• Title/Summary/Keyword: Intention-to-Use

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The Effect of Government Officials' Cultural Bias to their Social Acceptance including a Case Study of Implementing New Air Traffic Flow Management System (공무원의 문화적 편향이 사회적 수용성에 미치는 영향 연구: 새로운 항공교통시스템 도입 사례를 중심으로)

  • Kim, Soo-Jung;Jin, Jang-Won;Park, Sung-Sik
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.4
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    • pp.493-503
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    • 2021
  • In this study aviation authority officials were classified into four cultural groups according to culture theory, and then questioned to determine the effects of cultural bias on their social acceptance of a new air traffic flow management system. Based on previous studies, cultural biases were categorized as egalitarianistic, individualistic, fatalistic, and hierarchical, and social acceptances were considered to be influenced by four variables, that is, perceptions of usefulness, work attitude, intention to use, and behavior (job absorption). Empirical analysis showed that hierarchy had a significant positive effect on social acceptance, and egalitarianism was found to have a significant positive effect on social acceptance with 95% credibility. We propose the organizational culture of Korean government be changed to accept the diverse opinions of government officials during the implementation phase of the new system recommended by ICAO.

The Effect of Airport Security Screeners' New Technology Acceptance to the Innovation and Job Satisfaction of Airport Security (공항보안검색요원의 신기술 수용성이 공항보안업무의 직무만족도와 업무혁신성에 미치는 영향)

  • Jeon, Jong-Duk;Yoon, Han-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.2
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    • pp.394-403
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    • 2019
  • This research focuses on the perception of security screeners using a full body scanner at airport which had been newly introduced to terminal 2 of Incheon Int'l airport. To accomplish the purpose of research, this paper used UTAUT (Unified Theory of Acceptance and Use of Technology) model. Through an empirical analysis, it was proven the factors consisting of technological acceptance and how those factors affect both organizational innovation at airport and job satisfaction of security screeners. According to an empirical analysis, it was found out all the factors of technological acceptance have a significant effect on both organizational innovation and job satisfaction. However, only the effort expectation was shown to have a significant negative effect on the two dependant variables contrary to the other variables (performance expectation, behavioral intention and self efficacy. It was also proven organizational innovation had a moderating effect between technological acceptance and job satisfaction. Such results suggested organizational innovation at airport security division is necessary to enhance job satisfaction using a newly introduced full body scanner.

A Study on the Mediating Effect of Motivation Factors between the Quality of Research Data Metadata and the Activation of Research Data Platform (연구데이터 메타데이터의 품질과 연구데이터플랫폼의 활성화의 관계에서 동기부여 요인의 매개효과 연구)

  • Seong-Eun Park
    • Journal of the Korean Society for Library and Information Science
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    • v.57 no.3
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    • pp.325-350
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    • 2023
  • This study focuses on the impact of research data metadata quality evaluation index on the revitalization of K-BDS, a research data platform in the bio field, and examines the mediating effect of motivation factors for utilizing the platform. The investigation employs a structural equation model analysis and bootstrap analysis to explore the interrelationships among the three variables. The findings demonstrate that researchers who prioritize the quality of metadata display higher motivation to use the research data platform, leading to an intention to activate the platform. The study also confirms the mediating effect of motivation factors. Moreover, a comprehensive understanding of the sub-factors within each variable is attained through regression analysis and Sobel test. The results highlight that enhancing searchability is crucial to activate research data sharing in the bio field, while improving discoverability is vital for research data reuse. Interestingly, the study reveals that citationability does not significantly impact platform activation. As a conclusion, to foster platform activation, it is imperative to provide systematic support by enhancing metadata quality. This improvement can not only increase trust in the platform but also institutionally solidify the benefits of citation.

A Study on Influencing Factors of Elderly Consumers' Self-Efficacy in Internet Banking Usage: Exploring Moderating Effect of 60s and 70s (고령 소비자의 인터넷 뱅킹 사용 자기효능감의 영향요인에 관한 연구: 60대와 70대의 비교)

  • Ku, Yoonhye;Yang, Su Jin
    • Journal of Korean Home Economics Education Association
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    • v.34 no.4
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    • pp.77-92
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    • 2022
  • Recently, digital transformation in the financial industry has been accelerated, and it has become an important task to improve the level of utilization of Internet banking by elderly consumers, who are vulnerable to Internet use. Accordingly, this study analyzed 3,101 respondents in their 60s or older from the 11th year of the Media Panel Survey to identify demographic, experiential, and psychological factors that affect the self-efficacy of elderly consumers' usage of Internet banking. The main research findings are as follows. First, gender, education, occupation, and income were identified as demographic variables. Second, the Internet shopping experience was identified as an experiential factor. Also, concerns about information security, digital literacy, and high will for problem-solving were identified as psychological factors. Third, as a result of the moderating effect analysis on whether the experiential and psychological factors have different influences according to the group divided into the 60s and 70s, the effect on self-efficacy in the usage of the Internet was classified by age. The results of this study will be able to enrich the discussions related to the intention to utilize technology among elderly consumers by empirically revealing that there are characteristics that cause differences in financial behavior even within one group called the elderly.

A Study on the Analysis of Quality Factors and Satisfaction of Teaching Tools: Focusing on Elementary School Teachers (교구의 품질 요인 분석 및 만족도에 관한 연구 : 초등 교사를 중심으로)

  • Cho, Ig-Hyeng;Hong, Jung-Wan
    • Journal of the Korea Convergence Society
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    • v.13 no.1
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    • pp.297-312
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    • 2022
  • Although education using teaching tools is important to both students and teachers, the quality problem of distributed teaching tools is constantly being raised. Therefore, the purpose of this study is to analyze the teaching tools by classifying them into three quality factors, and to confirm the satisfaction and repurchase intentions of elementary school teachers. This study was conducted by dividing the first CIT survey and the second survey targeting incumbent elementary school teachers, and the PLS statistical program was used as an analysis tool. Through empirical analysis, it was analyzed that product quality, educational quality, and service quality had a positive (+) effect on teacher satisfaction, and that teacher satisfaction had a positive (+) effect on repurchase intention. Through this, it gives teachers insight into what they should focus on when purchasing or evaluating teaching tools and how to use them usefully for education, and for researchers, it provides an important clue to research for product quality improvement, and for companies that produce and distribute teaching tools, it gives to effective guidelines for the development of new products and contents. In the future, in addition to the relationship between the teaching tools and teachers, additional research on the organic relationship between the teaching tools and various objects is needed, and this is suggested as a future study.

Investigating the Smart Hotel Customers' Technology Amenities Adoption Behaviour (스마트호텔 고객의 기술 어메니티 수용에 관한 연구)

  • Kim, Tack Yeon;Chung, Namho
    • Journal of Service Research and Studies
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    • v.13 no.4
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    • pp.142-159
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    • 2023
  • As the core technologies of the 4th Industrial Revolution are introduced into luxury hotels, they are taking off as cultural and experiential spaces that provide new products and services to hotel users and new experiences. Therefore, this study investigated the effect of hotel users' perception of the experience of using technological amenity services on their trust and satisfaction, focusing on luxury hotels as smart hotel to identify the essential factors of smart hotels that can lead to continuous competitive advantage and improvements in the future. In addition, the study aimed to find an effective hotel marketing strategy and plan to satisfaction the smart hotel by maximizing customer satisfaction. To verify the research hypothesis, a survey was conducted targeting hotel users with experience using technological amenities in smart hotels within the last two years. As a result of the study, it was confirmed that all hypotheses were adopted except for the relationship between personification, intention to use technical amenities, and perceived performance expectations and satisfaction with smart hotels. Based on these research results, this paper presents theoretical and practical implications. Smart hotels are rapidly changing by introducing various smart technologies. Therefore, it will be meaningful data for securing a sustainable competitive advantage and establishing differentiated hotel management and marketing strategies.

A study for Secure the Reliability of Automated Guided Vehicle Remote Control System (무인운반차 RCS(Remote Control System)의 신뢰확보를 위한 연구)

  • Jeon, Hyong-Mo;Kang, Sang-Won
    • Journal of Digital Convergence
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    • v.15 no.5
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    • pp.207-215
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    • 2017
  • With rapid development of IT technology and biotechnology, human lifespan is extended rapidly, and we are living in the era where aging becomes the social issue. Due to this aging problem, manpower is mainly replaced by Automated Guided Vehicles (AGV) in manufacturing factories or warehouse logistics transportation. Rate of AGV use increases sharply every year. AGVs, which were used only in Smart Factories, extends its usage into indoor and outdoor operation by changing their usages to container transportation that can carry huge containers in the harbor. With the expansion of AGVs usage, the importance of RCS (Remote Control System) is also increased. In this study, we surveyed and analyzed the characteristics and technology trends of technical features of AGV's RCS that are developing in various ways to establish quality evaluation system of AGV RCS. Based on this, and by referring to international quality assessment standards, ISO/IEC 25000 series, we derived evaluation items on functional suitability and usability to secure reliability of AGV RCS. Also, it is our intention to develop evaluation model using those derived usability and reliability evaluation items.

A Study on Energy-saving Landscape Facilities through a Park User's Attitude Survey - Focused on Urban Parks in Gimpo - (공원이용자 의식조사를 통한 에너지 절약형 조경시설물 도입에 대한 연구 - 김포시 근린공원을 중심으로 -)

  • Doo, Chul-Eon;Lee, Jae-Keun
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.15 no.3
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    • pp.17-28
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    • 2012
  • This study aims to present the ground for the introduction of energy-saving landscape facilities which can meet the requirements of the age and create a new space by introducing the facilities which saves energy and that users prefer at the space where urbanites enjoy leisure activities in the urban parks. Thus, in addition to a spatial analysis of the parks for 10 urban parks in Gimpo, through an attitude survey on the users' behaviors, the following conclusions were drawn out. First, as a result of putting all facilities in the urban parks in Gimpo, on average, 6.9 out of the standards of 9 (76.6%) have been installed, and as a result of an analysis on the total number of the installed facilities, on average, about 28 kinds of facilities have been installed, so only 22.4% of the total 125 facilities were installed. Second, many urbanites are using the parks for the purpose of taking a walk and exercise to improve their health; however, the legal standards regulate only 2.9 exercise facilities on average in the target area, which are somewhat insufficient. Third, regarding the citizens' intent to participate in responding to climate change, 76% of them showed their intention of participation. Thus, if the energy-saving facilities, the purpose of this study, are introduced, many users will use them, and it is judged that costs for existing street lights and electric power plants will decrease. Fourth, as a result of an analysis of their satisfaction with the facilities, the value of R-square meaning the explanatory power of the independent variables put in a linear model for dependent variables was 0.860, approximately 81% of the total satisfaction, which was a high explanatory power. This study conducted an attitude survey on the users of urban parks in Gimpo at the dimensions of the introduction of energy-saving facilities in the urban parks, the national policies and responses to climate change. It is significant that it identified the appropriateness of developing much more energy-saving landscape facilities needed for low-carbon green growth in various types, and as a subsequent project, a more precision study on this is necessary continuously.

Study of Virtual Goods Purchase Model Applying Dynamic Social Network Structure Variables (동적 소셜네트워크 구조 변수를 적용한 가상 재화 구매 모형 연구)

  • Lee, Hee-Tae;Bae, Jungho
    • Journal of Distribution Science
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    • v.17 no.3
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    • pp.85-95
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    • 2019
  • Purpose - The existing marketing studies using Social Network Analysis have assumed that network structure variables are time-invariant. However, a node's network position can fluctuate considerably over time and the node's network structure can be changed dynamically. Hence, if such a dynamic structural network characteristics are not specified for virtual goods purchase model, estimated parameters can be biased. In this paper, by comparing a time-invariant network structure specification model(base model) and time-varying network specification model(proposed model), the authors intend to prove whether the proposed model is superior to the base model. In addition, the authors also intend to investigate whether coefficients of network structure variables are random over time. Research design, data, and methodology - The data of this study are obtained from a Korean social network provider. The authors construct a monthly panel data by calculating the raw data. To fit the panel data, the authors derive random effects panel tobit model and multi-level mixed effects model. Results - First, the proposed model is better than that of the base model in terms of performance. Second, except for constraint, multi-level mixed effects models with random coefficient of every network structure variable(in-degree, out-degree, in-closeness centrality, out-closeness centrality, clustering coefficient) perform better than not random coefficient specification model. Conclusion - The size and importance of virtual goods market has been dramatically increasing. Notwithstanding such a strategic importance of virtual goods, there is little research on social influential factors which impact the intention of virtual good purchase. Even studies which investigated social influence factors have assumed that social network structure variables are time-invariant. However, the authors show that network structure variables are time-variant and coefficients of network structure variables are random over time. Thus, virtual goods purchase model with dynamic network structure variables performs better than that with static network structure model. Hence, if marketing practitioners intend to use social influences to sell virtual goods in social media, they had better consider time-varying social influences of network members. In addition, this study can be also differentiated from other related researches using survey data in that this study deals with actual field data.

3D Pose Estimation of a Human Arm for Human-Computer Interaction - Application of Mechanical Modeling Techniques to Computer Vision (인간-컴퓨터 상호 작용을 위한 인간 팔의 3차원 자세 추정 - 기계요소 모델링 기법을 컴퓨터 비전에 적용)

  • Han Young-Mo
    • Journal of the Institute of Electronics Engineers of Korea SC
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    • v.42 no.4 s.304
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    • pp.11-18
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    • 2005
  • For expressing intention the human often use body languages as well as vocal languages. Of course the gestures using arms and hands are the representative ones among the body languages. Therefore it is very important to understand the human arm motion in human-computer interaction. In this respect we present here how to estimate 3D pose of human arms by using computer vision systems. For this we first focus on the idea that the human arm motion consists of mostly revolute joint motions, and then we present an algorithm for understanding 3D motion of a revolute joint using vision systems. Next we apply it to estimating 3D pose of human arms using vision systems. The fundamental idea for this algorithm extension is that we may apply the algorithm for a revolute joint to each of the revolute joints of hmm arms one after another. In designing the algorithms we focus on seeking closed-form solutions with high accuracy because we aim at applying them to human computer interaction for ubiquitous computing and virtual reality.