• Title/Summary/Keyword: Intention to Use Mobile Application

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Antecedents of Continuous Use and Purchase Intention: In the Context of Mobile Application Store

  • Kim, Yoo-Jung;Han, Jin-Young
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.7
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    • pp.65-76
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    • 2015
  • This study investigates predictors of continuance intention and purchase intention in mobile application(App) stores. This study identifies the structural relationships among app store quality, user habit, switching costs, user loyalty, continuance intention, and purchase intention in mobile application stores. The results indicate that user loyalty increases continuance intention and purchase intention and that user habit positively affects perceived switching costs and user loyalty. App store quality is a formative construct including quality of content, ease of use, and security. App store quality affects user habit positively. This study theoretically and practically contributes to the integration of influential factors for continuance intention as well as purchase intention.

The Effect of Perceive Ease of Use, Perceive Usefulness and Perceive Risk towards Behavioral Intention of GO-FOOD Customer in Indonesia

  • SIDHARTA, Arvin Dillon;HONGDIYANTO, Charly
    • The Journal of Economics, Marketing and Management
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    • v.10 no.4
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    • pp.25-34
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    • 2022
  • Purpose: Technology and innovation drive new mobile application for ojek online. Using the theory of technology acceptance model and perceived risk theory, the researcher wants to find how these factors affect user's intention to use GO-FOOD that leads to technology adoption. Research design, data and methodology: The researcher uses GO-FOOD users that located in East Java, Indonesia for the object of study. Results: The findings of the research discovered that perceive usefulness and perceive ease of use do not significantly affect user's behavioral intention while perceive risk is significantly affecting the user's behavioral intention. Conclusions: The findings suggested that GO-FOOD or similar application should focus more on reducing or eliminating user's perception of risk towards the mobile application

A Study on the User's Sustainable Intention of Mobile Tourism : Focused on Chinese Tourists Visiting Korea (모바일 관광 애플리케이션 사용자의 지속적 사용의도에 미치는 영향 : 방한 중국관광을 중심으로)

  • Long, Shang Guan-Jin;Park, Uk-Yeol;Lee, Jong-Ho
    • The Journal of Industrial Distribution & Business
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    • v.9 no.5
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    • pp.47-62
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    • 2018
  • Purpose - Based on preceding studies, this thesis focuses on the finding of the definition and category of mobile tourism application and deriving out its characteristics. And after looking for how they make influences on continuous intention to use, we make empirical study with TAM model. Research design, data, and methodology - There are many Chinese tourist who visit Korea with user's constant intention to use of tourism application. This study is to find out the definition and category of mobile tourism application through research of preceding study and to fomulate the research model and hypothesis that how tourism application attributes (convenience, interaction, accessibility, local basis, security) affect constant intention to use of mobile tourism application. In order to verify a hypothesis, we conducted a survey for Chinese users of tourism application. In empirical study, we analyzed a structure model for frequency analysis, reliability analysis, exploratory factor analysis, validity analysis through IBM SPSS Statistics 21.0 and IBM SPSS AMOS 21.0 Results - Among tourism applications, convenience, interaction, accessibility and local basis have positive effects on both perceived usefulness and perceived easiness respectively. But security does not. Also perceived easiness has a positive effect on perceived usefulness. Finally, perceived usefulness and perceived easiness have positive effect on constant intent to use. Conclusions - Tourism application enterprises should put emphasis on design such as menu or function in order to simplify the operation of new services for new customers. Therefore, comfortable user interface and development of useful function can improve tourism application. Consequently, it leads to the promotion of tourism application. Also, when users perceive tourism application as a useful media which is easy, comfortable and useful content, the degree of constant intention to use becomes increased. It is important to provide plentiful and useful contents for customers and to develop user interface such as easy operation because these factors have positive effects on constant demand and use of tourism application.

Factors Influencing Usage of University Mobile Application Among University Students

  • ALJAAIDI, Khaled Salmen;BAGAIS, Omer Ali;SHARMA, Raj Bahadur
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.10
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    • pp.1129-1136
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    • 2020
  • This study investigates the factors influencing the usage of PSAU Mobile Application by the students at Prince Sattam bin Abdulaziz University (PSAU). This study used Technology Acceptance Model (TAM) as a framework to predict the factors influencing 67 students' usage of PSAU M-Application. The results of this study were consistent with the TAM framework in predicting the actual usage of the PSAU mobile application for academic activities. The results indicated a significantly positive association of the perceived ease-to-use with perceived usefulness, significantly positive associations of the perceived ease-to-use and the perceived usefulness with the attitude toward the usage of the PSAU's mobile application, a significantly positive association of the perceived usefulness with the behavioral intention toward the usage of the PSAU's mobile application, a significantly positive association of the students' attitude toward the usage of the PSAU's mobile application with the behavioral intention of using the application, and a significantly positive association of the behavioral intention with the actual usage of the PSAU's mobile application. The results of this study should be useful to educational policymakers at PSAU University and elsewhere, as there is an opportunity to enhance the existing technology or adopt new technologies for academic activities.

Examining Customers' Continuance Intentions towards E-wallet Usage: The Emergence of Mobile Payment Acceptance in Vietnam

  • PHUONG, Nguyen Ngoc Duy;LUAN, Ly Thien;DONG, Vu Van;KHANH, Nguyen Le Nhat
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.9
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    • pp.505-516
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    • 2020
  • The purpose of the research is to identify antecedents of mobile wallet continuance intention in Vietnam. A self-administered questionnaire was distributed to collect data from a total of 276 respondents. Partial least squares structural equation modeling was employed for analyzing the data. Five mobile wallet features - mobile application quality, mobile wallet familiarity, situational normality, payment security, and feedback mechanism - are introduced as fundamental elements, which influence customer' continuance intention to use mobile wallet in Vietnam. The results indicate that mobile quality application and familiarity can significantly influence perceived ease-of-use (PEOU) and perceived usefulness (PU), but situational normality has an impact only on PEOU. PEOU and PU are positively related to satisfaction. On the other hand, payment security and feedback mechanism affect positively customer' trust. As a result, the positive effects that satisfaction and trust have on electronic wallet continuance intention are confirmed. The findings can be used to advise mobile wallet providers to improve their platform design and services to retain users. As a theoretical contribution, this study combines the Technology Acceptance Model, Unified Theory of Acceptance and Use of Technology to investigate the key determinants on continuance intention in the context of electronic wallet in Vietnam.

모바일 애플리케이션 마켓(앱스토어)의 수용의도 영향요인에 관한 연구

  • Bae, Jae-Gwon
    • Proceedings of the Korea Database Society Conference
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    • 2010.06a
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    • pp.223-234
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    • 2010
  • This study is aimed at proposing a new research model in which application store intention to acceptance influence factors (i.e.. facilitating condition, mobile computing self-efficacy, service compatibility, and system quality) affect TAM (i.e., perceived usefulness and perceived ease of use) positively, leading to application store intention to acceptance eventually. This study developed a research model to explain the use of Apple's App Store, and collected 228 survey responses from the undergraduate students who had experiences with such application store services as game and personal information management application download. To prove the validity of the proposed research model, PLS analysis is applied with valid 228 questionnaires. By employing PLS technique, the measurement reliability and validity of research variables are tested and the path analysis is conducted to do the hypothesis testing. In brief, the finding of this study suggests that application store intention to acceptance influence factors affect TAM positively, and application store intention to acceptance as well.

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An Empirical Study on Success Factors of Special-Purpose Mobile Applications: Focusing on the Mobile Campus Application of A University (특수목적용 모바일 앱의 성공요인에 관한 실증연구: A 대학교 모바일 캠퍼스 앱을 중심으로)

  • Cho, Woo-Chul;Lim, Jay-Ick;Yang, Sung-Byung
    • Knowledge Management Research
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    • v.15 no.3
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    • pp.13-36
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    • 2014
  • Recently, with the increasing popularity of smartphones, mobile applications have been being used in various sectors. In these environments, some mobile applications are being made for special purposes. The mobile campus application is one exemplary type of such special-purpose mobile applications, which have unique characteristics that allow only designated users, belonging to a specific group, to access and use relevant knowledge. The aim of this study is to identify and investigate critical success factors of mobile campus applications based on the DeLone & McLean's information systems (IS) success model and to find unique characteristics of mobile campus applications, compared to general-purpose mobile applications. In order to empirically test our research model, 199 samples were collected from students who actually had experience of using the mobile campus application of A university at least once. The findings of the structural equation modeling using SmartPLS 2.0 confirmed the DeLone & McLean's IS success model, with the exception for relationships between service quality and user satisfaction/intention to use. Moreover, the moderating role of sense of belonging to school on the relationships between quality-related factors (i.e., information, system, and service qualities) and success-related factors (i.e., user satisfaction and intention to use) was examined.

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A Study on the Intention to Use and the Actual Use of Maritime Logistics Mobile Application (해운물류 모바일 애플리케이션의 사용의도와 사용에 관한 연구)

  • Chang, Myunghee;Kang, Dayeon
    • Journal of Korea Port Economic Association
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    • v.28 no.4
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    • pp.121-147
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    • 2012
  • The quick spread of smartphones has affected not only individual life but also the way companies conduct their businesses. Employees is their business work using a variety of mobile devices including smartphones and are in constant collaboration with one another by sharing corporate information. Accordingly, constant an increasing number of businesses have adopted mobile applications for work, especially in the field of maritime logistics, where maritime logistics mobile applications are utilized to track cargos and to provide visibility. Through surveys, this study did empirical analyses to find out the intention to use maritime logistics mobile applications of maritime logistics workers, and the find out factors affecting their actual use of mobile applications developed and used in the domestic maritime logistics industry. As for study variables, social influence, innovation, perceived value, and collaboration between companies were used as factors that affect the intention to use mobile applications. In addition, as a tool for measuring the actual use of mobile applications, which is necessary for figuring out the relationship between the intention to use them and their actual use, the connecting frequency and using time were used. A total of 168 surveys were used in the hypothesis test. The results of the analyses are as follow: First, the three variables of social influence, innovation, and perceived value positively affected the intention to use maritime logistics mobile applications. However, collaboration between companies did not affect the intention to use the applications. Second, the intention to use the mobile applications positively affected the actual use.

Factors that Influence Mobile Application Usage among undergraduates in USM

  • Normalini, M.K.
    • Asia-Pacific Journal of Business
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    • v.8 no.1
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    • pp.15-32
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    • 2017
  • This study was designed to examine the antecedents of mobile app usage among smart phone users. An extended TAM, which included the additional factors of perceived enjoyment, perceived informative usefulness and perceived social usefulness, was applied to predict people's intention to use mobile apps. Overall, the hypothesized research model did a fairly good job explaining significant associations between the independent variables and the dependent variable. The findings had showed that perceived social usefulness, perceived enjoyment and attitude were significantly affect intention to use mobile apps. Meanwhile, perceived ease of use (PEOU) and perceived informative usefulness were not significantly effects attitude towards intention to use mobile apps. Therefore, mobile apps developers should develop mobile apps that are easier for the users to seek information. For the information available should be more precise and bringing more benefits to the users.

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The Implication of Trust that Influences Customers' Intention to Use Mobile Banking

  • RAMLI, Yanto;HARWANI, Yuli;SOELTON, Mochamad;HARIANI, Swarmilah;USMAN, Fadlil;ROHMAN, Fatchur
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.1
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    • pp.353-361
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    • 2021
  • The aim of this research is to understand and analyze the ways in which the current digital financial technology is impacting on the financial payment system provided by most of the commercial banks in Indonesia. This research analyzes the variables such as perceived ease-of-use, perceived usefulness, and perceived value on customer's intention to use in relation to the variable of trust as the intervening variable. The data collection is done through distribution of questionnaire; the population of this research consisted of the commercial banking customers located in Jakarta, Indonesia. The sample determination is done through Purposive Sampling and the analysis technique is using Partial Least Square (PLS). The results show that perceived ease-of-use, perceived usefulness, and perceived value have positive and significant effect on intention to use the mobile banking system; perceived usefulness of the application has the most significant influence on intention to use compare to the perceived of ease-of-use and perceived value of the mobile banking system. The results also indicate that, even though the mobile banking system has offered several benefits to the customer, yet it was not actively used by the banking customer compared to other commercial bank's mobile banking system in Indonesia.