• Korean Institute of Interior Design Journal
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• v.20 no.4
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• pp.145-154
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• 2011

Identity of the place where the physical location and time and spatial context, and is structured as socially agreed symbols to build a consistent image, while fraught with Differentiation can be achieved through integration. And discrimination and the practical and effective deployment of an integrated image to be useful as a guide for the top design 'Design Guidelines' are, The findings, where the identity used to establish guidelines for the design for the following conclusions can be drawn. First, of public space design guidelines agreed upon by the public and social identity as the basis to establish a new identity as a contemporary and practical plan for this is to provide guidance. Second, the design guidelines in principle, the physical elements and activities of the parent and the temporal and spatial context and meaning were overridden. Third, the horizontal axis with respect to the identity and principles to guide development in the detail, and the vertical axis as a place to build an image in order for the specific design items are listed. Fourth, the guidelines can set a specific motif, and coverage including identity of the place. Fifth, by applying image and schematic the identity can be Implemented effectively and clearly. Without interfering with the designer's creativity and implement new image of the place, Design guidelines should study how a reasonable instructions.

• Korean Institute of Interior Design Journal
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• v.27 no.1
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• pp.48-57
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• 2018

Recently, cosmetic shops are facing a complicate economy situation and a great number of brands are attempting two-way communication with customers, not one-way communication. 'Brand' equity is important to deliver virtual brand mark as visual image. We have 4 steps for brand identity structure, and this study is about the first 'brand-awareness' and the second step 'brand-image'. We investigated the correlation between brand-awareness and brand-image after searching which spatial elements are highly effective to both steps as we designated 5 cosmetic shops. We already organized the means of spatial analysis and we separated into two elements, constructive and decorative. For constructive element, a shop needs a distinct ceiling and wall design, and for decorative element, strong brand image communication is required through showcase design. We proved that brand awareness and brand image have the correlation, which also can be in direct proportion, by regression analysis. The result of this study shows that improving brand awareness as the primary element for cosmetic road shop can be an effective way to enhance brand image.

• Journal of the Korea Furniture Society
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• v.10 no.1
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• pp.33-42
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• 1999

This study aims to organize the research ways of interior design for clothing stores as a management strategy in the market changing rapidly. The public met their needs in a mass production system. However, the brand-name companies began to create the conditions of consumption for people, there appeared people with new lifestyles and new way of thoughts so that their propensity to consume resulted in consumption activities, and it become varied, individual, and highly qualified. Therefore, in view of consumers' priority, based on SI sales environment this paper aims to create a new image by re-designing the interior and furniture of shops which will help to enhance the image of brand name. Therefore, the brand-name companies will expect a large sale for the new product and it will apply to sales environments of other products and influence them. The purpose of this paper is to find a desirable way to increase sales efficiency for the companies. In order to get a concept and propriety of sales environment design, examined mutual relation to each study of interior design, marketing, and fashion design. Through referring to the documents research of these fields I could get a conception and basic structure for them. Based on the theoretical knowledge, this study was made to show to examine and generalize the existing sales environments and situations and set up a new concept for this. It will apply to interior design and store holds and present a new design alternative for improvement.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.05a
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• pp.59-62
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• 2006

This design plan aims at the presentation of the representative character of Design Center by making a new image of the cafeteria that is located in the 1. floor. To create an ambience of intercommunication and relaxation, it must be set up the basic concepts like Mobility, Flexibility, Transparence and Color-Play. As the design solutions : - first of all the 360 grade reversible and removable dividers are installed around the 5 pillars - in accordance with the basic concepts Mobility and Flexibility the cubic form construct that plays not only a role of a kitchen, but also a role of a counter, is designed to be relocated at one's own. - the various kinds of seating module and the chill-out zone are introduced to bring out the functionality and the aestheticity simultaneaously - to make a contrasting image to the glass surface of the yellow-, orange- and red-colored dividers, the black chairs and tables are arranged in the middle.

• Korean Institute of Interior Design Journal
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• v.19 no.3
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• pp.86-94
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• 2010

Art-Wall is the term for a surface wall representing artistic expression by using different materials or images in interior spaces. Usually this is the focal point in an interior space and sometimes it called as an image wall. In the new millenium Art-walls began to use in living spaces. While in the early stages of the development, Art-Wall was limited in a living room, in contemporary it spread into overall living spaces using various patterns and materials. Therefore, the research on Art-Walls in contemporary living spaces is essential to understand this development. The purpose of this study is to find out characteristics of patterns on Art-Walls as an imagery element in contemporary interior spaces. To analyze the characteristic, the analysis table for Art-Walls are constructed based on classifications of wallpapers and textiles. Based on this analysis table, 89 examples of Art-Walls from four major periodicals from 2008 to 2009 were examined. As a result of the analysis, in contemporary interior spaces solid-texture pattern is most frequently appeared. Then natural motifs are the next most popular using oversized or irregular layouts. The result shows that naturalistic expression is significant in interior space in 2008 to 2009. Therefore, Art-Walls that adapted diverse patterns are an essential element in contemporary interiors to represent the major concept of the space.

• Korean Institute of Interior Design Journal
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• no.33
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• pp.99-105
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• 2002

As a new environment, the Internet proposes to us the innovation of our life. New information technologies(IT) have enabled and stimulated new organizational forms. Electronic Commerce is the new economy that changes the pattern of our life and the form of business transaction. Electronic Commerce is rapidly growing due to the increasing of internet user and the development of information technology. With the emergence of the Internet, a totally new business, the electronic commerce(EC) is emerging. Internet EC brings in many benifits to the organization such as reduced costs, fast turnaround, better customer service, and in some firms strategic advantage over their competitors. As a newly created interior design paradigm, this proposal presents its utmost advantage, interlocking interior design firm management with virtual reality of internet. Appropriately interacting on-line with off-line in virtual reality of internet improves the image of interior design firm and makes the best use of its identity in marketing. This application can rightly attract consumers' interest. Analyzing the market, the most important thing in marketing is to anticipate consumers' existing and possible demand in future. In other word, servicing consumers with idea efficiently is competence. As the point of management, to maximize managing value in interior design proposes the application of internet to management strategy of interior design firm

• Korean Institute of Interior Design Journal
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• no.7
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• pp.31-37
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• 1996

The purpose of this study is to grasp the characteristics by image type in interior color. This experiment is carried out by the evaluation method of color simulation with the color image processor. And the result of this experimental evaluation is analyzed quantitatively by HAYASI 1 Program. The results of this analysis are as follows : 1) In casual and clear images, the most main colors are GY, PB, Y , and N, Casual image has high chroma and the most arrangement of colors is hue-contrast or contrast -harmony with white. Also the main colors of clear image are in identical or similar harmony with the hues of floor. 2) In romantic, elegant, pretty, and gorgeous images, the most main colors are GY, RP, R , YR and Y and the most arrangement of colors is identical or similar harmony. The romantic image of pastel tone is wholly lighter than the pretty image of bright tone. And elegant image is lower in chroma than romantic images, so generally dark. Also gorgeous image is the vivid tone with high chroma. 3) In chic and modern images, the main colors are the hues of B, PB, high value and low chroma with bright tone. Also, the main colors are in identical or similar harmony with the hues of floor : BG , B, PB and P. 4) In natural and semiclassic images, the main color is the warm color of Y, YR and the most arrangement of colors is identical or similar harmony. Also Semiclassic images is the dull tone with middle value and middle chroma and darker tone than natural image. 5) In dynamic image, the main color is the hue of N, Y, PB and GY and most of color is high chroma. And the most arrangement of colors is value-contrast.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.10a
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• pp.213-216
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• 2005

This work aims on the one hand at the sublation of the typical image of the existing travel agencies and on the other at the making of new image that meets the clients' wishes. Looking in the face that in the existing travel agencies most clients are straying with the overflowing and selling-oriented informations, this design work pursue the image making of a new atmosphere of travel agency, in which the clients can make a rational choice. In complying with the policies of the travel agency in the Karstadt department store I have arrived at the basic design theme: the desire for travel depends on how organically and reciprocally the interest on the travel and the presentation of the travel information are combined with and permeated into each other, and furthermore how multifariously and plentifully these reciprocal combining and permeating are put on the stage. So it follows that the travel agency must let the clients indirectly experience the wished travel through staging various kinds of experience spaces. Consequentially the basic concept of the design can be summarized in the following: overlapping-transmitting and permeating-suspending.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2008.05a
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• pp.123-127
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• 2008

This study is to analyze brand image of housing cultural center to understand how it is shown in the resting place of housing cultural center. We chose the object housing cultural center and made checklist to understand space condition and brand image reflection. housing cultural center should be reborn as a cultural rest space for customers and residents, and especially new definition of function and concept of resting place is necessary. The resting place of housing cultural center is not just offering an extra room for customers but a link-space and an intermediation-space to link the functions of each space where customers stay for long time. So there should be proper design that expresses the brand image for resting place. From the research, we found that the resting place has cafe like design with tables and chairs. Some of them are gallery-cafe like or book-cafe like to emphasize the cultural aspects. But they are not proper to express brand image. So there should be detailed guidelines of design for resting place of housing cultural center to express brand image.

• Korean Institute of Interior Design Journal
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• v.20 no.6
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• pp.71-78
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• 2011

Although the recognition and emotion about space is subjective and individual, if standard is proposed through common factor, objective, quantified space image evaluation will be available. In addition, space image evaluation standard caused by recognitive-emotional factor can meet requests of space users and increase psychological satisfactions. The purpose of this study is to grasp the space image caused by recognitive-emotional factor in space with PAD model and analyze the evaluation of space image giving visual, recognitive and emotional effects. The analysis result revealed that 'joyfulness' and access-avoidance had a very similar distribution. The result means that space is evaluated with the degree of 'joyfulness' for space and it is led by approach-avoidance behavior. The recognition factor that forms and evaluates space image and decides approach-avoidance is expressed as adjective images such as 'fresh, joyful, light and static and its emotional factors are adjective images such as 'calm, allowable, joyful and quiet'.