• 대한환경공학회지
• /
• 제32권5호
• /
• pp.407-416
• /
• 2010

• 통상정보연구
• /
• 제9권3호
• /
• pp.33-57
• /
• 2007

This study tests e-business performance difference of the inter group by strategy type through the cluster analysis, after confirming the linear relationship between the e-business strategy type and its performance. According to the result of the study the effect on the e-business performance reveals to differ by the e-business strategy type. That is to say, while the firm's information system performance, e-business realization and the inter group competition dominance are affected positively by the e-process strategy, web application strategy and customer attracting strategy. This confirms that the information system performance, the realization performance and the competition dominance are affected by e - business strategy type. The key factor leading to the success of e-business is the commitment of e-process strategy and web application strategy. For the case of the customer attracting strategy the result shows the importance of the strategy. In the cluster group analysis, the additional analysis, the effect is seen to be more powerful in the firm's information system performance, e - business realization and securing the competition advantage for the case of the multiple strategy than that of single one. Accordingly, the firm needs to adopt the multiple strategy suited for the characteristic of the firm rather than the single strategy.

• International Journal of Computer Science & Network Security
• /
• 제22권2호
• /
• pp.311-317
• /
• 2022

The research is devoted to the substantiation of the system approach to the involvement of digital marketing tools as a guarantee of international business development. It is proved that digital marketing, as a type of marketing based on the use of digital technologies allows to make a profit, to promote the brand, as well as goods and services in the market. The digital marketing toolkit system is a set of elements with existing relationships that ensure the effectiveness of the entire digital marketing, which in total is greater than its individual components. The implementation of a systems approach involves the implementation of the philosophy of digital marketing in general, its functions in the form of systems analysis, formation of strategic development goals and entry and promotion in the international market, preparation and implementation of tactical and strategic development plans.The use of such digital marketing tools as: content marketing, social media marketing, Email-marketing, targeted advertising, contextual advertising, media advertising, Search Engine Optimization, affiliate programs and the company's website is analyzed in detail.

• 국제학술발표논문집
• /
• The 6th International Conference on Construction Engineering and Project Management
• /
• pp.213-216
• /
• 2015

Despite the significant increase of Korean contractors in the international construction market, many SMCCs (Small & Medium Construction Companies) have suffered in the global financial crisis, and some of them have been kicked out of the international market after experiencing huge losses on projects. SMCCs face obstacles in the international market, such as an insufficient ability to gather information and inappropriate management of associated risks, which lead to difficulties in establishing effective business strategies. In other words, making immature decisions without an effective business strategy may cause not only the failure of one project but also the bankruptcy of the SMCC. To overcome this, the research presented herein aims to propose a decision support system for SMCCs, which would screen projects and make a go/no-go decision at the early stages of international projects. The proposed system comprises a double axis: (1) a profit prediction model, which evaluates 10 project properties using an objective methodology based on a historical project performance database and roughly suggests expected profit rate, and (2) a feasibility assessment model, which evaluates 17 project environment factors in a subjective and quantitative methodology based on experience and supervision. Finally, a web-based system is established to enhance the practical usability, which is expected to be a good reference for inexperienced SMCCs to make proper decisions and establish effective business strategies.

• 한국전자거래학회지
• /
• 제6권1호
• /
• pp.69-81
• /
• 2001

No organization can survive in today's modern society of information and high technology without internet and/or intranet. International convention industry is one of many high-technology dependent fields today which have started gathering new attention since the new millennium had begun. According to our survey, no professional convention organizer has used so far any type of integrated information system which is the vital source of support of the convention industry. Only the general purpose office softwares have been in use. The main purpose of this study is to design a model for ICIMS(International Convention Information Management System) to manage all the related information of international convention in a systematic and integrated way and to implement its prototype. International convention system in general had been analyzed to enhance the level of accuracy of the model for ICIMS. A simulation of an international conference was conducted to test the core module of the ICIMS model.

• 통상정보연구
• /
• 제7권4호
• /
• pp.199-218
• /
• 2005

The international business community has been seeking to change paper based bill of lading to electronic bill of lading for the recent years. The reasons for the need for electronic bill of lading are the benefits to international traders:they are fast to issue, transmit and process. These benefits are eliminate the crisis of bill of lading and come down the cost international business community have to charged. The purpose of this paper is to investigate and issue the problems of the present methods of the Electronic Bill of Lading and find implications to commercialized the Electronic Bill of Lading in the basis of the laws and practices of the international trade. Various attempts are offered to achieve this benefits for the last years such as SeaDocs Project, CMI Rules for Electronic Bills of Lading, and Bolero Project. But these methods are yet to be achieved the goals to substitute the paper-based Bill of Lading to Electronic Bill of Lading entirely.

• International Journal of Computer Science & Network Security
• /
• 제24권3호
• /
• pp.29-37
• /
• 2024

Resorting to electronic arbitration to resolve disputes in international trade contracts is the most important reflection of technological progress on the reality of international commercial arbitration. Electronic is a modern image of traditional arbitration, and this type of arbitration provides many advantages that are not provided by any legal system for resolving disputes, including speed, effectiveness and lower costs. What will this development produce? Through technical progress in the means of communication, it has become conceivable that international trade dealers agree to arbitration via electronic means of communication, followed by the completion of the arbitration process via the Internet, leading to the issuance of the electronic arbitration award in an electronic manner as well.

• 통상정보연구
• /
• 제1권2호
• /
• pp.167-181
• /
• 1999

In this research the levels of information infrastructure of selected forwarders were measured and analyzed a relationship with business performance. The selected forwarder was consisted of local forwarder group and foreign invested forwarder group. In this analysis the level of information infrastructure of foreign invested forwarder group was higher than local forwarder group, and accordingly their performance was found a difference. i. e. A positive significant relationship was found between the level of information infrastructure and forwarders' business performance by means of correlation analysis.

• International Journal of Quality Innovation
• /
• 제6권1호
• /
• pp.98-108
• /
• 2005

In the light of globalisation and the international division of labour, the article will stress the importance of a new conception of quality management, focusing more on the social and environmental aspects of quality in global supply chains with a particular emphasis on suppliers' perspectives. The increasing focus on corporate social responsibility, business ethics, corporate citizenship, sustainable development etc. indicates that managers have failed to see social and environmental aspects of the production as an integrated part of quality.

• 통상정보연구
• /
• 제6권3호
• /
• pp.19-40
• /
• 2004

The purpose of this paper is to analyze the present condition and business convergence of TV home shopping markets. This study is focused on the current situation and promotion plans of TV home shopping markets to make it better. This thesis shows the distribution characteristic and circumstances of korean distribution market and share of market. Using analysis data, the conclusion of thesis is that TV home shopping company will increase their business sector by appling T-commerce under the Ubiqutious era.