• 제목/요약/키워드: Internal and External Drivers

검색결과 17건 처리시간 0.022초

내부마케팅 요인이 조직의 기술혁신과 지각된 서비스 품질에 미치는 영향 (Impact of Internal Marketing Factors on Technological Innovation and Perceived Service Quality in Telecommunications)

  • 정갑진;황희중;송인암
    • 유통과학연구
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    • 제13권6호
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    • pp.87-96
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    • 2015
  • Purpose - Several domestic telecommunication companies have made a considerable effort to continuously grow and survive, and they have strived to thrive in the midst of mature market competition. To overcome this challenging situation and to grow continuously, while still meeting customer needs that are becoming more diverse and complicated with the passage of time, extensive support for internal marketing is essential. Without such internal support, companies face serious limitations and market roadblocks. The communication industry is a high-level service industry and a basic communications industry characteristic is its significant dependence on the employees delivering the services. Therefore, entrepreneurs in the information/communications industry, as well as existing competitors, should look to satisfy external customers through critical investment in internal customers (employees). Therefore, it is important for research to examine how internal factors influence technology innovation and service quality, which are the key drivers for companies that are seeking leading market positions. Research design, data, and methodology - The purpose of this study is to analyze the relationship of technology innovation and perceived service quality with the internal marketing factors in the communication industry and to offer suitable and effective internal marketing suggestions. The independent variables of this study are internal communication, education and training, the support of the executives, reward systems, and empowerment. The dependent variables are technology innovation and perceived service quality. Utilizing these, this paper studies the influence of internal marketing factors on technology innovation and perceived service quality. Results - The study results revealed the following. First, the identified internal marketing factors have a positive effect on technology innovation. Among the five internal marketing factors, three had a significant effect on product innovation, empowerment, the support of executives, and education and training, in this order. Second, the internal marketing factors also had a positive effect on the process innovation of technology innovation. The marketing factors, the support of executives, empowerment, internal communication, and education and training, in this order, significantly affect process innovation. Third, technology innovation had a positive effect on perceived service quality. All of the five service quality factors, namely, tangibles, reliability, assurance, responsibility, and empathy, in this order, significantly affect product innovation. Additionally, tangibles, reliability, responsibility, empathy, and assurance, in this order, significantly affect process innovation. Fourth, product and process innovation significantly affect tangibles and reliability in technology innovation. To enhance tangibles and reliability, process innovation should first be enhanced. Fifth, product and process innovation significantly affect responsibility and empathy in technology innovation. To enhance the responsibility and empathy, process innovation should first be enhanced. Sixth, product and process innovation significantly affect assurance in technology innovation. To enhance the assurance, product innovation should first be enhanced. Conclusions - According to the results, a company's internal marketing factors have a positive and significant effect on technology innovation and, further, product and process innovation have a positive and significant effect on the perceived serviced quality.

The Relative Role of Bars and Galaxy Environments in AGN Triggering of SDSS Spirals

  • Choi, Yun-Young;Kim, Minbae
    • 천문학회보
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    • 제46권1호
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    • pp.31.3-32
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    • 2021
  • We quantify the relative role of galaxy environment and bar presence on AGN triggering in face-on spiral galaxies using a volume-limited sample with 0.02 < z < 0.055, Mr < 19.5, and σ > 70 km s-1 selected from Sloan Digital Sky Survey (SDSS) Data Release 7. To separate their possible entangled effects, we divide the sample into bar and non-bar samples, and each sample is further divided into three environment cases of isolated galaxies, interacting galaxies with a pair, and cluster galaxies. The isolated case is used as a control sample. For these six cases, we measure AGN fractions at a fixed central star formation rate and central velocity dispersion, σ. We demonstrate that the internal process of the bar-induced gas inflow is more efficient in AGN triggering than the external mechanism of the galaxy interactions in groups and cluster outskirts. The significant effects of bar instability and galaxy environments are found in galaxies with a relatively less massive bulge. We conclude that from the perspective of AGN-galaxy coevolution, a massive black hole is one of the key drivers of spiral galaxy evolution. If it is not met, a bar instability helps the evolution, and in the absence of bars, galaxy interactions/mergers become important. In other words, in the presence of a massive central engine, the role of the two gas inflow mechanisms is reduced or almost disappears. We also find that bars in massive galaxies are very decisive in increasing AGN fractions when the host galaxies are inside clusters.

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AUTOSAR 플랫폼 기반 CDD를 활용한 비휘발성 메모리 수명 연장 기법 (A Non-volatile Memory Lifetime Extension Scheme Based on the AUTOSAR Platform using Complex Device Driver)

  • 신주석;손정호;이은령;오세진;안광선
    • 대한임베디드공학회논문지
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    • 제8권5호
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    • pp.235-242
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    • 2013
  • Recently, the number of automotive electrical and electronic system has been increased because the requirements for the convenience and safety of the drivers and passengers are raised. In most cases, the data for controlling the various sensors and automotive electrical and electronic system used in runtime should be stored on the internal or external non-volatile memory of the ECU(Electronic Control Units). However, the non-volatile memory has a constraint with write limitation due to the hardware characteristics. The limitation causes fatal accidents or unexpected results if the non-volatile memory is not managed. In this paper, we propose a management scheme for using non-volatile memory to prolong the writing times based on AUTOSAR(AUTOmotive Open System Architecture) platform. Our proposal is implemented on the CDD(Complex Device Driver) and uses an algorithm which swaps a frequently modified block for a least modified block. Through the development of the prototype, the proposed scheme extends the lifetime of non-volatile memory about 1.08 to 2.48 times than simply using the AUTOSAR standard.

Does Big Data Analytics Enhance Sustainability and Financial Performance? The Case of ASEAN Banks

  • ALI, Qaisar;SALMAN, Asma;YAACOB, Hakimah;ZAINI, Zaki;ABDULLAH, Rose
    • The Journal of Asian Finance, Economics and Business
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    • 제7권7호
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    • pp.1-13
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    • 2020
  • This study analyzes the key drivers (commitment, integration of big data, green supply chain management, and green human resource practices) of sustainable capabilities and the influence to which these sustainable capabilities impact the banks' environmental and financial performance. Additionally, this study analyzes the impact of green management practices on the integration of big data technology with operations. The theory of dynamic capability was deployed to propose and empirically test the conceptual model. Data was collected through a self-administrated survey questionnaire from 319 participants employed at 35 banks located in six ASEAN countries. The findings indicate that big data analytics strategies have an impact on internal processes and banks' sustainable and financial performance. This study indicates that banks committed towards proper data monitoring of its clients achieve operational efficiency and sustainability goals. Moreover, our results confirm that banks practising green innovation strategies experience better environmental and economic performance as the employees of these banks have received advance green human resource training. Finally, our study found that internal and external green supply chain management practices have a positive impact on banks' environmental and financial performance, which confirms that ASEAN banks contributing in reduction of environmental impact through its operations will ultimately experience increased financial performance.

문헌분석을 통한 동아시아 습지 변화 요인 및 영향 분석 연구 (A Study on the Changing and Influence Factors in East Asia Wetland through Literature Analysis)

  • 유영훈;;이하늘;김경훈;이준형;김형수
    • 한국습지학회지
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    • 제23권3호
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    • pp.260-276
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    • 2021
  • 습지는 습지를 구성하는 내·외부적 환경으로부터 끊임없이 영향을 받으면서 크고 작은 변화를 겪는다. 람사르 등록 습지의 약 15%가 위치하고 있는 동아시아 지역은 다양한 습지 유형, 생물 다양성 등으로 매우 보존가치가 높은 지역이지만, 기후변화 등의 요인으로 습지 면적의 감소, 생물 다양성 훼손 등의 문제가 제기되고 있다. 이를 완화하고 습지의 지속적인 관리를 위해서는 습지의 변화 요인을 파악하고, 각 요인이 어떤 영향을 미치는지 분석할 필요가 있다. 본 연구에서는 동아시아 지역의 습지관련 문헌분석을 통해 습지의 변화에 영향을 주는 요인을 도출하고, 영향 요인별 관계를 분석하여 향후 습지 변화요인을 고려한 연구방향을 제시하였다. 대부분의 동아시아 지역 국가는 직접적인 요인 내 추출 요인과 간접적인 요인 내 물-에너지 인프라, 관광/레저 요인에 대한 연구가 부족하였다. 또한 각 요인 간 연결성 및 관계 분석 결과와 Ramsar에서 제시한 요인 간 관계표를 통해 추가적인 연구에 대한 방향을 제시하였다. 본 연구를 통해 얻은 결과들은 동아시아 지역의 연구개발 협력체계 구축, 습지 관리 역량 강화 등에 기여할 것으로 판단된다.

휘도기반 터널내 운전자 적정조명시스템 개발 연구 (Study on Optimized Manual Development and Optimum Lighting System within Luminance-based Tunnel)

  • 이미애;김연화;한승훈;김지헌
    • 조명전기설비학회논문지
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    • 제29권4호
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    • pp.18-29
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    • 2015
  • The purposes of this research and development are as follows: first, to provide pleasant driving environments inside tunnels; second, to improve the current illumination environments lacking in diffusion luminance meters to meet tunnel lighting standards; and, third, to reduce the consumption of tunnel lighting energy accounting for approximately 65% of tunnel maintenance costs because of inadequate visual environments and tunnel operations. Further details are listed below. Firstly, an image luminance meter for tunnels that can implement the L20-method which is a tunnel luminance method that follows the international standards of CIE88, which was developed in order to improve and change the existing illumination-based tunnel lighting operation system to a luminance-based system. (The margin of error of below 5% according to the results of a test by an authorized agency and field test). Secondly, early illumination control is possible since the lighting control system that can be operated based on luminance enables interlocking control of the inside and outside of a tunnel using ethernet communication. Thirdly, guidelines for field application of the system are proposed. In addition, the luminance inducers of tunnels are found and the reflexibility of each facility that may reduce luminance of the boundaries is also proposed. Fourthly, as a result of a test bed, power consumption of luminance-based lighting operations decreased by 15.6% compared to illumination-based operations. Applying the feedback controls and maintenance factors of internal/external luminance meters, it reduced by 36.4%. Therefore, we became able to provide a luminance-based lighting operation system that complies with tunnel lighting design standards and provides a visual environment for drivers.

농업용 포크리프트의 구동력 및 운동저항 예측을 위한 모델링 기법 개발 (Development of Modeling Technique for Prediction of Driving Force and Kinetic Resistance of Agricultural Forklift)

  • 조재현;김준태;정진형;장영윤;박원엽;이상식
    • 한국정보전자통신기술학회논문지
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    • 제12권3호
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    • pp.299-305
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    • 2019
  • 본 연구는 고령화와 젊은층의 이탈로 인한 농경사회에서 고령 및 여성 인력의 애로사항을 해결해주기 위해 시작되었다. 기존에 나와있는 농업용 고소리프트의 경우 전문 자격증 및 조작의 어려움과 평지가 아닌 불균형적인 도로 혹은 작업환경에 노출된 위험성과 여성들도 쉽고 효율적으로 생산적 농업을 할 수 있도록 하기 위하여 선행연구를 바탕으로 진행하였다. 먼저 농업용 포크리프트의 목적인 물체를 이용한 견인 성능 예측 모델을 통하여 시뮬레이션을 진행하고, 견인 성능 모델 수식을 이용하여 실험이 진행되고 있는 경남 김해시의 토양(점착력 34.125kPa, 내부마찰각 35.294deg, 외부마찰각 13.620deg, 부착력 5.750kPa, 평균 원추지수 0-15cm cl, 1001.8kPa)에 맞추었다. 시뮬레이션용 포크리프트의 경우 농업용 전동식 포크리프트의 구동력 및 운동저항 예측 모델링을 수식화하고 이를 바탕으로 모터 제어 드라이브는 AC모터 전용 드라이브인 1232E 모델을 적용, 프로그래밍을 통해 두 개의 드라이버를 각각 마스터와 슬레이브로 구분지어 구동할 수 있도록 하였고 메인 PCB에는 모터구동, 유압구동, 각종 출력을 제어할 수 있도록 시뮬레이션용 모델을 제작하였다. 제작된 시뮬레이션용 모델은 현재 지속적인 시뮬레이션과 수정 및 보완을 진행하고 있으며, 추후 본 연구를 바탕으로 보다 안전하고 효율성이 뛰어난 농업용 전동식 포크리프트의 개발을 위하여 연구를 지속할 예정이다.