brand reputation, scarcity, and attractiveness of appearance significantly higher compared to the low-interest group among the five clothing benefits pursued. No difference was found in obesity and body satisfaction. Group differences were found in recent purchase, price, number of jeans owned, and frequency of wearing jeans. The results suggest the characteristics of the potential jean market among middle-aged women in Korea. Implications are discussed.

• International Journal of Contents
• /
• 제13권4호
• /
• pp.29-38
• /
• 2017

The objective of this study was to determine the status of current chapel courses and analyze the necessity of online chapel courses. Students' interest, failure experience, perceived problems, and advantages of current chapel courses were examined. Students' preference, intention of sincerity, and perceived effectiveness of online chapel courses were also determined. Finally, hypothesis tests for the differences of students' interest, failure experience, perceived problems and advantages of current chapel courses, preference, intention of sincerity, and perceived effectiveness of online chapel courses according to gender, school year grade, major of study, and religion were performed. Students' low interest in chapel courses was verified. Even Christian students' interest was below 3 points out of 5-point Likert scale. However, students whose religion was not Christianity felt more coercion and had less interest in chapel courses. They wanted virtualization of chapel courses more. They had more willingness to faithful participation in online chapel courses. This research suggests that virtualization of chapel courses as a solution to chapel resistance is dependent on student's characteristics such as religion, major field of study, and mindset.

• Forest Science and Technology
• /
• 제14권4호
• /
• pp.169-180
• /
• 2018

The Republic of Korea (ROK) has had a successful experience in greening its land because of strong state policy and public participation. This paper aims to analyze the interest positions, participation, and accountability of multiple actors in the process of greening movements in the ROK. These movements were divided into two phases: forest rehabilitation (1973-1997) and urban greening (1998-2017). During the first phase, farmers caused deforestation by slash-and-burn farming and illegal logging, and governmental agencies acted as helpers controlled the farmers' deforestation activities. During the second phase, government agencies and enterprises caused deforestation with urban development projects, including construction of housings and roads. Multiple actors including citizens, NGOs, and enterprises helped urban greening through campaigns, donations, and monitoring. As a result, managing interest positions is significant to motivate multiple actors to participate in the greening movement. Participation with clear accountability is meaningful for successful greening. Therefore interest-based participation requiring accountability contributes to greening. This phenomenon indicates interconnection for interest positions, participation and accountability should be considered in designing greening policies.

• 한국패션뷰티학회지
• /
• 제2권1호
• /
• pp.86-92
• /
• 2004

The purpose of this study were to investigate the differences in depression, appearance interest, and appearance adornment according to demographic variables, and how to examine degree of make-up and visit to a beauty shop was influenced by depression, and demographic variables. Subjects were 117 elderly women in their 60's to 70's in Jinju, Korea. There was a significant difference in appearance interest according to age. There were significant differences in appearance interest, makeup, and visit to a beauty shop according to education. That is, the high level group of education had a high degree of makeup, and a high interest in appearance than the low level group. There was a difference in appearance interest and makeup according to healthy condition. That is, the good healthy group had a high interest of appearance, and the high degree of makeup than the poor healthy group. The degree of makeup had an effect on appearance interest and education($R^2=.505$). The visit to a beauty shop had an effect depression(-), yes or no of a mate, and allowance($R^2=.192$).

• 통상정보연구
• /
• 제12권2호
• /
• pp.409-438
• /
• 2010

According to Sun Tzu's Art of War, "if you know yourself and your enemy you win hundred battles out of a hundred." This is also apply for international business field. International business negotiation will not be failed if you know counter party's behavior and understand their culture and customs. The cooperative approach is known as interest-based negotiation. Interest-based negotiation is particularly effective in a global business characterized by diversity. We often need to reach agreement with people who are different from us - culturally, ethnically, or economically. If we cannot get beyond the differences, they can create obstacles to agreement. To do this, we need to focus on the interests of the parties instead of on the parties' differences. Every culture has their own distinctive feature that the people from outside seems not understand but they must have the optimistic attitude which complies with. The purpose of this paper, from the point of view above, is to examine cultural differences that could make sure comparative advantage in business negotiation of the enterprises who eager to expand their market or to invest internationally. This paper especially shows cultural deferences among Korea, China and Japan in terms of business we must consider.

• The Journal of Asian Finance, Economics and Business
• /
• 제9권2호
• /
• pp.37-47
• /
• 2022

This study uses monthly data from January 2009 to December 2020 to examine the effectiveness of foreign currency intervention and its influence on monetary policy in Vietnam using a Hierarchical Bayesian VAR model. The findings suggest that foreign exchange intervention has little influence on the exchange rate level or exports, but it can significantly minimize exchange rate volatility. As a result, we can demonstrate that the claim that Vietnam is a currency manipulator is false. As well, the forecast error variance decomposition results reveal that interest rate differentials mainly determine the exchange rate level instead of foreign exchange intervention. Moreover, the findings suggest that foreign exchange intervention is not effectively sterilized in Vietnam. Inflation is caused by an increase in international reserves, which leads to an expansion of the money supply and a decrease in interest rates. Although the impact of foreign exchange intervention grows in tandem with the growth of international reserves, if the sterilizing capacity does not improve, rising foreign exchange intervention will instead result in inflation. Finally, we use a rolling window approach to examine the time-varying effect of foreign exchange intervention.

• 패션비즈니스
• /
• 제22권2호
• /
• pp.40-50
• /
• 2018

This study is intended to develop a fashion styling training program for female international marriage immigrants. To collect basic data for program development, a total of ten female international marriage immigrants living in Changwon, Gyeongsangnam-do, were interviewed on relevant subjects, such as clothing life and their interest in fashion and fashion training programs. According to the interviews, they prefer Korean fashions, have difficulty purchasing and coordinating clothes while living in Korea, and felt that others were staring at them because of their appearance and fashion styles. For the question about interest in fashion, most respondents answered that they have great interest in fashion and managing their appearance. For the question about the need for a training program in fashion styling for female international marriage immigrants, most respondents answered that it is necessary, and most respondents also answered that they would participate in such a program if it were available. The contents of the training program for fashion styling for female international marriage immigrants was composed of the following sections: Understanding of Fashion Styling, Variety of Fashion Styling, and Fashion Styling Practice. The section on the understanding of fashion styling is composed of the concept of fashion styling and the elements of fashion styling. The section on variety in fashion styling is composed of styling based on fashion image, face type, body type, and TPO. The section on fashion styling practice is composed of the practice of fashion styling on an actual person based on the knowledge obtained through the program.

• 디지털융복합연구
• /
• 제20권5호
• /
• pp.269-274
• /
• 2022

4차산업혁명의 도래와 함께 현대의 사회는 전문지식을 갖춘 글로벌 융복합형 인재를 요구하고 있다. 각 기관 인재양성 과정에서 대학들이 외국인 유학생 맞추 교육 및 관리경험의 부족으로 전공학습 등 문제가 되고 있다. 본 논문은 한국의 4년제 대학 이상 학위과정에서 재학 중국유학생에게 설문하였으며, 연구구조 방정식 모델을 적용하여 가설검증을 하였다. 분석 결과 대학기관에서 중국유학생의 학습몰입과 학습흥미를 제고시켜야만 개인-조직적합성을 높일 수 있다. 중국 유학생과 학교의 적합성이 좋아야 유학생 교육성과와 행정관리에 큰 도움을 될 것이고 학습 분위기와 대학 이미지도 진급할 수 있는 것으로 예상되었지만 자기효능감이 과도한 유학생은 학습몰입 높을수록 개인-조직적합성에 부정적인 영향을 미쳐 학생 교육과 관리에 어려워질 수 있다. 반면에 자기효능감이 낮은 유학생들은 학습몰입이 높을수록 개인-조직적합성도 함께 높아진다는 의미를 제시한 측면에서 시사점을 가진다.